One Percent Realty

What One Percent Realty does

One Percent Realty is a Canadian discount residential real estate brokerage operating a network of independently owned and operated regional offices across four provinces: British Columbia, Alberta, Ontario, and Nova Scotia. Headquartered in Thornhill, Canada, the company employs between 101 and 250 people and has been operating under its discount model for over 20 years. Its customer base is residential home sellers seeking full-service brokerage representation at a meaningfully lower fee than traditional competitors.

The company's product is a single full-service brokerage offering delivered at a flat 1% commission rate, compared to the 2.5-6% charged by traditional Canadian brokerages. The underlying technology is conventional rather than proprietary: listings are distributed through local Multiple Listing Service (MLS) systems and syndicated to the national REALTOR.ca portal under license from the Canadian Real Estate Association (CREA). Services span MLS listing, professional showings, open houses, signage, photography, advertising, staging assistance, market evaluation, and REALTOR-led transaction management. Province-specific consumer websites (bc, ab, ontario, ns subdomains) serve as lead-capture and agent-search portals, supplemented by YouTube content for top-of-funnel reach.

The business model is transaction-based: revenue is earned as a 1% commission on each successfully closed sale. Go-to-market is direct-to-consumer, with customers self-selecting their province to be routed to local 1% agents. Pricing is transparent and publicly disclosed, and the cost differential vs. traditional brokerages is the primary marketing message. The independently owned regional office structure means the brand and pricing umbrella is monetized through agent-level commissions across the network rather than through franchise fees, and no venture capital, private equity, or public-market ownership has been disclosed.

Name

One Percent Realty

Legal name

One Percent Realty

Website

https://onepercentrealty.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

One Percent Realty is a Canadian discount residential real estate brokerage that charges a 1% commission on home sales versus the traditional 2.5-6%, operating full-service agent networks across British Columbia, Alberta, Ontario, and Nova Scotia.

Ownership category

akta.pro rank

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company charges a 1% commission on property sales, significantly lower than traditional real estate brokerages that charge 2.5-3% per side. This is a transaction-based revenue model where the commission is earned upon successful sale closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Discount real estate brokerage offering full-service MLS® listings at a 1% commission rate across four Canadian provinces. Services include property listing on local real estate boards and REALTOR.ca, showings, open houses, signage and photography, advertising, staging assistance, market evaluation, and licensed REALTOR representation throughout the transaction.

Product overview

One Percent Realty is a single unified discount real estate brokerage offering that operates across four Canadian provinces (British Columbia, Alberta, Ontario, and Nova Scotia). The company provides a full-service real estate brokerage model at a reduced commission rate (approximately 1%), as an alternative to traditional high-commission real estate agents. Their core service combines MLS listing access through local real estate boards with realtor.ca integration, delivering comprehensive property marketing, showings, open houses, staging assistance, and market evaluation—all under the One Percent Realty brand through regionally-specific websites.

Differentiator

Problem solved

Functional benefit

Products and services

• One Percent Realty Full Service Real Estate Discount real estate brokerage service providing full-service residential representation at approximately 1% commission. Includes MLS® listing on the local real estate board, REALTOR.ca integration, showings, open houses, signage, photography, advertising, staging assistance, and market evaluation, delivered by licensed local REALTORS across British Columbia, Alberta, Ontario, and Nova Scotia. Targeted at homeowners selling houses, condos, and other residential real estate.

Quantifiable outcome

• Significant commission savings for home sellers compared to traditional 2.5-6% rates

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Canadian Real Estate Association (CREA)coreOthersOne Percent Realty agents are members of CREA and use the REALTOR® and MLS® trademarks under license. The company operates within the Canadian real estate ecosystem governed by CREA standards and multiple listing service systems.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Properly.ca: Canadian tech-enabled brokerage offering flat-fee and discounted commission listings in major Canadian cities. Directly competes with One Percent Realty by combining a low-cost fee model with a digital platform for home sellers.
• ComFree / Not Sold Yet: Long-running Canadian discount real estate brokerage that helps sellers avoid commission by purchasing their listing inventory. Same core value proposition as One Percent Realty - serving cost-conscious Canadian home sellers with a non-traditional fee structure.
• Zolo Realty: Canadian real estate platform with brokerage services that offers flat-fee MLS listings across multiple provinces. Competes with One Percent Realty in the same seller-focused, lower-commission segment.
• Exit Realty Canada: Canadian-headquartered real estate franchise known for commission-cap structures that limit agent commission in exchange for higher service quality. Competes with One Percent Realty for cost-conscious home sellers seeking lower total fees.

Broad incumbents

• RE/MAX Canada: One of the largest traditional Canadian real estate franchise networks, with broad coverage across all provinces. Comparable as a competing brokerage brand, though RE/MAX operates on the traditional commission model rather than the discount model One Percent Realty pioneered.
• Royal LePage: Major Canadian real estate franchise brokerage with national presence. Directly comparable brokerage services (MLS listing, representation, marketing) but operates on the traditional full-commission model rather than a 1% fee.
• CENTURY 21 Canada: Global franchise brokerage with broad Canadian operations offering the same MLS listing, showing, and marketing services as One Percent Realty. Competes for the same Canadian seller base through its franchise network rather than a low-commission positioning.

Regional players

• Sotheby's International Realty Canada: Premium Canadian real estate brand covering luxury and mainstream segments in major Canadian cities. Comparable brokerage model but targets a different (premium) end of the market than the discount-oriented One Percent Realty.
• Bosley Real Estate: Established Toronto-focused brokerage with strong presence in Ontario. Same residential brokerage model and services (MLS, showings, marketing) but traditional commission structure and concentrated geographic footprint.
• Engel & Völkers Canada: International real estate franchise operating in major Canadian markets. Comparable brokerage offering but positioned for premium clientele, contrasting with One Percent Realty's discount value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1percentontario

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Percent Realty