Hunts Point Produce Market

What Hunts Point Produce Market does

Hunts Point Produce Market is the largest wholesale produce distribution center in New York City, operating as a cooperative of more than 30 family-owned merchant businesses. Founded in 1790 when vendors first opened stalls in lower Manhattan, the market relocated to its current 113-acre Bronx site in 1967 and now spans over 1 million square feet across four platforms (Rows A-D). The market handles 210+ million packages of produce annually, sourced from 49 US states and 55 countries, supplying approximately 60% of the produce consumed in New York City to a customer base of 23,000 restaurants, 2,500+ independent greengrocers, big-chain retail buyers, and wholesale redistributors.

The market's revenue model combines transactional access fees with merchant operations: the market entity collects $5 day passes, tiered vehicle entry fees ($2 for cars up to $30 for semi-trucks), and $120/year Entrance ID cards, while individual merchants generate produce sales revenue through B2B wholesale transactions. The market operates Sunday 9 p.m. to Friday 3 p.m., and frequent buyers can establish credit accounts through the NY Produce Trade Association. The GTM motion is sales-led, direct-to-buyer, with no digital channel for produce procurement—the market is purely a physical terminal market. The cooperative has no disclosed proprietary software or AI capabilities; its technology stack consists of physical infrastructure and "streamlined logistics and food safety systems."

In December 2025, Mayor Eric Adams announced a $635 million redevelopment project led by Aurora Contractors and Primus Builders to replace the aging facility with an all-electric, more efficient market, representing the most significant capital commitment in the cooperative's modern history. The market also runs a community food donation program—'Hunts Point Gives Back'—distributing over 15 million pounds of surplus produce annually through partnerships with City Harvest (nearly 20 years), Feeding Westchester, and Food Bank For New York City. The market has held continuous operations for over 200 years, with many founding families still active across 4+ generations.

Name

Hunts Point Produce Market

Legal name

Hunts Point Produce Market

Website

https://huntspointproducemkt.com

Company type

Private

Founded year

1790

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hunts Point Produce Market is a cooperative wholesale produce terminal in the Bronx operating across four platforms with over 30 family-owned merchants. It supplies approximately 60% of New York City's produce to 23,000 restaurants and 2,500+ greengrocers.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industry

Frozen Fruits & Vegetables Wholesale (AFAIAHAE)

Keywords

• Wholesale produce market
• Fresh fruit distribution
• Fresh vegetable supply
• Wholesale food distribution
• Produce terminal market

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Others

Revenue model

1. Produce Sales Through Merchant Members: Hunts Point Produce Market operates as a cooperative of more than 30 independent produce merchants. The market earns revenue through merchandise fees, day passes, vehicle entry fees, and annual ID/decal access charges. Merchants generate revenue by selling produce to wholesalers, retailers, restaurateurs, and grocers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hunts Point Produce Market operates a wholesale terminal market where more than 30 family-owned merchants sell conventional and organic fresh fruits and vegetables to wholesale buyers, retailers, restaurants, and food service operators. Customers access produce directly on-site across four platforms in the Bronx, with the market distributing more than 210 million packages of produce annually and supplying approximately 60 percent of New York City's produce.

Product overview

Hunts Point Produce Market is a wholesale produce distribution center operating as a cooperative of more than 30 family-owned merchant businesses. The company offers a unified platform for fresh produce procurement, providing access to thousands of varieties of fruits and vegetables—conventional and organic, specialty and cuisine-specific—sourced from 49 states and 55 countries. The market operates across four physical platforms and serves wholesale buyers, retailers, restaurants, and independent grocers, while also maintaining a food donation program through partnerships with regional food rescue organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Distribution Centralized wholesale distribution of conventional and organic fresh fruits and vegetables sourced from 49 states and 55 countries, serving wholesalers, retailers, restaurants, and food service operators across New York City. More than 210 million packages of produce are distributed annually.
• Market Platform Access On-site access to the wholesale terminal market across four platforms (Rows A-D) where buyers can purchase produce directly from more than 30 merchants. Market is open Sunday 9 p.m. to Friday 3 p.m.
• Annual Entrance ID and Decal

Quantifiable outcome

• 210+ million packages of produce distributed annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• City HarvestcoreStrategic or Co-development PartnerCity Harvest is New York City's largest food rescue organization. Hunts Point Produce Market partners with City Harvest to donate surplus produce, which City Harvest delivers free of charge to hundreds of food pantries and soup kitchens across the five boroughs. City Harvest has worked with Hunts Point for nearly 20 years and reports rescuing over 3 million pounds of fresh produce from the market in 2019 alone.
• Feeding WestchestercoreStrategic or Co-development PartnerFeeding Westchester is the leading hunger-relief organization in Westchester County, powering a network of 300 partners and programs. Hunts Point donates fresh produce weekly to Feeding Westchester, which distributes it to nearly 200,000 seniors, families, and children in need across Westchester County.
• Food Bank For New York CitycoreStrategic or Co-development PartnerFood Bank For New York City is the city's major hunger-relief organization working through a network of more than 1,000 charities and schools. Hunts Point provides more than 500,000 pounds of fresh produce annually to Food Bank, enabling increased access to healthy food for communities across New York City.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• US Foods: Major US broadline distributor supplying restaurants, grocers, and food service operators including fresh produce; comparable customer overlap with Hunts Point but distinct national broadline distribution model.
• Sysco Corporation: Largest US broadline foodservice distributor; significant overlap with Hunts Point's restaurant and food-service customer base on the fresh produce category, though Sysco operates a national, multi-category distribution model rather than a wholesale terminal market.

Direct peers

• Baldor Specialty Foods: Northeast-focused B2B distributor of produce and specialty foods to restaurants and grocers; overlaps directly with Hunts Point's customer base and product mix, though operates as a single corporate entity rather than a merchant cooperative.
• Maryland Wholesale Produce Market: A multi-merchant terminal market in Jessup, MD operating a comparable model of independent produce merchants selling to wholesale and food service buyers across a US metropolitan area.
• Chicago International Produce Market: Midwest wholesale produce terminal market operating the independent-merchant-hub model to supply Chicago-area food service and retail customers with fresh produce.
• Four Seasons Produce: Regional wholesale produce distributor serving the Mid-Atlantic and Northeast with a comparable product mix and foodservice/retail customer base.
• Philadelphia Wholesale Produce Market: Purpose-built wholesale terminal market serving the Philadelphia region; structurally near-identical to Hunts Point as a single-site, multi-merchant produce hub supplying restaurants, grocers, and food service across a major US metro.
• San Francisco Wholesale Produce Market: Northern California terminal market operating a centralized, multi-merchant produce distribution model serving Bay Area restaurants, grocers, and food service.
• Los Angeles Wholesale Produce Market: Major West Coast terminal market in Huntington Park offering the same independent-merchant wholesale produce model that supplies LA restaurants and retailers with year-round fresh produce.

Emerging players

• FreshDirect: NYC-area online grocer sourcing produce through Hunts Point-adjacent supply chains; competes indirectly for the same end-customer demand via a digital channel that bypasses the physical market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xtwitter.com/huntspointmkt?lang=en
• Facebookfacebook.com/huntspointmkt
• LinkedInlinkedin.com/company/huntspointproducesmarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunts Point Produce Market