What Blue Jay Irrigation does

Blue Jay Irrigation (legal entity Blue Jay Sprinkler Systems Inc.) is a privately held Ontario irrigation and landscape lighting services company founded in 1982 by Bruce Lively in London, Ontario, and now led by second-generation owner Trevor Lively. The company installs, services, and repairs irrigation systems for residential homeowners, commercial properties, golf courses, sports fields, greenhouses, and landscape contractors, and has extended into LED landscape lighting, pipe pulling/trenching, and natural pest-deterrent applications. Technology is centered on third-party smart-controller platforms rather than proprietary systems: the company deploys Hunter (PRO-HC, ACC-2, ICC2, I-Core, HCC, X-Core) and Rain Bird (ESP-ME, ESP-TM2, ESP-LX series, IQ-Cloud v4.0) controllers with Wi-Fi connectivity, Hydrawise weather-based scheduling, and optional Nest smart-home integration, supplemented by CLIA-certified water efficiency audits and off-site 24/7 monitoring.

The business operates from four regional offices across Western Ontario (London, Kitchener/New Hamburg, Golden Horseshoe/Stoney Creek, Blue Mountain/Collingwood), employing an estimated 30-45 field technicians, sales, and support staff. Revenue is generated through three primary mechanics: one-time system installations priced $4,000-$12,000 per property, prepaid annual Service Memberships at three tiers (Economy $315.90, Select $379.80, Elite $419.05), and pay-as-you-go service, repair, backflow testing, and lighting visits. The go-to-market is field-sales driven with on-site property assessments, supported by digital channels (website, Google reviews, YouTube, blog, social), BBB accreditation, and Rain Bird/Hunter contractor credentials. The company holds Rain Bird Certified Select Contractor, Hunter Industries Preferred Contractor/Lighting, BBB Accredited Business, OWWA backflow tester, Certified Irrigation Contractor (Irrigation Association), and Landscape Ontario GROW's Employers of Choice designations. It is family-controlled with no disclosed external investors and serves 6,000+ cumulative clients at a 4.8/5.0 star rating across 1,593 reviews.

Name

Blue Jay Irrigation

Legal name

Blue Jay Sprinkler Systems Inc.

Website

https://bluejayirrigation.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Jay Irrigation installs, services, and repairs irrigation and landscape lighting systems for residential, commercial, golf, and sports-field customers across Western Ontario from four regional offices, using Hunter and Rain Bird smart-controller platforms with recurring membership and installation revenue.

Ownership category

akta.pro rank

Product category

Irrigation Services

NAICS

Landscaping Services (56173)

akta.pro primary industry

Irrigation Systems Installation & Maintenance (IMAIAIAC)

akta.pro secondary industries

Sprinkler System Installation (New Systems) (HSAIAEAB), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Outdoor & Landscape Lighting Installation (HSAOAFAB), Irrigation Systems Installation & Maintenance (BPABADAE)

Keywords

• Irrigation system installation
• Landscape lighting services
• Irrigation maintenance and repair
• Smart irrigation controllers
• Backflow prevention testing

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Irrigation System Installation: One-time installation revenue from new irrigation systems for residential and commercial properties. Custom-designed systems with professional installation, free first-year service included. Pricing ranges from $4,000-$12,000 based on yard size and system complexity.
2. Service Memberships: Prepaid annual service packages offering spring start-up, winterization, mid-season visits, and discounted repairs. Tiers: Economy ($315.90), Select ($379.80), Elite ($419.05). Drives recurring revenue and customer retention.
3. Irrigation Service & Repair: Pay-as-you-go services including start-ups, winterization, mid-season visits, adjustments, backflow testing, leak repairs, and system upgrades. Individual services available without membership commitment.
4. Landscape Lighting Installation & Maintenance: LED landscape lighting systems with smart controls and app customization. Annual maintenance memberships with spring and fall visits. Individual service visits priced by system size ($125-$350).
5. Pipe Pulling & Trenching Services: Trenchless pipe pulling and traditional trenching for irrigation systems, water lines, electrical conduits, gas lines, and drainage. Minimally invasive underground installation methods.
6. Pest & Mosquito Deterrent: All-natural essential oil-based deterrent spray application starting at $98. Creates protective barrier against mosquitoes, fleas, ticks, and other pests.
7. Backflow Prevention Services: Certified backflow prevention device installation, testing, and repair. Annual testing required by Ontario regulations for irrigation systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Blue Jay Irrigation designs, installs, maintains, and repairs irrigation systems for residential and commercial properties across Western Ontario, including golf courses, sports fields, and greenhouses. The company offers complementary landscape lighting installations using FX-Luminaire LED technology and recurring service memberships that bundle spring start-up, winterization, mid-season visits, and discounted repairs.

Product overview

Blue Jay Irrigation is a service company providing irrigation and landscape lighting solutions across Western Ontario. Their core offerings consist of Residential and Commercial Irrigation Systems, Golf Course Irrigation, and Sports Field Irrigation services. These are complemented by landscape lighting installations using FX-Luminaire LED technology. The company offers add-on modules including Smart Irrigation Controllers (Hunter and Rain Bird WiFi-enabled controllers), Backflow Prevention services, Service Memberships (Economy, Select, Elite tiers), Spring Start-Up, Winterization, Pipe Pulling, Trenching, Drip Irrigation, and Pest & Mosquito Deterrent. They also provide Water Efficiency Audits with remote monitoring via Rain Bird IQ-Cloud, pump installation, and rust treatment products. An online Irrigation System Cost Estimator tool helps customers understand pricing before engaging services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Irrigation Systems Full-service irrigation systems for residential properties including design, installation, maintenance, repair, and Wi-Fi-enabled controllers. Targets homeowners in Western Ontario seeking automated lawn and garden watering with free first-year service.
• Commercial Irrigation Systems Irrigation management for commercial properties including retail centers, office complexes, golf courses, sports fields, and greenhouse facilities. Covers design, central control systems, renovation, and ongoing service with professional maintenance support.
• Golf Course Irrigation Tailored irrigation systems for golf courses including renovating, retrofits, central control systems, troubleshooting, and design-build services with precise turf management and water conservation.
• Sports Field Irrigation Irrigation design-build, troubleshooting, service, renovation, and retrofit for sports fields including baseball, soccer, football, and bocce fields, with coverage for municipal and private recreational facilities.
• Landscape Lighting Systems
• Service Memberships Prepaid annual service packages with three tiers (Economy $315.90, Select $379.80, Elite $419.05) that include spring start-up, winterization, mid-season visits, priority booking, and discounts on repairs. New members receive free start-up services.
• Spring Start-Up Seasonal activation of irrigation systems including inspection, testing, optimization, and controller programming in preparation for the watering season.
• Winterization Professional blowout and seasonal shutdown service to protect irrigation systems from freeze damage during Ontario's winter months using compressed air to clear water from lines.
• Backflow Prevention Services Certified backflow prevention device installation, testing, and repair for DCVA, PVB, and RP/RPP devices serving residential and commercial properties, performed by Ontario Water Works Association certified testers.
• Pipe Pulling Services Trenchless pipe installation using specialized equipment to minimize surface disruption for irrigation systems, water lines, electrical conduits, gas lines, and drainage on sports fields, established lawns, and environmentally sensitive areas.
• Trenching Services Professional trenching for irrigation, water systems, electrical lines, gas lines, drainage systems, and fiber optic cables up to 10 feet deep and 24 inches wide across Ontario properties.
• Pest & Mosquito Deterrent All-natural cedar and cinnamon-scented essential oil-based deterrent spray application starting at $98, creating a protective barrier against mosquitoes, fleas, ticks, and other pests.
• Irrigation Service & Repair Pay-as-you-go irrigation services including start-ups, winterization, mid-season visits, adjustments, backflow testing, leak repairs, and system upgrades, available without a membership commitment.
• Drip Irrigation Systems Water-efficient drip irrigation systems for gardens and established planting beds that deliver water precisely at the root zone to reduce waste and improve plant health.
• Landscape Lighting Maintenance Membership Annual lighting maintenance packages for landscape lighting systems, including spring and fall visits plus optional night visits, with discounts on service calls. Basic tier ($250-$600) and Best Value tier ($425-$950).
• Water Efficiency Audits Complimentary water efficiency audits and ongoing off-site monitoring performed by Certified Landscape Irrigation Auditors (CLIA) using the Rain Bird IQ-Cloud v4.0 platform to assess coverage uniformity, water usage, and remote optimization opportunities.
• Pump Installation and Repair Submersible and jet pump installation, service, and repair for irrigation systems using well, pond, or lake water sources as alternatives to municipal supply.
• Rid-o-Rust Water Treatment Rust stain removal and prevention solutions using American Hydro Systems products for irrigation systems operating on well water with high iron or calcium content.
• Subcontracting Services Irrigation subcontracting services for landscapers, contractors, and new home builders, including design, installation, maintenance, repair, and consulting on integrated project delivery.

Quantifiable outcome

• Conserves up to 50% more water compared to traditional watering methods
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ron Koudys Landscape ArchitectscoreStrategic or Co-development Partner · 1 January 1982Long-term partnership since 1982 with Ron Koudys Landscape Architects. Blue Jay is viewed as part of their design team, with irrigation recognized as a critical component of successful landscape solutions. Relationship characterized by people, professionalism, and promptness.
• EarthscapecoreStrategic or Co-development PartnerPartnership with Earthscape landscape construction company for comprehensive client solutions. Streamlined process working closely from start to finish with quality systems incorporated into landscape designs. Earthscape provides video testimonial endorsing Blue Jay's services.
• Kimmick LandscapingminorChannel Partner/ Reseller/ DistributorSubcontracting relationship with Kimmick Landscaping for irrigation services. Company has relied solely on Blue Jay for all irrigation needs over 24 years of business, citing consistent, timely, and superb customer service.
• Full Coverage SolutionsminorImplementation/ SI/ Consulting PartnerBusiness support partnership for Commercial Estimating, Design Team, and Customer Care Team operations. Full Coverage Solutions provides administrative and support services.
• Greenhouse AcademyminorStrategic or Co-development PartnerEducational partnership with Greenhouse Academy for student irrigation education. Blue Jay has installed irrigation systems at their facilities and partnered to help teach students about irrigation systems.
• Rain BirdcoreTechnology or IntegrationRain Bird Certified Select Contractor status. Rain Bird provides irrigation controllers (ESP-ME, ESP-TM2, ESP LX series, IQ) and central control systems used in Blue Jay installations.
• Hunter IndustriescoreTechnology or IntegrationHunter Industries Preferred Contractor and Preferred Lighting Program member. Blue Jay installs Hunter products including PRO-HC, ACC-2, I-Core, ICC2, and related irrigation controllers and components.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutri-Lawn: Canadian franchise provider of lawn care and residential/commercial irrigation services. Directly comparable to Blue Jay in customer base (homeowners), service mix (install, maintenance, memberships), and Ontario market presence.
• Conserva Irrigation: US-based franchise specializing in residential and commercial irrigation installation, repair, and water-efficiency audits. Comparable business model, technology stack (smart controllers), and recurring maintenance offering, though operating in US geographies rather than Canada.
• Weed Man: Canadian lawn care franchise with growing irrigation services, serving homeowners across multiple provinces. Comparable in customer profile, membership/subscription structure, and Canadian operating footprint.
• The Grounds Guys: Neighborly franchise brand offering lawn care, irrigation, and landscape lighting services to residential and commercial customers. Comparable service breadth, franchise-driven go-to-market, and recurring maintenance offerings.
• Lawn Doctor: Large North American lawn care franchise with adjacent irrigation services. Comparable in subscription-based maintenance model and homeowner customer base, with materially larger national footprint.

Broad incumbents

• Ewing Irrigation & Landscape Supply: Largest US-focused distributor and service provider for irrigation, landscape, and lighting products with installation services in select markets. Comparable product/vendor relationships and customer base, but operates at far greater scale and breadth than Blue Jay.
• SiteOne Landscape Supply: Public US distributor of irrigation, lighting, and landscape supplies with complementary services. Comparable vendor relationships (Hunter, Rain Bird) and irrigation customer base, but at significantly larger scale and as primarily a distributor rather than installer.

Others

• Rain Bird Corporation: Global manufacturer of irrigation controllers, valves, and central-control systems (IQ-Cloud) used in Blue Jay installations. Comparable because of overlapping customer base and category authority, but operates upstream as a supplier rather than competing as an installer.
• Hunter Industries: Manufacturer of irrigation controllers (PRO-HC, ACC-2, I-Core) and landscape lighting products used by Blue Jay. Comparable category exposure, but operates upstream as equipment supplier rather than as a direct service competitor.

Emerging players

• Rachio: Direct-to-consumer smart irrigation controller company enabling homeowner self-install. Comparable smart-controller category, but competes by bypassing professional installers like Blue Jay rather than offering installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bluejayirrigation
• Facebookfacebook.com/bluejayirrigation
• LinkedInlinkedin.com/company/blue-jay-irrigation

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Jay Irrigation