White Law

What White Law does

White Law PLLC is a private trial law firm headquartered at 2549 Jolly Road, Suite 340, Okemos, Michigan, providing legal representation to individual consumers across personal injury, criminal defense, sexual abuse, civil litigation, mass tort, business law, and driver's license restoration matters. The firm is led by Founding Attorney James White, with additional attorneys including Jamie White — named one of Law360's 2022 Titans of the Plaintiffs Bar — and Alexander S. Rusek. White Law serves clients throughout Michigan (Okemos, Lansing, East Lansing, Detroit, Grand Rapids, Kalamazoo, Saginaw, Ann Arbor, Muskegon) and, for mass-tort and sexual-abuse matters, accepts nationwide intake. The firm claims $1.4 billion+ in cumulative client results, including the $500 million Larry Nassar settlement, $1.37 billion in nationally recognized sexual assault settlements, and a $5.5 million wrongful conviction verdict (Herbert Alford / Hertz).

The firm's operating model is direct-to-consumer, with 24/7 phone availability, free consultations, Spanish-language services, and a secure cloud-based case management and client communication platform. Go-to-market combines earned national media (CNN, ESPN, Time, USA Today, Today, Dr. Phil, Court TV, ABC News), local SEO across Michigan cities, content marketing through an extensive blog, community involvement (the Paying It Forward Scholarship and Lansing Lugnuts sponsorship), and organic client referrals — with 322 Google reviews at a 4.7 rating supporting conversion.

White Law's revenue model is hybrid: personal injury and mass tort matters are handled on contingency (transaction-fee basis), while criminal defense, business law, and license restoration are billed on traditional hourly or flat-fee professional-services arrangements. Pricing specifics for non-contingency work are not publicly disclosed. The firm is a founder/attorney-owned Professional Limited Liability Company with no identified external investors, parent company, funding rounds, or public-market activity, and is actively operating.

Name

White Law

Legal name

White Law PLLC

Website

https://whitelawpllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

White Law PLLC is a private trial law firm in Okemos, Michigan, providing contingency-based personal injury, criminal defense, and sexual abuse representation to individual clients across Michigan and nationwide, with $1.4 billion+ in claimed client results.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

White-Collar Defense & Investigations (BPAHAAAJ), Employment & Labor Law (BPAHAAAD)

Keywords

• Personal injury law
• Criminal defense
• Sexual abuse litigation
• Trial law services
• Civil litigation

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contingency Fee (Personal Injury): The firm works on a contingency fee basis for personal injury cases, meaning clients pay no fee unless the firm wins their case.
2. Hourly/Flat Fee (Criminal Defense): Criminal defense matters are handled on traditional hourly or flat fee arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

White Law PLLC is a trial law firm based in Okemos, Michigan, providing legal representation across personal injury (car, truck, motorcycle accidents, nursing home abuse, premises liability, wrongful death), criminal defense (DUI/OWI, domestic violence, drug crimes, felonies, misdemeanors, white-collar crimes), sexual abuse victim representation (clergy abuse, campus assault, mass torts such as Larry Nassar and Boy Scouts cases), civil litigation, mass torts, business law, and driver's license restoration. The firm operates on contingency fees for personal injury cases and hourly/flat fee arrangements for criminal defense matters.

Product overview

White Law PLLC is a full-service law firm offering a comprehensive portfolio of legal services through multiple practice areas. The firm operates as a unified legal practice rather than a platform-plus-modules architecture, providing personal injury representation (including car accidents, truck accidents, motorcycle accidents, nursing home abuse, premises liability, slip and fall, and wrongful death), criminal defense services (covering DUI/OWI, domestic violence, assault, drug crimes, felonies, misdemeanors, weapons charges, white-collar crimes, homicide, and expungements), sexual abuse victim representation (including clergy abuse, campus assault, school abuse, summer camp abuse, therapist abuse, and mass torts), civil litigation, mass torts (Camp Lejeune, Title IX, opioid cases), business law, and driver's license restoration services. The firm serves clients across Michigan with offices in Okemos, Lansing, East Lansing, Detroit, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $1.4 billion+ in total results for clients
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mike Morse Law Firm: One of the largest Michigan-based personal injury firms, headquartered in Southfield. Directly competes with White Law on auto/truck accident, premises liability, and mass tort cases in the same Michigan metros (Detroit, Lansing, Grand Rapids) and invests heavily in TV/radio marketing.
• Goodman Acker P.C. Michigan personal injury law firm with offices in Southfield and Detroit, competing in the same auto accident, slip-and-fall, and wrongful death niches. Similar multi-channel local SEO and TV marketing playbook.
• Sommers Schwartz, P.C. Southfield-based Michigan law firm with broad plaintiff practice including personal injury, mass tort, and class actions. Comparable on practice breadth and plaintiff-side litigation capacity.
• Kreis Enderle Callander & Hudgins: Kalamazoo-based plaintiff firm with a similar personal injury and civil litigation practice area mix. Comparable on contingency-fee model and mid-sized Michigan firm positioning.
• Michigan Auto Law: Michigan plaintiff-only auto accident firm with statewide SEO presence and a similar contingency-fee model. Closely comparable on practice mix (auto, truck, motorcycle, no-fault), geography, and direct-to-consumer marketing.
• Fieger Law (Geoffrey Fieger): Prominent Southfield-based Michigan trial firm with a statewide brand and high-profile plaintiff cases (including criminal defense and wrongful conviction). Closely comparable on media-driven brand and trial reputation.
• Cochran, Kroll & Associates, P.C. Michigan-based plaintiff firm with a strong sexual abuse and institutional abuse / mass tort practice, overlapping directly with White Law's sexual abuse and mass tort verticals.
• Sinas Dramis Law Firm: Grand Rapids plaintiff firm with a long-running Michigan auto accident and personal injury practice. Competes with White Law on the western Michigan side of the same geographic footprint.
• Buckfire & Buckfire, P.C. Southfield-based Michigan personal injury firm with a parallel practice area mix (auto, truck, motorcycle, premises liability) and contingency-fee model. Comparable on size range and client targeting.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff firm with national brand and TV advertising. While broader than White Law, it competes for the same Michigan auto accident and mass tort intakes and is the benchmark national scaled incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WhiteLawPLLC
• Facebookfacebook.com/whitelawpllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Law