What SleepTest.com does

SleepTest.com is a US-based, privately held home sleep testing platform founded in 2016 and headquartered in Laguna Niguel, California. The company operates a dual-channel model that combines a direct-to-consumer testing service for individual patients with a provider-referral network of 948+ dental and medical practices across all 50 US states. Its core service packages an at-home sleep study (using FDA-cleared devices such as the SleepImage Ring, ResMed ApneaLink Air, or Nox T3), pre- and post-test telemedicine consultations with contracted sleep specialists, board-certified physician interpretation, and direct billing to Medicare and PPO insurance plans, with a $299 self-pay cash option available.

The underlying technology stack is anchored by SleepTestCRM, a custom-developed, web-based, HIPAA-compliant platform through which providers submit patients, verify insurance benefits, schedule telemedicine visits, track device shipment and return, and receive interpreted results in real time. Patients interact through a separate portal for status tracking and result access, paired with the SleepImage mobile app that transfers device data to cloud-based Software-as-a-Medical-Device (SaMD). SleepTest.com holds CMS Independent Diagnostic Testing Facility (IDTF) accreditation and Joint Commission accreditation, which together enable its distinctive direct Medicare/PPO billing capability.

The company monetizes through three primary streams: a $149/month provider CRM subscription, per-transaction fees from insurance-billed sleep studies and telemedicine visits, and direct-to-consumer self-pay tests at $299. Revenue is generated without disclosed external funding, and the company is led by founder Ryan C. Javanbakht as President and CEO. The product portfolio also includes the SONU Band, an FDA-authorized acoustic sinus relief device sold through the same channel, signaling an effort to extend the brand into adjacent respiratory wellness.

Name

SleepTest.com

Legal name

SleepTest.com

Website

https://sleeptest.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SleepTest.com is a US-based home sleep testing platform that combines direct-to-patient testing with a SleepTestCRM provider network of 948+ dentists and physicians across 50 states, delivering at-home sleep studies, telemedicine consultations, and direct Medicare/PPO billing.

Ownership category

akta.pro rank

Product category

Home Sleep Testing & Sleep Apnea Diagnostics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB)

akta.pro secondary industries

Pulmonology & Sleep Medicine Telemedicine Platforms (HLALAGAF), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Home sleep testing
• Sleep apnea diagnostics
• Telemedicine consultations
• HIPAA-compliant CRM
• Medical device distribution

Headquarters

HQ city

Laguna Niguel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Direct Patient Sleep Test Sales: Self-pay patients pay $299 for at-home sleep tests using debit/credit cards. Tests include 2-night home sleep testing withSleepImage Ring or other devices, telemedicine consultations, and physician interpretation.
2. Insurance Billing: SleepTest.com direct-bills Medicare and PPO medical insurance for covered patients. Patients pay copays for telemedicine visits and deductible/coinsurance for the sleep test. This is the primary revenue stream for insured patients.
3. Provider CRM Subscriptions: Providers pay $149/month for SleepTestCRM subscription with unlimited home sleep tests, provider locator listing, onboarding training, patient education tools, marketing tools, and ongoing support.
4. Telemedicine Visit Fees: Patients utilizing insurance pay separately for pre-test and post-test telemedicine visits at the time of appointment via the telemedicine platform. Visit fees are separate from the sleep test lab fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SleepTest.com delivers at-home sleep apnea testing through mail-order FDA-cleared devices combined with board-certified physician interpretation, telemedicine consultations, and direct Medicare/PPO insurance billing. The company operates a proprietary web-based SleepTestCRM platform that enables dental and medical providers to submit patients, manage benefits verification, and track results in real time, while patients can also self-order sleep tests directly.

Product overview

SleepTest.com operates a direct-to-patient and provider-mediated home sleep testing platform. The core offering combines SleepTestCRM (a web-based provider portal for patient management and insurance billing) with physical testing devices mailed to patients—the SleepImage Ring, ResMed ApneaLink Air, and Nox T3. Patients use the SleepImage Mobile App to record sleep data, which uploads to cloud-based software for interpretation by board-certified sleep physicians. Telemedicine consultations (pre-test and post-test) are integrated into the workflow. The company also distributes the SONU Band, a separate consumer wellness device for sinus relief. The platform is marketed as an all-in-one solution eliminating barriers to sleep testing through direct insurance billing, 2-night at-home testing, and virtual physician engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• SleepTestCRM Web-based, HIPAA-compliant customer relationship management software for healthcare providers to submit patients for home sleep testing, track patient progress in real-time, manage insurance benefits, capture insurance cards via camera, and conduct telemedicine consultations. Available as a subscription to dental and medical providers.
• Home Sleep Testing Service At-home sleep apnea diagnostic service using FDA-cleared devices (SleepImage Ring, ResMed ApneaLink Air, or Nox T3) mailed to patients for 2-night testing, with board-certified sleep physician interpretation and results delivered via patient portal within 1-2 business days. Available as $299 self-pay or via Medicare/PPO insurance billing.
• Telemedicine Services Virtual consultations with contracted sleep specialists (MD, DO, NP, PA) for pre-test screening and post-test result reviews. Required for insured patients and enables prescription issuance for sleep apnea therapy such as oral appliance therapy or CPAP.
• SONU Band

Quantifiable outcome

• 98.2% testing success rate
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• SleepImage (Sonomedex/SoSnooze)coreTechnology or IntegrationSleepTest.com uses the SleepImage Ring as a primary sleep testing device. The SleepImage Ring is a medical-grade wearable that monitors sleep quality, duration, and diagnoses sleep apnea (obstructive and central). The SleepImage Mobile App (MDDS) integrates with the device for data transfer and display. This partnership provides SleepTest.com's patients with a non-invasive, comfortable testing option compared to traditional lab equipment.
• ResMedcoreTechnology or IntegrationSleepTest.com uses the ResMed ApneaLink Air device for home sleep testing. This FDA-approved device measures breathing patterns, oxygen levels, and heart rate during sleep. ResMed is a leading manufacturer of sleep apnea diagnostic and treatment equipment.
• Nox MedicalcoreTechnology or IntegrationSleepTest.com offers the Nox T3 device as an alternative home sleep testing option. The Nox T3 is a comprehensive home sleep test that records respiratory effort, airflow, snoring, oxygen saturation, and body position. This multi-parameter recording provides detailed diagnostic data.
• Centers for Medicare and Medicaid Services (CMS)coreOthersSleepTest.com is accredited by CMS as an Independent Diagnostic Testing Facility (IDTF), enabling the company to direct-bill Medicare for home sleep testing services. This accreditation is a critical regulatory requirement for insurance billing operations.
• The Joint CommissioncoreOthersSleepTest.com holds accreditation from The Joint Commission, a nationally recognized healthcare accreditation organization. This accreditation validates quality and safety standards for the diagnostic testing facility.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lofta: DTC home sleep apnea test brand (WatchPAT-based) offering at-home testing, telemedicine consults, and CPAP/OAT treatment pathways. Competes head-to-head for cash-pay patients.
• VirtuOx: IDTF-accredited home sleep testing and respiratory services provider offering HSTs and insurance billing to patients and provider networks. Closely comparable to SleepTest.com's IDTF-driven model.
• ApneaMed: Direct-to-patient home sleep testing provider offering HSAT devices and physician-interpreted results. Closely comparable model to SleepTest.com's self-pay and provider-referred testing funnel.
• Itamar Medical (WatchPAT): Manufacturer of the WatchPAT home sleep apnea test and now part of ZOLL; sells both devices and end-to-end HST diagnostic services. Competes as both a device supplier and a testing service.
• CleveMed: Provider of home sleep testing hardware (SleepView) and cloud-based diagnostic software serving IDTFs, dentists, and physicians. Overlaps with SleepTest.com's HST + software stack.
• BetterNight: Comprehensive virtual sleep care platform offering at-home sleep testing, telehealth visits, and CPAP/OAT treatment. Comparable in combining HST with telemedicine and ongoing care.

Broad incumbents

• ResMed: Global leader in sleep apnea devices (CPAP/APAP) and connected health platforms (myAir, AirView). Supplies SleepTest.com's ApneaLink Air device but is also a potential competitive integrator of HST services.
• Nox Medical: Manufacturer of the Nox T3 and T3s HST devices used by SleepTest.com. A key equipment partner with the scale and capability to compete downstream in diagnostic services.
• Philips (Sleep & Respiratory Care): Multi-line incumbent in sleep apnea diagnosis (Alice HST) and treatment (DreamStation). Broad portfolio competitor, particularly in hospital and pulmonary channels.

Emerging players

• Somnoware: Sleep medicine workflow and analytics platform serving providers, payers, and HST programs. Adjacent competitor focused on the enterprise software layer SleepTest.com targets with SleepTestCRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1800SLEEPTEST

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SleepTest.com