Roadwire
Roadwire, operating as Katzkin Leather, designs and manufactures custom aftermarket automotive leather interior kits sold B2B through franchised dealerships and professional restylers, covering 40+ vehicle brands including EV platforms.
- Company typePrivate
- Founded1969
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Roadwire firmographics
Firmographics- Name
- Roadwire
- Legal name
- Katzkin Leather, Inc
- Website
- https://roadwire.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roadwire, operating as Katzkin Leather, designs and manufactures custom aftermarket automotive leather interior kits sold B2B through franchised dealerships and professional restylers, covering 40+ vehicle brands including EV platforms.
- Ownership category
- akta.pro rank
Roadwire industry classification
Industry- Product category
- Automotive Leather Interiors
- NAICS
- Leather and Allied Product Manufacturing (316)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
- akta.pro secondary industry
- Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear) (IMAOAHAF)
Keywords
Where Roadwire is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roadwire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels2 records
Marketing channels3 records
Roadwire product offering
Product offeringCore offering
Roadwire (through Katzkin Leather, Inc.) manufactures aftermarket automotive leather interior kits and materials for vehicles, supplying franchised and independent dealerships and professional restylers. Its Katzkin ToolBox dealer-facing digital platform provides pattern and design selection, line art visualization, VIS code quick search, online order entry, and a mobile app to support dealers and restylers in customizing, ordering, and installing factory-quality leather interiors across 40+ automotive brands.
Differentiator
Problem solved
Functional benefit
Brands
- Katzkin ToolBox: Online resource portal for Katzkin restylers containing selling tools, pattern guides, technical bulletins, and product catalogs
Products and services
- Katzkin ToolBox A comprehensive dealer resource platform providing selling tools, reference materials, technical bulletins, pattern and design tools, and mobile applications for automotive leather interior customization, used by dealerships and professional restylers.
- Katzkin Mobile App A mobile application for restylers to access materials, product information, and design tools on iOS, Android, and Amazon devices.
- Online Order Entry System Web-based ordering platform for dealers and restylers to place orders for Katzkin leather interior kits and installation materials.
- Design Your Own (DYO) Tool Interactive online tool allowing customers and restylers to design their own leather interior combinations and preview patterns.
- Katzkin Leather Interior Kits Aftermarket automotive leather interior kits and materials covering Nissan, Toyota, Ford, Chevrolet, Honda, Jeep, Ram, Mercedes, Lexus, Tesla, Hyundai, Kia, Volkswagen, Subaru, Mazda, Volvo, and others, including Tuscany, Katzkin XT, and Outlaw custom material tiers.
- Degreez Seat Heating Technology Seat heater technology and Degreez-branded heating products offered as part of Katzkin leather interior upgrades.
Companies that use Roadwire
Customer profileSegments2 records
Ideal customer profiles2 records
Roadwire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Roadwire competitors and assessment
Company assessmentDirect peers
- AVS (Auto Ventshade): Aftermarket manufacturer of exterior and interior vehicle accessories including window deflectors, hood protectors, and trim. Shares dealer/restyler distribution with Katzkin for vehicle personalization.
- CalTrend: Manufacturer of custom-tailored automotive seat covers. Competes with Katzkin for the dealer-installed interior personalization dollar, especially in the mid-market where a full leather re-upholstery is too expensive.
- CoverKing: Maker of custom and semi-custom automotive seat covers sold through dealers and online. Targets the same dealer-fitment and restyler channels as Katzkin for vehicle interior personalization, though primarily with fabric/neoprene rather than full leather replacement.
- Covercraft: Aftermarket manufacturer of vehicle interior protection products (seat covers, dash covers, floor mats) with a strong dealer and restyler network. Adjacent category to Katzkin and shares the B2B dealer channel.
- Bestop: Aftermarket manufacturer specializing in soft tops, interior accessories, and vehicle personalization for Jeep and truck owners. Shares the dealer/restyler route-to-market and aftermarket vehicle customization positioning.
- Wet Okole: Custom neoprene seat covers for cars, trucks, and SUVs sold through dealers and direct channels. Competes with Katzkin on premium interior customization and shares the restyler/dealer distribution model.
- Husky Liners: Manufacturer of custom-fit floor liners, cargo liners, and interior protection products with strong dealer presence. Comparable to Katzkin's B2B distribution model and aftermarket personalization category.
- TMI Products: Aftermarket automotive and motorhome upholstery manufacturer offering custom seat upholstery, door panels, and interior kits. Closest direct competitor to Katzkin's leather interior kit business, with overlapping dealer and restyler channels.
- Lund International: Aftermarket manufacturer of vehicle accessories including hood protectors, tonneau covers, and interior/exterior styling products. Shares the dealer and restyler distribution dynamic with Katzkin, though broader product portfolio.
Broad incumbents
- WeatherTech: Large automotive aftermarket accessories brand with deep dealer penetration selling floor liners, seat protectors, and interior accessories. Comparable dealer/channel model but operates at significantly larger scale and broader product breadth than Katzkin.
Market position
Customer concentration
Roadwire social profiles
Digital presenceRoadwire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadwire leadership team
Management profileNumber of profiles
Roadwire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadwire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadwire
What does Roadwire do?
Roadwire (through Katzkin Leather, Inc.) manufactures aftermarket automotive leather interior kits and materials for vehicles, supplying franchised and independent dealerships and professional restylers. Its Katzkin ToolBox dealer-facing digital platform provides pattern and design selection, line art visualization, VIS code quick search, online order entry, and a mobile app to support dealers and restylers in customizing, ordering, and installing factory-quality leather interiors across 40+ automotive brands.
Is Roadwire a public or private company?
Roadwire is a private company. It is classified as unknown and is currently operating.
When was Roadwire founded?
Roadwire was founded in 1969. It employs 11 to 50 people.
Where is Roadwire based?
Roadwire is headquartered in Austin, United States, in the North America region.
Who are Roadwire's main competitors?
Direct peers on record are AVS (Auto Ventshade), CalTrend, CoverKing, Covercraft, Bestop, Wet Okole, Husky Liners, TMI Products and Lund International. WeatherTech is listed as a broad incumbent.
Does Roadwire have an API?
No public API is recorded for Roadwire.
What industry is Roadwire in?
Roadwire's product category is Automotive Leather Interiors. Its primary akta.pro industry code is IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors), with a secondary code of IMAOAHAF, Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear). Its NAICS code is 316 and its SIC code is 3100.