What ComFree does

ComFree (legally ComFree Realty Inc.) is a Canadian flat-fee MLS listing platform founded in 1996 and headquartered in Edmonton, Alberta. The company enables residential, commercial, and rental property owners to list on MLS and REALTOR.ca without paying traditional percentage-based real estate commissions, replacing them with one-time upfront fees. Its core technology is a flat-fee listing syndication platform that pushes seller-created listings into the CREA-operated MLS and REALTOR.ca infrastructure, supplemented by digital listing management, QR-coded signage, digital offer handling, e-signature document workflows, and integrations such as Matterport for virtual tours.

ComFree monetizes through three tiered listing packages — Basic ($597+tax, 6 months), Premium ($997+tax, 12 months), and Guaranteed Sale ($1,197+tax, unlimited duration with a Money Back Guarantee) — plus an extended catalog of add-on services including professional photography/Matterport virtual tours ($297), Assisted List ($47), desktop appraisal ($197 in Alberta), RMS measurements, virtual staging ($125), and various signage products ($5–$130). GTM is digital-first and product-led: customers purchase packages online, self-serve the listing workflow through the website, and access 7-day phone support and preferred legal partners (Zubic Law in Saskatchewan, Imperium LLP in Ontario). The company operates across four provinces (British Columbia, Alberta, Saskatchewan, Ontario), claims 16,070+ lifetime listings sold and over $85M in cumulative customer commission savings, and recently launched a Buyer Cashback program extending into the buy-side of the marketplace.

Name

ComFree

Legal name

ComFree Realty Inc.

Website

https://comfree.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ComFree is a Canadian flat-fee MLS listing platform founded in 1996 that lets residential, commercial, and rental property owners list on MLS and REALTOR.ca without paying traditional percentage commissions, serving homeowners across British Columbia, Alberta, Saskatchewan, and Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Flat-Fee Listing Packages: ComFree generates revenue through one-time flat-fee listing packages that replace traditional percentage-based real estate commissions. Packages include Basic ($597+tax for 6 months), Premium ($997+tax for 12 months), and Guaranteed Sale ($1,197+tax until sold). These packages provide MLS/REALTOR.ca listing, signage, photography options, and support services.
2. Professional Services Add-ons: Additional revenue is generated through optional add-on services including professional photographer/virtual tour ($297), Assisted List service ($47), desktop appraisal ($197), RMS measurements, virtual staging ($125), lawn signs ($100), fence signs ($130), directional signs ($10), and open house riders ($5).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ComFree offers Canadian homeowners flat-fee MLS listing packages (Basic $597, Premium $997, Guaranteed Sale $1,197) that syndicate their property to MLS and REALTOR.ca in place of paying a percentage-based real estate commission. Packages include signage with QR codes, photography and virtual tour options, digital offer handling, legal partner access, and a Money Back Guarantee on the top tier. The platform is sold direct-to-consumer through a self-serve website with 7-day phone support, targeting residential, commercial, and rental property sellers in BC, Alberta, Saskatchewan, and Ontario.

Product overview

ComFree operates as a flat-fee MLS listing platform for Canadian homeowners selling properties without paying percentage-based real estate commissions. The core offering consists of three listing packages (Basic at $597, Premium at $997, and Guaranteed Sale at $1,197) that replace traditional agent commissions with upfront flat fees. These packages provide MLS/REALTOR.ca exposure, professional signage with QR codes, photography/virtual tour services, and access to partner legal services. The platform is supplemented by numerous add-on services including professional photography/virtual tours ($297), Assisted List support ($47), desktop appraisals ($197), RMS measurements, virtual staging ($125), and various signage options ($5-$130). ComFree also offers a Money Back Guarantee program and operates under the sub-brand 'homeFree'. The company serves residential, commercial, and rental property sellers across Alberta, British Columbia, Saskatchewan, and Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Package

Quantifiable outcome

• Average savings of $25,200 per transaction based on 4% commission+GST on average Canadian house price
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Zubic LawcoreImplementation/ SI/ Consulting PartnerZubic Law is ComFree's preferred legal partner in Saskatchewan, providing lawyer-prepared Offer to Purchase forms for ComFree customers. The partnership offers discounted legal fees for ComFree sellers and provides contract templates and e-signature support for residential and commercial transactions.
• Imperium LLP (Rocky Kim)coreImplementation/ SI/ Consulting PartnerImperium LLP is ComFree's preferred legal partner in Ontario, providing lawyer-prepared Offer to Purchase forms for various property types including residential, condo, and mobile home sales. The partnership offers ComFree customers access to legal services for contract preparation and review.
• Canadian Real Estate Association (CREA)coreTechnology or IntegrationComFree operates as a licensed service that syndicates listings to MLS and REALTOR.ca platforms owned and operated by CREA. ComFree listings appear alongside traditional agent listings with identical visibility on these primary Canadian real estate platforms.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Redfin: Redfin is a US-based technology-powered brokerage that offers reduced-commission listing services alongside a national real estate search platform. Its discount-brokerage model competes for the same cost-conscious seller segment ComFree targets, but at much larger scale.
• Zillow: Zillow is a dominant North American real estate marketplace connecting buyers and sellers, with growing exposure into seller tools and listing services. As a broader incumbent, it competes indirectly with ComFree for seller mindshare and listing visibility.
• Realtor.com: Realtor.com is operated by the NAR-affiliated Move, Inc., and is the largest US residential listing portal. It is a broad incumbent comparable to REALTOR.ca (ComFree's syndication partner), shaping the discovery layer on which ComFree's flat-fee listings depend.

Direct peers

• Purplebricks: Purplebricks was a UK-based flat-fee real estate brokerage that expanded into Canada before exiting the Canadian market. It pioneered the same flat-fee model ComFree uses, with full MLS exposure, and is a direct historical comparable in product and business model.
• FSBO.com: FSBO.com is a US-based for-sale-by-owner platform offering flat-fee MLS listing packages to homeowners. While primarily US-focused, its package-based flat-fee model and target customer are directly comparable to ComFree's offering.
• PropertyGuys.com: PropertyGuys.com is Canada's largest direct competitor to ComFree, offering flat-fee MLS listing and support services across multiple provinces to homeowners selling without a traditional agent. Both companies operate the same flat-fee FSBO model with comparable package pricing and CREA/MLS syndication.
• ForSaleByOwner.com: ForSaleByOwner.com is one of the original North American FSBO listing platforms, offering flat-fee MLS access and seller tools to homeowners. It competes directly with ComFree on the for-sale-by-owner listing model, particularly in cross-border Canadian markets.
• BuyOwner.com: BuyOwner.com is a Canadian flat-fee MLS listing service that mirrors ComFree's core offering, allowing homeowners to list on MLS for a fixed fee rather than a percentage commission. It targets the same residential seller segment across Canada.

Emerging players

• Homie: Homie is a US-based flat-fee real estate service offering discounted listing packages to homeowners, similar to ComFree's Basic/Premium/Guaranteed Sale tiers. It is an emerging player in the flat-fee segment that mirrors ComFree's product and target customer.
• REX Homes: REX Homes is a US-based flat-fee real estate company that bypasses MLS to market listings directly to buyers, charging a low flat fee instead of a percentage commission. It is an emerging player demonstrating an alternative flat-fee model that could influence the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmCQgxdPgAXqQXo5S3dh7gQ
• Facebookfacebook.com/comfreerealty
• LinkedInlinkedin.com/company/comfreerealty
• Instagraminstagram.com/ComFree_realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ComFree