What Albion Computer does

Albion Computers PLC is a privately held UK Apple technology specialist, founded in 1985 and headquartered at 112 Strand, London, operating as an Apple Premium Reseller, Apple Premium Education Partner, Apple Premium Technical Partner, and Apple Authorised Service Provider. The company serves two primary customer segments — Business and Education — through 10 iStore retail locations across the UK and dedicated direct sales teams staffed by Account Managers, Apple certified engineers, and IT specialists. Albion also holds Google for Education Partner status, giving it reach into Chromebook and G Suite deployments in addition to the Apple-centric portfolio.

The company's product portfolio combines Apple hardware resale (Mac, iPad, accessories) with a layered service stack: IT infrastructure (Mobile Device Management via Apple Business Manager and Jamf, business Wi-Fi, internet connections, web hosting, Google Workspace, Google Meet, Unified Comms, cloud apps), ePOS and operations solutions (Lightspeed, Timely, Deputy), education-specific offerings (Promethean interactive displays, Logitech accessories, Showbie, Passtab, TrilbyTV, Apple Professional Learning, charging and storage solutions, music technology), and proprietary Albion offerings including Flexi Finance (hardware-and-services bundled monthly payments starting at £3.99/week or £18/month) and iCare Support (managed support service). In 2024 Albion fully integrated Western Computer Group Ltd as a new division following an earlier 2020 transfer of Western Computer's Education Team, deepening its education-deployment capability and earning placement on the Apple Higher Education Framework national framework agreement.

Albion monetizes through multiple revenue streams: one-time Apple hardware resale via retail and direct sales; recurring subscription/finance income from Flexi Finance leases, trade-in and upgrade programs; recurring IT services (MDM, Wi-Fi, Google Workspace, Unified Comms); recurring ePOS subscriptions (Lightspeed, Timely, Deputy); and professional services revenue from Apple Professional Learning training. The go-to-market is sales-led — direct enterprise field sales with Account Managers for both Business and Education verticals, complemented by physical retail and online storefronts — with no disclosed external institutional funding and no public listing. Revenue figures are not publicly disclosed, and headcount is reported in the 11-50 range.

Name

Albion Computer

Legal name

Albion Computers PLC

Website

https://albion.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Albion Computers PLC is a UK Apple Premium Reseller and Google for Education Partner that sells Apple hardware, IT services, and managed solutions to Business and Education customers through 10 iStore retail locations and direct enterprise sales teams.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apple Hardware Sales: Resale of Apple products including Mac, iPad, and accessories through iStores and direct sales
2. IT Services: Internet connections, web hosting, mobile device management, Wi-Fi, Google Workspace, Google Meet, unified communications, cloud apps
3. Finance and Leasing: Flexi Finance plans for businesses and education, flexible leasing options, trade-in and upgrade programs
4. ePOS Solutions: Point of sale systems including Lightspeed, appointment scheduling with Timely, workforce management with Deputy
5. Apple Professional Learning: Training services for educators and businesses on Apple technology deployment

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Albion Computer is a UK-based Apple Premium Reseller that sells Apple hardware (iPad, Mac) and integrates it with Google Workspace, MDM, ePOS, unified communications, Wi-Fi, cloud apps, and education software for business and education customers. It complements hardware sales with its own Flexi Finance leasing, trade-in program, iCare annual support contracts, Apple Professional Learning, and IT deployment services, while operating 10 consumer-facing iStore retail locations across the UK.

Product overview

Albion Computer is an Apple Premium Reseller and Google for Education Partner that provides a comprehensive portfolio of technology products and services primarily focused on the Business and Education sectors. Their core offerings center around Apple hardware (iPad and Mac devices) complemented by financing solutions (Flexi Finance), device management services (Mobile Device Management, Jamf), productivity tools (Google Workspace, Google Meet), telecommunications (Unified Comms), and specialized vertical solutions including ePOS systems (Lightspeed), workforce management (Deputy), and appointment scheduling (Timely). For Education, they offer Apple technology deployment, teacher training (Apple Professional Learning), interactive displays (Promethean), and digital learning platforms. The company operates as a one-stop shop for IT essentials, combining hardware sales with managed services, support, and financing to deliver complete technology solutions for organizations across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Western Computer Group: A division of Albion providing Apple technology solutions, joined in 2024 as a new division of the company.

Products and services

• Apple iStore Retail Channel A consumer-facing Apple Premium Reseller retail channel comprising 10 iStore locations across the UK (and the istore.uk website), offering the full Apple hardware range plus accessories and post-purchase service to walk-in and online consumers.
• Apple Solutions for Business Supply, configuration, and deployment of Apple Mac and iPad hardware for UK business customers, supported by Apple Premium Reseller and Authorised Service Provider status. Customers named include Gravity Global and Lorna Jane.
• Apple Solutions for Education Provision of Apple Mac and iPad hardware, Jamf MDM, Google for Education, Lock-n-Charge storage, and Apple Professional Learning for UK K-12 and further education institutions. Named customers include Royal Grammar School Worcester and Brentwood School.
• Flexi Finance In-house leasing and finance solution for Apple hardware purchases by business, education, and consumer customers, spreading device cost over monthly payments.
• Apple Trade-in Programme Trade-in service that takes in used Mac and iPad devices and applies the value as credit toward new Apple hardware purchases for business, education, and consumer customers.
• iCare Support Contracts Annual Apple-accredited support and service contracts delivered under iCare branding, providing ongoing post-deployment IT support to Apple hardware customers.
• Apple IT Deployment Services Deployment services for Apple devices in business and education environments, including configuration, integration, and rollout of Mac, iPad, and related Apple infrastructure.
• Apple Professional Learning Apple-accredited teacher and staff training and professional development programmes for education and business customers deploying Apple technology.
• Mobile Device Management (MDM) for Business and K-12 Jamf-based mobile device management solution deployed for business customers and K-12 schools to centrally manage Apple device fleets.
• Cloud Apps for Business Provision and integration of cloud-based productivity and collaboration applications for business customers using Apple hardware.
• Unified Communications for Business Unified communications solutions for business customers, integrating voice, video, and messaging with Apple hardware environments.
• Wi-Fi for Business Enterprise Wi-Fi network design, supply, and deployment for business customers using Apple devices.
• Google Workspace Supply, deployment, and support of Google Workspace productivity and collaboration tools, delivered under Google for Education Partner status.
• Google Meet Hardware and Services Supply and support of Google Meet room hardware and meeting services for business and education customers.
• Internet Connections for Business Business internet connectivity services supplied alongside Albion's IT and Apple hardware deployments.
• Web Hosting Services Web hosting services offered to business customers, supporting websites and web applications deployed in Albion-served environments.
• Lightspeed ePOS Lightspeed electronic point-of-sale (ePOS) solution supplied and integrated for retail and hospitality customers using Albion's retail technology stack.
• Timely Booking & Scheduling Software Timely cloud-based booking and scheduling software supplied and integrated for salon, spa, and service-business customers.
• Deputy Workforce Management Deputy workforce management platform supplied and supported for shift-based and hourly-workforce customers.
• Lock-n-Charge Charging & Storage Solutions Lock-n-Charge classroom device charging and storage carts supplied to schools and colleges to support 1:1 iPad schemes.
• Promethean Interactive Displays Promethean interactive display hardware supplied to schools and colleges as part of Albion's education technology portfolio.
• Logitech Accessories for Apple Logitech accessories designed for Apple hardware, supplied alongside Mac, iPad, and iPhone sales.
• Education Software Suite (Passtab, Showbie, TrilbyTV) Albion-supplied education software bundle including Passtab, Showbie, and TrilbyTV for classroom management, workflow, and digital signage in schools.
• Music Technology Solutions Music technology solutions supplied by Albion as part of its specialist Apple ecosystem portfolio for education and creative users.

Quantifiable outcome

• Sustainable and successful iPad and Mac deployments across UK education institutions

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorApple Premium Reseller, Apple Premium Education Partner, Apple Premium Technical Partner, and Apple Authorised Service Provider. Albion holds the highest level of Apple accreditations and has been supplying and supporting Apple technology for over 40 years across Business, Education and Retail sectors.
• Google for EducationcoreChannel Partner/ Reseller/ DistributorAlbion is a Google for Education Partner providing Chromebooks, G Suite for Education, and Google Professional Development Training to UK schools.
• Western Computer Group LtdcoreStrategic or Co-development PartnerWestern Computer Group Ltd joined Albion as a new division. The education team of Western Computer transferred to Albion effective June 24, 2020, expanding Albion's education capabilities.
• iStoreminorChannel Partner/ Reseller/ DistributorAlbion operates 10 iStore retail locations across the UK as Apple Premium Reseller.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Storm Technologies: UK-based Apple Authorised Reseller and IT services provider focused on business and education customers — operating in the same UK Apple ecosystem as Albion with overlapping Apple deployment and support offerings.

Broad incumbents

• Insight Enterprises: Global IT solutions integrator with UK operations providing hardware, software, and services across enterprise and education — a much larger incumbent competing for similar Apple/business-IT deployments.
• Softcat: UK-listed IT infrastructure reseller and provider of hardware, software, and services to enterprise and public sector (including education) — much larger, broader incumbent operating in the same UK IT-solutions/Apple-related ecosystem as Albion.
• Computacenter: UK-headquartered enterprise IT reseller and managed services provider with significant Apple, education, and corporate deployments — a much larger incumbent whose UK operations overlap Albion's enterprise and education go-to-market.
• CDW UK: Subsidiary of CDW Corporation providing hardware, software, and integrated IT services to UK business, government, and education — broad incumbent competing for the same enterprise and education hardware/service budgets as Albion.

Direct peers

• Jigsaw24: UK-based Apple Premium Reseller and education specialist offering Mac/iPad hardware, MDM, creative services, and managed IT — directly comparable to Albion's Apple Premium Reseller + Education Partner model.
• Academia (Apple Authorised Reseller): UK Apple Authorised Reseller focused on education (K–12 and higher education) with similar ePlus/Apple framework listings — overlapping customer base and deployment model with Albion's education vertical.
• HardSoft Computers: UK Apple Authorised Reseller specialising in Mac/iPad hardware, finance/leasing (similar to Flexi Finance), and education deployments — a close functional match for Albion's device-plus-finance proposition.
• Compugen: Canadian-headquartered IT solutions provider with substantial UK operations delivering enterprise hardware, services, and education technology — comparable to Albion in delivering Apple/PC hardware plus managed IT services to business and education.

Others

• Apple Inc. The underlying manufacturer whose Premium Reseller/Education Partner/Technical Partner accreditations underpin Albion's entire go-to-market — defining the channel economics, certification tiers, and access to framework deals that Albion monetises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/albionistore
• Facebookfacebook.com/istorecolchester
• LinkedInlinkedin.com/company/albion-computers-plc
• Instagraminstagram.com/albioncomputers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albion Computer