What eWings.com does

eWings.com is recorded in the input as a Berlin-based, venture-backed entity (founded 2013) whose broader operational footprint is described under the American Express Global Business Travel (Amex GBT) brand, a corporate travel management platform operating globally. The legal entity analyzed is GBT Travel Services UK Limited, a wholly-owned subsidiary of the publicly traded parent Global Business Travel Group, Inc. (NYSE: GBTG), in which American Express holds a minority interest. The company serves enterprise and mid-market corporate customers across nine verticals — legal, technology, consulting, energy/mining/marine, finance, entertainment/sports/media, health sciences, manufacturing, and transportation/logistics — providing booking, servicing, expensing, meetings & events, and consulting services through a portfolio of sub-brands including Complete, Egencia, Ovation, Neo, Select, and Lawyers Travel.

The platform is AI-enabled, with named capabilities including Agentic AI on Egencia (sub-3-minute booking with automated expense reconciliation), generative AI workflows, a recommendation engine that learns individual and policy preferences, and predictive analytics for cost optimization and compliance reporting. Core technology integrates booking, servicing, and expensing through a SAP Concur partnership (Complete product), offers proprietary booking tools, preferred-rate inventory, automated policy compliance, and 24/7 global traveler support. Distribution combines enterprise direct sales with a self-serve/PLG motion via Egencia for mid-market accounts, and content-driven demand generation across blog, resource library, webinars, and LinkedIn.

The business model blends subscription/recurring revenue, transaction fees on bookings (air, hotel, rail), and professional services (consulting, meetings & events). Pricing is quote-based with annual billing, tailored to industry and company size. Geographic operations span the US, UK, Canada, Germany, France, Mexico, Spain, and Australia (APAC HQ). The company holds an EcoVadis Platinum sustainability rating (October 2025) and operates under American Express-licensed trademarks. Historical capital raises for the eWings.com entity itself total approximately $1.25 million across two rounds in 2014 and 2015 from HTGF, FSF Beteiligungs, Kima Ventures, DN Capital, and German Startups Group; these rounds are inconsistent with the much larger operational footprint described for the consolidated Amex GBT group.

Name

eWings.com

Legal name

GBT Travel Services UK Limited

Website

https://ewings.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

eWings.com operates as part of American Express Global Business Travel (Amex GBT), a global corporate travel management platform serving enterprise and mid-market clients across nine verticals with AI-enabled booking, expensing, meetings & events, and consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Travel Management Services: Comprehensive corporate travel management services including booking, servicing, and expense management for businesses. Revenue generated through service fees and transaction-based charges for travel bookings.
2. Transaction Fees: Transaction fees from bookings made through the platform including air, hotel, and rail travel.
3. Professional Services: Business travel consulting services provided by experienced specialists to optimize travel management programs.
4. Meetings & Events: End-to-end event servicing, creative events, strategic meetings management, venue sourcing, and travel for meetings attendees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

eWings.com is a SaaS-based platform for booking and managing flights, founded in 2013 in Berlin with 11-50 employees. The company provides online software for flight booking and travel management, with capabilities spanning booking, servicing, and expensing functions integrated into a unified corporate travel platform. Its offerings include AI-powered booking tools, NDC-enabled air content, hotel and rail marketplaces, meetings & events management, traveler care, and consulting services tailored to vertical-specific enterprise needs.

Product overview

American Express Global Business Travel (Amex GBT) offers a platform-plus-modules portfolio of corporate travel management solutions. The core products include Complete (AI-powered platform integrated with SAP Concur), Egencia (unified T&E with Agentic AI), Select (customizable hybrid approach), and Neo (complex enterprise needs), alongside Ovation (high-touch service). These are supplemented by specialized services including Meetings & Events, Hotel and Rail Marketplaces, NDC distribution, and consulting services. The platform provides booking, servicing, expensing, and analytics capabilities with AI-powered personalization.

Differentiator

Problem solved

Functional benefit

Brands

• Complete: AI-powered platform bringing seamless booking, servicing, and expensing together
• Egencia
• Amex GBT Select
• Amex GBT Neo
• Amex GBT Ovation
• Lawyers Travel
• Meetings & Events

Products and services

• Complete (SAP Concur) AI-powered platform that brings seamless booking, servicing, and expensing together, integrated with SAP Concur for unified T&E management.
• Egencia Unified travel and expense management platform with Agentic AI and Concur Expense integration, enabling booking in under 3 minutes with automated expense reconciliation.
• Amex GBT Select Customizable solution that allows businesses to combine existing technology to build a tailored travel and expense system.
• Amex GBT Neo Technology unification solution for managing complex travel and expense needs across enterprise organizations.
• Amex GBT Ovation High-touch travel management service designed for complex travel needs, providing comprehensive travel management and personalized care.
• Meetings & Events Comprehensive meetings and events management including Creative Events (Experience Studio), Strategic Meetings Program Management, Global Venue Sourcing, and Travel for Meetings.
• Hotel Marketplace Hotel offerings for business travelers through the Amex GBT marketplace.
• Rail Marketplace Flexible and cost-effective ground travel options through the Amex GBT rail marketplace.
• Business Travel Consulting Specialist consulting services to optimize travel management programs, measure travel performance, and improve compliance and savings.
• Traveler Care Global support services to manage business travelers from anywhere.
• Duty of Care Proactive approach to travel disruptions offering support and high-quality duty of care standards.
• Data Analytics Reporting Measure, track, and understand business travel programs to improve compliance, traveler wellbeing, and savings.
• Travel Expense Management Manage expenditure during travel in one place with clear policy guidance and support.

Quantifiable outcome

• Book in under 3 minutes with automated expense reconciliation
• +1 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SAP ConcurcoreTechnology or IntegrationIntegration partnership with SAP Concur for Complete solution offering. The platform brings seamless booking, servicing, and expensing with Concur Expense integration for unified T&E workflows.
• CWTminorOthersCWT is identified as an authorized sublicensee of GBT UK, operating under the American Express Global Business Travel umbrella through historical corporate relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Spotnana: Cloud-native travel platform infrastructure provider powering next-generation TMCs and corporate booking experiences, targeting the same enterprise market with a modern alternative to legacy GDS-based stacks.
• TravelPerk: Fast-growing European-headquartered corporate travel platform targeting SMB and mid-market, increasingly competing with Amex GBT's Egencia product line in adjacent segments.
• Atriis: Corporate travel technology platform enabling travel agencies and corporations to manage NDC content and complex booking workflows—an emerging alternative in the OBT/infrastructure layer where Amex GBT competes.

Direct peers

• Corporate Travel Management (CTM): Publicly-listed global corporate travel management company with a comparable enterprise TMC offering, especially strong in North America, Australia and EMEA.
• Navan (formerly TripActions): Modern AI-native corporate travel and expense platform competing for the same enterprise and mid-market buyers with a unified T&E stack, posing a direct threat to legacy TMC economics.
• Direct Travel: US-headquartered corporate travel management company competing for mid-market and enterprise accounts with consulting-led service and integrated technology offerings.
• BCD Travel: One of the largest global corporate travel management companies, directly competing with Amex GBT for multinational enterprise accounts with similar booking, servicing, and reporting capabilities.
• CWT (Carlson Wagonlit Travel): Long-standing global TMC competitor; notably CWT appears in the data as a sublicensee under Amex GBT's American Express brand umbrella, reflecting close historical and operational ties.

Broad incumbents

• SAP Concur: Dominant enterprise expense and travel management software suite; both a core integration partner (Complete) and a broader incumbent whose Concur Travel offering overlaps with Amex GBT's OBT capabilities.
• FCM Travel (Flight Centre Travel Group): Global TMC division of Flight Centre, serving large enterprise and government clients with similar booking, policy compliance and reporting offerings as Amex GBT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/american-express-global-business-travel
• Instagraminstagram.com/amexgbt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eWings.com