Hoist
Hoist LLC is a White Bear Lake, Minnesota digital marketing agency of five professionals serving U.S. home service businesses with internet marketing, conversion optimization, and web/brand design services, plus paid consulting sessions.
- Company typePrivate
- Founded2010
- HeadquartersWhite Bear Lake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hoist does
Hoist LLC is a private, founder-owned digital marketing agency headquartered in White Bear Lake, Minnesota. The firm operates from an 1,800+ square foot office near the Twin Cities and has been active since around 2010 (per company history; firmographics data conflicts at 2021). It targets a narrow vertical: home service businesses (landscaping, tree services, appliance services, plumbing, HVAC, and other residential service providers), and is explicitly built around "connecting businesses with homeowners." The team consists of five in-house professionals led by Founder/CEO Ryan Boog and Digital Director Darren DeYoung, supported by a finance/administration manager, a visual experience specialist, and a digital marketing specialist.
Hoist delivers three integrated service pillars: Internet Marketing (paid advertising, organic SEO, social media management, reputation management, content marketing), Conversion Optimization (sales process improvement, landing page optimization, business analytics), and Web & Brand Design (branding, custom website design, audio/photo/video production). It maintains Google Partner and Microsoft Advertising certifications and operates a proprietary custom-reports software that ties marketing activity to client profit rather than vanity metrics. Supporting the core work, it publishes a 100+ article blog and produces the Hoist Hangout podcast across Spotify, Anchor FM, Google Podcasts, and YouTube.
The business model is classic professional services: multi-year project contracts in budget tiers from under $5K up to $50K+, retainers across the three service pillars, and a separate pay-as-you-go one-on-one consulting offering priced at $500–$750 per session and booked via Calendly. Distribution is direct sales through website contact forms, phone (651-243-0235), and consultation booking; customer concentration appears to sit in SMB-sized home service operators, with featured case studies including Street Smart Rental, Precision Landscape & Tree, HomeSmart (an Xcel Energy appliance plan), and Factor. No external funding rounds, M&A, or parent company ownership are disclosed.
Hoist firmographics
Firmographics- Name
- Hoist
- Legal name
- Hoist LLC
- Website
- https://hoist.digital
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hoist LLC is a White Bear Lake, Minnesota digital marketing agency of five professionals serving U.S. home service businesses with internet marketing, conversion optimization, and web/brand design services, plus paid consulting sessions.
- Ownership category
- akta.pro rank
Where Hoist is headquartered
LocationHeadquarters
- HQ city
- White Bear Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hoist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Digital Marketing Services: Full-service digital marketing including website design, SEO, paid ads, social media, and conversion optimization for home service businesses. Retainer and project-based arrangements.
- Business Consulting: One-on-one consulting sessions with CEO/Founder or Digital Director. Includes dedicated prep time, video/in-person hour-long sessions, recorded sessions, and wrap-up reports with action steps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | CEO/Founder Ryan Boog consulting session |
| Other | Pay-as-you-go | Digital Director Darren DeYoung consulting session |
| Other | Multi-year contract | Project-based digital marketing services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Hoist product offering
Product offeringCore offering
Hoist is a digital marketing agency that helps home service businesses (landscaping, tree services, appliance repair, plumbing, HVAC, and related trades) connect with homeowners and convert website visitors into customers. Its core deliverables are Internet Marketing services (paid search, organic SEO, social media, reputation management), Conversion Optimization services (sales process, landing page, and analytics improvements), and Web & Brand Design services (branding strategy, custom website design, and multimedia production). These are sold as project-based and retainer engagements, supplemented by standalone executive consulting sessions.
Product overview
Hoist is a digital marketing agency specializing in the home services industry, offering a unified suite of services that connect businesses with homeowners. The core offering consists of three integrated service pillars: Internet Marketing (paid ads, organic SEO, social media, reputation management), Conversion Optimization (sales process improvement, landing page optimization, analytics), and Web & Brand Design (branding, website creation, multimedia production). The agency also provides business consulting sessions and proprietary customized reporting tools. Services are delivered by a team of 5+ professionals and are complemented by educational podcast content (The Hoist Hangout) covering digital marketing topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Internet Marketing Services Comprehensive internet marketing services including paid advertising, organic SEO, social media management, reputation management, and content marketing, delivered to home service businesses that need to reach and convert homeowner customers online.
- Conversion Optimization Services Services focused on improving sales closing rates through sales process optimization, landing page improvements, and business analytics, helping home service clients convert more website visitors into customers.
- Web & Brand Design Services Full branding services and custom website design including brand strategy, audio/photo/video production, and visual identity development, sold as a standalone service pillar to home service businesses that need a stronger digital brand.
- Business Consulting Sessions One-on-one consulting sessions with Hoist's CEO/Founder Ryan Boog ($750 per session) or Digital Director Darren DeYoung ($500 per session), including dedicated prep time, video or in-person hour-long sessions, recorded sessions, and wrap-up reports with action steps. Sold as a standalone, pay-as-you-go offering booked via Calendly.
Quantifiable outcome
- 86% conversion improvement for HomeSmart/Xcel Energy
- +3 more outcomes
Companies that use Hoist
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Hoist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hoist partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
Hoist competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid search, social advertising, and conversion optimization — a directly comparable agency to Hoist on the paid-media and conversion pillar of its offering.
- Comrade Digital Marketing: Comrade is a digital marketing agency offering SEO, web design, PPC, and content marketing to SMB and mid-market clients. It is comparable to Hoist in its full-service model and SMB-targeting go-to-market motion.
- Thrive Internet Marketing Agency: Thrive is a mid-size digital marketing agency delivering SEO, PPC, social media, web design, and conversion-rate optimization — the same core service pillars Hoist offers, making it a directly comparable agency competing for the same SMB and mid-market buyer.
- KlientBoost: KlientBoost is a digital marketing agency specializing in paid advertising, landing page design, and conversion rate optimization — directly comparable to Hoist's conversion-optimization-led value proposition for performance-driven clients.
- Power Digital Marketing: Power Digital is a performance-focused digital marketing agency providing paid media, SEO, analytics, and conversion services. It is comparable to Hoist in its full-service, performance-driven approach and its SMB-to-mid-market positioning.
Broad incumbents
- SmartBug Media: SmartBug Media is a larger inbound marketing and digital agency specializing in HubSpot-driven content, SEO, and lifecycle marketing. It is comparable in service offering (especially content + SEO + web design) but operates at a broader and more enterprise-tilted scale than Hoist.
- WebFX: WebFX is a large, full-service digital marketing agency offering SEO, paid media, web design, and conversion services. It overlaps broadly with Hoist's integrated service suite but operates at significantly larger scale and without Hoist's narrow home-services vertical focus.
Regional players
- Hurrdat Marketing: Hurrdat is an Omaha-based digital marketing agency offering SEO, paid media, social, video, and web services. It is comparable in size and service mix to Hoist but regionally concentrated in the Midwest, similar to Hoist's geographic posture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoist social profiles
Digital presenceHoist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoist leadership team
Management profileNumber of profiles
Profiles5 records
Hoist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoist
What does Hoist do?
Hoist is a digital marketing agency that helps home service businesses (landscaping, tree services, appliance repair, plumbing, HVAC, and related trades) connect with homeowners and convert website visitors into customers. Its core deliverables are Internet Marketing services (paid search, organic SEO, social media, reputation management), Conversion Optimization services (sales process, landing page, and analytics improvements), and Web & Brand Design services (branding strategy, custom website design, and multimedia production). These are sold as project-based and retainer engagements, supplemented by standalone executive consulting sessions.
Is Hoist a public or private company?
Hoist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoist founded?
Hoist was founded in 2010. It employs 1 to 10 people.
Where is Hoist based?
Hoist is headquartered in White Bear Lake, United States, in the North America region.
How does Hoist make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are business Consulting.
Who are Hoist's main competitors?
Direct peers on record are Disruptive Advertising, Comrade Digital Marketing, Thrive Internet Marketing Agency, KlientBoost and Power Digital Marketing. Broad incumbents are SmartBug Media and WebFX. Hurrdat Marketing is listed as a regional player.
Does Hoist have an API?
No public API is recorded for Hoist.