Peabody's Interiors
Peabody's Interiors is a Milwaukee-based, family-run full-service interior design studio founded in 2010, serving affluent residential homeowners and commercial clients in hospitality, luxury multifamily, and F&B across Wisconsin and the U.S.
- Company typePrivate
- Founded2010
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Peabody's Interiors does
Peabody's Interiors is a full-service interior design studio headquartered at Deerwood Studios in Brown Deer, Wisconsin (Milwaukee metro), founded in 2010 as a family-run business led by President & CEO Kelly Boecker. The firm serves two core customer segments: affluent residential homeowners seeking full-home renovations, kitchen and bath remodels, vacation home design, and historic preservation projects, and commercial clients in hospitality (boutique hotels, restaurants, bars), luxury multifamily development, wellness studios, and golf clubs. Named commercial engagements include Kinn Guesthouse, Kindred Restaurant, Camp Bar, Erin Hills Golf Course Club House & Cottages, and luxury apartment communities developed by Mandel Group and Zilber LTD across Wisconsin and beyond.
The studio's service offering spans design consultation, conceptual design and space planning, finish and furniture sourcing, contractor coordination, white-glove product ordering and warehousing, and final installation and styling. A differentiator is formal Architecture Collaboration, in which Peabody's partners with external architecture firms — most notably Wade Weissmann Architecture, with whom it shares the Deerwood Studios space — to deliver integrated design-build outcomes. The firm also operates an expansive showroom and resource library at Deerwood Studios that carries multiple furniture brands and vendors, functioning as both a client engagement environment and a retail channel.
The business model combines professional services revenue (full-service interior design fees, quote-based and budget-tiered) with hardware sales through the showroom. Go-to-market is sales-led: client engagement is initiated via website inquiry form or showroom visits, followed by consultation, design, and project delivery. Marketing relies on an active digital footprint (Instagram, Facebook, YouTube) augmented by earned media features in Architectural Digest, Better Homes & Gardens, HGTV, and regional publications. The studio has no disclosed external capital, operates as a privately held independent company, and reports no AI/technology infrastructure beyond standard design tooling.
Peabody's Interiors firmographics
Firmographics- Name
- Peabody's Interiors
- Legal name
- Peabody's Interiors
- Website
- https://peabodysinteriors.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peabody's Interiors is a Milwaukee-based, family-run full-service interior design studio founded in 2010, serving affluent residential homeowners and commercial clients in hospitality, luxury multifamily, and F&B across Wisconsin and the U.S.
- Ownership category
- akta.pro rank
Where Peabody's Interiors is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peabody's Interiors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Interior Design Services: Full-service interior design fees encompassing consultation, conceptual design, space planning, finish and furniture sourcing, contractor coordination, and installation/styling services for residential and commercial projects.
- Furniture and Furnishings Sales: Sale of furniture, art, accessories, and home goods through the Deerwood Studios showroom, which carries a wide variety of brands and vendors. Product ordering, warehousing, and installation included as part of design services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Peabody's Interiors product offering
Product offeringCore offering
Peabody's Interiors is a full-service interior design studio that provides residential and commercial design services, including initial consultation, conceptual design, space planning, finish and furniture sourcing, contractor coordination, and installation/styling. The studio complements these professional design services with physical furniture and home-goods sales through its Deerwood Studios showroom in Brown Deer, WI, where it carries product from multiple brands and vendors to support project fulfillment and ongoing design inspiration.
Product overview
Peabody's Interiors is a full-service interior design studio based in Milwaukee, Wisconsin, offering residential and commercial interior design services. Their core service offering includes design consultations, interior design, furnishing & styling, architecture collaboration, and product ordering & project management. The company operates from their showroom at Deerwood Studios, where they carry and sell furniture from a wide variety of brands and vendors. They work on projects ranging from single-room designs to whole-house renovations and commercial spaces including boutique hotels, restaurants, and luxury apartments.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Interior Design Services Full-service residential interior design for homeowners throughout the U.S., covering kitchen remodels, whole-house renovations, new-construction projects, and vacation-home design.
- Commercial Interior Design Services Commercial interior design services for boutique hotels, restaurants, bars, luxury apartments, golf courses, and wellness studios, with a focus on creating memorable spaces that foster community and guest experience.
- Deerwood Studios Showroom Physical showroom and resource library at Deerwood Studios in Brown Deer, WI (open Monday-Friday 9AM-5PM) where clients can view and purchase furniture and home goods from a wide variety of brands and vendors, and which also serves as the firm's design studio space.
Companies that use Peabody's Interiors
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Peabody's Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peabody's Interiors partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Wade Weissmann ArchitecturecoreFrequent architectural collaborator sharing the Deerwood Studios space in Brown Deer, WI. The two firms have collaborated on numerous high-profile projects including the Lake Geneva Nautical Retreat, Erin Hills Golf Course Club House & Cottages, Lodge by the Lake, and Midwest Country House.
- Renaissance Design & RenovationcoreArchitecture and renovation firm serving as general contractor on multiple Peabody's Interiors projects including the Refined Farmhouse Kitchen in Milwaukee.
- Ryan Johnson CarpentryminorCarpentry contractor that served as architect on the Northwoods Boat House project in Manitowish Waters, Wisconsin.
- Distinctive Design StudiominorArchitecture firm that served as architect on the Haven on Elkhart Lake project.
- Chuck Von HolzminorGeneral contractor on the Naples Beach Retreat project.
- Meg BaniukiewiczminorArchitect on the Shorewood Family Home project featuring vibrant kitchen renovation.
- Zilber LTDcoreDeveloper of the Statesman Luxury Apartments in Franklin, Wisconsin. Peabody's Interiors provided interior design for this luxury apartment development.
- Mandel GroupcoreDeveloper of the Chiswick Luxury Apartments in Fox Point, Wisconsin. Peabody's Interiors designed interiors for this luxury apartment community.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Peabody's Interiors competitors and assessment
Company assessmentDirect peers
- Bria Hammel Interiors: Midwest-based boutique interior design firm offering full-service residential and commercial design with a comparable team size, regional Midwest roots, and luxury brand positioning. Closely comparable in scale, geography, and project mix.
- Laura U Design Collective: Houston-based full-service interior design studio with residential and commercial work and a showroom component. Comparable in client demographic, full-service delivery, and multi-segment (residential/hospitality) exposure.
- Maestri Studio: Boutique interior design firm offering residential and commercial design services with a similar founder-driven, full-service model. Comparable in scale, design-led positioning, and project mix.
- Marie Flanigan Interiors: Award-winning boutique design firm offering full-service residential and hospitality interior design with editorial features and a similar high-touch, founder-led model. Comparable in service offering, client caliber, and design-led differentiation.
- Studio McGee: Full-service interior design studio with a similar end-to-end model spanning residential and light commercial work, signature product line, and strong social/editorial brand presence. Comparable in service scope, client demographic, and target market to Peabody's Interiors.
Broad incumbents
- Nate Berkus Associates: Established national interior design brand with broader portfolio, product collaborations, and media presence. Comparable in service scope and premium positioning, but operates at significantly larger scale and broader geographic reach.
- RH Interior Design: Restoration Hardware's in-house interior design service combines luxury furniture retail with full-service design offerings. Comparable in furniture retail + design combination, but operates as part of a national multi-billion-dollar brand.
- West Elm Home Design Services: Williams-Sonoma-owned retail brand offering interior design services alongside furniture and home goods. Comparable in showroom + design service combination, but serves broader middle-market rather than luxury segment.
Emerging players
- Modsy: Tech-enabled interior design service combining 3D visualization with designer consultations. Competes for some of the same residential client demographic via a fundamentally different, technology-led delivery model.
- Havenly: Online interior design platform offering technology-enabled design services at lower price points. Partial overlap in target market (homeowners seeking design help) but competes via different delivery model and price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Peabody's Interiors social profiles
Digital presencePeabody's Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peabody's Interiors leadership team
Management profileNumber of profiles
Profiles6 records
Peabody's Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peabody's Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peabody's Interiors
What does Peabody's Interiors do?
Peabody's Interiors is a full-service interior design studio that provides residential and commercial design services, including initial consultation, conceptual design, space planning, finish and furniture sourcing, contractor coordination, and installation/styling. The studio complements these professional design services with physical furniture and home-goods sales through its Deerwood Studios showroom in Brown Deer, WI, where it carries product from multiple brands and vendors to support project fulfillment and ongoing design inspiration.
Is Peabody's Interiors a public or private company?
Peabody's Interiors is a private company. It is classified as family owned and is currently operating.
When was Peabody's Interiors founded?
Peabody's Interiors was founded in 2010. It employs 11 to 50 people.
Where is Peabody's Interiors based?
Peabody's Interiors is headquartered in Milwaukee, United States, in the North America region.
How does Peabody's Interiors make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are furniture and Furnishings Sales.
Who are Peabody's Interiors's main competitors?
Direct peers on record are Bria Hammel Interiors, Laura U Design Collective, Maestri Studio, Marie Flanigan Interiors and Studio McGee. Broad incumbents are Nate Berkus Associates, RH Interior Design and West Elm Home Design Services. Emerging players are Modsy and Havenly.
Does Peabody's Interiors have an API?
No public API is recorded for Peabody's Interiors.