What Up&More does

Up&More is a privately held Polish digital marketing performance agency founded in 2014 and headquartered in Warsaw, with a secondary office in Lublin. The firm delivers integrated SEO (technical, on-page, content, link building, local, and AI Search optimization), Paid Media management (Google Ads, Meta Ads, LinkedIn Ads), lead generation, mobile app marketing, web analytics (GA4/GTM/Looker Studio), and supporting services including content marketing, social media moderation, branding, and website development. Its core technology stack integrates server-side tracking (Meta CAPI), Consent Mode v2, Value-Based Bidding, Data-Driven Attribution, Smart Bidding strategies, and CRM integrations (HubSpot, Salesforce, Pipedrive) to optimize against real revenue and margin rather than platform-reported ROAS. The agency is a Google Premium Partner (top 3% of Polish agencies), an official Meta ecosystem partner, and a Google Agency of Tomorrow program participant.

The company's business model is primarily subscription / monthly retainer-based: SEO projects at 3,000–4,000 PLN/month, local SEO from 899 PLN/month, Paid Media management from 1,000 PLN/month, with percentage-of-budget or fixed-fee alternatives at scale. Customer concentration spans e-commerce businesses (primary), tech startups (primary), and verticals including real estate developers, energy/utilities, beauty/retail, last-mile logistics, food/restaurant, and mobile app marketers. Anchor clients include Sephora Polska, AmeriGas, Ronson Development, Marvipol, DHL, Vantage Development, Kangu24, and Pizza Dominium, with multiple relationships spanning 4–9 years. Up&More also operates internationally in the USA, Germany, Greece, Czech Republic, Romania, Slovakia, and Hungary, and runs the adjacent SchoolUp.pl training platform for marketing education.

Up&More is managed by co-Managing Partners Tomasz Starzyński (CEO) and Piotr Starzyński, has 11–50 employees organized into specialized in-house departments, and operates without external subcontractors. The firm has won the European Search Awards Best Marketing Agency from Poland (2022) and additional ESA awards in 2021, 2023, 2024, and 2025, plus the Ready To Rock award and European Content Award. No funding rounds, parent company, or M&A activity is disclosed; growth appears organic and founder-driven.

Name

Up&More

Legal name

Up&More sp. z o.o.

Website

https://upmore.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Up&More is a Polish digital marketing performance agency that delivers integrated SEO, Paid Media (Google Ads, Meta Ads), and analytics services to e-commerce businesses, tech startups, and enterprise clients across real estate, retail, energy, and mobile app verticals using a fully in-house team and unified measurement stack.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

Keywords

• Performance marketing agency
• SEO services
• Paid media management
• Lead generation campaigns
• Digital marketing agency

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. SEO / Pozycjonowanie Services: Monthly retainer fees for SEO services including technical SEO, content marketing, link building, and local SEO. SEO project fees range from 3,000–4,000 PLN net/month inclusive of link building and content creation. Local SEO packages start at 899 PLN net/month. Larger e-commerce and competitive industry projects are individually quoted.
2. Paid Media Management (Google Ads & Meta Ads): Monthly management fees for paid search and social campaigns, starting from 1,000 PLN net/month, scaled to the advertising budget size. Additional budget for ad spend (media buying) is passed through to platforms (Google, Meta). The agency also uses percentage-of-budget or fixed-fee models depending on engagement scale.
3. Lead Generation Services: End-to-end lead generation campaigns across Google Ads, Meta Ads, and LinkedIn Ads with CRM integration. Revenue is generated through management fees plus media spend, with typical cost-per-lead benchmarks provided for different channels (Meta Ads: 30–120 PLN/leads, Google Ads: 80–250 PLN/leads, LinkedIn Ads B2B: 150–400 PLN/leads).
4. Meta Ads Campaign Management: Management of full Meta ecosystem campaigns (Facebook, Instagram, Messenger, Audience Network) including Advantage+ Shopping, Dynamic Product Ads, Lead Ads, and remarketing. Billing is via fixed monthly fee or percentage of ad spend, plus media budget.
5. Training and Workshops: Digital marketing training programs, webinars, and dedicated workshops offered through schoolup.pl. One-time or recurring training fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Up&More is a Polish performance marketing agency that plans, executes, and optimizes digital marketing campaigns across SEO, Google Ads, Meta Ads, LinkedIn Ads, and mobile app channels for e-commerce businesses, tech startups, real estate developers, energy/utilities, and mobile app brands. All services (SEO, paid media, analytics, technical implementations) are delivered by a single in-house team under a unified measurement system that connects GA4, GTM, Looker Studio, Meta CAPI, and CRM data to optimize campaigns for real revenue and margin rather than platform-reported ROAS. Supporting services include lead generation, content marketing, social media moderation, web analytics, website development, and branding/training.

Product overview

Up&More is a Polish digital marketing agency offering an integrated portfolio of performance marketing services. The core offering combines SEO services (including technical SEO, content marketing, link building, and AI Search optimization), paid media management (Google Ads and Meta Ads), and web analytics into a unified measurement system. The agency differentiates by combining these channels under one measurement framework rather than running them separately. Supporting services include lead generation, social media management, app marketing, website development, and branding. The company operates on a model where one internal team handles all specialties (SEO, SEM, analytics, IT, graphics) without external subcontractors, and uses AI-powered optimization for bidding, content, and audience targeting across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services (Pozycjonowanie) Search engine optimization services including technical SEO audits, on-page optimization, content marketing, link building, local SEO, and AI Search optimization for visibility in Google AI Overviews. Project fees range from 3,000–4,000 PLN net/month inclusive of link building and content creation; local SEO packages start at 899 PLN net/month.
• Google Ads Management Paid search advertising management across Google Search, Display, YouTube, Shopping, and Performance Max campaigns using automated bidding strategies (tROAS, tCPA, Value-Based Bidding) and advanced audience targeting. Management fees start from 1,000 PLN net/month.
• Meta Ads Management (Facebook & Instagram) Paid social advertising in the Meta ecosystem including Advantage+ Shopping Campaigns, Dynamic Product Ads, Lead Ads, and remarketing using Meta Pixel and Conversion API for iOS 14+ compliance. Billing via fixed monthly fee or percentage of ad spend plus media budget.
• Lead Generation End-to-end B2B and B2C lead generation campaigns combining Google Ads, Meta Ads, and LinkedIn Ads with optimized landing pages, CRM integration, and lead scoring for MQL and SQL outcomes. Typical CPL benchmarks: Meta Ads 30–120 PLN, Google Ads 80–250 PLN, LinkedIn Ads B2B 150–400 PLN.
• Social Media Management Social media moderation, content strategy, and influencer marketing services for brand presence management across platforms.
• Content Marketing Content creation and marketing strategy including blog posts, articles, and AI-optimized content for SEO and AI Search platforms.
• Web Analytics (Google Analytics 4) Web analytics implementation and optimization including GA4 configuration, Google Tag Manager setup, Consent Mode v2 compliance, conversion rate optimization through A/B testing, and Looker Studio dashboards.
• Branding & Creative Visual identity development including logo design, brand guidelines, advertising creatives, and digital design for marketing materials.
• App Marketing Mobile app promotion including ASO (App Store Optimization), Google App Campaigns, Facebook App Ads, and Apple Search Ads using Firebase for event tracking and optimization.
• SEO Training (SchoolUp.pl) SEO training programs, webinars, dedicated workshops, and online sessions offered through schoolup.pl to build client internal capabilities.

Quantifiable outcome

• 147.27% increase in leads from paid search, with 34.9% reduction in acquisition cost (AmeriGas, 2018)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Google (Google Ads / Google Cloud)coreTechnology or IntegrationUp&More is a Google Premium Partner (top 3% of Polish Google partner agencies) and participant in the Google Agency of Tomorrow program. The agency manages campaigns across the full Google ecosystem including Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Firebase, and Looker Studio. Access to Google's advertising platforms, beta features, and certified specialist status.
• Meta (Facebook / Instagram)coreTechnology or IntegrationOfficial partner of the Meta (Facebook/Instagram) advertising ecosystem. Agency manages campaigns across Meta Ads Manager, Meta Pixel, Conversion API (CAPI), Meta Business Manager, and Meta Commerce Manager. Certified for Meta advertising operations.
• Looker Studio (Google)coreTechnology or IntegrationPrimary reporting and data visualization platform used to create client dashboards that integrate Google Ads, Meta Ads, GA4, and CRM data. Enables real revenue reporting vs. platform-reported ROAS.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brainlabs: Global digital media and performance marketing agency famous for paid search, programmatic, and SEO. Comparable in being a specialist performance agency rather than full-service creative shop.
• PromoTraffic: Polish performance marketing agency specializing in Google Ads, Meta Ads, and analytics. Direct competitive overlap in the Polish performance marketing segment with comparable scale and service mix.
• Semcore: Polish digital marketing agency offering SEO, Google Ads, Meta Ads, and analytics services to B2B and e-commerce clients. Most directly comparable to Up&More in geography, service mix, and scale.
• Croud: Global performance marketing agency built around paid media, SEO, content, and data analytics with an in-house tech stack. Comparable in offering full-funnel digital marketing for enterprise clients.
• Verseo: Polish SEO and performance marketing agency focusing on Google Ads, SEO, and content for e-commerce and B2B. Directly comparable in services and target customer profile in the Polish market.
• Whites Agency: Polish performance marketing and SEO agency serving e-commerce and B2B clients with paid search, SEO, and content marketing — direct competitor in the same Polish mid-market segment as Up&More.
• K2 (K2 Agency): One of the largest independent Polish digital agencies offering performance marketing, SEO, and e-commerce solutions. Comparable at the overlap zone between Polish performance marketing and SEO.
• Tinuiti: US-based performance marketing agency focused on Amazon, Google, Meta, TikTok, and Microsoft Ads plus SEO. Closely comparable in channel mix and boutique-to-mid scale positioning.

Broad incumbents

• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, and creative at significantly larger scale. Comparable in capability set but with much broader reach.
• GroupM Poland: WPP-owned media investment group and a major competitor for large advertiser budgets in Poland. Broad incumbent with much larger scale, but competes for overlapping client mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tomasz_starzynski
• LinkedInlinkedin.com/company/upmore
• Facebookfacebook.com/upmorepl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up&More