Customer First
Customer First AB is a Stockholm-based SaaS company, founded in 2015, that sells a case-first, AI-enabled contact center platform (C1 Voice, C1 Digital, C1 AI tiers) to enterprise customers with 20+ agents across the Nordics and Europe, delivered as Private Cloud (EU) single-tenant infrastructure.
- Company typePrivate
- Founded2015
- HeadquartersSolna, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Customer First does
Customer First AB is a Stockholm-based, privately held SaaS company founded in 2015 that builds an operational, case-first platform for enterprise contact centers. The unified system combines telephony, digital channels (email, chat, SMS, social, video, forms), native case management, and AI in a single workflow, targeting organizations with 20 or more agents that require control over routing, IVR/ACD, and cross-channel customer dialogue. Its platform traces its technical lineage to TeleOffice, a Swedish telecom technology group from the early 1990s, and is delivered as Private Cloud (EU) single-tenant infrastructure built on Kubernetes with an API-first, cloud-native architecture.
The product is sold as three publicly priced subscription tiers — C1 Voice (from 540 SEK/agent/month), C1 Digital (from 1,450 SEK/agent/month inclusive of digital channels and API access), and C1 AI (from 1,450 SEK/agent/month, adding C1 AI text/voice processing, automatic categorization, AI assistant, C1 AI Workflow Studio, 2 million AI tokens, and a virtual agent) — with a 20-agent minimum and a standard 36-month contract term. AI is positioned as an operational, built-in component of the workflow rather than an add-on, with a multi-LLM strategy, ChatGPT integration, and an AI Workflow Studio for visual flow design. Distribution is a hybrid model: an enterprise field-sales motion with consultative fit-check and tailored demos, complemented by self-service pricing pages, online demo booking, and comparison content targeting Genesys, Zendesk, Telia ACE, Puzzel, and Microsoft Dynamics.
The company serves primarily Nordic and selectively European enterprise customers across verticals such as property management (Vallmo, 35,000 properties served with 24 staff) and multi-brand e-commerce (iPiccolo Group, 800+ cases/day with AI handling 41% of email and chat). It is ISO 27001 certified since 2024 and is run by an operator-heavy team — including founder/CEO Erik Eskilsson (formerly Vice VD of TDC Sverige and VD of TeleOffice), founder/CTO Taieb Khessib, and founder Ulf Wilhelmsson (ex-CTO TeleOffice, TDC) — with sales leadership from ex-Talkdesk/Avaya and a board featuring operators from Klarna, Avanza, Besqab, and Froda. No external funding rounds or revenue figures are publicly disclosed.
Customer First firmographics
Firmographics- Name
- Customer First
- Legal name
- Customer First AB
- Website
- https://customerfirst.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Customer First AB is a Stockholm-based SaaS company, founded in 2015, that sells a case-first, AI-enabled contact center platform (C1 Voice, C1 Digital, C1 AI tiers) to enterprise customers with 20+ agents across the Nordics and Europe, delivered as Private Cloud (EU) single-tenant infrastructure.
- Ownership category
- akta.pro rank
Customer First industry classification
Industry- Product category
- Contact Center Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)
Keywords
Where Customer First is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Customer First business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing - Tiered Packages: Three-tier subscription model (C1 Voice, C1 Digital, C1 AI) billed per agent per month. Minimum 20 agents required. 36-month contract term. Prices exclude VAT.
- Professional Services - Implementation: One-time implementation services including project management, platform deployment, basic configuration, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | C1 Voice - Voice-first package for teams wanting telephony, queues and response time control |
| Subscription | Monthly | C1 Digital - Omnichannel package for teams wanting mail/chatt/SMS/social with control |
| Subscription | Monthly | C1 AI - AI-driven package for teams wanting to raise quality and reduce handling time with C1 AI in workflows |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Customer First product offering
Product offeringCore offering
Customer First sells a unified operational platform for managing the entire customer dialogue, where telephony, digital channels, case management, and AI are integrated into a single system. The platform manages the full customer journey from first contact to case resolution and analysis, sold across three subscription tiers (C1 Voice, C1 Digital, C1 AI) priced per agent per month, with native IVR/ACD, omnichannel routing, AI workflow automation, and EU Private Cloud single-tenant deployment.
Product overview
Customer First is a unified operational platform for managing the entire customer dialogue, consisting of three main product tiers: C1 Voice (voice-first telephony), C1 Digital (omnichannel with mail/chat/SMS/social), and C1 AI (AI-driven with integrated AI workflows). All tiers include built-in case management, SSO, Private Cloud (EU) single tenant, and role-based access with audit logs. The platform manages the full customer journey from first contact to case resolution and analysis, with AI used operationally for voice/text processing, summarization, decision support, and contextual search - not as an add-on. The architecture is modern and API-first, designed for rapid change without vendor lock-in.
Differentiator
Problem solved
Functional benefit
Brands
- C1 Voice: Voice-first package for teams wanting control over telephony, queues and response times. Starting from 540 SEK/agent/month.
- C1 Digital
- C1 AI
Products and services
- C1 Voice Voice-first subscription package for organizations needing control over telephony, queues, IVR, and response times. Includes telephony plus callback, global queue management, IVR (menu) and ACD, case management with distribution and SLA, customer management with categorization, user administration, groups and roles, routing, opening hours, and avalanche messages. Available from 540 SEK per agent per month with a 20-agent minimum and 36-month contract.
- C1 Digital Omnichannel subscription package for teams running mail, chat, SMS, and social channels with control. Includes all C1 Voice features plus email with rule builder, chat with chat widget builder, SMS send and audiences, social media, a first chat widget with FAQ per company, and API access plus extended statistics. Available from 1,140 SEK per agent per month with a 20-agent minimum and 36-month contract.
- C1 AI AI-driven subscription package for teams wanting to raise quality and reduce handling time with C1 AI in workflows. Includes all C1 Digital features plus C1 AI text processing against FAQ, C1 AI text-to-voice transcription, C1 AI automatic categorization, C1 AI assistant against knowledge base, C1 AI Workflow, 2 million C1 AI tokens, and 1 virtual agent per company. Available from 1,450 SEK per agent per month with a 20-agent minimum and 36-month contract.
Companies that use Customer First
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Customer First technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Customer First partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iPiccolocoreiPiccolo Group (owner of InkClub, Dammsugarpåsar.nu, Inky) implemented Customer First platform for customer service. Handles 800+ cases daily across Nordic and European customers. AI handles 41% of incoming email and chat cases. Partnership focused on modern solution with integrated AI for seamless multi-brand support.
- VallmocoreGotland-based customer service company delivering service to property companies. Implemented Customer First for quick deployment (live in one month). Handles cases from approximately 35,000 properties monthly with 24 employees. Platform provides unified customer view and efficient case management.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Customer First competitors and assessment
Company assessmentDirect peers
- Five9: Public cloud CCaaS vendor offering omnichannel routing, IVR/ACD, AI and workforce engagement on a subscription model — directly comparable product portfolio to Customer First's C1 Voice/Digital/AI tiers.
- Talkdesk: Global cloud-native CCaaS platform selling AI-powered contact center tooling to enterprise and mid-market — same product category, same per-seat subscription model; Customer First's VP Sales was previously Talkdesk's regional director.
- Puzzel: Norwegian-headquartered cloud CCaaS vendor with comparable omnichannel, AI and self-service capabilities, and a Nordic/European mid-market customer base directly overlapping Customer First's footprint.
Broad incumbents
- Zendesk: Named on Customer First's competitive comparison pages; broad CX platform covering ticketing, omnichannel support and increasingly AI — competes for the same mid-market and enterprise support-center wallet.
- NICE CXone: Large incumbent CCaaS/CX platform offering omnichannel contact center, AI analytics and workforce engagement to enterprise accounts; overlaps significantly with Customer First but at much larger scale and breadth.
- Salesforce Service Cloud: Cloud-based customer service/CRM platform with omnichannel case management and Einstein AI — competes for the same enterprise CX budget and benefits from Salesforce's massive installed base and partner ecosystem.
- Microsoft Dynamics 365 Customer Service: Named competitor on Customer First's comparison pages; enterprise CRM/contact center offering bundled into Microsoft 365 enterprise agreements, raising procurement-side risk for standalone CCaaS challengers.
- Genesys: One of Customer First's named direct competitors on its comparison page; large enterprise CCaaS incumbent providing cloud and on-prem contact center, AI and orchestration across global enterprise accounts.
Others
- Enghouse Systems: Canadian-headquartered contact-center software portfolio company that acquired Visionutveckling (founded by Customer First co-founder Ulf Wilhelmsson); adjacent ecosystem participant with overlapping Swedish/European CCaaS heritage.
Regional players
- Telia ACE: Telia-owned CCaaS offering bundled into Telia Sweden/Nordic carrier services — directly competes with Customer First in the Nordic market with carrier-distribution advantages but limited geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Customer First social profiles
Digital presenceCustomer First compliance and trust
Trust signalCompliance1 record
Customer First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customer First leadership team
Management profileNumber of profiles
Profiles7 records
Customer First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customer First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customer First
What does Customer First do?
Customer First sells a unified operational platform for managing the entire customer dialogue, where telephony, digital channels, case management, and AI are integrated into a single system. The platform manages the full customer journey from first contact to case resolution and analysis, sold across three subscription tiers (C1 Voice, C1 Digital, C1 AI) priced per agent per month, with native IVR/ACD, omnichannel routing, AI workflow automation, and EU Private Cloud single-tenant deployment.
Is Customer First a public or private company?
Customer First is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Customer First founded?
Customer First was founded in 2015. It employs 11 to 50 people.
Where is Customer First based?
Customer First is headquartered in Solna, Sweden, in the Europe region.
How does Customer First make money?
Two revenue lines are on record. Subscription Licensing - Tiered Packages are the primary driver. The others are professional Services - Implementation.
Who are Customer First's main competitors?
Direct peers on record are Five9, Talkdesk and Puzzel. Broad incumbents are Zendesk, NICE CXone, Salesforce Service Cloud, Microsoft Dynamics 365 Customer Service and Genesys. Enghouse Systems is listed as an others. Telia ACE is listed as a regional player.
Does Customer First have an API?
Yes. The platform is described as 'API-first' and built for rapid change without vendor lock-in. API access and extended statistics (graphical interfaces) are included in the C1 Digital and C1 AI packages. No specific API documentation URL, SDK, or technical specifications provided in the source material.
What industry is Customer First in?
Customer First's product category is Contact Center Software. Its primary akta.pro industry code is BPAAABAF, Technical & Product Support (Tier 0–2, Troubleshooting), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7372.