Malmberg

Name

Malmberg

Legal name

Malmberg

Website

https://malmberg.nl

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (61), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Interdisciplinary/General Education & Study Skills (EDAGABAN)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Education & Instructional Practice Professional Development (EDAGANAL)

Keywords

• Educational publishing
• Adaptive learning platforms
• K-12 textbooks
• Vocational education materials
• Digital learning solutions

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Print Textbooks and Learning Materials: Physical textbooks and workbooks sold to schools, teachers, and students. Includes reusable workbook models being piloted. Materials cover languages, mathematics, science, social studies, and vocational subjects across primary, secondary, and MBO education levels.
2. Digital Licenses (Teacher and Student): Annual or multi-year digital licenses for online learning environments. Teacher licenses run 14 months (June 1 to August 1 the following year). Student licenses are available in 6, 12, or 24-month durations starting from activation. License activation occurs through school portals or Entree accounts.
3. Training and Coaching Services: Training sessions and coaching for teachers on using methods and online environments. Offered as method start trainings and webinars to support adoption of educational materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Malmberg develops and sells educational methods (textbooks and digital learning materials) for Dutch primary, secondary, and vocational education. The portfolio spans reading, mathematics, language, social-emotional learning, science, and humanities subjects, delivered through a combination of print textbooks and digital platforms including the Bingel adaptive learning system. Malmberg also offers teacher training, coaching, and webinars to support method adoption in schools.

Product overview

Malmberg is a Dutch educational publisher offering a comprehensive portfolio of learning solutions across primary, secondary, and vocational education (MBO). The company provides both print and digital products organized around its central adaptive learning platform, Bingel. Primary education offerings include mathematics methods (De wereld in getallen, Pluspunt), language programs (Staal 2, Lijn 3, Karakter), reading platforms (Leeslink), and social-emotional learning (Gelukskoffer). Secondary education encompasses mathematics (Moderne Wiskunde), sciences (Nectar for biology, Nova for physics/chemistry), and humanities (history). Vocational education includes language (Buitenlandse Talen MBO) and mathematics (Rekenblokken MBO) blocks. The Bingel platform serves as the digital hub connecting these products, providing adaptive learning, progress tracking, and personalized content delivery across the entire portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Bingel: Adaptive online learning platform for primary education combining digital intelligence with didactic quality.
• MAX
• Onderwijs van Morgen
• Gelukskoffer
• Take Care
• Taalblokken
• Rekenblokken
• Thema's Burgerschap

Products and services

• Bingel Adaptive digital learning platform for primary education (basisonderwijs) that combines digital intelligence with didactic quality. Features multi-connection learning objective architecture, adaptive exercise delivery based on student performance, teacher dashboards with result tracking and a help kit, and is developed in partnership with the worldwide market leader in adaptive learning technology.
• MAX Learning Platform Online learning environment for secondary education (voortgezet onderwijs) and MBO combining digital and print materials, supporting class management, adaptive test technology, exam preparation, and progress tracking across subjects.
• Online Learning Environment for MBO Online learning management system for vocational education offering personalized learning routes per student, professionally relevant materials, blended offerings, digital assessments, automated progress tracking, class management, test scheduling, automated result publication, feedback mechanisms, and result exports.
• De wereld in getallen Comprehensive mathematics method for primary education covering arithmetic, problem-solving, and mathematical reasoning with both print and digital components.
• Pluspunt Mathematics textbook series for primary education providing systematic instruction in calculation, measurement, and geometry with differentiated learning paths.
• Staal 2 Language education method for primary schools focusing on grammar, spelling, vocabulary, and writing skills development.
• Lijn 3 Reading method for children in groups 3-4 of Dutch primary education, emphasizing phonetic awareness and early literacy development.
• Karakter Literature and reading method for primary education that develops reading comprehension, literary appreciation, and critical thinking through age-appropriate texts.
• Leeslink Digital reading platform for primary education providing interactive reading experiences and comprehension exercises aligned with curriculum standards.
• Gelukskoffer Social-emotional learning program for primary education promoting well-being, resilience, and positive classroom culture, based on scientific insights from positive psychology.
• Moderne Wiskunde Mathematics textbook series for secondary education widely used in Dutch schools, covering algebra, geometry, calculus, and statistics.
• Nectar Biology education method for secondary education featuring comprehensive coverage of life sciences with digital and print components.
• Nova Natural sciences method for secondary education covering physics, chemistry, and earth sciences with integrated laboratory activities.
• Geschiedenis voor de Basisvorming History textbook series for lower secondary education covering Dutch and world history with chronological and thematic approaches.
• Taalblokken (MBO) Language blocks method for vocational education covering Dutch, English, and German.
• Rekenblokken (MBO) Mathematics blocks method for vocational education providing foundational numeracy skills with practical applications relevant to various MBO programs.
• Take Care Method for Healthcare & Welfare (Zorg & Welzijn) education in vocational (MBO) settings.
• Thema's Burgerschap Citizenship themes method for vocational education (MBO).
• Training & Coaching Services Training sessions and coaching for teachers on using methods and online environments, including method start trainings and webinars to support adoption of educational materials.

Quantifiable outcome

• 10,000 schools, 100,000 teachers, and 2,000,000 learners trust Malmberg daily
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Iddink GroupcoreStrategic or Co-development Partner · 1 March 2024ACM (Authority for Consumers & Markets) approved Malmberg's acquisition of Iddink Group. Iddink Group includes Iddink Learning Materials, Iddink Digital, and is part of the Sanoma Learning BeNe portfolio alongside Malmberg and VAN IN under Managing Director Sander de Groot.
• GelukskofferminorStrategic or Co-development Partner · 21 April 2022Malmberg acquired the Gelukskoffer (Happiness Kit) method for social-emotional learning, based on scientific insights from positive psychology. The founders Clara den Boer and Anke Appel-den Boer remain involved. Over 80,000 children had used the method prior to acquisition.
• Nationale Onderwijsweek (National Education Week)minorGTM or Marketing Partner · 1 January 2021Malmberg is an official partner of the National Education Week 2021, a major marketing partnership supporting the annual event celebrating and advancing education in the Netherlands.
• Sanoma LearningcoreOthersMalmberg is a wholly-owned subsidiary of Sanoma Learning, a leading European publisher of educational materials and services with operations in 10 countries. Sanoma Learning shares a joint mission of creating positive impact in education every day. Malmberg contributes to Sanoma's SDG (Sustainable Development Goals) commitments.
• Global Adaptive Learning Technology LeadercoreTechnology or IntegrationMalmberg collaborates with the worldwide market leader in adaptive learning technology to power the Bingel platform. This technology is described as unique in the Netherlands, forming a core component of Malmberg's digital offering for primary education.
• Mr. ChaddminorStrategic or Co-development PartnerMalmberg acquired Mr. Chadd to bring digital support closer to schools. This acquisition extends Malmberg's digital educational offerings in the Dutch market.
• EssenerminorStrategic or Co-development PartnerMalmberg acquired Essener publishing house, expanding its educational content portfolio in the Dutch market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ThiemeMeulenhoff: Dutch educational publisher providing textbooks and digital learning materials for primary, secondary, and vocational education. Directly competes with Malmberg in the Dutch K–12 and MBO markets with overlapping subject coverage and similar distribution models.
• Van In: Belgian/Flemish educational publisher that is part of the same Sanoma Learning BeNe portfolio as Malmberg. Operates an analogous textbook and digital learning model for the Flemish market, making it a sister-brand comparable in structure and offering.
• Noordhoff Uitgevers: Major Dutch educational publisher competing directly with Malmberg across primary, secondary, and vocational education in the Netherlands. Offers comparable textbooks, digital platforms, and learning methods in subjects like mathematics, languages, and sciences.
• Zwijsen: Dutch publisher of educational materials, particularly strong in literacy and primary education. Part of WPG Uitgevers, Zwijsen competes directly with Malmberg's reading and language methods (e.g., Lijn 3, Staal 2) in the Dutch basisonderwijs market.

Broad incumbents

• McGraw-Hill Education: Major US-based educational publisher providing textbooks, adaptive learning platforms, and digital courseware. Overlaps with Malmberg in core educational publishing and digital learning, though focused primarily on the US higher education and K–12 markets.
• Houghton Mifflin Harcourt: Established educational publisher offering K–12 textbooks, digital curricula, and adaptive learning platforms. Comparable to Malmberg in core K–12 publishing and digital learning categories, though at broader geographic and portfolio scale.
• Pearson: Global educational publishing and services company offering textbooks, digital platforms, and assessment products. Comparable to Malmberg as a broad incumbent in educational content, though operating at much larger scale across multiple international markets.

Regional players

• Cito: Dutch educational testing and assessment organization that develops national exams and student tracking systems. Operates in adjacent territory to Malmberg in the Dutch education ecosystem, providing complementary rather than direct competition.

Emerging players

• BookWidget: Digital worksheet and interactive learning tool provider used by teachers. Represents the broader category of digital-native tools that compete for school technology budgets alongside Malmberg's digital offerings.
• Squla: Dutch online learning platform offering gamified educational content for primary school children. An emerging digital-native player that partially overlaps with Malmberg's Bingel adaptive platform in the primary education segment.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/malmberghelpt
• Facebookfacebook.com/Uitgeverij.Malmberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malmberg