Marcus Medical

What Marcus Medical does

Marcus Medical is a physician-owned facial plastic surgery practice and medical spa operating from two South Bay locations in Redondo Beach (headquarters, 1815 Via El Prado #102) and Manhattan Beach (1000 N Sepulveda Blvd #220), California. The practice is anchored by Dr. Keith Marcus, a double board-certified facial plastic surgeon (American Board of Otolaryngology – Head and Neck Surgery; American Board of Facial Plastic and Reconstructive Surgery) fellowship-trained under Dr. Shan Baker, and is co-founded with cosmetic dentist Michael Fulbright, DDS, and Molly Fulbright. Its core offering spans surgical facial procedures (facelifts using the SMAS technique, rhinoplasty including revision and ethnic variants, blepharoplasty, brow and neck lifts, Mohs reconstruction, scar removal) alongside a full medical spa menu (neuromodulators and dermal fillers, CoolSculpting, Ultherapy, Cellfina, CoolTone, Halo and fractional CO2 lasers, BBL, HydraFacial MD, microneedling, PRP/PRFM, Silhouette Instalift, Geneveve, sclerotherapy, and laser hair removal). The practice sells professional-grade skincare (ZO Skin Health, Alastin) and offers patient financing through CareCredit and PatientFi.

The business model is direct-to-consumer professional services priced per procedure or per session, with publicly disclosed indicative pricing (e.g., mini facelift from ~$6,500, rhinoplasty ~$5,046, facelift ~$3,500, CoolSculpting $750–$1,500 per session). Patient acquisition relies on earned media (The Doctors TV show, KTLA Good Day L.A., 2012 New York Times Skin Deep feature), an educational blog and before-and-after galleries, Google reviews (4.8 stars across 69 reviews), direct in-person consultations across two offices, online booking, and phone/text intake. The customer base is a long-tail of individual aesthetic consumers across the South Bay corridor (Redondo Beach, Manhattan Beach, Hermosa Beach, Torrance, Palos Verdes) and the broader Los Angeles metropolitan area.

Operationally, the practice runs on FDA-cleased third-party aesthetic devices (Vectra 3D imaging, Sciton lasers, Ultherapy, CoolSculpting, Cellfina) and standard consumer-fintech integrations, with no proprietary technology platform or disclosed AI/data assets. It is privately held, has no disclosed funding rounds, and reports 11–50 employees. The key structural risk is key-person concentration on Dr. Keith Marcus for the surgical revenue stream; the addition of Dr. Giriraj Sharma as a second physician is the most concrete mitigation step visible in the data.

Name

Marcus Medical

Legal name

Marcus Medical

Website

https://marcusmedical.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marcus Medical is a physician-owned facial plastic surgery and medical spa practice in Redondo Beach and Manhattan Beach, California, led by double board-certified surgeon Dr. Keith Marcus and serving individual aesthetic consumers across the South Bay and greater Los Angeles area with surgical, non-surgical, and skincare services.

Ownership category

akta.pro rank

Product category

Facial Plastic Surgery & Medical Spa

NAICS

Offices of Physicians (62111), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Facial plastic surgery
• Medical spa services
• Cosmetic injectables
• Laser aesthetic treatments
• Non-surgical body contouring

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Facial plastic surgery procedures including facelifts, rhinoplasty, eyelid surgery, brow lifts, neck lifts, and Mohs reconstruction. These are custom procedures performed by Dr. Keith Marcus with natural-looking results.
2. Non-Surgical Aesthetic Treatments: Injectables (Botox, Dysport, fillers), laser treatments, body treatments (CoolSculpting, Cellfina), and facial treatments performed in a spa-like environment.
3. Skincare Products: Sale of professional skincare products including ZO Skin Health and Alastin brands.
4. Financing Services: Partnership with CareCredit and PatientFi to provide financing options for patients, enabling them to pay for procedures over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Marcus Medical is a physician-owned facial plastic surgery practice and medical spa that performs surgical facial procedures (facelifts via SMAS technique, rhinoplasty, blepharoplasty, brow and neck lifts, Mohs reconstruction) and an extensive menu of non-surgical aesthetic treatments (BOTOX and dermal filler injectables, Ultherapy, CoolSculpting, Cellfina, CoolTone, Sciton laser and light therapies, HydraFacial, microneedling, PRP, sclerotherapy, and Geneveve), supported by Vectra 3D surgical imaging, professional skincare retail (ZO Skin Health, Alastin), and patient financing through CareCredit and PatientFi.

Product overview

Marcus Medical is a facial plastic surgery practice and medical spa offering a comprehensive portfolio of surgical and non-surgical aesthetic treatments. The practice operates as a unified offering centered on facial plastic surgery (facelifts, rhinoplasty, eyelid surgery, brow lifts, neck lifts) and medical spa services (laser and light treatments, injectables, body contouring). Dr. Keith Marcus, a double board-certified facial plastic surgeon, leads the practice at two South Bay locations in Redondo Beach and Manhattan Beach. Key services include the advanced SMAS facelift technique, rhinoplasty procedures, FDA-approved non-invasive treatments like CoolSculpting, Ultherapy, and Cellfina, cosmetic injectables (BOTOX, fillers, Sculptra), laser treatments (BroadBand Light, Halo Laser, laser hair removal), and skincare products (ZO Skin Health, Alastin). The practice also offers Vectra 3D Imaging for treatment planning, financing through CareCredit and PatientFi, and serves patients across the South Bay area including Torrance, Hermosa Beach, Palos Verdes, Long Beach, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Facelift and facial rejuvenation surgery Surgical facial rejuvenation covering facelifts, mini facelifts, brow lifts, neck lifts, blepharoplasty, Mohs reconstruction, facial fat transfer, neck liposuction, ear surgery, scar removal, and non-surgical facelift options for adult patients seeking natural-looking results.
• Rhinoplasty Nose-reshaping surgery including primary rhinoplasty, male and female rhinoplasty, revision rhinoplasty, ethnic rhinoplasty, septoplasty, and non-surgical rhinoplasty for adults seeking aesthetic or functional nasal correction.
• Laser and light treatments Non-invasive and minimally invasive laser and light-based treatments including BroadBand Light (BBL) IPL, Halo hybrid fractional laser, Ultherapy ultrasound lifting, laser hair removal, ActiveFX, DeepFX, fractional CO2 resurfacing, Clear + Brilliant, Laser Genesis, and MOXI Laser for skin rejuvenation, pigmentation, sun damage, and hair removal.
• Cosmetic injectables Neuromodulator injections (BOTOX, Dysport, Jeuveau, Xeomin, Daxxify) and dermal filler treatments (Juvederm, Voluma, Volbella, Volux, Restylane family, RHA Collection, Radiesse, Sculptra, Belotero) plus non-surgical chin and lip augmentation, Kybella double-chin reduction, and B-12 fat burning shots for adults seeking wrinkle reduction and facial contouring.
• Kybella double-chin reduction FDA-approved injectable treatment using deoxycholic acid to dissolve submental fat (double chin) for adults who want chin contouring without surgery.
• CoolSculpting non-surgical fat reduction FDA-approved non-surgical fat reduction using cryolipolysis to freeze and eliminate stubborn fat cells, priced $750 to $1,500 per session with multiple sessions typically recommended for optimal results.
• Cellfina cellulite treatment FDA-approved minimally invasive treatment for reducing the appearance of cellulite on buttocks and thighs with minimal downtime.
• CoolTone muscle stimulation Non-invasive body treatment using magnetic muscle stimulation to strengthen, tone, and firm muscles for adult patients seeking non-surgical muscle definition.
• Facial treatments Spa-style facial treatments including HydraFacial MD, dermaplaning, chemical peels, microdermabrasion, facials, Silhouette Instalift non-surgical thread lift, microneedling, Latisse lash enhancement, Upneeq eye-lift drops, PRP/PRFM skin rejuvenation, and Acorn Cell Preservation.
• Vectra 3D surgical planning imaging Three-dimensional imaging consultation service that simulates potential surgical outcomes so patients can visualize facelift, rhinoplasty, and other facial procedure results before committing to surgery.
• Sclerotherapy and laser vein treatment Gold-standard sclerotherapy injections and complementary laser vein treatment to collapse and eliminate unsightly spider veins and small varicose veins on the legs.
• Geneveve vaginal rejuvenation Non-invasive vaginal rejuvenation using radiofrequency technology delivered in a single 30-minute, pain-free, no-downtime session for women experiencing urinary incontinence, vaginal laxity, reduced sensation, or painful intercourse.
• PRP/PRFM skin rejuvenation Platelet-rich plasma (PRP) and platelet-rich fibrin matrix (PRFM) treatments that use the patient's own growth factors to rejuvenate skin, improve texture, and promote healing.
• ZO Skin Health professional skincare retail Medical-grade ZO Skin Health skincare products sold at the practice for at-home use to complement in-office treatments.
• Alastin clinical skincare retail Clinical-grade Alastin skincare products featuring proprietary TriHex Technology, sold at the practice to support skin renewal, recovery, and enhanced treatment outcomes.
• Patient financing via CareCredit and PatientFi Third-party patient financing access through CareCredit (no-interest and low-interest payment plans accepted at over 140,000 healthcare practices nationwide) and PatientFi (soft-credit-check digital financing with higher approval amounts) for both surgical and minimally invasive procedures.

Quantifiable outcome

• Facelift results typically last 5 to 10 years
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ZO Skin HealthminorOthersMarcus Medical offers ZO Skin Health skincare products to patients, providing professional-grade skincare solutions for home use.
• AlastinminorOthersMarcus Medical offers Alastin skincare products to patients, providing professional-grade skincare solutions for enhanced treatment outcomes.
• Michael Fulbright, DDScoreStrategic or Co-development PartnerCo-founder of Marcus Medical Spa, cosmetic dentist providing dental services including teeth whitening and stem cell preservation. Contributed $20,000 in donated services for community fundraiser.
• Molly FulbrightcoreStrategic or Co-development PartnerCo-founder of Marcus Medical Spa, mother of two, actively involved in community events including Ultimate Mommy Makeover program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LaserAway: Largest US med spa chain offering laser hair removal, Botox, fillers, and body treatments across dozens of California locations. Comparable as a regional med spa competitor, but operates at much greater scale and brand recognition than Marcus Medical.
• Ideal Image: National med spa chain focused on Botox, fillers, laser hair removal, and body contouring. Comparable as a scaled med spa competitor, though broader in services and less focused on facial plastic surgery than Marcus Medical.

Direct peers

• Dr. Andrew Frankel Facial Plastic Surgery: Beverly Hills facial plastic surgeon offering facelifts, rhinoplasty, and eyelid surgery. Directly comparable as a single-surgeon, premium facial plastic surgery practice competing in the same LA market.
• Shapiro Aesthetic Plastic Surgery: Scottsdale/Phoenix-based facial plastic surgery practice offering facelifts, rhinoplasty, and injectables led by a fellowship-trained facial plastic surgeon. Comparable as a single-specialty facial plastic surgery and med spa practice serving an affluent metro market.
• Cassileth Plastic Surgery: Beverly Hills plastic surgery practice specializing in face, breast, and body procedures led by a fellowship-trained plastic surgeon. Comparable in being a high-end, surgeon-led aesthetic practice in the LA market.
• Quatela Center for Plastic Surgery: Rochester, NY facial plastic surgery practice offering facelifts, rhinoplasty, and med spa services. Comparable as a surgeon-led practice combining facial plastic surgery with a full non-surgical menu.
• Beverly Hills Facial Plastic Surgery Center: Specialty facial plastic surgery practice offering facelifts, rhinoplasty, and non-surgical treatments. Direct competitor in the same product category (facial plastic surgery) serving a similar Southern California demographic.

Regional players

• Skin Laundry: California-based med spa chain offering facials, lasers, and injectables with a membership model. Comparable as a facials-and-injectables med spa competitor in the Southern California market, though without surgical offerings.

Others

• Galderma (Restylane / Sculptra): Global aesthetics pharmaceutical company whose injectable brands (Restylane, Sculptra) are stocked and administered at Marcus Medical. Comparable as an upstream supplier rather than a competitor, but its product roadmap and pricing directly shape Marcus Medical's injectable revenue.
• AbbVie (Allergan Aesthetics / BOTOX): Owner of BOTOX, CoolSculpting, and the Juvederm filler family — all key products in Marcus Medical's menu. Not a competitor, but a critical supplier whose pricing, supply continuity, and product innovation directly drive practice economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarcusMedicalSpa
• Xx.com/keithmarcusmd
• LinkedInlinkedin.com/company/marcus-medical-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcus Medical