Coldwell Banker McMahan Co.

What Coldwell Banker McMahan Co. does

Coldwell Banker McMahan Co. is a privately held real estate brokerage franchise operating across Kentucky and Southern Indiana. Founded in 1953 and headquartered in Crestwood, KY, the company serves nine or more regional communities including Lexington, Louisville, Richmond, Bardstown, Fort Knox, Georgetown, Winchester, Oldham County, and Southern Indiana, with a network of more than 100 affiliated real estate agents acting as independent contractors. The firm operates under a franchise agreement with Coldwell Banker Real Estate LLC (itself part of the Anywhere RE network), which provides the brand, national marketing, technology stack, training, and a 40-country referral network. The firm's core product is a property search platform with MLS integration across four regional MLS providers, offering 19,913+ active listings with advanced filters, map search, and a client-facing My Portal for alerts on price, status, and open-house changes. Supporting modules include Move Meter (city comparison), Home Value Estimation, real estate auction services (absolute, reserve, and online), corporate and military relocation services via Anywhere RE, and a career/agent-recruitment platform backed by Coldwell Banker University training.

The business is a platform-plus-services real estate franchise with a transaction-fee revenue model. The company earns real estate commissions on residential and commercial sales, listing and marketing fees, professional-services fees for relocation work, and transaction fees for auction services, with revenue split between listing-side and buy-side agents and a portion retained by the brokerage. Technology integrations include ZAP! for lead generation and consumer search, Dotloop for transaction/document management, VoicePad for client communication, iTour Media for virtual tours, Back At You as the website platform, and CB Exchange for e-marketing; the site also integrates Google Translate (17 languages) and HUD Homestore for HUD-owned property bidding. The go-to-market is sales-led through the affiliated agent network, augmented by the national Coldwell Banker advertising program, regional SEO/content marketing via a blog, and social media presence on Facebook and YouTube. Customer segments are individual home buyers and sellers (primary), corporate relocation clients, commercial property clients, military families (notably Fort Knox PCS moves), and new real estate licensees being recruited into the brokerage.

Name

Coldwell Banker McMahan Co.

Legal name

Coldwell Banker McMahan Co.

Website

https://cbmcmahan.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker McMahan Co. is a privately held real estate brokerage franchise headquartered in Crestwood, KY, serving Kentucky and Southern Indiana through 100+ affiliated agents offering residential and commercial sales, auctions, and corporate and military relocation services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Corporate relocation services
• Real estate auctions
• Property listing services

Headquarters

HQ city

Crestwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property sales and purchases. Agents operate as independent contractors under the franchise.
2. Listing Services: Revenue from providing listing services to property sellers including marketing, virtual tours, and MLS exposure.
3. Relocation Services: Corporate and individual relocation services including cost comparisons, area tours, and home purchase assistance.
4. Auction Services: Real estate auction services including absolute auctions, reserve auctions, and online auctions with full-service preparation and closing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coldwell Banker McMahan Co. is a regional real estate brokerage franchise operating in Kentucky and Southern Indiana, providing residential and commercial property sales, real estate auctions, and corporate and individual relocation services. The company serves home buyers, sellers, and investors through a network of 100+ affiliated real estate agents supported by MLS-integrated property search tools, lead generation platforms, and referral partnerships for mortgage, title, and home warranty services.

Product overview

Coldwell Banker McMahan Co. operates as a regional real estate brokerage franchise serving Kentucky and Southern Indiana with a platform-plus-services model. The core product is the Property Search Platform, a comprehensive listing database with advanced search filters for residential, commercial, land, and multi-family properties. Supporting this core platform are multiple add-on modules including My Portal (property watch and notifications), Move Meter (city comparison tool), Home Value Estimation, Auction Services, Relocation Services, and referral programs for mortgage, title, and home warranty services. The company also provides agent-facing tools including training programs through Coldwell Banker University and CE Shop, lead generation via ZAP!, and transaction management via Dotloop. Marketing support includes national marketing programs and global Coldwell Banker network access. The platform integrates with third-party services including ZAP! for lead generation, VoicePad for client communication, Dotloop for document sharing, iTour Media for virtual tours, and CB Exchange for e-marketing materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Real Estate Brokerage Full-service real estate brokerage for residential and commercial property transactions across Kentucky and Southern Indiana, leveraging 100+ affiliated agents and access to comprehensive MLS listings across multiple regional boards.
• Real Estate Auctions
• Relocation Services
• Mortgage Service Referrals
• Title Services Referrals
• Home Warranty Referrals
• National Marketing Program
• Agent Training and Education Programs

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Anywhere REcoreChannel Partner/ Reseller/ DistributorRelationship with Anywhere RE network of brokers providing relocation services. Membership reaches every small town and major city across America and abroad. Enables corporate and individual relocation referrals across the network.
• Stock Yards Bank & TrustminorOthersMortgage service partner recommended on website for home financing needs
• Metro TitleminorOthersTitle services partner providing closing and title insurance services
• HSA Home WarrantyminorOthersHome warranty services partner offered to protect home buyers and sellers
• ZAP! (Lead Generation)coreTechnology or IntegrationLead generation platform provided to sales associates through Coldwell Banker affiliation. Powers agent consumer search websites and mobile apps.
• DotloopcoreTechnology or IntegrationDocument sharing platform to simplify and expedite real estate transactions for agents and clients
• Coldwell Banker UniversitycoreImplementation/ SI/ Consulting PartnerAward-winning training programs through Coldwell Banker brand including Launch program for new associates and Boost for experienced agents. Free access for affiliated agents.
• The CE ShopminorImplementation/ SI/ Consulting PartnerOnline real estate continuing education provider partnered with Coldwell Banker offering discounted courses for agents
• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise parent company providing brand rights, national marketing, technology platforms, training programs, and referral network access. Brand has over 116 years of real estate expertise with offices in 40 countries/territories.
• Greater Louisville MLScoreTechnology or IntegrationMultiple Listing Service providing property listing data for Louisville and surrounding areas
• Lexington-Bluegrass Association of REALTORScoreTechnology or IntegrationMLS provider for Lexington and Central Kentucky market listings
• Southern Indiana Board of REALTORScoreTechnology or IntegrationMLS provider for Southern Indiana market listings

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled brokerage with consumer-facing platform and salaried-agent model; represents the structural disruptor in residential brokerage commission economics that threatens traditional franchise brokerages.
• Compass: Tech-forward national brokerage pursuing agent recruitment and consumer-facing tools; an emerging competitive threat to traditional franchise brokerages like Coldwell Banker McMahan, particularly in mid-to-high price brackets.
• eXp Realty: Cloud-based brokerage with low-overhead agent economics; competes with traditional franchise brokerages for agent affiliation, especially cost-sensitive independent contractors.

Direct peers

• RE/MAX: Global franchised residential real estate brokerage with a comparable agent-network business model; competes head-to-head with Coldwell Banker franchises for agents and listings in the same Kentucky/Indiana markets.
• Century 21 Real Estate: Long-standing franchised residential brokerage with global reach; directly comparable to Coldwell Banker in agent affiliation economics, marketing support, and consumer brand recognition.
• Keller Williams Realty: Largest U.S. franchised real estate brokerage by agent count; closely mirrors the Coldwell Banker franchise model and directly competes for affiliated agents and consumer mind-share in the Louisville/Lexington corridor.
• Berkshire Hathaway HomeServices: National franchised real estate brokerage leveraging the Berkshire Hathaway brand; competes with Coldwell Banker for premium-listing positioning and relocation referrals in overlapping geographies.

Regional players

• Semonin Realtors: Long-established Kentucky-based brokerage serving the Greater Louisville and Northern Kentucky markets; directly overlaps with Coldwell Banker McMahan's Kentucky footprint and competes for the same buyer/seller pool.
• Huff Realty: Regional residential brokerage serving Ohio, Kentucky, and Indiana with a comparable agent affiliation model; an in-territory competitor for agents and consumer listings in the same I-71 corridor.
• Howard Hanna Real Estate Services: Largest privately held regional brokerage in the Midwest/Pittsburgh corridor with services and franchise-network access patterns similar to Coldwell Banker McMahan; comparable regional competitor for talent and listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/McMahanRE
• Facebookfacebook.com/coldwell-banker-mcmahan-27189876023
• LinkedInlinkedin.com/company/coldwell-banker-mcmahan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker McMahan Co.