What Atlanta Gladiators does

The Atlanta Gladiators are a professional ECHL hockey team operating as a single-entity sports entertainment franchise in the Atlanta metropolitan market. Founded in 2002 and now in their 22nd season, the team plays home games at Gas South Arena in Duluth, Georgia, and operates as the ECHL affiliate of the NHL's Nashville Predators and AHL's Milwaukee Admirals following a 2022 affiliation switch from the Boston/Providence Bruins system. Core operations revolve around hosting 36+ home games per season and monetizing them via a tiered ticket portfolio.

Revenue is generated primarily through ticketing across five distinct packages (Full Season starting at $576, 24/18-Game Plans from $306, 12-Game Plans from $216, 7-Game Plans from $133, and 5-Game Plans from $115), single-game tickets (from $20) sold through Ticketmaster, group packages (10+ tickets), luxury suites ($1,000-$2,000), and birthday party packages (from $290). Distribution is multi-channel: direct via the team website and phone sales, Ticketmaster for single games, TicketSmarter for resale, GOVX for military/first-responder discounts, and Fevo for group bookings. Merchandise is sold through a Shopify-based team store.

The technology stack is entirely composed of best-of-breed third-party platforms rather than proprietary systems: Ticketmaster for ticketing, Shopify for e-commerce, FloSports/FloHockey for streaming, DASH for fan engagement and memorabilia auctions, Microsoft/Google/Apple/Yahoo calendar integrations for schedule delivery, and YouTube for audio streaming. The franchise supplements ticket and merchandise revenue with corporate sponsorships (Broadstreet Infamous Whiskey, Kroger 4 Pack, Georgia Lottery, Fan Saves, Damsel Bookstore) and community programs (Nan's Kids, School Day Hockey, Kid's Club, Scouts Nights, Girl Scouts).

Name

Atlanta Gladiators

Legal name

Atlanta Gladiators Professional Hockey Club

Website

https://atlantagladiators.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Atlanta Gladiators are a professional ECHL hockey team in Duluth, Georgia, affiliated with the NHL's Nashville Predators, that delivers live hockey entertainment, season memberships, group packages, and merchandise to Atlanta metro area fans and corporate clients.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Professional hockey team
• Minor league hockey
• Live sports entertainment
• Season ticket memberships
• Game day experiences

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single game tickets, season memberships, group packages, and luxury suite rentals at Gas South Arena. Season memberships offer up to 65% savings over single game pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Atlanta Gladiators are a professional ECHL hockey team that delivers live hockey entertainment at Gas South Arena in Duluth, Georgia. They sell tickets through season memberships, single-game, group, luxury suite, and birthday party packages, operate a merchandise store, run community programs, and stream games via FloSports. The team serves as the ECHL affiliate of the NHL's Nashville Predators and AHL's Milwaukee Admirals.

Product overview

Atlanta Gladiators is a professional ECHL hockey team operating as a single-entity sports entertainment organization. The product portfolio centers on live hockey game attendance and ancillary entertainment experiences. Core offerings include game tickets sold through various packages (Full Season, 24/18-Game Plan, 12-Game Plan, 7-Game Plan) plus single-game and group sales, premium luxury suites, and special event tickets. The organization also operates a merchandise e-commerce store via Shopify, community programs (Nan's Kids, Kid's Club), themed promotional events, and live streaming via FloSports. The team plays home games at Gas South Arena in Duluth, Georgia, as the ECHL affiliate of the NHL's Nashville Predators and AHL's Milwaukee Admirals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 44-23-4-4 record with 93 points in 2025-26 season - highest win total since 2007-08

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• Broadstreet Infamous WhiskeyminorGTM or Marketing Partner · 11 November 2025Broadstreet Infamous Whiskey partnered with the Atlanta Gladiators to become the team's official craft whiskey for the 2025 season. The collaboration includes branding, merchandise, and distribution efforts to connect the whiskey brand with Atlanta's hockey community.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jacksonville Icemen: Another ECHL franchise in the southeastern U.S., competing in the same league and serving a similar mid-sized southern market with a comparable ticketing, suite, and group-sales revenue mix.
• Cincinnati Cyclones: ECHL franchise with a similarly mid-sized market footprint, comparable suite and group-ticket pricing, and overlapping sponsorship categories.
• Savannah Ghost Pirates: ECHL expansion team based in Georgia, offering direct comparability in terms of league structure, ticket packaging, and competing for the same regional hockey fan base.
• Norfolk Admirals: Direct ECHL peer and current division rival (scheduled 2026-27 season opener opponent), offering direct comparability in market size and operations.
• Florida Everblades: Established ECHL franchise with a comparable full-season membership and group ticket structure, providing a benchmark for ECHL unit economics and ticket pricing.
• South Carolina Stingrays: Long-tenured ECHL franchise in the Southeast U.S., with similar ticketing tiering and community program structures.
• Orlando Solar Bears: ECHL team in another non-traditional southeastern hockey market with a similar season-ticket, group-sales, and themed-night revenue approach.
• Toledo Walleye: ECHL team recognized for strong ticketing and marketing execution (multiple ECHL Team Award wins), making it a useful operational benchmark for Atlanta.
• Greenville Swamp Rabbits: ECHL franchise in the Carolinas, sharing the same southern U.S. footprint and operating a comparable mid-size arena live-event business model.

Broad incumbents

• Nashville Predators: NHL parent affiliate since 2022; the Predators are the upstream buyer of player development services and indirectly shape the Gladiators' roster quality, league position, and brand cachet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AtlantaGladiators
• Xx.com/atlgladiators
• Facebookfacebook.com/AtlantaGladiators
• LinkedInlinkedin.com/company/atlantagladiators

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Gladiators