Orchid Event Solutions

What Orchid Event Solutions does

Orchid Event Solutions (operating as Orchid.Events; legal entity Orchid.Events LLC) is a B2B convention housing services provider headquartered in Salt Lake City, Utah. Founded in 2003 and operating for over 20 years per the company's own material, the company delivers managed services to event organizers, convention planners, and association managers, handling hotel room block management, attendee reservation platforms, registration system integration, hotel communication, and white-glove customer service for events ranging from a single hotel property to 90+ hotel portfolios. The firm employs 11-50 people and operates as a privately held LLC with no parent company, funding rounds, or ownership disclosures in the available data.\n\nThe company's core technology consists of customized housing reservation websites and a convention housing management platform that supports sub-block management for special attendee groups. The platform integrates with third-party event registration systems to streamline attendee check-in and room assignment workflows, and the infrastructure is engineered to handle high-traffic booking periods typical of event housing windows. Six named sub-products (Housing Management, Attendee Reservations, Registration Integration, Hotel Communication, Customer Service, Technology Performance) operate under a unified Housing Services umbrella, though no APIs, SDKs, or formal integration partner ecosystem is disclosed.\n\nOrchid generates revenue through managed services contracts with event organizers, most likely structured as per-attendee fees, transaction-based pricing, or fixed contract fees for managing housing programs; specific pricing is not publicly disclosed and prospects are routed through a 'Request a Proposal' consultative sales flow. The go-to-market motion is enterprise field sales, with direct outreach to event organizers and association managers via the company website, phone (801-505-4100), and email ([email protected]). Distribution channels claim a global geographic reach through direct enterprise engagement, though no explicit markets served or operational geographies are documented in the source material.

Name

Orchid Event Solutions

Legal name

Orchid.Events LLC

Website

https://orchideventsolutions.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Orchid Event Solutions is a B2B convention housing services provider managing hotel room blocks, attendee reservations, registration integration, and customer service for event organizers and associations handling events with one to 90+ hotels.

Ownership category

akta.pro rank

Product category

Event Housing Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)

Keywords

• Convention housing services
• Event accommodation management
• Hotel room block management
• Attendee reservation systems
• Housing registration integration

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Convention Housing Management Services: Orchid provides comprehensive convention housing services including hotel room block management, attendee reservation handling, hotel communication, and customer service. Revenue is generated through service contracts with event organizers, likely structured as per-attendee fees, transaction-based pricing, or fixed contract fees for managing housing programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Orchid Event Solutions provides convention housing management services for event organizers, convention planners, and association managers. The company manages hotel room blocks across one to ninety-plus hotels, sets up customized reservation websites for attendees, and handles hotel communication, registration integration, and white-glove customer service throughout the event lifecycle.

Product overview

Orchid Event Solutions is a convention housing services provider offering a unified platform of integrated services centered around event hotel room management. The core Housing Services platform encompasses sub-products for Housing Management, Attendee Reservations, Registration Integration, Hotel Communication, Customer Service, and Technology Performance. These components work together to help event organizers manage contracted hotel room blocks while providing attendees with easy-to-use reservation websites. The company has operated for over 20 years, positioning itself as a full-service solution for convention housing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Services Comprehensive convention housing services that manage hotel room blocks and reservation websites for event attendees, exhibitors, and VIPs. Designed for event organizers, convention planners, and association managers running conferences, trade shows, and conventions.

Quantifiable outcome

• Convention housing management for events with 1 to 90+ hotels

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• onPeak: onPeak is a convention housing management company that manages hotel room blocks and reservations for trade shows, conventions, and sporting events. It is the most direct comparable to Orchid, serving the same event-organizer customers with similar housing services.
• Showcare Event Solutions: Showcare provides housing and registration services for trade shows, conventions, and association events. It directly competes with Orchid in convention housing management and registration integration.
• Passkey: Passkey provides group housing and reservation technology for events and conferences. It is a direct technology competitor to Orchid's housing reservation platform, serving similar convention and trade show organizers.

Broad incumbents

• Convention Housing Management (MCI Group): MCI Group is a global event and association management firm that includes convention housing management as part of a broader meetings and events portfolio. Comparable to Orchid in the housing sub-function, but with a much wider service offering.
• Cvent: Cvent is a leading event management technology platform that offers registration, housing, and venue sourcing. Its housing module is comparable to Orchid's housing management offering, though Cvent operates a much broader event-tech platform.
• Eventbrite: Eventbrite is a large-scale event registration and ticketing platform. While not focused on convention housing, its registration technology overlaps with the registration integration layer Orchid provides to event organizers.
• BCD Meetings & Events: BCD Meetings & Events is a global meetings, incentives, and events agency that includes housing and accommodation management as part of its corporate event services. It addresses the same B2B customer base with a broader service portfolio.

Emerging players

• Group360 (formerly onPeak competitor): Group360 provides event marketing and housing services to associations and trade shows. It is comparable to Orchid in the convention housing niche, though it also offers broader event marketing capabilities.
• Resiada: Resiada is a smaller convention housing and group reservation technology provider. It overlaps with Orchid in the housing management niche but is typically associated with smaller or regional events.

Others

• Experient (Maritz Global Events): Experient, now part of Maritz Global Events, is a long-standing convention housing and registration services provider for associations and trade shows. It directly overlaps with Orchid in housing management and registration integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/orchidevents
• Facebookfacebook.com/11290036213
• LinkedInlinkedin.com/company/orchid-event-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchid Event Solutions