Southern Orthopaedic Specialists

What Southern Orthopaedic Specialists does

Southern Orthopaedic Specialists operates as Piedmont Orthopedics | OrthoAtlanta, one of the largest physician-owned orthopedic and sports medicine practices in the Southeast, organized under OrthoAtlanta, LLC and IntraHealth Group, LLC with an affiliation to Piedmont Healthcare. The practice delivers integrated musculoskeletal care through 27 office locations spanning metropolitan Atlanta, the Augusta area, Middle Georgia, and South Carolina (Aiken), supported by more than 80 orthopedic surgeons and physiatrists, physician assistants, nurse practitioners, physical therapists, occupational and hand therapists, and approximately 450+ staff.

The clinical platform spans general orthopedics, sports medicine, joint replacement, spine care, hand and wrist, shoulder, elbow, foot and ankle, fracture care, orthopedic oncology, and physiatry. On-site ancillaries include physical therapy at most locations, five MRI imaging centers, and two AAAHC-accredited outpatient surgery centers in Austell and Fayetteville. Surgical capabilities include Stryker Mako robotic-assisted joint replacement and computer-navigated procedures, minimally invasive spine surgery, direct anterior approach hip replacement, and telehealth video visits for post-operative and follow-up care.

Revenue is generated primarily through professional services billed to commercial insurance, Medicare, Medicaid, and workers' compensation on a per-visit cadence. The practice serves general orthopedic patients, athletes at professional, collegiate, and high school levels, workers' compensation cases, and student-athletes through institutional partnerships including the Georgia High School Association, Clayton State University Athletics (since 1990), and the Atlanta Gladiators (since 2003). Customer acquisition is driven by physician referrals, sports medicine affiliations, and sustained regional brand visibility through awards such as Best of Gwinnett (11 consecutive years), Atlanta Magazine Top Doctors, and Castle Connolly recognitions.

Name

Southern Orthopaedic Specialists

Legal name

OrthoAtlanta, LLC / IntraHealth Group, LLC

Website

https://orthoatlanta.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Southern Orthopaedic Specialists, operating as Piedmont Orthopedics | OrthoAtlanta, is a physician-owned orthopedic and sports medicine practice running 27 locations across Georgia and South Carolina, staffed by 80+ surgeons delivering integrated musculoskeletal care to patients, athletes, and workers' compensation cases.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Orthopedic medical services
• Sports medicine care
• Joint replacement surgery
• Physical therapy services
• Musculoskeletal treatment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Patient Care Services: Revenue generated from comprehensive orthopedic and sports medicine healthcare services including office consultations, examinations, diagnostic imaging (MRI), physical therapy, interventional pain procedures, and surgical interventions. Services are billed through insurance, Medicare, Medicaid, and workers' compensation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Southern Orthopaedic Specialists operates as Piedmont Orthopedics | OrthoAtlanta, one of the largest physician-owned orthopedic and sports medicine practices in the Southeast. The practice delivers comprehensive musculoskeletal care through 27 office locations across Georgia and South Carolina, providing evaluation, diagnosis, prevention, treatment, and rehabilitation for muscles, tendons, ligaments, bones, and joints. Services span orthopedics, physical therapy, MRI/imaging, physiatry, outpatient surgery, work injury coordination, telehealth, and specialty surgical care including joint replacement, sports medicine, spine, hand/wrist, shoulder, elbow, foot/ankle, fracture care, and orthopedic oncology.

Product overview

Piedmont Orthopedics | OrthoAtlanta is one of the largest physician-owned orthopedic and sports medicine practices in the Southeast, operating as an integrated musculoskeletal care delivery platform with 27 office locations across Georgia and South Carolina. The practice offers comprehensive orthopedic services organized around its core offerings: general orthopedics, physical therapy, MRI/imaging (5 centers), physiatry, outpatient surgery (2 AAAHC-accredited centers), and work injury services. Specialty areas include joint replacement (hip/knee with robotic and computer-navigated approaches), sports medicine, spine care (operative and non-operative), hand/wrist, shoulder, elbow, foot/ankle, fracture care, and orthopedic oncology. The practice provides telehealth video visits for post-operative and follow-up care. With over 80 orthopedic surgeons and providers, the integrated model combines physician services with on-site physical therapy, pain management, and workers' compensation coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedics

Quantifiable outcome

• Named Official Orthopedic and Sports Medicine Provider of the Georgia High School Association (GHSA)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Georgia High School Association (GHSA)coreStrategic or Co-development Partner · 19 March 2026Piedmont Orthopedics | OrthoAtlanta named Official Orthopedic and Sports Medicine Provider of GHSA. Partnership includes Sports Medicine and First Aid Educational Series for coaches and administrators, mentorship opportunities for students interested in sports medicine careers, expanded access programs for athletes in rural and underserved communities, and educational resources for families on injury prevention and wellness.
• Clayton State University AthleticscoreStrategic or Co-development PartnerOfficial sports medicine provider to Clayton State University Athletics and the university as a whole since 1990. Services include orthopedic examinations, non-operative and operative treatments, consultation with coaches and athletic trainers. The partnership includes a $60,000 donation toward renovating the athletic training room, which was the largest donation in program history. The facility was named the OrthoAtlanta Sports Medicine Facility.
• Atlanta Football Host CommitteecoreStrategic or Co-development PartnerOfficial orthopedic and sports medicine provider for the 2018 College Football Playoff National Championship at Mercedes-Benz Stadium. OrthoAtlanta physicians and medical staff provided one-stop medical services throughout the game to players, coaches, staff, and officials. Partnership included participation in the 'I'm In' campaign with billboard and social media presence.
• Atlanta GladiatorscoreStrategic or Co-development PartnerOfficial Orthopedic and Sports Medicine Provider since 2003 (the team's inaugural season). OrthoAtlanta orthopedic surgeon Brian E. Morgan, MD serves as team physician. This is recognized as OrthoAtlanta's longest-running sponsor partner. Partnership spans 17+ years providing medical care to professional hockey players and staff.
• Atlanta Open TennisminorStrategic or Co-development PartnerOfficial sports medicine provider to the Atlanta Open tennis tournament.
• Chick-fil-A Peach BowlminorStrategic or Co-development PartnerSports medicine partnership with the Chick-fil-A Peach Bowl college football game.
• Aflac Kickoff GameminorStrategic or Co-development PartnerSports medicine partnership with the Aflac Kickoff Game college football event.
• DawgNation DailyminorStrategic or Co-development PartnerSports media partnership with DawgNation Daily.
• Spalding County Pickleball AssociationminorStrategic or Co-development PartnerOfficial Sports Medicine Provider in a multi-year sponsorship. Active participation in local, state, regional and national pickleball tournaments at the 18-court Spalding County Pickleball Complex at Wyomia Tyus Olympic Park in Griffin-Spalding County, Georgia. OrthoAtlanta physicians provide education on safe pickleball practices.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hospital for Special Surgery (HSS): Nationally recognized orthopedic specialty hospital and physician group in New York with deep sub-specialty coverage, research, and team physician affiliations. A broader incumbent benchmark for orthopedic scale, sub-specialization, and brand reputation.
• Cleveland Clinic Orthopaedic & Rheumatologic Institute: Major health-system-owned orthopedic service line with national reputation and broad sub-specialty coverage. Represents the large hospital-system competitive model that physician-owned groups like OrthoAtlanta compete against for referrals.

Direct peers

• Rothman Orthopaedic Institute: One of the largest physician-owned orthopedic practices in the U.S., operating across the Mid-Atlantic and Florida with sub-specialty orthopedic and sports medicine services. Highly comparable multi-site, sub-specialty orthopedic model with research and team physician affiliations.
• Midwest Orthopaedics at Rush: Large academic-affiliated orthopedic group in Chicago with deep sub-specialty coverage in joint replacement, spine, sports medicine, and orthopedic oncology. Comparable large multi-physician orthopedic practice with team physician partnerships and research orientation.
• The CORE Institute: Multi-state physician-owned orthopedic and musculoskeletal practice with sub-specialty coverage including joint replacement, sports medicine, spine, and orthopedic oncology. Comparable integrated model with on-site imaging and surgical services.
• Resurgens Orthopaedics: Large physician-owned orthopedic practice headquartered in the Atlanta metro area with multiple locations across Georgia. Direct competitor offering similar general orthopedics, sports medicine, spine, and joint replacement services to the same Atlanta-area patient base.
• Beacon Orthopaedics & Sports Medicine: Large multi-location orthopedic and sports medicine practice in the Cincinnati region offering integrated orthopedic care, on-site PT, and imaging. Comparable sub-specialty orthopedic group with a strong sports medicine orientation.
• OrthoVirginia: Large independent orthopedic practice in Virginia with on-site physical therapy, imaging, and outpatient surgery. Comparable integrated multi-site orthopedic group serving a regional Southeast-adjacent market.

Regional players

• Peachtree Orthopedics: Long-established physician-owned orthopedic practice in the Atlanta metro area offering general orthopedics, sports medicine, joint replacement, and on-site PT. Local Atlanta competitor with comparable physician-owned model but smaller scale.
• Texas Orthopedics: Large multi-specialty orthopedic group in the Austin/Central Texas market with on-site physical therapy, imaging, and outpatient surgery. Comparable integrated orthopedic delivery model in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orthoatlanta
• YouTubeyoutube.com/channel/UCDnVjAN75TrUEsFB1uv5M9A
• Facebookfacebook.com/OrthoAtlanta
• LinkedInlinkedin.com/company/orthoatlanta
• Instagraminstagram.com/orthoatlanta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Orthopaedic Specialists