Fulton Homes
Fulton Homes is an Arizona private homebuilder founded circa 1975 that designs, builds, and sells 100% ENERGY STAR, Indoor airPLUS, and WaterSense-certified single-family homes across 24 active communities in 7 Phoenix-Mesa Valley submarkets, with 40,000+ homes delivered over 50 years.
- Company typePrivate
- Founded1976
- HeadquartersTempe, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fulton Homes does
Fulton Homes (legally Fulton Homes Corp.) is an Arizona-based private homebuilder founded circa 1975-1976, headquartered in Tempe, and led by CEO Doug Fulton with founder Ira A. Fulton associated with the related Fulton Foundation philanthropic arm. The company builds and sells single-family new-construction homes across 24 active master-planned communities in 7 Phoenix-Mesa Valley submarkets (Avondale, Gilbert, Litchfield Park, Queen Creek, San Tan Valley, Surprise), having delivered 40,000+ homes over its 50-year history with a public price band running from approximately $400,000 up to $950,000.
The core technical proposition is an energy- and health-certified standard product: 100% of Fulton homes are built to ENERGY STAR and EPA Indoor airPLUS specifications, and all homes started after September 1, 2021 carry the EPA WaterSense label — a stack of federal certifications the company reinforces through repeated EPA Partner of the Year awards. Standard-included amenities (the "Fulton Features™" bundle — Honeywell Wi-Fi thermostats, USA-made 36" Birch Cabinets, 3 CM granite countertops, paver driveways, Low-E vinyl windows, sealed ductwork, low-VOC finishes) are paired with a Design Center and the partner-hosted Design Online™ options catalog for buyer-driven customization. The company also operates a MyFultonHome owner portal, a Trade-In Program for existing homeowners, and a Preferred Lender Program (OnQ Financial, Guild Mortgage, Acrisure Mortgage).
Commercially, Fulton Homes runs a direct-to-consumer model with onsite community sales offices open seven days a week, supplemented by an inside-sales desk (live phone consultants and 24-hour inquiry response) and a Realtor channel; revenue is generated primarily through new home sales and Design Center upgrades, with the lender program functioning as a conversion lever rather than a direct revenue line. The current 3-2-1 Buy Down promotion (1.99% interest, payments from $1,458) is the active commercial signal, and community-cause programs (Fence Patrol, Two Seconds Too Long, Everyday Lifesavers, Load the Library, School Salute) support brand-building in the Arizona market.
Fulton Homes firmographics
Firmographics- Name
- Fulton Homes
- Legal name
- Fulton Homes Corp.
- Website
- https://fultonhomes.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fulton Homes is an Arizona private homebuilder founded circa 1975 that designs, builds, and sells 100% ENERGY STAR, Indoor airPLUS, and WaterSense-certified single-family homes across 24 active communities in 7 Phoenix-Mesa Valley submarkets, with 40,000+ homes delivered over 50 years.
- Ownership category
- akta.pro rank
Fulton Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Fulton Homes is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Fulton Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Sales: Primary revenue stream generated by building and selling newly constructed single-family homes within master-planned communities across Arizona. Pricing ranges across the listed Max Price tiers up to $950,000.
- Design Center Options & Upgrades: Revenue from buyer-selected design options and upgrades made at the Fulton Homes Design Center and online Design Online options catalog, providing personalization revenue on top of base home price.
- Mortgage Financing Referrals: Fulton Homes partners with Preferred Lenders (OnQ Financial, Guild Mortgage, Acrisure Mortgage) to facilitate buyer home financing; lenders provide loans directly to the homebuyer rather than Fulton Homes collecting revenue, but the program supports conversion of home sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New construction homes ranging from ~$400,000 up to $950,000 |
| Other | Multi-year contract | 3-2-1 Buy Down promotion: 1.99% interest rate, payments as low as $1,458 |
Go-to-market motion3 records
Fulton Homes product offering
Product offeringCore offering
Fulton Homes builds and sells newly constructed single-family homes in 24 active master-planned communities across seven locations in the Phoenix-Mesa Valley of Arizona (Avondale, Gilbert, Litchfield Park, Queen Creek, San Tan Valley, Surprise). The company has built over 40,000 homes in Arizona over 50 years of operation, with homes priced from approximately $400,000 up to $950,000, and bundles a standard amenities package (Fulton Features) of energy-efficient, smart-home, and healthy-home construction into every home.
Product overview
Fulton Homes is a single-line home builder (not a multi-product software platform) that offers new-construction homes across 24 active communities in 7 Arizona Valley locations (Avondale, Gilbert, Litchfield Park, Queen Creek, San Tan Valley, Surprise, plus a Goodyear-area site). Its portfolio combines the core new-home product with several supporting programs and sub-brands: the Fulton Features™ standard amenities package, the Fulton Homes Design Center (paired with the partner-hosted Design Online™ options catalog at edc.envisionoptions.com), the MyFultonHome customer portal, the Trade-In Program for existing homes, a Preferred Lender Program (OnQ Financial, Guild Mortgage, Acrisure Mortgage), the Energy Star / Indoor airPLUS / EPA WaterSense efficient-home certifications, the Fulton Foundation (philanthropy), and community-cause campaigns such as Fence Patrol, Two Seconds Too Long, Everyday Lifesavers, Load the Library, and School Salute. Current promotion: a 3-2-1 Buy Down offering a 1.99% interest rate on new Fulton Homes.
Differentiator
Problem solved
Functional benefit
Brands
- Fulton Foundation: Philanthropic arm of Fulton Homes supporting Arizona community causes, including educational contributions, charities, sport partnerships, and environmental programs, tied to founder Ira A. Fulton.
- Fulton Features
Products and services
- Fulton Homes New Home Construction Core offering: newly constructed single-family homes sold across 24 active communities in 7 Arizona Valley locations. Homes range from approximately $400,000 to $950,000 and include the standard Fulton Features amenities package.
- Acclaim Community One of the newest Fulton Homes communities located in Avondale, Arizona. Buyers can purchase newly built single-family homes in this active community.
- Cooley Station Community Active Fulton Homes master-planned community located in Gilbert, Arizona, where buyers can purchase newly constructed single-family homes.
- Enclave Community Active Fulton Homes community in the Phoenix-Mesa Valley where buyers can purchase newly built single-family homes.
- Barney Farms Community Active Fulton Homes community in the Queen Creek/San Tan Valley area of Arizona where buyers can purchase newly constructed single-family homes.
- Promenade Community Active Fulton Homes master-planned community in the Phoenix-Mesa Valley where buyers can purchase newly built single-family homes.
- Escalante Community Active Fulton Homes community where buyers can purchase newly constructed single-family homes.
- Prasada Community Active Fulton Homes master-planned community in Surprise, Arizona, where buyers can purchase newly built single-family homes.
- Fulton Features (Standard Amenities Package)
- Fulton Homes Design Center
- MyFultonHome Customer Portal
- Preferred Lender Program
- Trade-In Program
Companies that use Fulton Homes
Customer profileIdeal customer profiles2 records
Fulton Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fulton Homes partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fulton Homes competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: Largest U.S. homebuilder by volume and a dominant Phoenix-metro operator with multiple sub-brands covering entry-level through luxury. Directly competes with Fulton in the sub-$500K Arizona single-family segment but at vastly greater scale and with a captive mortgage arm.
- Lennar Corporation: National public homebuilder with deep Phoenix-metro presence across multiple brands, including active-adult and townhomes. Comparable to Fulton on Arizona single-family product but materially larger and with Lennar Mortgage integrated into the sales funnel.
- PulteGroup: National public builder (Centex, Pulte, Del Webb, John Wieland) with material Phoenix presence including active-adult Del Webb communities. Comparable to Fulton in Arizona master-planned single-family, with greater brand portfolio depth and scale.
Direct peers
- Taylor Morrison: Scottsdale-headquartered national builder with strong Phoenix-metro concentration and overlapping suburban communities. One of the most direct comparables to Fulton given shared Arizona focus, similar master-planned community model, and overlapping buyer segments.
- Meritage Homes: Scottsdale-based public homebuilder with a focus on energy-efficient homes (ENERGY STAR) that mirrors Fulton's healthy-home positioning. Closest publicly traded peer in terms of Arizona headquarters, energy-efficiency brand, and entry-level/move-up price tiers.
- Shea Homes: Long-running Arizona-focused homebuilder (Shea Tracs, Trilogy active-adult brand) with comparable Phoenix-metro community footprint and 50+ year operating history. Direct regional peer to Fulton on product type, geographic focus, and family-controlled heritage.
- Tri Pointe Homes: National builder with active Phoenix-metro communities in move-up price tiers overlapping Fulton's $400K-$700K band. Comparable on single-family suburban product and master-planned community model.
- Beazer Homes: Public builder with a Phoenix division active in entry-level and first move-up buyers in the same price band as Fulton. Comparable on Arizona single-family product and energy-efficiency messaging (Net Zero ready homes).
- KB Home: Public builder with a meaningful Phoenix-metro presence serving entry-level buyers, with a Built to Order customization model analogous to Fulton's Design Center approach. Direct competitor on personalization-driven, energy-efficient, affordable entry-level product.
- Richmond American Homes: MDC Holdings subsidiary operating across Phoenix with single-family communities at price points overlapping Fulton's portfolio. Comparable regional competitor on product type, design-center customization, and move-up buyer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fulton Homes social profiles
Digital presenceFulton Homes compliance and trust
Trust signalCompliance4 records
Fulton Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fulton Homes leadership team
Management profileNumber of profiles
Profiles2 records
Fulton Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fulton Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fulton Homes
What does Fulton Homes do?
Fulton Homes builds and sells newly constructed single-family homes in 24 active master-planned communities across seven locations in the Phoenix-Mesa Valley of Arizona (Avondale, Gilbert, Litchfield Park, Queen Creek, San Tan Valley, Surprise). The company has built over 40,000 homes in Arizona over 50 years of operation, with homes priced from approximately $400,000 up to $950,000, and bundles a standard amenities package (Fulton Features) of energy-efficient, smart-home, and healthy-home construction into every home.
Is Fulton Homes a public or private company?
Fulton Homes is a private company. It is classified as family owned and is currently operating.
When was Fulton Homes founded?
Fulton Homes was founded in 1976. It employs 101 to 250 people.
Where is Fulton Homes based?
Fulton Homes is headquartered in Tempe, United States, in the North America region.
How does Fulton Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are design Center Options & Upgrades and mortgage Financing Referrals.
Who are Fulton Homes's main competitors?
Broad incumbents on record are D.R. Horton, Lennar Corporation and PulteGroup. Direct peers are Taylor Morrison, Meritage Homes, Shea Homes, Tri Pointe Homes, Beazer Homes, KB Home and Richmond American Homes.
Does Fulton Homes have an API?
No public API is recorded for Fulton Homes.
What industry is Fulton Homes in?
Fulton Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236115.