ICE Safety Solutions

What ICE Safety Solutions does

ICE Safety Solutions, Inc. is a privately held, women- and minority-owned safety training and equipment company headquartered at 4059 Clipper Court in Fremont, California. Founded in 1999 by CEO and President Pam (Pamela) Isom, the company delivers CPR, AED, and First Aid training certified by the American Heart Association and MEDIC First Aid, EMSA-approved pediatric courses, 300+ online OSHA workplace safety courses, and Floor Warden/ERT evacuation and active shooter response training. Its enterprise customer base includes Fortune 1000 organizations such as the NBA, Golden State Warriors, Honda, Bristol Myers Squibb, Oracle, Coca Cola, CBRE, Comcast, and the Country Music Association, alongside individual certification students served through public classes held at the Fremont headquarters.

The company's most differentiated technical offering is its proprietary VR Safety platform, launched as a dedicated division in 2019, which uses 360-degree immersive VR headsets to deliver CPR, Evacuation, Active Shooter, Fire Safety, and Earthquake modules. The company states the VR CPR course trains twice as many employees in half the time of traditional methods while issuing a nationally accredited 2-year certification, and reports client outcomes including a reduction in evacuation time from 11 to 6 minutes. Beyond training, ICE sells hardware through its e-commerce storefront, including the Philips HeartStart Onsite AED, ANSI-compliant first aid kits, KN95 and disposable masks, nitrile gloves, disaster preparedness kits, and a wall-mounted bleed control trauma station. The company also operates recurring managed services covering AED/first-aid supply replenishment, Emergency Action Plan and IIPP development, and onsite medical staffing with paramedics and EMTs.

ICE generates revenue through four primary streams: quote-based corporate training (VR, online, and in-person), fixed-price individual certification classes, hardware and consumable sales via direct e-commerce, and recurring corporate managed services for compliance and supply replenishment. Go-to-market combines enterprise field sales targeting Fortune 1000 corporations, an e-commerce platform for SMB and individual purchases, calendar-based public class scheduling, and onsite delivery of training and medical staff at client sites. The company holds WBENC and NMSDC certifications and operates with 1-10 employees, with no external institutional funding disclosed in available sources.

Name

ICE Safety Solutions

Legal name

ICE Safety Solutions, Inc.

Website

https://getice.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

ICE Safety Solutions provides CPR/AED, OSHA, and immersive VR safety training to Fortune 1000 corporations, alongside AEDs, first aid supplies, and PPE sold via e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Safety Training Services

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL), Facility Emergency Response Plans (ERP) & Integrated Contingency Plans (ICP) (EUAHALAB)

Keywords

• Corporate safety training
• VR safety training
• CPR AED certification
• OSHA workplace training
• First aid supplies

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Corporate Training Services: Safety training services for Fortune 1000 corporations including CPR/AED/First Aid, Floor Warden training, Fire Extinguisher training, Active Shooter response, and 300+ Online OSHA courses. Offers virtual reality, online, and in-person training formats.
2. Individual Training Classes: Public training classes for individuals including Pediatric CPR/First Aid certification and other AHA/MEDIC First Aid approved courses. Classes held at Fremont headquarters.
3. Safety Supplies Sales: E-commerce sales of first aid supplies, AED devices and accessories, disaster preparedness kits, PPE products, and safety equipment through online shop.
4. Corporate Services: First Aid/AED/Disaster Supply Management including servicing records, refilling supplies, monitoring expiration dates. Emergency Action Plans and IIPP development. Onsite medical services with Paramedics and EMTs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ICE Safety Solutions provides corporate and individual safety training services—including CPR/AED/First Aid, OSHA, Floor Warden, Fire Extinguisher, and Active Shooter courses—delivered through proprietary Virtual Reality (VR), online, and in-person formats. The company also sells safety equipment and supplies such as Philips AEDs, ANSI-compliant first aid kits, PPE, and disaster preparedness kits, and offers managed corporate services covering AED/first aid supply management, Emergency Action Plan/IIPP development, and onsite medical staffing with Paramedics and EMTs.

Product overview

ICE Safety Solutions offers a comprehensive safety training ecosystem combining VR-based immersive training with traditional in-person and online courses. The core portfolio includes Virtual Reality CPR, Evacuation, Active Shooter, Fire Safety, and Earthquake training modules delivered via proprietary VR headsets, alongside American Heart Association and MEDIC First Aid certified CPR/AED/First Aid courses, Floor Warden/ERT training, and 300+ Online OSHA courses. The company also provides physical safety products including Philips AEDs, ANSI-compliant first aid kits, PPE supplies, and disaster preparedness equipment. Services encompass corporate/group training, AED/first aid supply management, Emergency Action Plan development, and onsite medical staffing. The VR Safety division represents a proprietary technology platform for delivering immersive 360-degree safety training experiences.

Differentiator

Problem solved

Functional benefit

Brands

• VR Safety: Virtual Reality safety training division using proprietary VR headsets and 360-degree immersive technology for CPR, evacuation, active shooter, fire safety, and earthquake preparedness training.

Products and services

• VR CPR Training Immersive virtual reality CPR training course using proprietary VR headsets and a 360-degree immersive world, allowing trainees to witness real medical emergencies (heart attack, stroke, bleeding, choking, cardiac arrest) with real instructors coaching in real time; awards a nationally accredited 2-year CPR/AED certification and is designed for enterprise workforces.
• VR Evacuation Training Virtual reality evacuation simulation for low-rise and high-rise building emergencies including fire, earthquake, active shooter, storm, and natural disaster scenarios; designed for Floor Warden and Emergency Response Team annual evacuation training.
• VR Active Shooter Training Immersive 360-degree VR active shooter training program using the O.O.D.A. Loop (Observe-Orient-Decide-Act) methodology with the Run-Hide-Fight response framework, designed to empower employees to respond to active shooter events.
• VR Fire Safety Training Virtual reality fire safety training covering fire extinguisher use via the Pull-Aim-Squeeze-Sweep technique, smoke-filled room evacuation, and fire triangle principles using live fire simulation.
• VR Earthquake Training Proprietary VR 360-degree earthquake simulation featuring a 7.2 magnitude quake experience, disaster preparedness kit building, and Drop-Cover-Hold on training.
• CPR/AED/First Aid Training American Heart Association (AHA) and MEDIC First Aid approved CPR, AED, and First Aid certification courses covering workplace hazards, age-specific care, and personal safety; available in VR, online, and in-person formats for corporate and individual learners.
• Floor Warden Evacuation Training and Drills Customized floor warden training including Fire Life Safety scavenger hunt, speed line up, blind-folded stairwell exercises, and interactive active intruder training for emergency evacuation preparedness.
• Fire Extinguisher Training Simulation-based fire extinguisher training teaching the Fire Triangle, Fire Science, and Pull-Aim-Squeeze-Sweep techniques using live fire training scenarios.
• Active Shooter/Intruder Awareness Training Active shooter response training program using the O.O.D.A. Loop methodology with the Run-Hide-Fight framework, including Stop the Bleed to C.A.R.E. (Control-Airway-Respirations-Elevate) medical response training.
• Online OSHA Training Over 300 online OSHA safety training courses covering asbestos, forklifts, ladders, respirators, PPE, and workplace safety topics, with an administrative management portal for tracking employee completion.
• Pediatric CPR/First Aid Training EMSA-approved 8-hour Pediatric CPR/First Aid course for childcare and daycare workers covering infant, child, and adult CPR, first aid injuries, and EMSA certification; priced at $108 per person.
• Pandemic Flu Preparedness Webinar 75-minute webinar training on pandemic flu outbreak planning and preparation covering influenza transmission, COVID-19 transmission, proper hand washing, and personal and family preparedness; priced at $1,500 with maximum 225 participants via Microsoft Teams.
• Philips HeartStart Onsite AED Philips HeartStart Onsite Automated External Defibrillator with 8-year manufacturer warranty and 4-year battery warranty, sold with optional pediatric pads and wall mount cabinet; unit price $1,705 plus replacement accessories.
• First Aid Kits and Supplies Complete line of ANSI-compliant first aid kits including 16-unit and 24-unit kits, first aid stations (ANSI 2015 Class A and B), adhesive bandages, dressings, and medical supplies sold individually ranging from $2 to $255.
• PPE Products Personal protective equipment including KN95 masks ($10-40), 3-ply disposable masks ($3-15), cloth masks, nitrile gloves ($18/100-box), face shields, isolation gowns, hand sanitizer ($2-24), and thermometers ($10-25) for workplace and pandemic preparedness.
• Disaster Preparedness Supplies Disaster readiness products including emergency food bars (1,200-3,600 calorie), water pouches, emergency blankets, flashlight/radio/charger, emergency backpacks, and water purification tablets.
• Bleed Control Trauma Management Station Wall-mounted break-glass cabinet containing critical medical supplies for bleed control response including QuikClot dressings, C-A-T tourniquets, and emergency pressure bandages.
• Corporate Services Managed business services including First Aid/AED/Disaster Supply Management with servicing records, supply refills, and expiration monitoring; Emergency Action Plan and IIPP development; and onsite medical services with Paramedics and EMTs for events and high-risk projects.

Quantifiable outcome

• 2x employees trained in 1/2 the time using VR training
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Red Cross (Training Services): The American Red Cross is a direct competitor in CPR/AED/First Aid certification training, serving both individuals and corporate clients with a national footprint. It offers overlapping AHA-equivalent certification pathways and competes for the same individual class and corporate training dollars that ICE Safety Solutions targets.
• AED Superstore: AED Superstore is a direct peer in AED device sales (Philips, Cardiac Science, Zoll), first aid supplies, and AED program management - the exact retail and managed-services bundles that ICE sells through its shop and Corporate Services offering.
• National Safety Council: NSC is a long-established direct peer in workplace safety training, including First Aid/CPR/AED, OSHA-aligned courses, and active shooter/emergency response programs for corporations. It competes with ICE for enterprise safety training budgets with a broader course catalog and national infrastructure.
• Health & Safety Institute (HSI): HSI provides CPR/AED/First Aid certification alongside OSHA-aligned workplace safety and e-learning programs for enterprise customers, directly overlapping ICE's core corporate training offerings. Its combined training-plus-supplies portfolio mirrors ICE's bundled value proposition.
• ClickSafety: ClickSafety offers OSHA-compliant online safety training and enterprise learning management for construction, general industry, and corporate EHS buyers - directly overlapping ICE's online OSHA and workplace safety portfolio. Both compete for the same corporate compliance training budgets.
• 360training: 360training is a direct peer in online OSHA compliance training and regulated-industry certification courses, targeting the same enterprise compliance buyer that ICE's 300+ OSHA online courses go after. It represents the digital-first competitive threat to ICE's online OSHA catalog.
• American Heart Association (Training Centers): AHA sets the certification standards that ICE Safety Solutions' CPR/AED courses align to, and its Training Center network delivers the same AHA-approved courses ICE offers. The two compete head-to-head for healthcare professionals, corporations, and individuals needing AHA-certified credentials.
• ProTrainings: ProTrainings delivers blended online and in-person CPR/AED/First Aid and OSHA training with a self-serve e-commerce model, mirroring ICE's hybrid training-plus-supply approach. It competes for both individual certification customers and small/mid-market corporate accounts.

Broad incumbents

• Cintas Corporation: Cintas is a broad incumbent providing AED program management, first aid cabinet replenishment, and safety services as part of a much larger uniform/facilities services portfolio. While not a focused safety training competitor, it overlaps with ICE's corporate managed-services and AED/first aid supply bundle for large enterprises.

Emerging players

• Interplay Learning: Interplay Learning is an emerging VR/simulation training platform targeting skilled trades and safety-adjacent technical workflows, representing the broader immersive-training category where ICE's VR Safety division competes. It signals the type of venture-backed immersive training competitor that could pressure ICE's VR moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ICE-Safety-Solutions-Inc-509401535760648
• LinkedInlinkedin.com/company/ice-safety-solutions-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE Safety Solutions