KEPLERIANS
KEPLERIANS is a Spanish indie game studio (founded 2013, Irún) developing horror mobile games — including the Ice Scream, Evil Nun, and Mr. Meat franchises — distributed globally on mobile, PC, and console stores with over 600 million cumulative downloads.
- Company typePrivate
- Founded2013
- HeadquartersIrún, Spain
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What KEPLERIANS does
KEPLERIANS (Keplerians S.L.) is a privately-held Spanish game development studio founded in 2013 and headquartered in Irún, Basque Country. The studio specializes in horror-themed video games for mobile platforms, with a portfolio anchored by the Ice Scream series (eight installments), Evil Nun, Mr. Meat (1-2), and Witch Cry (1-2, published), plus the multiplayer title Horror Brawl / IS United. Distribution spans Google Play and Apple App Store globally, with PC and console expansion via Evil Nun: The Broken Mask on Steam, Xbox, PlayStation, and Nintendo Switch.
The studio's core technology stack is built on mobile game engines (Unity or equivalent), 3D graphics rendering, multiplayer infrastructure (Horror Brawl), and the proprietary Keplerians Network — a cross-game platform that ties titles together with cloud-saved progress, a dual in-game currency system (Kepler Coins and Horror Coins), shared cosmetics, cross-game missions, and a three-tier story architecture (Main, Canonical, What-If). Supporting infrastructure includes Google Firebase for analytics and A/B testing, and Apple/Google Sign-In for identity. The company is GDPR-compliant and routes all payments through Apple App Store and Google Play.
Keplerians operates a free-to-play model with in-app purchases, in-game advertising (rewarded and interstitial), and a recently introduced recurring Premium subscription (monthly/annual with ad removal and exclusive cosmetics) gated through Keplerians Network. The go-to-market motion is product-led and community-led: discovery occurs through app store listings, organic social channels (TikTok, Instagram, YouTube, X, Facebook), a Discord community, and a Telegram channel, with no disclosed paid acquisition spend. The company has reached 600M+ cumulative downloads worldwide and operates with 11-50 employees, with no external funding disclosed.
KEPLERIANS firmographics
Firmographics- Name
- KEPLERIANS
- Legal name
- Keplerians S.L.
- Website
- https://keplerians.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KEPLERIANS is a Spanish indie game studio (founded 2013, Irún) developing horror mobile games — including the Ice Scream, Evil Nun, and Mr. Meat franchises — distributed globally on mobile, PC, and console stores with over 600 million cumulative downloads.
- Ownership category
- akta.pro rank
KEPLERIANS industry classification
Industry- Product category
- Mobile Horror Games
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where KEPLERIANS is headquartered
LocationHeadquarters
- HQ city
- Irún
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
KEPLERIANS business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free-to-Play with In-App Purchases: Core games are free to download and play. Players can purchase virtual goods, character skins, cosmetics, and unlock additional story content through in-app transactions. Purchases are processed through Apple App Store and Google Play.
- Premium Subscription: Keplerians Network Premium subscription offering monthly or annual billing. Benefits include ad removal, extra in-game resources, monthly exclusive cosmetics, and cross-game perks. Subscription renews automatically through Google Play or App Store.
- In-Game Advertising: Free-to-play games display ads during gameplay (Exploration mode shows ads during the game). The company uses advertising networks, mediation platforms, and attribution partners for ad delivery including rewarded ads, interstitial ads, and personalized advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Access - All stories and menus available without subscription |
| Subscription | Monthly | Premium Monthly - Auto-renewing monthly subscription with all perks |
| Subscription | Annual | Premium Annual - Auto-renewing annual subscription with all perks |
| Transaction based/ take rate | Pay-as-you-go | Direct Story Purchase - Unlock individual stories via in-app purchase |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
KEPLERIANS product offering
Product offeringCore offering
KEPLERIANS develops and publishes horror-themed mobile games across iOS, Android, PC, and consoles, including the Ice Scream series (1-8), Evil Nun, Mr. Meat (1-2), Horror Brawl/IS United, and Witch Cry (1-2). Games are free-to-play with monetization through in-app purchases, advertising, and the Keplerians Network Premium subscription. The studio also operates as a publisher for third-party horror developers and has accumulated over 600 million downloads worldwide since 2013.
Product overview
Keplerians is a Spanish horror game studio (based in Irún, Basque Country) that develops and publishes a portfolio of horror games primarily for mobile (iOS/Android), with select titles on PC and console. The core products include the Ice Scream series (1-8), Evil Nun, Mr. Meat (1-2), Horror Brawl/IS United, and Witch Cry (1-2). The company operates the Keplerians Network platform, which connects all their games with cloud-saved progress, unified progression, cross-game missions, shared in-game currencies (Kepler Coins and Horror Coins), and a story expansion system featuring Main, Canonical, and What-If narratives. The platform supports a Premium subscription (monthly or annual with 3-day free trial) offering ad removal, bonus resources, and exclusive cosmetics. Games are free-to-play with optional in-app purchases, distributed through Google Play and Apple App Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Ice Scream (1-8) Horror game series in which players must escape from an ice cream seller who has kidnapped children. Part of the Keplerians universe with connected stories through the Keplerians Network platform. Available on iOS and Android.
- Evil Nun Horror game series featuring a villainous nun character. Available on mobile (iOS/Android) and expanded to PC and consoles via Evil Nun: The Broken Mask.
- Mr. Meat (1-2) Horror game series in which players navigate escape scenarios involving a psychopathic antagonist. Available on mobile platforms.
- Horror Brawl / IS United Multiplayer horror game combining elements from the Ice Scream universe. Players compete in horror-themed battle modes on mobile platforms.
- Witch Cry (1-2) Horror game series published by Keplerians (developed by Honigames) featuring witch-themed horror gameplay. Available on mobile platforms.
- Evil Nun: The Broken Mask PC and console version of the Evil Nun horror franchise. Available on Steam, Xbox, PlayStation, and Nintendo Switch.
Quantifiable outcome
- 600M+ worldwide downloads across all horror games
Companies that use KEPLERIANS
Customer profileSegments2 records
Ideal customer profiles2 records
KEPLERIANS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
KEPLERIANS partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
KEPLERIANS competitors and assessment
Company assessmentPeers
Direct peers
- RNOVA Games: RNOVA Games is an indie mobile studio behind the Death Park and Ice Cream Man-style horror game franchises, directly competing with Keplerians' Ice Scream and Evil Nun series on Google Play and Apple App Store. Same genre, same mobile F2P model, similar audience.
- Honigames: Honigames is the developer of the Witch Cry horror series, which Keplerians publishes globally. Comparable in size, focus on mobile horror, and Spanish-speaking indie studio roots, making it the closest peer for size, scope, and content type.
- Creepy Jar: Creepy Jar is an indie Polish studio behind survival-horror titles such as Green Hell, with mobile and PC/console presence. Comparable as a mid-sized independent studio operating in the horror genre across multiple platforms with a lean team.
Broad incumbents
- Outfit7: Outfit7 is the Talking Tom / Talking Angela mobile game studio, with billions of downloads and a multi-title mobile F2P portfolio. Comparable as a globally scaled mobile game studio operating a multi-IP franchise model with similar distribution and monetization patterns.
- Scopely: Scopely is a major mobile game publisher behind titles like Monopoly GO and Stumble Guys. Comparable as a broad mobile F2P publisher that monetizes across IAP, ads, and live-ops at scale, illustrating the ceiling Keplerians could approach.
Emerging players
- Tilting Point: Tilting Point is a mobile game publisher that partners with mid-sized studios to scale live operations, UA, and monetization. Comparable to Keplerians' emerging publisher ambitions for third-party horror titles and a model for how a content-focused studio can scale with publishing support.
- Deca Games: Deca Games acquires, operates, and revives live mobile games from independent studios. Comparable as an operator of mid-tier mobile F2P portfolios and a potential strategic acquirer or partner for Keplerians' publishing ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KEPLERIANS social profiles
Digital presenceKEPLERIANS compliance and trust
Trust signalCompliance1 record
KEPLERIANS financial estimates
Financial estimateRevenue estimate
Valuation estimate
KEPLERIANS leadership team
Management profileNumber of profiles
KEPLERIANS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KEPLERIANS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KEPLERIANS
What does KEPLERIANS do?
KEPLERIANS develops and publishes horror-themed mobile games across iOS, Android, PC, and consoles, including the Ice Scream series (1-8), Evil Nun, Mr. Meat (1-2), Horror Brawl/IS United, and Witch Cry (1-2). Games are free-to-play with monetization through in-app purchases, advertising, and the Keplerians Network Premium subscription. The studio also operates as a publisher for third-party horror developers and has accumulated over 600 million downloads worldwide since 2013.
Is KEPLERIANS a public or private company?
KEPLERIANS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KEPLERIANS founded?
KEPLERIANS was founded in 2013. It employs 11 to 50 people.
Where is KEPLERIANS based?
KEPLERIANS is headquartered in Irún, Spain, in the Europe region.
How does KEPLERIANS make money?
Three revenue lines are on record. Free-to-Play with In-App Purchases are the primary driver. The others are premium Subscription and in-Game Advertising.
Who are KEPLERIANS's main competitors?
Mobirix is listed as a peer. Direct peers are RNOVA Games, Honigames and Creepy Jar. Broad incumbents are Outfit7 and Scopely. Emerging players are Tilting Point and Deca Games.
Does KEPLERIANS have an API?
No public API is recorded for KEPLERIANS.
What industry is KEPLERIANS in?
KEPLERIANS's product category is Mobile Horror Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 51321 and its SIC code is 7372.