Showcare Event Solutions
Showcare Event Solutions is a North America-based, association-focused provider of integrated event management services and technology—including registration, housing, sponsorship sales, growth marketing, and member engagement—serving 500+ association and non-profit clients since 1982.
- Company typePrivate
- Founded1982
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Showcare Event Solutions does
Showcare Event Solutions is a privately held, North America-based provider of integrated event management services and technology exclusively for associations and non-profits, founded in 1982 and operating from Arlington, Virginia with additional offices in Washington, D.C. and Ottawa, Canada. The company combines a configurable technology platform—Showcare Rise (registration), housing management, lead retrieval (Showlead), mobile event apps, abstract management, a virtual event platform, and an Integration Services middleware—with a heavy professional services overlay covering event management, onsite support, sponsorship and exhibitor sales, growth marketing, member engagement, and strategic event audits.
The business model is a hybrid of multi-year, quote-based professional services engagements and subscription/transactional software licensing, sold primarily through direct consultative sales to association CEOs, event directors, and marketing leaders. Showcare positions itself as an extension of client teams rather than a transactional vendor, emphasizing long-term partnerships (7+ year average tenure) and integration into existing AMS/CRM ecosystems. With 500+ association clients across healthcare, education, science, government, energy, and trade verticals, the company processes more than 500,000 registrants per year and has delivered over 5,000 events cumulatively. The company is independently operated with no disclosed institutional investors, no public funding history, and leadership under CEO Robert Kozub and President Amilie Parent.
Showcare Event Solutions firmographics
Firmographics- Name
- Showcare Event Solutions
- Legal name
- Showcare
- Website
- https://showcare.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Showcare Event Solutions is a North America-based, association-focused provider of integrated event management services and technology—including registration, housing, sponsorship sales, growth marketing, and member engagement—serving 500+ association and non-profit clients since 1982.
- Ownership category
- akta.pro rank
Showcare Event Solutions industry classification
Industry- Product category
- Event Management Services for Associations
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Event Email/SMS/Marketing Automation & Nurture (THAHAGAI), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where Showcare Event Solutions is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Showcare Event Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Management Services: Professional services for event planning, delivery, and onsite support. Includes experienced teams, badge printing, and flexible technology that scales with client needs.
- Sponsorship and Exhibition Management: Full-cycle sponsorship sales, program design, fulfillment, and optimization services. Generates non-dues revenue for associations through retained and net-new sponsors, digital advertising, and multi-channel visibility.
- Audience Acquisition / Growth Marketing: Data-informed marketing services for associations and non-profits, including email campaigns, paid acquisition, and lifecycle programs to drive event attendance and member engagement.
- Technology Platform Licensing: SaaS-based event technology platform for registration, housing, lead retrieval, and analytics. Can be used standalone or integrated with existing systems.
- Membership Engagement Services: Strategies and systems designed to drive member retention, engagement, and long-term value across the full member lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for associations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Showcare Event Solutions product offering
Product offeringCore offering
Showcare Event Solutions is a full-service provider of integrated event registration, event planning, sponsorship sales, growth marketing, and member engagement services for associations and non-profits. It pairs these expert services with a proprietary SaaS event technology platform (including Showcare Rise registration, housing, lead retrieval, mobile apps, and analytics) that can be used standalone or integrated with clients' existing AMS and CRM systems. The offering is positioned as an extension of client teams, with custom multi-year engagements spanning the full event lifecycle.
Product overview
Showcare Event Solutions offers a dual approach combining expert services and tailored technology specifically designed for associations and non-profits. The technology portfolio includes Showcare Rise (registration platform), Housing management, Integration Services middleware, Lead Retrieval (via Showlead platform), Data and Insights analytics, Mobile Event App, Abstract Management, and Virtual Event Platform. Services include Event Management, Onsite Event Support, Growth Marketing, Sponsorship and Exhibitor Management, Member Engagement Ecosystem, Strategic Event Health Audit, and Peer Learning. The ecosystem is designed to be configurable to each association's structure, goals, and workflows, with seamless AMS and CRM integration capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Showcare Rise: Registration platform for event management
- showlead.com
- mylibralounge.com / showcare.io
Products and services
- Event Management Services Professional services offering for planning and delivering events with experienced teams, seamless onsite support, badge printing, and flexible technology that scales with event needs, designed for associations and non-profits running conferences and trade shows.
- Onsite Event Support Services Onsite event support service covering setup and teardown, registration counter staffing, attendee guidance, staff training, and badge printing for association conferences and events.
- Growth Marketing Services Data-informed marketing services built for associations and non-profits to turn attention into engagement and growth, including audience acquisition, paid acquisition, email campaigns, and lifecycle programs to drive event attendance and member engagement.
- Sponsorship and Exhibitor Management Full-cycle sponsorship and exhibition services including program design, prospecting and outreach, asset valuation, sales management, and fulfillment, designed to drive non-dues revenue for associations through retained and net-new sponsors.
- Member Engagement Ecosystem Strategies and systems designed to strengthen member relationships across the full member lifecycle, driving retention, engagement, and long-term value year-round for associations.
- Strategic Event Health Audit Consulting and assessment service that evaluates an association's event strategy, processes, offerings, and sponsor experience, delivering a roadmap for improving outcomes and driving retention.
- Peer Learning Learning and development service for associations facilitating peer-to-peer knowledge sharing and professional development programming.
- Showcare Rise Event Registration Platform Cloud-based event registration platform (branded Showcare Rise) that creates seamless registration experiences for attendees while providing flexibility for event teams, with configurable workflows, branded registration, badge printing, session scanning, and payment processing, sold standalone or integrated with AMS/CRM systems.
- Housing Management Technology Event housing management technology providing room block management, control, visibility, and protection for both organizations and attendees, simplifying hotel contracting for events.
- Integration Services Middleware Middleware platform designed to connect and harmonize association systems, providing seamless data flow between AMS, CRM, and event technology through APIs, sold as a standalone integration offering.
- Showlead Lead Retrieval Lead retrieval platform (branded Showlead) designed to help exhibitors capture, manage, and act on leads with tools supporting real-time follow-up and ROI measurement.
- Data and Insights Analytics Analytics and reporting technology that turns event and engagement data into clear insights to inform decisions across teams and stakeholders.
- Mobile Event App Mobile application for events that enables attendees to navigate events, access sessions, and engage with content.
- Abstract Management Technology for managing speaker abstracts, submission workflows, and peer review processes for conferences and scientific meetings.
Quantifiable outcome
- 5,000+ events delivered
- +6 more outcomes
Companies that use Showcare Event Solutions
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
Showcare Event Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Showcare Event Solutions partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Showcare Event Solutions competitors and assessment
Company assessmentEmerging players
- Hubilo: Hubilo is a virtual and hybrid event platform offering registration, engagement, and analytics tools targeting associations and enterprises. It overlaps with Showcare's Virtual Event Platform and Showcare Rise capabilities.
- vFairs: vFairs provides virtual and hybrid event solutions with strong adoption among trade associations and trade shows. It competes with Showcare for association event technology budgets, particularly for virtual and hybrid event formats.
Broad incumbents
- Cvent: Cvent is a leading enterprise event management platform offering registration, venue sourcing, and event marketing technology. It competes with Showcare across association and corporate event segments with a much larger, venture-backed platform.
- Eventbrite: Eventbrite is a public event ticketing and registration platform serving consumers, organizers, and small businesses. While less focused on associations, it competes for registration volume and shares the event registration category with Showcare.
Direct peers
- Pathable: Pathable offers an event app and community platform purpose-built for associations and conferences, including networking, scheduling, and engagement features. It directly overlaps with Showcare's mobile event app and association event workflows.
- Swapcard: Swapcard provides an AI-powered event platform for registration, networking, and exhibitor engagement, with strong presence in trade shows and association events. It directly competes with Showcare in the association event-tech market.
- Bizzabo: Bizzabo provides an Event Experience Operating System for in-person, hybrid, and virtual events, including registration, mobile apps, and analytics. It is a direct competitor to Showcare Rise for mid-market and enterprise event organizers.
- Aventri: Aventri (now part of EventMobi) is an event management platform offering registration, networking, and analytics for associations and enterprises. It directly competes with Showcare in mid-market and enterprise event registration.
- Whova: Whova provides an all-in-one event management platform with strong traction among associations and non-profits, including registration, mobile app, and community features. It is a direct competitor to Showcare Rise in the association segment.
- RainFocus: RainFocus is an enterprise event management platform specializing in large conferences with deep personalization, registration, and lead capture capabilities. It is a direct competitor to Showcare in the large-association conference space.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Showcare Event Solutions social profiles
Digital presenceShowcare Event Solutions compliance and trust
Trust signalCompliance2 records
Showcare Event Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showcare Event Solutions leadership team
Management profileNumber of profiles
Profiles7 records
Showcare Event Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showcare Event Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showcare Event Solutions
What does Showcare Event Solutions do?
Showcare Event Solutions is a full-service provider of integrated event registration, event planning, sponsorship sales, growth marketing, and member engagement services for associations and non-profits. It pairs these expert services with a proprietary SaaS event technology platform (including Showcare Rise registration, housing, lead retrieval, mobile apps, and analytics) that can be used standalone or integrated with clients' existing AMS and CRM systems. The offering is positioned as an extension of client teams, with custom multi-year engagements spanning the full event lifecycle.
Is Showcare Event Solutions a public or private company?
Showcare Event Solutions is a private company. It is classified as unknown and is currently operating.
When was Showcare Event Solutions founded?
Showcare Event Solutions was founded in 1982. It employs 51 to 100 people.
Where is Showcare Event Solutions based?
Showcare Event Solutions is headquartered in Washington, United States, in the North America region.
How does Showcare Event Solutions make money?
Five revenue lines are on record. Event Management Services are the primary driver. The others are sponsorship and Exhibition Management, audience Acquisition / Growth Marketing, technology Platform Licensing and membership Engagement Services.
Who are Showcare Event Solutions's main competitors?
Emerging players on record are Hubilo and vFairs. Broad incumbents are Cvent and Eventbrite. Direct peers are Pathable, Swapcard, Bizzabo, Aventri, Whova and RainFocus.
Does Showcare Event Solutions have an API?
No public API is recorded for Showcare Event Solutions.
What industry is Showcare Event Solutions in?
Showcare Event Solutions's product category is Event Management Services for Associations. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 561920 and its SIC code is 7370.