What InnovationLabs does

InnovationLabs is a private innovation consulting firm based in Walnut Creek, California, founded circa 2004 and operated primarily through its principal, futurist Langdon Morris. The firm advises global corporate leaders, government institutions, NGOs, and startups on futurism, innovation strategy, and preparation for technological disruption, with named engagements spanning pharmaceuticals (Johnson & Johnson), aerospace/government (NASA), consumer goods (L'Oréal), and telecommunications (Jio). The firm's core technology is not a software product but a proprietary methodology stack: the Six Waves Model of AI Evolution, the Innovation Mastery Framework, and the Innovation Master Plan, codified across 17 published books and a 100+ lesson online course.

The business operates four revenue streams: (1) bespoke consulting engagements billed on a quote basis; (2) the Innovation Mastery online course (100+ lessons, 25+ hours, 30+ case studies) sold through Thinkific on a subscription model; (3) book sales (including 2024 launches The AI Nation and The AI Future, plus the 11-title Innovation Mastery Library and consumer titles like Hello, Future! The World in 2035) distributed through Amazon; and (4) paid speaking engagements at conferences, universities, executive sessions, and board retreats. The go-to-market is sales-led and content-marketing-driven, with a top-of-funnel motion built on Langdon Morris's personal brand, published thought leadership, the Future Watch newsletter, and conference circuit presence across at least nine countries.

The firm is a bootstrapped, owner-operated boutique with 1-10 employees, no external funding, no disclosed subsidiaries, and no parent company. Its product surface is increasingly concentrated around AI-themed thought leadership, with 2024 marking a deliberate pivot toward AI strategy, policy advisory, and futurism framing. The primary scaling mechanism is content and intellectual property expansion rather than headcount growth, which carries both leverage (low marginal cost of new content) and risk (key-person dependence on Langdon Morris).

Name

InnovationLabs

Legal name

InnovationLabs

Website

https://innovationlabs.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

InnovationLabs is a private innovation consulting firm advising global corporate leaders, governments, NGOs, and startups on futurism, innovation strategy, and AI. Led by futurist Langdon Morris, it generates revenue from consulting engagements, the Innovation Mastery online course, published books, and speaking.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Innovation consulting
• Strategy consulting
• Futurism advisory
• Executive advisory
• Innovation training

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Direct consulting engagements with corporations, governments, NGOs, and startups worldwide for innovation strategy and futurism advisory.
2. Online Course (Innovation Mastery): The Innovation Mastery online course with over 100 lessons and 25+ hours of content, including quizzes and accompanying documents, available through Thinkific.
3. Book Sales: Sale of published books including The AI Nation, The AI Future, Hello Future! The World in 2035, The Innovation Master Plan, The Big Shift, and Business Model Warfare through Amazon.com.
4. Speaking Engagements: Speaking at conferences, universities, executive strategy sessions, and board retreats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

InnovationLabs provides innovation strategy and futurism advisory services to corporations, governments, NGOs, and startups worldwide. The firm also sells educational products including the Innovation Mastery online course (100+ lessons, 25+ hours) and a portfolio of 17+ published books on innovation, strategy, and futurism, including recent titles The AI Nation, The AI Future, and Hello, Future! The World in 2035.

Product overview

InnovationLabs is a consulting firm specializing in innovation, strategy, and futurism with a 20-year track record supporting corporations, governments, NGOs, and start-ups worldwide. The company offers a portfolio of educational and thought leadership products including the Innovation Mastery Course (hosted on Thinkific) with 100+ lessons and 25+ hours of content, and the Innovation Mastery Library comprising eleven books and six workbooks covering innovation methodologies. Additionally, InnovationLabs publishes thought leadership books including The AI Nation, The AI Future, and Hello, Future! that explore AI strategy and future trends. The offerings are distributed through Amazon for books and Thinkific for the online course platform.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Mastery: Online course covering all aspects of innovation with over 100 lessons and 25+ hours of content, including online quizzes and accompanying documents.
• The Innovation Mastery Library

Products and services

• InnovationLabs Consulting Services Global consulting services in innovation, strategy, and futurism delivered to corporations, governments, NGOs, and startups through consulting engagements, executive strategy sessions, and board retreats.
• Innovation Mastery Course Self-paced online course covering innovation strategy, business model innovation, branding, and futurism with over 100 lessons, 25+ hours of content, online quizzes, and accompanying documents, available through Thinkific.
• Innovation Mastery Library Book series of eleven titles plus six workbooks covering innovation master plans, innovation departments, branding, business model innovation, strategy, and futurism, distributed via Amazon.com.
• The AI Nation Book providing a roadmap for leaders to harness AI as a strategic asset, covering policy, infrastructure, education, and innovation, co-authored by Langdon Morris with a global team of AI experts.
• The AI Future Book presenting a data-driven roadmap for navigating the next five years of technological upheaval, featuring the Six Waves Model of AI Evolution and covering the convergence of AI, robotics, quantum computing, and synthetic biology.
• Hello, Future! The World in 2035 Book examining the next ten critical years for humanity, with 32 thought experiments and over 100 full-color graphics covering geopolitical, energy, political, technological, and economic trends through 2035.

Quantifiable outcome

• 30+ case studies included in Innovation Mastery course
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Future Today Institute: A futurist strategy advisory firm founded by Amy Webb that sells trend reports, scenario planning, and executive briefings. Closely comparable to InnovationLabs in business model (futurism consulting plus published content) and target buyer (C-suite and government leaders).
• Innosight: Innovation strategy consulting firm built on Clayton Christensen's disruptive innovation theory, advising corporates on growth and transformation. Highly comparable to InnovationLabs' innovation strategy and corporate-leadership customer base, though operating at greater scale under Huron Consulting.
• IDEO: Design and innovation consultancy advising global enterprises and governments on human-centered innovation strategy. Comparable offering and clientele to InnovationLabs, with a deeper design-methodology IP stack.
• frog (Capgemini Engineering): Design and innovation strategy consultancy now part of Capgemini, serving Fortune 500 clients on transformation and product innovation. Comparable to InnovationLabs in serving global enterprise leaders on innovation strategy, with materially larger delivery capacity.
• Strategos: Boutique innovation strategy consultancy advising executives on growth, business model innovation, and futurism. Closely comparable in boutique scale, methodology-led positioning, and executive audience to InnovationLabs.

Broad incumbents

• McKinsey & Company: Global management consulting giant with deep innovation, AI, and strategy practices. Competes with InnovationLabs for enterprise innovation-strategy mandates but offers much broader functional and geographic coverage.
• Boston Consulting Group (BCG): Global strategy consulting firm with dedicated innovation and AI transformation practices. Adjacent competitor for enterprise innovation and futurism engagements, operating at substantially larger scale.
• Bain & Company: Global management consulting firm with an innovation and design practice serving large enterprises. Competes for the same corporate-leadership and innovation-strategy budgets as InnovationLabs from a much broader portfolio.
• Deloitte Consulting: Big-Four advisory firm with large strategy, innovation, and human capital practices. Competes for enterprise transformation and government innovation mandates alongside InnovationLabs, with deeper compliance and delivery infrastructure.
• Gartner: Global research and advisory firm serving CIOs and executive leaders on technology and innovation strategy. Adjacent to InnovationLabs' futurism and AI strategy advisory, delivered through subscription research rather than bespoke consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights10 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnovationLabs