Avery Hall Insurance Group
Avery Hall Insurance Group is an employee-owned, independent insurance agency founded in 1925 and headquartered in Salisbury, Maryland. It operates five offices across Maryland and Delaware, serving individuals, families, businesses, and employers with personal, commercial, and employee benefits coverage from multiple national carriers.
- Company typePrivate
- Founded1925
- HeadquartersSalisbury, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Avery Hall Insurance Group does
Avery Hall Insurance Group is an independent, employee-owned insurance agency and brokerage founded in 1925 by Avery W. Hall in Salisbury, Maryland. Following the founder's retirement in 1981, ownership transferred to six trusted producers and has since been held internally by employees, with no disclosed external parent or private-equity backing. The legal entity operates as Avery W. Hall Insurance Agency, Inc., with a parallel entity Avery Hall Benefit Solutions, Inc. handling life, health, Medicare, and group benefits. The company grew through the roll-up acquisition of at least nine regional insurance agencies (Henderson, Chesapeake, Seidel, Farnell & Gast, Brittingham & Williams, RFJL, HKT, Gordy, Hall-Richardson) into a five-office regional platform.
The agency sells personal lines (auto, homeowners, renters, flood via NFIP and private carriers, classic car, motorcycle, boat, RV, jewelry, personal umbrella, wedding/event), commercial lines (business owners, cyber liability, workers compensation, bonds, crime/fidelity, executive, farm, transportation, medical professional liability), and employee benefits (individual and group health, Medicare supplements, Medicare Part D, dental/vision, life, long-term care, travel medical). The agency is a member of Trusted Choice and the National Association of Health Underwriters, and represents multiple top national carriers. Distribution is sales-led through five physical offices in Salisbury and Easton (Maryland) and Milton, Seaford, and Selbyville (Delaware), supplemented by phone, online quote requests, a blog, email newsletter, Facebook, an Avery Hall Cares referral program, and community-event sponsorships.
Revenue is generated almost entirely through commissions on initial and renewal premiums placed with carrier partners, across personal, commercial, and benefits lines. The agency has grown from approximately 75 team members in 2020 to over 100 employees in 2025, celebrated its 100th anniversary in 2025, and has been repeatedly named Best Insurance Company by Coastal Style Magazine (2018-2021). A 2026 Top 100 Brokers recognition for Maryland Health Connection and a leadership transition emphasizing modernization round out the recent corporate narrative. No proprietary technology platform, AI capability, or external capital has been disclosed.
Avery Hall Insurance Group firmographics
Firmographics- Name
- Avery Hall Insurance Group
- Legal name
- Avery W. Hall Insurance Agency, Inc.
- Website
- https://averyhall.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Avery Hall Insurance Group is an employee-owned, independent insurance agency founded in 1925 and headquartered in Salisbury, Maryland. It operates five offices across Maryland and Delaware, serving individuals, families, businesses, and employers with personal, commercial, and employee benefits coverage from multiple national carriers.
- Ownership category
- akta.pro rank
Avery Hall Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
- akta.pro secondary industry
- Group Term Life Insurance (FSAIAAAJ)
Keywords
Where Avery Hall Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Avery Hall Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Agency Commissions: Avery Hall operates as an independent insurance agency/broker earning commissions from insurance carriers for policies placed. The company represents multiple insurance carriers and offers NFIP flood insurance, private flood insurance, and various personal/commercial/employee benefit insurance products. Revenue is generated through initial policy commissions and renewal commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | All insurance products require personalized quotes; no publicly listed pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Avery Hall Insurance Group product offering
Product offeringCore offering
Avery Hall Insurance Group is an independent insurance agency and brokerage placing personal, commercial, and employee benefits insurance policies on behalf of customers through multiple top national carriers. The company earns initial and renewal commissions from carriers and serves individuals, families, and businesses across the Delmarva region (Maryland, Delaware, and Virginia's Eastern Shore). Coverage spans auto, home, flood, specialty vehicles, commercial lines, group health, Medicare, life, and long-term care products.
Product overview
Avery Hall Insurance Group is an independent insurance agency offering a comprehensive portfolio of personal, commercial, and employee benefits insurance products. The company operates as a multi-product insurance brokerage providing both personal lines (auto, homeowners, renters, specialty vehicles, flood) and commercial lines (business owners, cyber liability, farm, workers compensation), alongside benefit solutions (health, dental, vision, life, Medicare, long-term care, travel medical). The product portfolio is organized into three core divisions: Personal Insurance, Commercial Insurance, and Employee Benefits, with various sub-products under each. The company serves individuals, families, and businesses throughout Maryland, Delaware, and Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal lines insurance for individuals and families including auto, homeowners, renters, flood, classic car, motorcycle, boat, RV, jewelry, personal umbrella, and wedding/event coverage. Sold in Maryland, Delaware, and Virginia.
- Commercial Insurance Commercial insurance for businesses including cyber liability, business owners policies, workers compensation, bonds, executive insurance, farm insurance, transportation insurance, and medical professional liability.
- Employee Benefits Group and individual benefit solutions including health insurance (individual and group), Medicare supplement plans, Medicare Part D enrollment, dental & vision, life insurance, long-term care, employee benefits, and travel medical insurance.
- Car Insurance
Companies that use Avery Hall Insurance Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Avery Hall Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avery Hall Insurance Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Top National Insurance CarrierscoreAvery Hall Insurance Group represents multiple top national insurance carriers, placing personal, commercial, and employee benefit insurance policies on behalf of customers. The company is a member of Trusted Choice and the National Association of Health Underwriters, indicating access to broad carrier networks.
- Wallach & CompanycoreWallach & Company provides the travel medical insurance plans sold by Avery Hall, including Healthcare Abroad, Healthcare Global, Healthcare International, and Healthcare America plans. These are international health insurance products for travelers outside their home country, underwritten or administered by Wallach & Company. Applications are processed through wallachinternational.com.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Avery Hall Insurance Group competitors and assessment
Company assessmentDirect peers
- Hilb Group: Mid-Atlantic focused insurance brokerage with a multi-line personal/commercial/benefits offering and an aggressive roll-up acquisition strategy; the closest comparable in geography, product mix, and growth model.
- World Insurance Associates: Nationally acquisitive insurance brokerage with personal, commercial, and employee benefits lines; comparable to Avery Hall in multi-line breadth and acquisition-led expansion.
- OneDigital: Insurance, financial services, and HR consulting firm with strong employee benefits capabilities; comparable to Avery Hall's Benefit Solutions division and mid-market employer focus.
- Hub International: North American insurance brokerage with multi-line personal/commercial/benefits offerings and a proven acquisition strategy; comparable business model and growth playbook.
Broad incumbents
- Brown & Brown, Inc. Large national insurance brokerage distributing personal, commercial, and benefits products through retail and wholesale channels; broader geographic reach but similar multi-line brokerage model.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving mid-market and large clients; larger scale but overlapping brokerage, benefits consulting, and risk placement capabilities.
- Acrisure: Tech-enabled insurance brokerage with a highly acquisitive growth model; comparable in roll-up M&A intensity, though much larger and tech-forward.
- USI Insurance Services: National insurance brokerage focused on middle-market commercial and employee benefits; comparable in commercial and benefits placement with broader geographic coverage.
- Higginbotham: Independent insurance and financial services firm offering personal, commercial, and benefits lines through partnership and acquisition; comparable multi-line independent agency model at larger scale.
Others
- Erie Insurance: Regional property and casualty carrier with a strong Mid-Atlantic agency footprint; not a direct competitor but a key carrier counterpart for independent agents like Avery Hall, sharing a similar regional identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Avery Hall Insurance Group social profiles
Digital presenceAvery Hall Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avery Hall Insurance Group leadership team
Management profileNumber of profiles
Profiles7 records
Avery Hall Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Avery Hall Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avery Hall Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avery Hall Insurance Group
What does Avery Hall Insurance Group do?
Avery Hall Insurance Group is an independent insurance agency and brokerage placing personal, commercial, and employee benefits insurance policies on behalf of customers through multiple top national carriers. The company earns initial and renewal commissions from carriers and serves individuals, families, and businesses across the Delmarva region (Maryland, Delaware, and Virginia's Eastern Shore). Coverage spans auto, home, flood, specialty vehicles, commercial lines, group health, Medicare, life, and long-term care products.
Is Avery Hall Insurance Group a public or private company?
Avery Hall Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was Avery Hall Insurance Group founded?
Avery Hall Insurance Group was founded in 1925. It employs 101 to 250 people.
Where is Avery Hall Insurance Group based?
Avery Hall Insurance Group is headquartered in Salisbury, United States, in the North America region.
How does Avery Hall Insurance Group make money?
One revenue line is on record: insurance Agency Commissions.
Who are Avery Hall Insurance Group's main competitors?
Direct peers on record are Hilb Group, World Insurance Associates, OneDigital and Hub International. Broad incumbents are Brown & Brown, Inc., Arthur J. Gallagher & Co., Acrisure, USI Insurance Services and Higginbotham. Erie Insurance is listed as an others.
Does Avery Hall Insurance Group have an API?
No public API is recorded for Avery Hall Insurance Group.
What industry is Avery Hall Insurance Group in?
Avery Hall Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts), with a secondary code of FSAIAAAJ, Group Term Life Insurance. Its NAICS code is 52421 and its SIC code is 6411.