Newton Nursery

What Newton Nursery does

Newton Nurseries is a Texas-based wholesale plant and tree nursery serving professional residential and commercial landscapers exclusively. Founded in Houston in 1978, the company operates six physical locations across the state (Houston, Austin, Katy, Spring, San Antonio, and Leander) and has expanded recently through three acquisitions: Riley Fuzzel (2024), Circle D Leander (2025), and Landscape Wholesale Distributors (2025). Revenue is generated primarily through one-time wholesale transactions of trees, shrubs, flowers, plants, and hard goods, supplemented by delivery services (orders over $1,000), will-call pickup, and a free member registration program that unlocks online inventory, pricing, ordering, and account history.

The company's technology stack centers on a member-facing online inventory system, a mobile application with product catalogs and scientific plant data, landscape calculators for material estimation, and a streamlined point-of-sale system designed for fast in-person checkout. Operational services include dedicated account managers for concierge project support, sourcing of hard-to-find plants, and delivery with quality verification. The Ready, Set, Grow Club marketplace (launched 2024) extends the company's reach by connecting member landscapers with Texas homeowners, offering a 20% plant-material discount and a free 15-gallon tree as incentives.

The business model is predominantly transactional wholesale with a freemium membership gating pricing transparency. Newton is privately held and management-owned, with no disclosed venture capital, private equity, or institutional investment. The 11–50 employee range across six locations implies an asset-light operational model that leverages bilingual staff, on-site horticulturists, and collective inventory aggregated from Newton's own stock and key growers. Recent acquisition activity and infrastructure investment (Spring relocation to a 5.7-acre facility with greenhouse, shade house, and stone yard) indicate an active consolidation strategy within the Texas wholesale nursery market.

Name

Newton Nursery

Legal name

Newton Nursery

Website

https://newtonnurseries.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Newton Nurseries is a Texas wholesale nursery serving professional residential and commercial landscapers exclusively, operating six locations across Houston, Austin, Katy, Spring, San Antonio, and Leander with online ordering, delivery, and a homeowner-landscaper marketplace.

Ownership category

akta.pro rank

Product category

Wholesale Nursery

NAICS

Nursery and Floriculture Production (11142), Forest Nurseries and Gathering of Forest Products (11321), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Forest Nurseries & Tree Seedling Production (IMAMAAAC)

Keywords

• Wholesale nursery
• Plant supply
• Landscaping materials
• Tree wholesale
• Nursery delivery

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Plant Sales: One-time transaction sales of trees, shrubs, flowers, plants, and landscaping materials to professional landscapers. Revenue generated through direct sales at nursery locations and online ordering.
2. Delivery Services: Delivery of plants and materials to job sites. Available for orders over $1,000 with competitive rates.
3. Membership Program: Free registration for landscapers providing access to online inventory, pricing, account history, online orders, specials, newsletter, and calculators
4. Rewards Program (Ewing ProAdvantage): Earn 1 point for every $1 spent on qualifying purchases. Points redeemable once $5,000 in annual purchases reached.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Newton Nurseries is a wholesale tree, plant, and flower nursery supplying bulk plants, shrubs, flowers, and hard goods to professional residential and commercial landscapers exclusively. The company operates six physical nursery locations across Texas, offers online inventory and mobile app access to members, and provides complementary services such as delivery, will-call, sourcing, and concierge project management.

Product overview

Newton Nurseries operates as a wholesale nursery platform serving professional landscapers exclusively. The core offering is a comprehensive inventory of wholesale trees, plants, shrubs, flowers, and landscape supplies available at multiple Texas locations (Houston, Austin, Katy, Spring, San Antonio, and Leander). The product portfolio includes the core nursery wholesale service supplemented by digital tools (online inventory and mobile application), operational services (Will Call, Delivery), and business development tools (Ready, Set, Grow Club marketplace, Ewing ProAdvantage rewards, Concierge Services, Sourcing Services). The company has grown through strategic acquisitions of Riley Fuzzel (2024), LWD (2025), and Circle D Leander (2025) to expand its geographic footprint across Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Ready, Set, Grow Club: A free marketplace connecting landscaping companies with homeowners looking for yard design, installation, maintenance, and special landscaping projects in Texas.

Products and services

• Wholesale Plant, Tree, and Flower Supply Core offering of bulk trees, shrubs, bedding plants, flowers, and landscaping hard goods sold at wholesale prices to professional residential and commercial landscaping companies across Texas.
• Delivery Service Delivery of plant materials and hard goods to job sites. Drivers verify quantity and quality before delivery. Available for orders over $1,000 at competitive rates.
• Will Call Service Advance-order pickup service allowing landscapers to schedule and pick up pre-tagged orders at their convenience in a dedicated will-call area.
• Sourcing Services Buyers visit growers and scout suppliers to locate hard-to-find plants for creative landscape designs. Account managers help source from multiple vendors and manage logistics.
• Concierge Services Partnership service where dedicated Account Managers work with landscapers from pricing and sourcing through scheduling deliveries and managing complex project logistics.
• Ready, Set, Grow Club

Quantifiable outcome

• Fastest checkout in the industry
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Landscape Wholesale Distributors (LWD)coreStrategic or Co-development Partner · 22 December 2025LWD officially joined Newton Nurseries family in December 2025, expanding Newton into San Antonio market. LWD has served San Antonio since 2019 with dependable service and strong customer relationships. Team includes Quinton Peak (Store Manager), Sonia Escalante (Office Administrator), Tyler Rathke (Senior Account Manager), Edith Ayala (Customer Service Representative), Selene Morrow (Inside Sales).
• Circle D LeandercoreStrategic or Co-development Partner · 3 September 2025Circle D Leander officially joined Newton Nurseries in September 2025, expanding presence in Central Texas market. Store Manager Denny Finley, Stephen Santos lead the team with Matthew Azevedo, James Woodall, and Andres Beltran. Prime location in fast-growing Leander market.
• Ewing ProAdvantageminorGTM or Marketing PartnerRewards program partnership through Ewing ProAdvantage. Members earn 1 point for every $1 spent on qualifying purchases. Redeemable once $5,000 annual purchases reached. Benefits include gift cards, credit on account, travel, concert tickets, sporting events.
• Ready, Set, Grow ClubcoreGTM or Marketing PartnerFree marketplace connecting Newton Nurseries member landscapers with homeowners seeking landscaping services. Landscapers get 20% discount on plant material purchases when booking through the platform. Homeowners receive a free 15-gallon tree. Platform enables landscapers to generate new residential leads at no cost.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bailey Nurseries: Major wholesale grower of nursery stock (Endless Summer hydrangeas, First Editions) selling to garden centers and landscape professionals. Comparable grower-wholesaler in the nursery category serving similar pro customers.
• SiteOne Landscape Supply: Largest US wholesale distributor of landscape supplies (irrigation, hardscapes, nursery stock) to professional landscapers. Comparable target customer (professional landscapers) and B2B distribution model, though SiteOne is far larger and more diversified in product mix.
• Ewing Outdoor Supply: Major US distributor of irrigation, landscape, and nursery products serving contractors, with strong Texas presence. Newton is even a partner through the Ewing ProAdvantage rewards program, confirming direct overlap in customer base and product.
• Monrovia Nursery Company: Large national wholesale nursery growing premium ornamental plants, trees, and shrubs for garden centers and landscape professionals. Comparable wholesale plant-supply model serving landscapers, though at a much larger national scale.

Direct peers

• Greenleaf Nursery Company: Wholesale grower and distributor of ornamental plants, trees, and shrubs serving landscape professionals across the South-Central US. Comparable grower-wholesaler model supplying landscapers in overlapping Texas markets.
• J. Frank Schmidt & Son Co. Wholesale grower of shade and flowering trees supplying landscape professionals and re-wholesalers. Comparable as a wholesale nursery supplier to landscape contractors, with overlap in tree categories Newton carries.
• Color Spot Nurseries: Wholesale nursery grower serving landscape professionals and retailers across the Southwest, with significant Texas operations. Highly comparable as a wholesale nursery supplier focused on the same regional customer base.
• BWI Companies: Wholesale distributor of nursery, lawn and garden products to independent garden centers and landscape professionals. Comparable B2B wholesale nursery distribution model and customer type (professional landscapers and re-sellers).

Regional players

• Loma Vista Nursery: Wholesale nursery grower based in the Midwest serving landscape professionals with trees, shrubs, and perennials. Comparable wholesale nursery business model serving landscapers, though primarily outside Newton's Texas geography.

Others

• ForemostCo: Wholesale distributor of young plants and liners to greenhouse growers and nursery producers. Adjacent in the nursery supply chain - a potential upstream supplier or partner rather than a direct competitor to Newton's finished-plant wholesale business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newnurseriestx
• LinkedInlinkedin.com/company/newton-nursery-west
• Instagraminstagram.com/newton_nurseries
• Xx.com/newtonnurseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newton Nursery