online design

What online design does

online design Werbung & Medien GmbH is a privately held, owner-managed German full-service digital agency headquartered in Bad Kreuznach, founded in 1991 and converted to a GmbH in 1997. The firm operates with a team of over 20 interdisciplinary employees spanning marketing, communication design, programming, development, and editorial work, and reports approximately 10,000 completed projects across Germany and Europe over its 30-plus year history. Its go-to-market is sales-led and direct, with services sold via quote-based project engagements, ongoing retainers, and consultations initiated through the website, phone, email, and calendar booking.

The company's core offering is organized around three pillars: corporate website development (using the webEdition CMS), online shop development (using Shopify, Shopware, and WEBSALE platforms with ERP integrations to systems such as D&G-Software VS/4 and microtech büro+), and e-marketing/email campaigns (using the Inxmail platform). Adjacent services include corporate podcasts, virtual events and digital trade shows (powered by expo-IP), motion design, print media and collateral, customer magazines, and flipbook catalogs. Technology differentiation is anchored in certified partner statuses (Shopify Plus Partner, Shopware Solution Partner, WEBSALE Certified Partner, Inxmail Gold Certified Partner, FINDOLOGIC Premium Partner limited to max 20 agencies in DACH, and Nosto Partner), combined with responsive/mobile-first design and AI-driven personalization implementation via third-party platforms.

Revenue is generated through professional services: project-based digital agency work, consulting, and retainer arrangements priced on a custom-quote basis (no public pricing disclosed). The customer base is horizontal across verticals and includes enterprise and mid-market e-commerce operators (Alp Jagd, Schiedsrichter.de, Seventyseven, tauchen24.com, Divestore, Vet-Concept, Dr. Becker Shop), a major banking client (DZ BANK), industrial and manufacturing clients (Heger), and smaller SMB winemakers (Weingut Theo Enk, Weinhaus Angela Jung). Co-founders Michel Sperlich and Sybille Kunkler serve as managing directors, with no external institutional investment disclosed.

Name

online design

Legal name

online design Werbung & Medien GmbH

Website

https://onlinedesign.eu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

online design is a German owner-managed full-service digital agency that builds corporate websites, e-commerce shops (Shopify, Shopware, WEBSALE), email marketing, and virtual events for SMEs and mid-market companies across Germany and Europe.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital agency services
• E-commerce development
• Corporate website design
• Email marketing services
• Online marketing solutions

Headquarters

HQ city

Bad Kreuznach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: Full-service digital agency providing web design, e-commerce development, online marketing, and creative design services. Revenue is generated through project-based work, consulting engagements, and ongoing retainer arrangements. Services include corporate websites, online shops, email newsletters, advertising materials, customer magazines, virtual trade shows, and events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

online design is a full-service digital agency that designs, builds, and operates corporate websites, online shops, and online marketing campaigns for B2B and B2C companies across all industries. Core services include e-commerce/onlineshop implementation (Shopify, Shopware, WEBSALE), corporate website development, email and newsletter marketing, corporate podcasts, virtual events and digital trade shows, print media/collateral, and motion design. The agency operates as project-based engagements and ongoing retainer arrangements, covering the full digital lifecycle from conception and strategy through design, technical implementation, and post-launch operation.

Product overview

online design is a full-service digital agency offering a comprehensive portfolio of online and offline marketing services. The core offering centers on three main pillars: (1) Corporate Website Development using CMS platforms like webEdition, (2) Onlineshop Development leveraging Shopify, WEBSALE, and Shopware e-commerce platforms, and (3) E-Marketing services including newsletter campaigns via Inxmail. Additional services include Corporate Podcasts, Virtual Events (via expo-IP), Motion Design, Print Media, and Flipbook Catalogs. The company positions itself as a certified partner for major e-commerce platforms (Shopify Plus Partner, Shopware Solution Partner, WEBSALE Certified Partner) and marketing tools (Inxmail Gold Partner, FINDOLOGIC Premium Partner, Nosto Partner, Testbirds partner). Their offering also includes the company's own magazine publication called 'mega!' available in both print and digital flipbook formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Website Development Design, development, and operation of corporate websites for B2B and B2C companies across all economic sectors, covering the full lifecycle from conception and design through technical implementation and post-launch operation.
• Onlineshop / E-Commerce Implementation Design, implementation, and ongoing operation of e-commerce shops for online retailers and wholesalers, with certified partner expertise in Shopify, Shopware, and WEBSALE platforms and integrations to marketing automation, personalization, search, and QA tools.
• E-Marketing / Email Campaigns Email marketing and newsletter campaign services for B2B and B2C clients, leveraging certified partner status with Inxmail and complementary personalization (Nosto) and search (FINDOLOGIC) tooling to deliver automated, personalized campaigns.
• Corporate Podcasts Production of corporate podcasts for B2B and B2C clients as part of the agency's content marketing offering, covering conception, production, and distribution.
• Virtual Events / Digital Trade Shows Conception and execution of virtual events and digital trade shows for B2B and B2C clients, providing an online alternative to physical events for product launches, exhibitions, and customer engagement.
• Print Media / Print Collateral Design and production of print media and printed collateral (e.g., brochures, customer magazines, trade-show materials) for B2B and B2C clients, complementing the agency's digital offerings.
• Motion Design Motion design services, producing animated visual content (e.g., explainer videos, animated web assets) for B2B and B2C clients to support digital marketing and website engagements.

Quantifiable outcome

• Long-term customer relationships cited as measure of success and competitive differentiator

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Plus Partner status, enabling development and implementation of Shopify-based e-commerce solutions. The agency has migrated multiple clients (including Weingut Theo Enk and Weinhaus Angela Jung) to Shopify from legacy platforms, providing setup, design customization, and ongoing optimization.
• ShopwarecoreTechnology or IntegrationShopware Certified Solution Partner with Developer certification. Agency provides custom theme development, template design solutions, and certified training for Shopware platform. Multiple client implementations including tauchen24.com and Divestore.
• WEBSALE AGcoreTechnology or IntegrationCertified Partner of Websale AG providing e-commerce solutions using WEBSALE V8s platform. Long-standing partnership with over 320 client implementations. Agency operates as 'websaleXperts' specializing in WEBSALE deployments.
• InxmailcoreTechnology or IntegrationGold Certified Partner for Inxmail email marketing platform. Agency implements email marketing solutions for clients including trigger emails, newsletters, and marketing automation campaigns.
• FINDOLOGICcoreTechnology or IntegrationPremium Partner of FINDOLOGIC (limited to max 20 agencies in DACH region). Provides intelligent search, navigation, personalization, merchandising, and shopping guide solutions for e-commerce clients.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• netz98: A Würzburg-based digital agency specializing in Shopware, Shopify, and e-commerce development — directly comparable as a German partner-led e-commerce implementation shop targeting the same DACH mid-market and SMB client base.
• Diva-e: Full-service digital agency in southern Germany covering e-commerce, content, and platform engineering (Shopware, Adobe, SAP Commerce) — directly comparable in service mix and DACH client base, though at larger scale.
• TOWA Digital: Austrian/German digital agency with strong Shopware, e-commerce, and online marketing capabilities — comparable on platform partnerships, service scope, and mid-market positioning in the DACH region.
• Die Etagen: German e-commerce agency (Shopware Enterprise Partner) focused on online shop implementation, consulting, and digital marketing — directly comparable in service offering, partner status, and DACH SMB/mid-market focus.
• Scholz & Volkmer: Wiesbaden-based digital agency with full-service capabilities across web, e-commerce, and brand communication — comparable in service breadth, German Mittelstand client focus, and award-winning creative positioning.
• TWT Digital Group: Düsseldorf-headquartered digital agency group covering web, e-commerce, and digital marketing — comparable as a German full-service digital agency serving enterprise and mid-market clients across multiple industries.
• webmatch: German e-commerce and Shopware agency delivering webshop builds, ERP integration, and online marketing — closely comparable on platform specialization, ERP integration depth, and DACH customer profile.

Broad incumbents

• valantic: Large Munich-based digital consulting and solutions provider with deep e-commerce, SAP Commerce, and digital marketing practices — comparable in service scope but operates at significantly larger enterprise scale with broader portfolio.
• LIGANOVA: Stuttgart-based brand and digital experience agency with a strong German Mittelstand and enterprise client roster — comparable in creative/digital services and DACH client base, though focused on premium brand and spatial experiences.

Emerging players

• Projecter: Hamburg-based online marketing agency with e-commerce, SEO, and performance marketing focus — comparable as a DACH digital agency serving online retailers, though oriented more toward performance marketing than full web/e-commerce build.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/online-design-werbung-&-medien-gmbh
• Instagraminstagram.com/onlinedesign.eu
• TikToktiktok.com/@onlinedesign.eu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about online design