Kibble Equipment
Kibble Equipment is an authorized John Deere dealership group operating 23 retail locations across Minnesota, South Dakota, and Iowa, selling new and used agricultural, compact construction, and lawn equipment, plus parts, service, and precision-ag technology support, to farmers, government entities, and commercial grounds-care customers in the Upper Midwest.
- Company typePrivate
- Founded-
- HeadquartersOwatonna, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Kibble Equipment does
Kibble Equipment is a privately held, authorized John Deere dealership group operating 23 retail locations across three U.S. states: 14 in Minnesota, 5 in South Dakota, and 2 in Iowa, with its headquarters in Owatonna, MN. The company serves agricultural producers (row crop farmers, livestock operators, hay and forage producers), government/municipal entities, and commercial grounds-care businesses in the Upper Midwest, with headcount reported in the 251–500 range. Customers access the dealer through in-person branch visits, phone, online quote requests, and the Kibble Access online parts portal.
The company's product portfolio spans the full John Deere agricultural line — including 1–5 Series compact utility tractors, 6 Series (6E/6M/6R/6MH) utility tractors, 6R/7R/8R/8RT/8RX row crop tractors, 9R/9RT/9RX high-horsepower 4WD and track tractors (up to 830 HP), X and S Series combines with draper platforms, corn heads, FA Series auger platforms, planters, air drills, tillage equipment, hay and forage machinery, self-propelled sprayers, Gator utility vehicles, compact construction equipment (skid steers, compact track loaders, excavators), and commercial mowers. Core technology offerings from John Deere — JDLink telematics, Operations Center web-based equipment management, AutoTrac guidance with Autonomy Ready capability, and Connected Support — are delivered to customers through Kibble's Precision Ag Solutions team. Connected Support is reported to reduce equipment downtime by an average of 20 percent.
Kibble Equipment generates revenue across five streams: new equipment sales, used equipment sales, parts (online and in-branch), service and maintenance (including preventative maintenance, Hagie sprayer service, and Operations Center Pro support), and financing facilitation through John Deere Financial and other lenders. Pricing is consultative and quote-based; promotional financing programs such as 0% APR for 60 months on select 6E Series Tractors and $5,200 cash-purchase discounts have been advertised. The go-to-market is enterprise field sales through 23 dedicated dealer branches, supported by a content/quote website and branch-level phone coverage. The John Deere authorized-dealer relationship is the company's core strategic partnership and the foundation of its distribution advantage.
Kibble Equipment firmographics
Firmographics- Name
- Kibble Equipment
- Legal name
- Kibble Equipment
- Website
- https://kibbleeq.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kibble Equipment is an authorized John Deere dealership group operating 23 retail locations across Minnesota, South Dakota, and Iowa, selling new and used agricultural, compact construction, and lawn equipment, plus parts, service, and precision-ag technology support, to farmers, government entities, and commercial grounds-care customers in the Upper Midwest.
- Ownership category
- akta.pro rank
Where Kibble Equipment is headquartered
LocationHeadquarters
- HQ city
- Owatonna
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Kibble Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sales of new John Deere agricultural equipment including tractors, combines, sprayers, tillage, hay and forage, and compact construction equipment through dealer locations.
- Used Equipment Sales: Sales of pre-owned agricultural equipment including tractors, combines, planters, sprayers, and utility vehicles across all 23 locations.
- Parts Sales: Sales of replacement parts and accessories for John Deere equipment, available through online ordering via Kibble Access portal and in-person at locations.
- Service and Maintenance: Service operations including preventative maintenance, Hagie sprayer service, lawn and garden service, and operations center pro service.
- Financing Facilitation: Assistance with financing applications through John Deere Financial and other lenders, facilitating equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment - Variable Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kibble Equipment product offering
Product offeringCore offering
Kibble Equipment is an authorized John Deere dealership operating 23 retail locations across Minnesota, South Dakota, and Iowa. The company sells new and used agricultural, compact construction, and lawn and garden equipment; distributes replacement parts; provides equipment service and maintenance; offers Precision Ag technology solutions; and facilitates equipment financing through John Deere Financial and other lenders.
Product overview
Kibble Equipment is a John Deere dealer operating 23 locations across Minnesota, South Dakota, and Iowa, offering a comprehensive portfolio of agricultural, compact construction, and outdoor power equipment. The company operates as a full-service dealer providing new John Deere equipment sales (including tractors ranging from compact utility to high-horsepower 9RX track tractors, combines in X and S Series, planting/seeding equipment, tillage, hay and forage, sprayers, and compact construction), used equipment sales, parts distribution, precision ag solutions (Operations Center, AutoTrac, JDLink), service and maintenance, and equipment financing. The product portfolio spans multiple equipment categories: agriculture (6 Series/Row Crop/4WD tractors, X/S Series Combines, planters, drills, sprayers, tillage, hay equipment), compact utility (1-5 Series tractors), lawn and garden (residential/commercial mowers), Gator utility vehicles, and compact construction (skid steers, track loaders, excavators).
Differentiator
Problem solved
Functional benefit
Products and services
- New John Deere Equipment Sales
- Used Equipment Sales
- Parts Sales
- Service and Maintenance
- Precision Ag Solutions
- Financing
Quantifiable outcome
- John Deere Connected Support decreases downtime by an average of 20 percent
- +2 more outcomes
Companies that use Kibble Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Kibble Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kibble Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John DeerecoreKibble Equipment is an authorized John Deere dealer operating 23 locations across Minnesota, South Dakota, and Iowa. The dealer offers the full portfolio of John Deere agricultural equipment including tractors, combines, planters, sprayers, tillage, hay and forage, compact construction, lawn and garden, Gators, and precision ag technology solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Kibble Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. RDO is one of the largest John Deere agricultural and construction equipment dealers in North America, operating dozens of stores across multiple U.S. states. Directly comparable as a multi-location authorized Deere dealer selling new/used equipment, parts, and service with a precision-ag component.
- C&B Operations: C&B is a large John Deere dealer group operating across the upper Midwest and western U.S. Comparable operating model to Kibble: multi-store full-line Deere dealer with parts, service, precision agriculture, and used equipment.
- Stotz Equipment: Stotz Equipment is a family-owned John Deere dealer group with locations across several western and midwestern states. Directly mirrors Kibble's full-service Deere dealership model including precision ag and commercial equipment.
- Greenway Equipment: Greenway is an Arkansas-based John Deere dealer with multiple locations serving row-crop and livestock producers. Comparable as a regional multi-store Deere dealer offering new/used equipment, parts, service, and precision ag.
- Western Equipment: Western Equipment is an authorized John Deere dealer operating across Oklahoma, Texas, and New Mexico. Competes in the same ag-equipment distribution model with full-line Deere offerings, parts, and service infrastructure.
- Nortrax: Nortrax is a John Deere dealer serving select U.S. regions and Canada with construction and forestry equipment focus. Comparable as an authorized Deere dealer with multi-store distribution and service capabilities.
Broad incumbents
- Pape' Equipment: Pape' is a broad-line heavy equipment dealer representing John Deere Construction, Caterpillar, and other brands across the western U.S. Overlaps with Kibble in compact construction equipment distribution and Deere-aligned service.
- Kubota Tractor Corporation: Kubota is a major agricultural equipment manufacturer competing with John Deere in compact tractors, utility vehicles, and hay equipment. Indirect comp reflecting brand-level competitive pressure in the categories Kibble sells.
- AGCO Corporation: AGCO manufactures competing ag-equipment brands (Massey Ferguson, Fendt, Case IH via alliances). Represents the OEM competitive context Kibble's dealers navigate across brand lineups.
Regional players
- Brandt (formerly Cervus Equipment): Brandt owns the former Cervus John Deere dealership network across Canada. Operates a comparable multi-store Deere dealer model for agricultural equipment and serves as a useful international comp, though primarily Canadian geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kibble Equipment social profiles
Digital presenceKibble Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kibble Equipment leadership team
Management profileNumber of profiles
Kibble Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kibble Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kibble Equipment
What does Kibble Equipment do?
Kibble Equipment is an authorized John Deere dealership operating 23 retail locations across Minnesota, South Dakota, and Iowa. The company sells new and used agricultural, compact construction, and lawn and garden equipment; distributes replacement parts; provides equipment service and maintenance; offers Precision Ag technology solutions; and facilitates equipment financing through John Deere Financial and other lenders.
Is Kibble Equipment a public or private company?
Kibble Equipment is a private company. It is classified as unknown and is currently operating.
When was Kibble Equipment founded?
Kibble Equipment was founded in -1. It employs 251 to 500 people.
Where is Kibble Equipment based?
Kibble Equipment is headquartered in Owatonna, United States, in the North America region.
How does Kibble Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, service and Maintenance and financing Facilitation.
Who are Kibble Equipment's main competitors?
Direct peers on record are RDO Equipment Co., C&B Operations, Stotz Equipment, Greenway Equipment, Western Equipment and Nortrax. Broad incumbents are Pape' Equipment, Kubota Tractor Corporation and AGCO Corporation. Brandt (formerly Cervus Equipment) is listed as a regional player.
Does Kibble Equipment have an API?
No public API is recorded for Kibble Equipment.