What Marketingfacts does

Marketingfacts is a Dutch-language knowledge platform serving marketing professionals in the Netherlands. Founded in 2002 and headquartered in Woerden, the company operates marketingfacts.nl as its flagship property, publishing editorial content across 28+ marketing topic categories — including advertising, B2B marketing, brand positioning, content marketing, CRM/CX, data analytics, SEO, and digitalization — contributed by approximately 300 expert bloggers on an annual basis. The platform reaches approximately 185,000 monthly unique visitors and extends into adjacent product surfaces: a dedicated marketing job board (jobs.marketingfacts.nl), podcast series including The Next Tony, an annual Jaarboek yearbook produced with NIMA, and daily and weekly email newsletters. Underlying technology is a WordPress-based CMS with newsletter distribution, podcast hosting, and job board functionality.

Revenue is generated through three advertising-driven streams: display and cross-media advertising sold through shareholder BBP Media, sponsored partner content on marketingfacts.nl, and job board listings from marketing employers. BBP Media, an independent B2B media company that also publishes MarketingTribune, Twinkle, and CustomerFirst, holds an equity stake in Marketingfacts B.V. and acts as the primary commercial channel for integrated advertising campaigns across web, newsletters, magazines, and events. The company is privately held with 11-50 employees and has no disclosed venture funding. The target audience is Dutch marketing professionals — marketeers, marketing managers, and digital specialists — who consume editorial content for industry intelligence, and Dutch B2B brands and agencies that advertise to reach this audience.

Name

Marketingfacts

Legal name

Marketingfacts B.V.

Website

https://marketingfacts.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketingfacts is a Dutch-language knowledge platform for marketing professionals, publishing editorial content from ~300 bloggers, a job board, podcasts, and newsletters, reaching ~185,000 monthly visitors and monetized through BBP Media-led advertising and partnerships.

Ownership category

akta.pro rank

Product category

B2B Marketing Media & Publishing

NAICS

Advertising Agencies (54181), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Marketing content platform
• B2B media publishing
• Marketing knowledge portal
• Digital marketing publishing
• Professional editorial media

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Marketingfacts offers advertising opportunities to brands wanting to reach marketing professionals. The platform provides cross-media campaigns including websites, newsletters, magazines, and events through its partnership with BBP Media.
2. Partner/ sponsored content: Partnercontent section features sponsored articles and content from partners, providing another revenue stream.
3. Job board services: Vacaturebank (job board) for marketing professionals generates revenue from employers posting job vacancies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marketingfacts is a Dutch-language online knowledge platform for marketing professionals, publishing daily news, in-depth articles, expert opinions, and case studies on interactive marketing topics. Content is contributed by approximately 300 expert bloggers annually and reaches around 185,000 monthly unique visitors via the website, daily/weekly newsletters, podcasts, an annual yearbook, and a dedicated marketing job board.

Product overview

Marketingfacts is a Dutch-language knowledge platform for marketing professionals, consisting of a main content website (marketingfacts.nl) publishing articles from approximately 300 bloggers, supplemented by a job board, podcast series including 'The Next Tony', annual yearbook (Jaarboek), and daily/weekly newsletters. The platform covers a broad spectrum of online marketing topics and reaches approximately 185,000 unique visitors monthly. Content is organized by categories including advertising, B2B marketing, content marketing, CRM/CX, data analytics, design, SEO, and social media.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketingfacts.nl Website The flagship Dutch-language content platform for marketing professionals, publishing articles, news, opinions, and case studies across 28+ interactive marketing topics from approximately 300 expert bloggers annually.
• Marketingfacts Podcasts

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AdobeminorGTM or Marketing PartnerAdobe is a partner of Marketingfacts. Their partner profile highlights their pioneering innovations in digital experiences, connecting content and data, and introducing technologies enabling creativity and compelling storytelling.
• BBP MediacoreStrategic or Co-development PartnerBBP Media is a shareholder of Marketingfacts. They are an independent B2B media company specialized in providing relevant professional information for over 25 years, targeting entrepreneurs and professionals in marketing, e-commerce, and customer service. BBP Media publishes MarketingTribune, Twinkle, and CustomerFirst.
• Beeckestijn Business SchoolminorGTM or Marketing PartnerBeeckestijn Business School is an educational institute for online marketing, online communication, and customer management, combining strategy, theory, and practical knowledge in short-term programs at various levels.
• CopernicaminorGTM or Marketing PartnerCopernica is marketing software with functionalities for email marketing, websites, mobile, and automated campaigns. Over 5,000 marketeers use their services daily. The software integrates with virtually all CMS systems, e-commerce platforms, and CRM software.
• ZIGTminorGTM or Marketing PartnerZIGT is an independent agency in the Netherlands for over 20 years with four pillars: Strategy, Media, Performance, and Create. They offer a complete palette of services from offices in Hoofddorp, Utrecht, Arnhem, and Zaventem, serving leading brands, challengers, and startups in the Benelux market.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Emerce: Dutch digital business, marketing, and e-commerce media platform covering news, events, and jobs — directly comparable to Marketingfacts as a Dutch-language B2B marketing/digital media outlet.
• Frankwatching: A leading Dutch marketing and digital knowledge platform publishing news, articles, and events for marketing professionals — the closest direct competitor to Marketingfacts in the Dutch-language B2B marketing media space.
• Sprout: Dutch platform for marketing, branding, and creativity news aimed at marketers and creatives — directly comparable as a Dutch marketing media brand with editorial and job board offerings.
• Adformatie: Long-standing Dutch advertising and marketing trade publication covering campaigns, agencies, and industry news — directly comparable as a Dutch marketing trade media brand.
• MarketingTribune: BBP Media's flagship Dutch marketing trade title and a sister publication to Marketingfacts; covers marketing news, opinion, and case studies for Dutch marketing professionals.

Regional players

• Twinkle: Dutch e-commerce trade media, also part of BBP Media's portfolio alongside Marketingfacts — comparable B2B trade-media model but focused on e-commerce rather than general marketing.
• CustomerFirst: BBP Media title covering customer service, CX, and CRM — sister publication within the same parent group with comparable B2B trade-media structure but a different functional focus.

Broad incumbents

• AdAge: Global advertising and marketing trade publication covering agencies, brands, and campaigns — comparable as a marketing trade media brand but operating at much larger scale and globally.
• Digiday: Global digital media and marketing trade publication covering programmatic, platforms, and brand storytelling — comparable B2B marketing media model with newsletter, podcast, and event monetization.
• The Drum: Global marketing industry media covering brands, agencies, and creative work with newsletters, events, and awards — comparable B2B marketing trade-media business model to Marketingfacts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Marketingfacts
• Facebookfacebook.com/marketingfacts
• LinkedInlinkedin.com/company/marketingfacts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketingfacts