Easy Access

What Easy Access does

Easy Access Co (1999) Ltd is a New Zealand-based manufacturer and wholesale supplier of compliant height access equipment, founded in 1999 and headquartered in Maungaturoto, Northland. The company designs and produces ladders, mobile scaffolds, work platforms, order pickers, edge protection systems, and — more recently — a recycled textile surface protection product (Retex). Its product portfolio is organised under sub-brands covering three price tiers (TradeLite, TradeTough, Warthog for ladders) and five scaffold ranges (Foldaway, Mini Mobile, EasyScaff, MOBI, H-Frame), all manufactured at an ISO 9001-certified facility and compliant with AS/NZS 1892.1:2018 (ladders) and AS/NZS 1576 (mobile scaffold towers).

The core technical differentiation is mechanical rather than digital: fully welded aluminium and fibreglass construction (versus riveted alternatives in the Warthog range), trapezoidal box step geometry, colour-coded snaplock scaffolding bracing, and lifetime warranties on premium lines. Distribution is exclusively wholesale through a network of more than 500 trade resellers nationwide, including PlaceMakers, NZ Safety Blackwoods, Mitre 10, Carters, ITM, and Bunnings, supplemented by a southern distribution hub in Cromwell. The company does not sell directly to the public; pricing is opaque and customers request quotes through the website.

The business model is straightforward wholesale hardware sales: revenue is generated through one-time equipment purchases by trade retailers, who in turn serve end customers across construction, plumbing, roofing, warehousing, and DIY segments. Easy Access monetises the wholesale relationship via content marketing (blog, YouTube, LinkedIn, Facebook, Instagram), an email newsletter (The Upshot), trade shows (Auckland Safety Show), and a free/paid online training platform (training.easyaccess.co.nz), with on-site compliance training offered as a value-added service. The company is privately held under founder-era ownership, with Jeff Wearmouth serving as Managing Director; no external funding, M&A activity, or public listing is referenced.

Name

Easy Access

Legal name

Easy Access Co (1999) Ltd

Website

https://easyaccess.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Access is a New Zealand-based manufacturer and wholesale supplier, founded in 1999, of AS/NZS-compliant ladders, mobile scaffolds, work platforms, order pickers, and edge protection products, distributed exclusively through 500+ trade resellers nationwide. It serves trade professionals, commercial builders, roofers, warehousing operators, and DIY homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Maungaturoto

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Equipment Sales: Easy Access generates revenue by manufacturing and wholesaling height access equipment (ladders, scaffolds, work platforms, edge protection) to trade retailers and distributors across New Zealand. Products are sold as one-time purchases through reseller partners. The company does not sell direct to public or engage in equipment hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Easy Access is a New Zealand-based wholesale manufacturer of compliant height access equipment, producing aluminium and fibreglass ladders, mobile scaffolding towers, work platforms, order pickers, and edge protection systems. Products are manufactured at an ISO-certified facility in Maungaturoto and distributed exclusively through a network of over 500 trade resellers across New Zealand. The company serves trade professionals, commercial construction firms, roofers, and warehousing operations with multiple branded sub-ranges.

Product overview

Easy Access is a NZ-based manufacturer and wholesaler of height access solutions, offering a comprehensive portfolio of ladders, scaffolds, work platforms, order pickers, and edge protection products. The product lineup consists of three ladder sub-brands: TradeLite (cost-effective, 150kg rated), TradeTough (heavy-duty, up to 200kg rated with fibreglass and aluminium options), and Warthog (premium NZ-made with fully-welded construction and lifetime warranty). The scaffold range includes Foldaway (compact folding), Mini Mobile (narrow 700mm width), EasyScaff (cost-effective), MOBI (large user-friendly, 450kg rated), and H-Frame (heavy-duty professional). Additional offerings include work platforms, order pickers, EasyRail and EasyDeck edge protection systems, and Retex recycled textile surface protection. Products are distributed through a network of over 500 NZ resellers.

Differentiator

Problem solved

Functional benefit

Brands

• TradeLite: Cost-effective ladder range designed for efficiency, performance and ease-of-use, ideal for quick, short-term projects
• TradeTough
• Warthog
• Foldaway
• Mini Mobile
• EasyScaff
• MOBI
• H-Frame
• Retex
• EasyRail
• EasyDeck

Products and services

• TradeLite Ladders

Quantifiable outcome

• Guardrails 900mm above platform — significantly safer than competitor products with 400mm guardrails

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PlaceMakers (Fletcher Building)coreChannel Partner/ Reseller/ DistributorPlaceMakers, part of Fletcher Building, is a major national distributor of Easy Access products. Products are available through PlaceMakers online store under the safety/ladders/scaffolding category.
• NZ Safety BlackwoodscoreChannel Partner/ Reseller/ DistributorNZ Safety Blackwoods stocks the Easy Access range, particularly ladder and platform products, serving industrial and trade customers throughout New Zealand.
• Mitre 10coreChannel Partner/ Reseller/ DistributorMitre 10 stocks Easy Access, Warthog, MOBI, and Foldaway product ranges across its nationwide retail network, serving both trade and retail customers.
• CarterscoreChannel Partner/ Reseller/ DistributorCarters is a major trade building supplies retailer distributing Easy Access height access products across New Zealand.
• ITMcoreChannel Partner/ Reseller/ DistributorITM is a member-owned building supplies chain distributing Easy Access products to trade customers throughout New Zealand.
• BunningscoreChannel Partner/ Reseller/ DistributorBunnings stocks the Easy Access brand across its New Zealand store network, offering Warthog and other product ranges to both trade and retail customers.
• TradextraminorChannel Partner/ Reseller/ DistributorTradextra is a trade supplies retailer distributing Easy Access ladder products to trade customers.
• Resene ColorShopminorChannel Partner/ Reseller/ DistributorResene ColorShop, part of the Resene group, stocks Easy Access products alongside paint and decorating supplies.
• J A RussellminorChannel Partner/ Reseller/ DistributorJ A Russell stocks the Easy Access range, particularly the Warthog ladder line, serving trade customers.
• IdealminorChannel Partner/ Reseller/ DistributorIdeal stocks Warthog ladders from Easy Access, serving trade and industrial customers.
• TradeLandsminorChannel Partner/ Reseller/ DistributorTradeLands distributes Easy Access products to trade customers in New Zealand.
• AstroliftminorChannel Partner/ Reseller/ DistributorAstrolift stocks Easy Access ladders and step stools across its retail locations.
• TrademaxminorChannel Partner/ Reseller/ DistributorTrademax stocks Easy Access ladder products including telescopic, double-sided, and platform ladders.
• R&S Trade CentreminorChannel Partner/ Reseller/ DistributorR&S Trade Centre distributes Easy Access scaffold and ladder products to trade customers.
• VulcanminorChannel Partner/ Reseller/ DistributorVulcan stocks Easy Access aluminium products for trade and industrial use.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Werner Co: Werner Co is the largest US-based ladder and climbing equipment manufacturer with global distribution. Both companies manufacture ladders, scaffolds, and access equipment for tradespeople and contractors, though Werner operates at much greater scale and across multiple geographies with a broader product range.
• ZARGES: ZARGES is a German manufacturer of aluminium ladders, access platforms, and scaffolding systems serving professional trades globally. Comparable to Easy Access as a premium aluminium access equipment manufacturer with similar focus on durability, safety compliance, and trade customer segments.
• BrandSafway: BrandSafway is a global leader in scaffolding, access, and industrial services. Comparable to Easy Access's scaffold ranges (H-Frame, MOBI) as a major scaffolding solutions provider, though BrandSafway operates at much larger scale with a broader service portfolio including rental and engineered access solutions.
• PERI Group: PERI is a global manufacturer of formwork, scaffolding, and access systems for the construction industry. Comparable to Easy Access's scaffolding business (H-Frame, MOBI, EasyScaff) as a scaffold manufacturer, though PERI operates at much larger scale and is primarily focused on formwork for concrete construction.

Regional players

• Bailey Ladders: Bailey Ladders is Australia's leading ladder manufacturer with strong ANZ market presence. The most directly comparable regional peer given shared AS/NZS standards, similar product categories (aluminium and fibreglass ladders, platforms), and overlapping trans-Tasman trade customer base.

Direct peers

• Louisville Ladder: Louisville Ladder is a US-based manufacturer of aluminium and fibreglass ladders for trade and industrial use. Directly comparable to Easy Access as a ladder manufacturer serving construction trades with similar product categories (platform, extension, step ladders) and distribution through trade channels.
• Little Giant Ladder Systems: Little Giant manufactures multi-position and articulating ladders for trade and consumer markets. Comparable to Easy Access's Warthog/AdjustaStep product lines with similar focus on versatile, multi-use ladders for tradespeople and homeowners, distributed through retail and trade channels.
• Altrex: Altrex is a Netherlands-based specialist manufacturer of ladders, scaffolds, and access solutions for professional trades. Directly comparable to Easy Access as a specialist access equipment manufacturer with similar product range (aluminium ladders, mobile scaffolds) and professional trade customer focus.
• Instant UpRight: Instant UpRight manufactures mobile aluminium scaffolds and access towers for trade and industrial use. Directly comparable to Easy Access's MOBI and H-Frame mobile scaffold ranges as a specialist scaffold manufacturer targeting trade customers with similar product positioning.
• Gorilla Ladders: Gorilla Ladders manufactures aluminium and fibreglass ladders for trade, industrial, and consumer markets. Comparable to Easy Access's ladder ranges (TradeLite, TradeTough, Warthog) as a ladder manufacturer serving similar trade customer segments with overlapping product categories and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EasyAccessCo1999
• Facebookfacebook.com/easyaccessco
• LinkedInlinkedin.com/company/3756221
• Instagraminstagram.com/easyaccessnz
• Xx.com/easy_access_co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Access