Heatshield Products
Heatshield Products is a US manufacturer (since 1985) of thermal management solutions — exhaust shields, turbo shields, sleeving, wraps, and Mil-Spec barriers — sold through dealers, industrial distributors, and military channels to automotive enthusiasts, fleet/industrial operators, and defense customers.
- Company typePrivate
- Founded1985
- HeadquartersEscondido, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heatshield Products does
Heatshield Products, founded in 1985 and headquartered in Escondido, California, is a privately held U.S. manufacturer of thermal management solutions for vehicles and industrial equipment. The company designs and produces a broad portfolio spanning exhaust heat shields (Heatshield Armor®), thermal barriers (Sticky Shield®, Diamondflect Shield, Thermaflect Shield®), heat shield sleeving (Stealth Sleeve®, Hot Rod Sleeve®, Lava® Tube), turbo heat shields, spark plug boot protectors, exhaust wraps, and interior heat/sound solutions, built on proprietary materials including BioCool insulation, basalt-fiber (Lava) technology, and Inferno Core silica-based insulation capable of withstanding up to 1,800°F continuous exposure.
The company operates across four end markets: automotive and powersports (primary, including racing and restomod applications), heavy-duty industrial (commercial vehicles, diesel, factory equipment), military/defense (MIL-SPEC certified products for U.S. service branches), and home-DIY (BBQs, fireplaces, ovens). Pricing is dealer-distributed with consumers directed to authorized resellers; revenue is generated primarily through one-time hardware sales with no subscription component. Distribution is multi-tier and global-in-scope, reaching end customers via premier performance dealers (Summit Racing Equipment, Eastwood, Lane Automotive), industrial distributors (Fastenal, Grainger, Rush Truck Centers, Fleetpride), warehouse distributors (Motor State Distributing, Meyer Distributing), international partners (NAPARTS in Australia, Cardwells/Formula in New Zealand, Boost Auto Parts in Kuwait), and the company's own e-commerce site and phone sales. Marketing is anchored by content (blog since 2013, Heatshield 101 video series, application guides), racing endorsements (NASCAR, NHRA, Formula DRIFT, NMCA), and influencer/builder partnerships (Ringbrothers since 2011).
The company operates with a headcount in the 11-50 range, holds no disclosed outside funding, and maintains a family-private ownership structure. Multiple products carry third-party certifications (ASTM F1939, MIL-C-24929A, AMS-DTL-23053/5C, UL, CSA, FMVSS 302), with the military/MIL-SPEC line representing a distinct compliance-backed sales channel into defense procurement.
Heatshield Products firmographics
Firmographics- Name
- Heatshield Products
- Legal name
- Heatshield Products
- Website
- https://heatshieldproducts.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heatshield Products is a US manufacturer (since 1985) of thermal management solutions — exhaust shields, turbo shields, sleeving, wraps, and Mil-Spec barriers — sold through dealers, industrial distributors, and military channels to automotive enthusiasts, fleet/industrial operators, and defense customers.
- Ownership category
- akta.pro rank
Heatshield Products industry classification
Industry- Product category
- Automotive Thermal Management Products
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Aerospace Thermal Management, Insulation & Fire Protection Materials (IMABANAE)
- akta.pro secondary industry
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
Keywords
Where Heatshield Products is headquartered
LocationHeadquarters
- HQ city
- Escondido
- HQ country
- United States
- HQ region
- North America
Markets served
Heatshield Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Heat Shield Products Sales: Heatshield Products generates revenue through the sale of thermal management products including heat shields, heat shield sleeving, exhaust wraps, turbo shields, thermal barriers, and accessories. Products are sold through channel partners (dealers, distributors) and direct e-commerce. Revenue is primarily one-time hardware sales with no recurring subscription component.
Go-to-market motion1 record
Distribution channels11 records
Marketing channels8 records
Heatshield Products product offering
Product offeringCore offering
Heatshield Products manufactures and sells thermal management and heat shield insulation products for automotive, powersports, heavy-duty industrial, military, and home-DIY applications. The portfolio includes exhaust wraps, turbo heat shields, spark plug boot protectors, thermal barriers (peel-and-stick and reflective), heat shield sleeving, interior heat and sound products, tape/fasteners, and tailored/custom solutions. All products are made in the USA.
Product overview
Heatshield Products is a US-based manufacturer (since 1985) of thermal management solutions offering a comprehensive portfolio of heat shield and insulation products. The core product lines include: Heatshield Armor® (premium exhaust insulation with BioCool technology), thermal barriers (Sticky Shield®, Diamondflect Shield, Thermaflect Shield), heat shield sleeving (Hot Rod Sleeve, Stealth Sleeve, Lava Tube), turbo heat shields (Lava Turbo Heat Shield, Stealth Turbo Shield), spark plug boot protectors (Lava/Stealth Boot), exhaust wraps (Lava Exhaust Wrap, Stealth Lava Wrap), interior heat and sound solutions (Stealth Shield, db Armor, db Skin), and tape/fastener products. The company serves three primary markets: Automotive & Powersports (including race and performance applications), Heavy-Duty Industrial (for commercial vehicles and equipment), and Home-DIY (for BBQs, fireplaces, and kitchen applications). Military-grade products are also available under the Mil Spec line. All products are proudly made in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Heatshield Armor® Premium exhaust heat shield insulation that reduces radiant heat by up to 70% with a 4-mil thick aluminum outer layer and proprietary BioCool insulation. Designed for automotive and powersports applications; easy to install and warranty-friendly.
- Sticky Shield® Peel-and-stick thermal barrier that reflects over 90% of radiant heat. Features 1/8-inch Kool Core insulation with 3 mil aluminum outer face. Ideal for firewalls, floor pans, and transmission tunnels; meets ASTM F1939 and MIL-C-24929A spec standards.
- Diamondflect Shield High-performance adhesive heat shield with dual-layer insulation reflecting up to 90% of radiant heat while reducing noise. Features a fiberglass and PET blend core with flexible adhesive backing; available in multiple sizes.
- Lava® Turbo Heat Shield Volcanic rock turbo heat shield that reduces up to 60% of turbo-generated under-hood heat while maintaining boost consistency. Features silica contact layer and proprietary Inferno Core insulation rated for 1,800°F continuous heat.
- Lava®/Stealth® Boot High-temperature spark plug boot protectors that defend plug boots and wires from extreme engine heat up to 1,200°F continuous. Available in Lava (natural basalt) and Stealth (black) finishes using basalt fiber technology.
- Heatshield Armor® Pipe Kit Pre-made exhaust pipe heat shield kit that reduces radiant heat up to 70%. Includes everything needed for installation without removing exhaust pipes; rated for 1,800°F continuous and 2,000°F intermittent temperatures.
- Stealth® Shield Lightweight interior heat shield at 1/8 inch thick. Reduces interior heat from floorboards and firewalls without adding bulk; made from fiberglass and carbon composite.
- Stealth Sleeve® Heat shield sleeve with carbon fiber look and hook-and-loop closure for installation without disassembly. Designed for 1,200°F continuous exposure; protects wires, hoses, and cables.
- Hot Rod Sleeve® Expandable heat shield sleeve that expands up to 10% to fit over fittings. Prevents vapor lock, protects oil lines, and prevents wires from melting. Withstands 1,100°F continuous temperatures.
- Stealth Lava® Exhaust Wrap Blacked-out volcanic rock fiber exhaust wrap that cuts exhaust heat by up to 50% and is 25% stronger than fiberglass wraps. Enhances exhaust flow and scavenging.
- Lava® Exhaust Wrap Volcanic rock fiber exhaust wrap that reduces radiant heat by up to 50%. Features 25% more strength than traditional fiberglass wraps.
- Battery Cable Shield Flexible heat sleeve protecting battery cables and wiring in high-heat engine bays. Withstands 1,100°F continuous heat and blocks up to 60% of radiant heat.
- HP Abrasion Shield Flame-retardant expandable braided sleeving protecting wires, cables, and hoses. Handles temperatures from -40°F to 302°F with over 30,000 abrasion cycles; meets FMVSS 302 standard.
- HP Shrink Red Heat shrink tubing meeting AMS-DTL-23053/5C, UL, and CSA standards. Seals and protects wires, hoses, and heat shield ends.
- HD Heatshield Armor® Heavy-duty exhaust heat shield for industrial equipment and military vehicles. Reduces pipe heat by up to 70% with rugged construction for demanding environments.
- TIG Welding Pillow Heat-resistant wrist support for welders providing stable torch hand positioning. Features three height options and handles 500°F continuous heat.
Quantifiable outcome
- Reduces radiant heat by up to 70%
- +7 more outcomes
Companies that use Heatshield Products
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Heatshield Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heatshield Products partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- New Level MotorsportscoreSpecializing in performance parts and accessories since 2001. Offers top brands with fast shipping and expert support to enthusiasts and small businesses worldwide.
- FleetprideminorThe nation's largest independent distributor of heavy-duty truck and trailer parts, serving fleets and operators with over 300 locations since 1999.
- Producers Supply CompanyminorLeading oilfield supply distributor, serving key U.S. basins with essential products and services since 1991.
- Formula (New Zealand)minorNew Zealand-based importer and wholesale distributor of automotive and consumer electronics products, active since the mid-1980s.
- NAPARTS (Australia)coreNational Auto Parts Depot (NAPARTS), established in 1983 and based in Melbourne, is a leading Australian distributor of performance and hard-to-find automotive parts and accessories.
- JBA Speed ShopminorFounded by J. Bittle in San Diego, has been serving car enthusiasts for over 35 years. Known for performance parts and expert service, specializing in American classics and muscle cars.
- Boost Auto Parts (Kuwait)minorBased in Kuwait's Shuwaikh Industrial Area, is a leading distributor of high-performance automotive parts specializing in American, German, and Japanese vehicles.
- Cardwells (New Zealand)minorNew Zealand's leading importer and distributor of high-performance racing parts and safety gear. Based in Auckland, they offer a comprehensive range of products from the U.S.
- Meyer DistributingcoreLeading wholesale distributor of automotive specialty products, offering a vast inventory and nationwide delivery through its extensive logistics network.
- Allied Engine & ExhaustminorThe largest independent warehouse distributor of automotive exhaust systems in the US. They operate nationwide, delivering premium products and competitive pricing.
- Yogi's Inc.minorSupplied street rod and classic car parts since 1979. Backed by Midwest values, they offer over 12,000 quality parts with fast, reliable service.
- EastwoodcoreFounded in 1978, Eastwood started as a small catalog for restoration tools and grew into an industry leader in automotive refinishing and fabrication.
- Classic IndustriescoreTop source for restoration and performance parts for vintage American cars. Since 1976, they've helped enthusiasts restore classic vehicles with quality parts.
- Off Road WarehouseminorSupplied off-road parts and expert service since 1973. From racers to Jeep and truck owners, ORW delivers gear and installs across the U.S.
- Summit Racing EquipmentcorePremier authorized dealer since 1968. Known as 'The World's Speed Shop,' Summit Racing delivers top gear for racing, restoration, and performance applications.
- Yearwood PerformanceminorNew Mexico's go-to speed shop since 1968, offering performance parts and expert support. They serve racers, builders, and enthusiasts across the Southwest.
- FastenalcoreNorth America's largest fastener distributor, supplying industrial and construction products since 1967. Serves customers worldwide with a focus on efficiency and reliability.
- James Duff Inc.minorFounded in 1967, James Duff Inc. grew from a passion for Broncos into a trusted, family-owned name in off-road suspension and performance parts.
- Motor State DistributingcoreThe leading global distributor of high-performance automotive parts for racing, street, and off-road applications. They serve engine builders, fabricators, and retailers worldwide.
- Rush Truck CenterscoreThe largest commercial truck dealership network in North America, offering sales, service, parts, and fleet support at over 140 locations since 1965.
- Lane AutomotivecoreFounded in 1964, Lane Automotive has grown from a small speed shop into a global performance parts distributor supporting racers and builders with over 100,000 products.
- GraingercoreLeading industrial supplier providing MRO products and solutions to over 4.5 million customers worldwide since 1927.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Heatshield Products competitors and assessment
Company assessmentDirect peers
- Design Engineering Inc. (DEI): Design Engineering Inc. (DEI) manufactures heat shields, exhaust wraps, thermal barriers, and thermal insulation products for automotive performance and racing applications. They compete head-to-head with Heatshield Products in the same product categories, target markets, and customer segments, making them the closest direct peer in the automotive thermal insulation niche.
- Firwin Corp: Firwin Corp manufactures removable insulation blankets and thermal management solutions for diesel engines, generators, marine vessels, turbines, and heavy industrial equipment. They overlap with Heatshield Products in the heavy-duty industrial and military thermal insulation segments with comparable MIL-spec industrial customers.
- Thermo-Tec: Thermo-Tec manufactures heat shields, exhaust wraps, header wraps, and thermal insulation products primarily for the automotive aftermarket and racing segments. They are a direct peer offering comparable product lines to Heatshield Products across automotive and powersports end markets with similar distribution channels.
Broad incumbents
- 3M: 3M is a diversified industrial conglomerate producing thermal management products including tapes, adhesives, insulation materials, and reflective films used across automotive, industrial, and construction applications. They are a broad incumbent competing across multiple thermal insulation sub-segments but do not specialize in Heatshield Products' enthusiast automotive niche.
- Saint-Gobain: Saint-Gobain is a global materials company producing high-performance thermal insulation, ceramics, refractory products, and industrial fabrics for construction, industrial, aerospace, and automotive markets. They are a broad incumbent with overlap in industrial thermal insulation categories but offer these as part of a much wider materials portfolio rather than as a focused specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Heatshield Products social profiles
Digital presenceHeatshield Products compliance and trust
Trust signalCompliance6 records
Heatshield Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heatshield Products leadership team
Management profileNumber of profiles
Heatshield Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heatshield Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heatshield Products
What does Heatshield Products do?
Heatshield Products manufactures and sells thermal management and heat shield insulation products for automotive, powersports, heavy-duty industrial, military, and home-DIY applications. The portfolio includes exhaust wraps, turbo heat shields, spark plug boot protectors, thermal barriers (peel-and-stick and reflective), heat shield sleeving, interior heat and sound products, tape/fasteners, and tailored/custom solutions. All products are made in the USA.
Is Heatshield Products a public or private company?
Heatshield Products is a private company. It is classified as family owned and is currently operating.
When was Heatshield Products founded?
Heatshield Products was founded in 1985. It employs 11 to 50 people.
Where is Heatshield Products based?
Heatshield Products is headquartered in Escondido, United States, in the North America region.
How does Heatshield Products make money?
One revenue line is on record: heat Shield Products Sales.
Who are Heatshield Products's main competitors?
Direct peers on record are Design Engineering Inc. (DEI), Firwin Corp and Thermo-Tec. Broad incumbents are 3M and Saint-Gobain.
Does Heatshield Products have an API?
No public API is recorded for Heatshield Products.
What industry is Heatshield Products in?
Heatshield Products's product category is Automotive Thermal Management Products. Its primary akta.pro industry code is IMABANAE, Aerospace Thermal Management, Insulation & Fire Protection Materials, with a secondary code of IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment. Its NAICS code is 33341 and its SIC code is 3585.