Holt Orthodontics

What Holt Orthodontics does

Holt Orthodontics is a private orthodontic practice operating five clinical locations across the Sacramento, California metropolitan area (Folsom, Sacramento, Roseville, Rocklin, and Granite Bay). The firm is staffed by four orthodontists — Dr. Mark H. Holt (founder), Dr. Tyler Holt, Dr. Miriam Behpour, and Dr. Greg Pavlos — with 60+ years of combined clinical experience and supported by approximately 20 administrative and clinical team members (RDA, lab tech, treatment and scheduling coordinators, marketing, and finance/insurance staff). The practice delivers comprehensive orthodontic care — metal braces, ceramic/clear braces, Invisalign, Angel Aligner, and surgical orthodontics — to patients of all ages including children (Invisalign First/Phase 1), teens (Invisalign Teen), adults, and complex DDS-referred cases requiring orthognathic surgery.

The practice's technical stack relies on digital 3D scanning for impression-taking and treatment simulation (replacing traditional goopy impressions), self-ligating brackets from American Orthodontics, and digitally planned tooth movement executed by the treating doctor. Holt holds Top 1% Diamond Plus Invisalign Provider status, has treated 5,000+ Invisalign cases (claimed as more than any other provider in Northern California), and offers Angel Aligner's clear aligner platform — including proprietary angelButtons — as a complement to Invisalign. Dr. Mark Holt's tenure as Invisalign/Aligntech Faculty (2018-2024) supported clinical research including a study demonstrating up to 2x faster treatment times; the practice has accumulated 2,000+ five-star patient reviews and Best Orthodontist awards across all five service communities in 2024.

Holt Orthodontics generates revenue almost exclusively through fee-for-service orthodontic treatment, with monthly payment plans, interest-free financing, and insurance coordination. New patient acquisition is driven by a free smile assessment ($350 value) delivered at any of the five offices, online booking via an Ortho2 portal, DDS dentist referrals, a points-based patient rewards/referral program, the Sacramento Kings Small Business Partnership, and earned media (Good Day Sacramento, Best-of publications). Treatment duration ranges from 6-18 months; pricing is quote-based and varies by complexity, with no published price list. New geographic expansion (Granite Bay, 2025) and brand-affiliation moves (Sacramento Kings, 2025) indicate an active buildout posture within a single DMA.

Name

Holt Orthodontics

Legal name

Holt Orthodontics

Website

https://bracesbyholt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holt Orthodontics is a private, five-location orthodontic practice in the Sacramento, California metro area (Folsom, Sacramento, Roseville, Rocklin, Granite Bay) delivering metal/ceramic braces, Invisalign, Angel Aligner, and surgical orthodontics to children, teens, and adults via four orthodontists and ~20 staff.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment
• Clear aligner therapy
• Metal braces
• Invisalign provider
• Surgical orthodontics

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Holt Orthodontics generates revenue primarily through professional orthodontic treatment services. Patients pay for braces (metal and ceramic/clear), clear aligners (Invisalign, Angel Aligner), and retainers. Treatment costs vary by individual needs and treatment plan complexity. Flexible payment plans, interest-free financing, and insurance coordination are offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Holt Orthodontics is a private orthodontic practice that delivers in-person orthodontic treatment services across five Sacramento-metro area locations. The practice sells traditional metal braces, ceramic clear braces, Invisalign and Angel Aligner clear aligner systems, surgical (orthognathic) orthodontics, retainers, and complimentary initial smile assessments that include digital x-rays, photos, and 3D scan-based outcome simulations.

Product overview

Holt Orthodontics offers a comprehensive orthodontic care platform serving the Sacramento, California metropolitan area across five locations (Sacramento, Folsom, Roseville, Rocklin, and Granite Bay). The core product portfolio consists of traditional Metal Braces, Clear Braces (ceramic), two clear aligner systems (Invisalign and Angel Aligner), and Surgical Orthodontics for complex cases requiring orthognathic surgery. All patients receive free initial smile assessments including digital imaging. The practice operates as a Diamond Plus Invisalign provider in the Top 1% nationally, with a team of four orthodontists (Dr. Mark H. Holt, Dr. Tyler Holt, Dr. Miriam Behpour, and Dr. Greg Pavlos) delivering personalized treatment using digital planning technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional stainless steel braces using self-ligating brackets from American Orthodontics, used to correct misalignment, crowding, and bite issues for children, teens, and adults.
• Clear Braces Ceramic clear braces that blend with natural tooth color, using self-ligating brackets from American Orthodontics that resist staining for a more discreet appearance than metal braces.
• Invisalign Custom-made transparent plastic aligner trays that gradually straighten teeth, available for adults, teens (Invisalign Teen), and children (Invisalign First). Delivered by a Diamond Plus Top 1% North American Invisalign provider.
• Angel Aligner Clear aligner system featuring smooth, polished trays with digital treatment planning, angelButtons for elastic wear support, and a 7+3 dual aligner system for efficient treatment progression.
• Surgical Orthodontics (Orthognathic Surgery) Corrective jaw surgery for severe bite issues, jaw bone abnormalities, and malocclusion, combined with orthodontic treatment (typically 9-12 months before surgery and 6 months after). Requires referral from a primary care physician.
• Retainers Retention devices worn after active orthodontic treatment to maintain tooth alignment, beginning with full-time wear and transitioning to nighttime wear indefinitely.
• Free Smile Assessment Complimentary initial new-patient consultation valued at $350, including digital x-rays, photos, and a complete digital scan with a smile outcome simulation. Available at all five office locations.

Quantifiable outcome

• Treatment times up to 2x faster than typical orthodontic treatment, proven through clinical studies
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or Integration · 1 January 2018Holt Orthodontics is a Diamond Plus Invisalign Provider (Top 1% in North America) and Dr. Mark Holt served on the Aligntech Faculty from 2018-2024, lecturing to other doctors nationwide and conducting clinical studies for Align Technology. Dr. Holt conducted multiple studies for Invisalign on treatment efficiency and new products/materials, with one study proving treatment times up to 2x faster. As faculty, Dr. Holt meets with Invisalign faculty worldwide to learn and share best practices.
• Sacramento KingscoreGTM or Marketing PartnerHolt Orthodontics is an official Small Business Partner of the Sacramento Kings NBA franchise. As part of this partnership, the practice participates in community events, game night activations, and 'Light the Beam' celebrations. The partnership reinforces the practice's 'Home of the Winning Smiles' brand identity and provides community visibility. The practice is listed as a Kings Small Business Partner on the team's official website.
• Angel AlignercoreTechnology or IntegrationHolt Orthodontics is an authorized provider of Angel Aligner clear aligner treatment. Angel Aligner is a global clear aligner brand (Angelalign Technology Inc.) that provides custom-made, removable clear aligners. The practice uses Angel Aligner as its preferred clear aligner option alongside Invisalign. The partnership includes access to Angel Aligner's digital platform, 3D treatment planning, and proprietary features like angelButtons for enhanced elastic control.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest ortho-focused DSO in the United States with hundreds of affiliated practices. Directly comparable to Holt as a multi-location orthodontic group practice that delivers Invisalign and braces; Smile Doctors represents the scaled, PE-backed version of the same business model Holt operates regionally.
• Great Expressions Dental Centers: Multi-location DSO offering general dentistry plus in-house orthodontic services across several states. Comparable to Holt Orthodontics in operating multi-doctor group practices that deliver clear aligner and braces treatment under one consumer brand.
• Western Dental & Orthodontics: Large California-based DSO with extensive orthodontic service lines across the state. Directly comparable to Holt given its California footprint, multi-location orthodontic offering, and use of both Invisalign and in-house aligner products.

Regional players

• Children's Dental Group: California-focused pediatric and orthodontic group practice operating multiple locations. Comparable to Holt in serving kids/teens through multi-location orthodontic group practices, though concentrated in Southern California versus Holt's Sacramento-metro base.

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., supporting general and specialty dental practices (including orthodontic services) at massive scale. Comparable as a broad incumbent in multi-location dental/orthodontic delivery with superior group purchasing and marketing leverage.
• Aspen Dental: Nationally branded DSO with hundreds of offices offering general dentistry plus orthodontic services. Comparable to Holt as a broad incumbent that competes for the same orthodontic patient pool through branded multi-location delivery.
• MB2 Dental Solutions: PE-backed DSO partnering with general dentists and specialists (including orthodontists) across multiple states. Comparable as a broad incumbent DSO competitor and a potential acquirer of group orthodontic practices like Holt.
• Smile Brands Dental Group: DSO supporting multi-location dental practices including orthodontic services under brands like Bright Now! Dental. Comparable as a broad incumbent in DSO-managed orthodontic care delivery in the Western U.S.

Others

• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero scanners — the core technology platform Holt Orthodontics uses. Comparable as the upstream technology vendor and Diamond Plus program operator; not a competitor but a critical enabler whose commercial terms shape Holt's economics.

Emerging players

• Candid (Candid Health): Direct-to-consumer clear aligner brand that has pivoted toward a hybrid in-office + remote-monitoring model. Comparable to Holt as an emerging player targeting the same clear-aligner patient demand through a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd9kUMTNFDNTCXk7rE8zgog
• Facebookfacebook.com/holtorthodontics
• Instagraminstagram.com/holtorthodontics
• LinkedInlinkedin.com/company/mark-holt-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holt Orthodontics