Eyeforce
Eyeforce B.V. is an Amsterdam-headquartered creative production studio with offices in Cape Town and Lisbon, producing films, documentaries, photography, and AI-assisted content for global sportswear, outdoor, and lifestyle brands through direct client work and agency partnerships.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eyeforce does
Eyeforce B.V. is a privately held Dutch creative production studio, registered in Amsterdam (Chamber of Commerce 58034870) and co-founded in 2008 by Arthur Neumeier and Bob van de Gronde, that produces films and photography for global brands and advertising agencies. The studio specializes in sports, outdoor, action, and documentary-style content, deploying professional-grade cinematography equipment (Nikon Z8/Z9, Ronin 4D, RED cameras, drones) and combining commercial polish with editorial authenticity. Operations are delivered through three offices — Amsterdam (Netherlands, headquarters), Cape Town (South Africa), and Lisbon (Portugal) — enabling cross-continental shoot execution across Europe and Africa and project delivery in markets including the United States, Chile, Australia, and Indonesia.
The company's commercial offering spans four overlapping revenue streams, all structured as project-based professional services: commercial film production for brand campaigns; documentary production (for brands, NGOs, and media partners); commercial and campaign photography; and emerging AI-generated content. Pricing is quote-based and tailored per production, with no standardized rate cards disclosed. Eyeforce enters the market through a B2B sales-led GTM motion, mixing direct brand engagement (Patagonia, Adidas, Porsche, Corona, Samsung, KLM, Breitling, Oakley, Ecco, Polaroid, Vans, New Balance) with embedded agency partnerships (Made in Amsterdam, Superson, Glass Creative Studio / VICE, King James Group), and selected public-sector engagements (Dutch Ministry of Defence, European Commission). Distribution of select long-form work is handled through partners including Amazon Prime Video, Discovery Channel, and VICE.
The company is asset-light in a technology sense — it owns no IP platform but instead monetizes creative talent, production know-how, and a portfolio of brand-grade work. It has not raised institutional funding, has no disclosed parent, and reports no M&A activity for the Dutch entity (a separate US-based Eyeforce Inc. was acquired by Becklar LLC in June 2023 and is unrelated). Headcount sits in the 11–50 employee range, anchored by a roster of 9 directors and 2 photographers, supporting a multi-office boutique studio operating model.
Eyeforce firmographics
Firmographics- Name
- Eyeforce
- Legal name
- Eyeforce B.V.
- Website
- https://eyeforce.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyeforce B.V. is an Amsterdam-headquartered creative production studio with offices in Cape Town and Lisbon, producing films, documentaries, photography, and AI-assisted content for global sportswear, outdoor, and lifestyle brands through direct client work and agency partnerships.
- Ownership category
- akta.pro rank
Eyeforce industry classification
Industry- Product category
- Commercial film and video production services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate & Internal Communications Video (MPADAEAC)
- akta.pro secondary industry
- Photography & Photo Production (BPAFAIAF)
Keywords
Where Eyeforce is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Eyeforce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Production: Production of commercial films and advertisements for major brands including agency collaborations and direct client engagements. Revenue is project-based with per-production fees.
- Documentary Production: Creation of documentary content for brands, NGOs, and media companies. Includes branded documentaries and independent film projects.
- Photography Services: Commercial photography services for brands, including campaign stills, lifestyle photography, and action sports imagery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eyeforce product offering
Product offeringCore offering
Eyeforce is a creative production studio that produces commercial films, branded documentaries, and commercial photography for sportswear, outdoor, and lifestyle brands and their advertising agencies. The company delivers end-to-end production from concept through cinematography, direction, editing, color grading, and sound design, with directors and photographers specialized in action-sports and outdoor storytelling across offices in Amsterdam, Cape Town, and Lisbon.
Product overview
Eyeforce is a creative production company specializing in films and photography for sports, outdoors, and authentic storytelling. The company operates as a creative agency with a roster of directors and photographers who produce commercial campaigns, documentary content, and branded content for clients. Their work spans multiple brands and agencies, with projects including commercial films, photography campaigns, documentaries, and short films. The company has offices in Amsterdam, Cape Town, and Lisbon.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial film and campaign production End-to-end production of commercials and branded campaign films for global sportswear, outdoor, beverage, automotive, and lifestyle brands (e.g., adidas, Patagonia, Corona, Oakley, Porsche, Samsung), typically delivered via creative agency partnerships.
- Branded and independent documentary production Documentary content for brands, NGOs, media companies, and government clients, including Patagonia's 'A Salmon Nation', Parley's 'The Air We Breathe', VICE 'I'll Rise', and the air Hunger The Breathwork Movie released on Amazon Prime.
- Commercial photography services Campaign stills, lifestyle, and action-sports photography for brands (e.g., adidas Terrex, Klattermusen Glaciers, Pace Running, SMART campaign, Polaroid 'Instant Photography'), led by an in-house roster of photographers.
- AI-generated content production Production of AI-generated content as part of Eyeforce's multi-format offering, complementing its commercial, documentary, and photography work.
Companies that use Eyeforce
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Eyeforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eyeforce partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Made in AmsterdamcoreCreative agency partnership for Intersport campaigns including 'You Never Run Alone' and Intersport FW '22. Eyeforce serves as production partner for campaigns conceived by the agency.
- SupersoncorePartnership with Superson creative agency for Adidas x Intersport campaigns. Longtime creative partners for multiple Adidas campaigns.
- Glass Creative Studio / VICEcoreProduction partnership with Glass Creative Studio and VICE for the 'I'll Rise' documentary series with European Commission, traveling through Benin, Morocco, and South Africa.
- Parley for the OceanscoreOngoing partnership with Parley for documentary series 'The Air We Breathe' about ocean conservation, and 'Marine Life' content. Eyeforce produces content for Parley's global mission.
- PatagoniacoreDocumentary partnership including 'A Salmon Nation' about Icelandic salmon farming, 'Marine Life' trailer, and other environmental storytelling content.
- Amazon Prime VideominorDistribution partner for documentary 'Air Hunger - The Breathwork Movie' by Bob van de Gronde, released on Amazon Prime.
- Monster Children FilmsminorCollaboration on 'The Kelp Keeper' Free Range Humans episode for Corona, following marine biologist Loyiso Dunga.
- Discovery ChannelminorBroadcast partner for 'Marines Versus' documentary series, one of the most successful campaigns for the Dutch Marine Corps.
- European CommissioncorePartnership with European Commission for the 'I'll Rise' documentary series celebrating African creatives through VICE.
- King James GroupminorAgency partnership for Wesgro tourism campaigns including 'Get in a Good Space UK' showcasing Western Cape tourism.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eyeforce competitors and assessment
Company assessmentDirect peers
- Radical Media: Radical Media is an award-winning global production company producing commercials, documentaries, and branded content for premium brands. It is directly comparable as a high-end creative production studio competing for the same global brand film budgets Eyeforce serves.
- Anonymous Content: Anonymous Content is a leading global production company and talent management firm producing commercials, films, and episodic content. It competes with Eyeforce for major brand campaigns and shares the director-led, premium commercial model.
- Tool of North America: Tool of North America is a bicoastal commercial production company known for directing talent and high-end commercial work for global brands. It is a direct peer in the premium commercial production space serving similar agency and brand clients.
- Prettybird: Prettybird is a directing talent and production company representing directors who shoot commercials, music videos, and branded content for premium brands. Comparable to Eyeforce in its director-driven commercial production model.
- Pulse Films: Pulse Films is a global production company producing commercials, music videos, and documentaries for major brands and platforms. It overlaps with Eyeforce in branded video production and the convergence of advertising and documentary content.
- Smuggler: Smuggler is an award-winning global production company producing commercials, branded content, and short films for top brands and agencies. It is a direct competitor for the same high-end brand commercial work Eyeforce pursues.
- B-Reel: B-Reel is a creative studio producing brand experiences, films, and digital content for global brands. It is comparable as a multi-disciplinary creative production company with European roots serving major brand clients.
- RESET Content: RESET is a bicoastal production company producing commercials and branded content for major global brands. It directly competes with Eyeforce for premium commercial campaigns and shares a director-driven creative approach.
- The Directors Label: The Directors Label is a commercial production and directing representation company producing content for global brands. It shares Eyeforce's model of rostering specialized directing talent to serve brand and agency clients.
Broad incumbents
- MediaMonks: MediaMonks (part of S4 Capital/Monks) is a large-scale global digital content production company offering creative production services at massive scale. It competes for some of the same brand production budgets but operates as a much broader digital production incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eyeforce social profiles
Digital presenceEyeforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyeforce leadership team
Management profileNumber of profiles
Profiles2 records
Eyeforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyeforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyeforce
What does Eyeforce do?
Eyeforce is a creative production studio that produces commercial films, branded documentaries, and commercial photography for sportswear, outdoor, and lifestyle brands and their advertising agencies. The company delivers end-to-end production from concept through cinematography, direction, editing, color grading, and sound design, with directors and photographers specialized in action-sports and outdoor storytelling across offices in Amsterdam, Cape Town, and Lisbon.
Is Eyeforce a public or private company?
Eyeforce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eyeforce founded?
Eyeforce was founded in 2008. It employs 11 to 50 people.
Where is Eyeforce based?
Eyeforce is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Eyeforce make money?
Three revenue lines are on record. Commercial Production is the primary driver. The others are documentary Production and photography Services.
Who are Eyeforce's main competitors?
Direct peers on record are Radical Media, Anonymous Content, Tool of North America, Prettybird, Pulse Films, Smuggler, B-Reel, RESET Content and The Directors Label. MediaMonks is listed as a broad incumbent.
Does Eyeforce have an API?
No public API is recorded for Eyeforce.
What industry is Eyeforce in?
Eyeforce's product category is Commercial film and video production services. Its primary akta.pro industry code is MPADAEAC, Corporate & Internal Communications Video, with a secondary code of BPAFAIAF, Photography & Photo Production. Its NAICS code is 512110 and its SIC code is 7812.