Southern Area Agency On Aging

What Southern Area Agency On Aging does

Southern Area Agency on Aging (SAAA) is a private, non-profit Area Agency on Aging designated by the Virginia Department for Aging and Rehabilitative Services under the federal Older Americans Act. Founded in 1976 as Piedmont Seniors of Virginia, it serves older adults (age 60 and older), their caregivers, and veterans across six southern Virginia localities: Danville, Martinsville, and the counties of Franklin, Henry, Patrick, and Pittsylvania. It is one of 25 designated AAAs in Virginia, operating with an 11–50 employee headcount from its Martinsville headquarters (relocated to 1075 Spruce Street in April 2026), led by Executive Director Teresa Fontaine.

SAAA delivers a comprehensive portfolio of 18+ core services organized around senior life needs: information and assistance, transportation, congregate meals at senior cafes, home-delivered meals, personal care, respite care, care coordination, chore services, home repairs, health promotion (including Chronic Disease Self-Management and 'A Matter of Balance' falls prevention), insurance counseling (Medicare/Medicaid), adult day care stipends, senior employment (ages 55+), legal assistance, long-term care ombudsman, emergency financial assistance, and recreation activities. The technology footprint is minimal — a standard website CMS plus an external mobility management platform (mile1.net) — with no proprietary technology systems.

The business model is government-funded, with federal (Older Americans Act), state, and local appropriations as the primary revenue stream. Most services are provided at no cost; sliding-scale fees are charged for in-home support services (personal care, housekeeping, respite, chore, home repairs, care coordination), and individuals near or below poverty are not charged. Supplemental revenue comes from individual donations (including a passive Kroger Community Rewards mechanism) and suggested contributions. Services are delivered through a hybrid model combining direct agency staff and subcontracted providers (Pittsylvania County Community Action, Danville Mass Transit, Virginia Legal Aid Society, and others). Go-to-market relies on community outreach, partner referrals (AARP, Alzheimer's Association, Administration for Community Living), social media presence (Facebook, Twitter), and recurring community events such as Alzheimer's Support Groups.

Name

Southern Area Agency On Aging

Legal name

Southern Area Agency on Aging

Website

https://southernaaa.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Area Agency on Aging is a Virginia-designated non-profit Area Agency on Aging serving older adults (60+), caregivers, and veterans across six southern Virginia localities (Danville, Martinsville, and Franklin, Henry, Patrick, and Pittsylvania counties) with a comprehensive portfolio of OAA-funded support, nutrition, transportation, and in-home care services.

Ownership category

akta.pro rank

Product category

Aging and Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Aging services
• Senior care
• Elder support
• In-home services
• Community-based care

Headquarters

HQ city

Martinsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Revenue model

1. Government Funding: SAAA receives federal, state, and local government funding to provide services mandated under the Older Americans Act. This constitutes the primary revenue source for operations.
2. Service Fees: Fees are charged on a sliding scale basis for certain services (personal care, housekeeping, respite, chore, home repairs, and care coordination) to individuals who can afford to pay. People near or below poverty level are not charged. Many services are provided at no cost with optional contributions.
3. Donations and Contributions: The agency accepts tax-deductible donations from individuals. Donations support the mission of providing services that promote independence and quality of life for older adults. The Kroger Community Rewards program also provides a passive donation mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Southern Area Agency on Aging is a designated Area Agency on Aging under the federal Older Americans Act that provides a comprehensive portfolio of programs for older adults age 60+ and their caregivers in Virginia, including transportation, congregate and home-delivered meals, personal care, respite care, home repair, care coordination, legal assistance, insurance counseling, health promotion, and adult day care services. The agency serves as a regional information hub and coordinates services across six localities through direct staff and subcontracted providers.

Product overview

Southern Area Agency on Aging operates as a single, unified service organization providing a comprehensive portfolio of programs for older adults (age 60 and older) and their caregivers in Virginia. Rather than a platform-plus-modules architecture, it delivers its services through direct staff and subcontracted providers. The service portfolio is organized around key life needs: information access (Information and Assistance, Legal Assistance, Long-Term Care Ombudsman), health and wellness (Health Promotion Activities, Insurance Counseling, Adult Day Care), daily living support (Home-Delivered Meals, Personal Care, Respite Care, Care Coordination, Chore Services, Home Repair), social connection (Recreation Activities, Senior Cafe's/ meals at senior lunch sites), transportation (Transportation Services, Mobility Management Services including Voucher Program, Miles 4 Vets, and Volunteer Driver Program), and employment (Senior Employment Services for ages 55+). Emergency Services provides limited financial assistance for basic needs. The agency serves as an information center connecting seniors with resources, and coordinates services across multiple localities in Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Information and Assistance Helps older adults and their families identify services that meet their particular needs and assists with arranging those services. Provides information on a wide variety of age-related topics.
• Senior Employment Services
• Transportation Services
• Senior Cafe Meals
• Recreation Activities
• Health Promotion Activities
• Home Repair Services
• Insurance Counseling
• Emergency Services
• Adult Day Care
• Home-Delivered Meals
• Personal Care
• Respite Care
• Care Coordination
• Chore Services
• Long-Term Care Ombudsman
• Legal Assistance
• Mobility Management Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KrogerminorGTM or Marketing PartnerSAAA participates in the Kroger Community Rewards Program, allowing community members to link their Kroger Plus cards to the agency. Shoppers can help raise money for SAAA while purchasing groceries at Kroger by swiping their registered card. This provides a passive fundraising mechanism.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bay Aging: Virginia Area Agency on Aging serving the Middle Peninsula, Northern Neck, and surrounding localities. Operates the same Older Americans Act-mandated service portfolio under the same state designation structure as SAAA, making it a directly comparable regional AAA peer.
• New River Valley Agency on Aging: Another of Virginia's 25 designated AAAs, serving the New River Valley. Provides the same core menu of OAA services (information & assistance, in-home support, transportation, congregate meals) under the same funding structure.
• Mountain Empire Older Citizens: Designated AAA serving far southwestern Virginia counties. Multi-program Area Agency on Aging comparable to SAAA in service mix, funding model, and rural regional scope.
• Senior Connections (Capital Area Agency on Aging): Virginia AAA serving the greater Richmond area. Directly comparable organization delivering OAA-funded services including care coordination, congregate meals, transportation, and caregiver support.
• Fairfax Area Agency on Aging (Fairfax Department of Family Services): Another Virginia-designated AAA operating within a much larger urban/suburban catchment. Same OAA mandate and service portfolio, providing a useful scale-and-resource comparison for SAAA's rural operations.

Emerging players

• Riverside PACE (Riverside Center for Excellence in Aging): Virginia-based Program of All-Inclusive Care for the Elderly (PACE) provider that delivers integrated Medicare/Medicaid-funded elder care. Different funding mechanism but overlapping population and service model (transportation, day services, care coordination).

Broad incumbents

• National PACE Association: National association representing PACE programs that are an alternative integrated-care model for the same community-dwelling frail elderly population that AAAs serve. Adjacent model that competes for state-level aging-services funding.
• AARP: The largest U.S. nonprofit serving adults 50+ and an outsized advocate/policy driver on aging-services funding. Not a service-delivery peer, but a direct upstream influencer on the OAA appropriations that fund SAAA.
• Meals on Wheels America: National organization supporting home-delivered and congregate meals programs. A key federal-policy partner and pass-through funder for the same Senior Cafe and Home-Delivered Meals services SAAA provides locally.
• National Council on Aging: National nonprofit advocacy and services organization for older adults. Operates programs (e.g., chronic disease self-management, benefits enrollment) that overlap directly with SAAA's Health Promotion Activities and Insurance Counseling services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/southern_AAA
• Facebookfacebook.com/southernaaa
• LinkedInlinkedin.com/company/southern-area-agency-on-aging

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Area Agency On Aging