What Pixel Creation does

Pixel Creation B.V. is a privately held Dutch digital product agency headquartered in Arnhem, Netherlands, operating since 2015 from the Stikkerbuilding on Kantorenpark Gelderse Poort. The company provides end-to-end digital services including custom WordPress and PHP/Laravel web development, WooCommerce e-commerce solutions with product configurators, custom web applications (booking systems, training platforms, ERP integrations), online marketing (SEO, SEA, CRO), branding, and digital accessibility (WCAG compliance). Its core technology stack comprises WordPress with custom themes/plugins, PHP/Laravel for complex web applications, WooCommerce for e-commerce, and integrations with WPML for multilingual support, Readspeaker for accessibility, Microsoft 365 for email, and Google Analytics/Hotjar for visitor analysis. Proprietary products include the Digiflow Pro business process digitization system, Online Brandbook platform, and .sr domain registration service for Suriname.

The company serves primarily SMBs (MKB) in the Gelderland region of the Netherlands, with a customer base exceeding 400 businesses spanning manufacturing, healthcare, hospitality, agriculture, government, non-profit, and retail verticals. Revenue is generated through project-based pricing for development work, recurring managed-service contracts for hosting and maintenance, retainer arrangements for online marketing, and professional services for accessibility audits and remediation. The go-to-market motion is sales-led and relationship-driven, leveraging direct website/phone/WhatsApp contact, in-person consultations at the Arnhem office, local networking events, and customer referrals. Distribution is direct-to-client with no intermediaries. The company holds ICT Waarborg certification (since 2021), SBB recognized training company status, and GDPR-compliant operations.

Notable recent strategic moves include geographic expansion into Suriname via a local partnership (2025), launch of Digiflow Pro and Online Brandbook as productized offerings, and positioning around WCAG compliance ahead of the European Accessibility Act. The team comprises approximately 15 named multidisciplinary professionals covering UX/UI design, branding, frontend and backend development, online marketing, and photography. The company is independently owned with no external funding, parent company, or public listing, and is led by Director Jaco van Maaren.

Name

Pixel Creation

Legal name

Pixel Creation B.V.

Website

https://pixelcreation.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixel Creation B.V. is a privately held Dutch full-service digital agency in Arnhem, Netherlands, delivering custom WordPress/Laravel web development, WooCommerce e-commerce, online marketing, and WCAG accessibility services to over 400 SMBs across the Gelderland region and select verticals.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Web development services
• Custom web applications
• Ecommerce development
• Online marketing agency
• Digital accessibility services

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Design & Development: Custom website development, web applications, e-commerce (webshops), intranet and portal development. Projects range from simple websites to complex custom systems. Revenue is project-based with ongoing maintenance contracts.
2. Website Maintenance & Support: Ongoing website maintenance services including updates, security, performance optimization, and technical support. Often delivered via Service Level Agreements with 24/7 support options.
3. Online Marketing Services: SEO optimization, SEA (Google Ads), content creation, CRO, social media management, and photography services. Can be one-time projects or ongoing retainer arrangements.
4. Hosting & Domain Services: Web hosting on VPS servers, domain registration including .sr domains for Suriname expansion, and email services including Microsoft 365 reselling.
5. Digital Accessibility Services: WCAG compliance audits, accessibility scans on 140+ points, and implementation of accessibility improvements for websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pixel Creation is a full-service digital product agency based in Arnhem, Netherlands that designs and develops WordPress websites, custom Laravel/PHP web applications, and WooCommerce webshops. The agency also delivers online marketing services (SEO, SEA, CRO), branding and online strategy, and digital accessibility (WCAG) work, and offers related digital products such as an Online Brandbook, a Training Platform, and the Digiflow Pro sub-brand, along with .sr domain registration.

Product overview

Pixel Creation is a full-service digital product agency offering a comprehensive portfolio of digital services. The core offerings include custom WordPress and Laravel-based website development, WooCommerce e-commerce solutions, and custom web applications. These are complemented by online marketing services (SEO, SEA, CRO), branding and strategy, and digital accessibility solutions. The company also provides supporting services including CMS implementation, website maintenance, content creation, photography, email support (Microsoft 365), and social media management. Specialized offerings include Digiflow Pro for business process digitization, Online Brandbook for brand guidelines management, .sr domain registration for Suriname market, and custom training platforms for professional education.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Development Custom WordPress website design and development for businesses, charities, and government organizations.
• WooCommerce Webshop Development Design, build, and launch of WooCommerce-based online stores for SMBs and other clients wanting ecommerce capability.
• Custom Web Applications (Laravel/PHP) Bespoke web application development using the Laravel PHP framework for clients needing tailored functionality beyond off-the-shelf CMS solutions.
• Online Marketing (SEO, SEA, CRO) Search engine optimization (SEO), search engine advertising (SEA), and conversion rate optimization (CRO) services to drive traffic and conversion for client websites.
• Online Strategy & Branding Strategic digital planning, brand positioning, and visual identity work for organizations launching or refreshing their online presence.
• Digital Accessibility (WCAG) Audits, remediation, and consulting to bring client websites into compliance with WCAG accessibility guidelines.
• Digiflow Pro Sub-brand offering from Pixel Creation providing a digital product focused on workflow or digital tooling for clients.
• Online Brandbook Digital brandbook product that documents and standardizes a client's visual identity, brand guidelines, and design assets online.
• Training Platform Online training platform used to deliver digital skills and product training for clients and their teams.
• .sr Domain Registration Registration service for .sr domains handled through Pixel Creation.

Quantifiable outcome

• 400+ satisfied business customers in Gelderland
• +2 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Local Suriname PartnercoreStrategic or Co-development Partner · 5 March 2025Pixel Creation has established a reliable local partner in Suriname to support their service expansion to that market. The partnership enables smooth collaboration for serving clients in Suriname, providing local hosting, support in the same timezone, and better alignment with local infrastructure.
• ICT WaarborgcoreImplementation/ SI/ Consulting Partner · 1 January 2021Membership in ICT Waarborg (since 2021) in the web developer and hosting business groups. Provides professional standards, legally correct documentation, SLAs, service continuity, and compliance with industry standards.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorImplementation/ SI/ Consulting PartnerRecognized training company providing workplace learning opportunities for students in web development and design disciplines.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hoppinger: Dutch full-service digital agency offering custom web development, design, digital strategy, and online marketing services. Targets SMB and mid-market clients across the Netherlands, making it a direct peer in portfolio, geographic focus, and full-service GTM.
• Netvlies: Bladel-based Dutch digital agency delivering web development, online marketing, e-commerce, and digital strategy. Comparable in service breadth, custom-build approach, and SMB/mid-market positioning in the Benelux.
• E-sites: Established Dutch digital agency providing web design, web development, and online marketing. Strong overlap with Pixel Creation's custom website, e-commerce (WooCommerce-style), and conversion-oriented marketing offerings for Dutch SMBs.
• WEBS: Dutch agency offering website development, online marketing, and hosted solutions targeting SMBs. Directly comparable to Pixel Creation on managed web presence plus marketing services in the Netherlands market.
• TamTam: Formerly independent Dutch digital agency (now part of Dept) historically delivering full-service digital products and marketing campaigns. Comparable in full-service agency model and Dutch SMB/mid-market focus prior to consolidation.
• Pinquin: Dutch digital services provider offering cloud, development, and online marketing solutions. Comparable as a Netherlands-based firm combining custom development, hosting, and managed digital services for mid-market clients.

Broad incumbents

• Dept: Global digital marketing and technology agency headquartered in the Netherlands with a broad portfolio spanning creative, engineering, and media. Overlaps with Pixel Creation on end-to-end digital services but operates at significantly larger scale with global clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pixelcreationbv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel Creation