What LUP Technologies does

LUP Technologies AB is a Swedish private company founded in 2013 (spun out of an innovation project at KTH Royal Institute of Technology) that builds LUPNUMBER®, a cloud-based visitor management and yard management platform targeting industrial facilities with truck logistics. The product is delivered through a short URL accessible on any internet-connected device, and is used by site operators to communicate safety rules, document compliance with occupational health and safety (OHS) legislation, run multilingual knowledge checks, and coordinate the inbound driver journey from pre-arrival notification through check-in, gate/yard routing, dock calling, and check-out. Founder Jakob Armö's background as a truck driver informed the original problem framing, and the platform is sold under a subscription / multi-year SaaS contract that scales by number of sites and complexity.

The LUPNUMBER® platform is structured around a core product (LUPNUMBER®) plus an administrative web panel and a set of feature modules: Documentation, Safety Training, Knowledge Check, Gate Management (manned or unmanned), Dock Call (SMS, phone, pagers, industrial outdoor screens), Trailer Yard Management, and Slot Booking. Differentiators called out by the company include multilingual safety content in all European languages, deep workflow integrations into booking systems, shipping/delivery notes, and physical signs, plus a perimeter-protection layer that connects to gates, alcohol testers, and ID scanners via partners such as 365id. The infrastructure stack is built on AWS (with explicit ISO 27001 / SOC compliance posture), uses 46elks for SMS/telephony, and operates without a publicly documented REST/GraphQL API — extensibility is achieved through the embeddable short URL rather than developer APIs.

LUP Technologies operates from Åkersberga (headquarters) and Stockholm, Sweden, generating revenue primarily from B2B subscriptions to industrial customers. Named enterprise users span steel manufacturing (SSAB, Ovako, Swiss Steel), forestry/wood products (Södra, Munksjö, Iggesund), automotive and truck OEMs (GM, Scania), logistics (PostNord TPL, Logent, Frigoscandia), building materials (Beijer Byggmaterial), and chemicals (Nouryon). Distribution is direct enterprise sales combined with awareness agreements at major transport carriers (DHL, DSV, LKW Walter, Begoma, Freja), and the company has historically participated in the STING incubator, EIT Digital, AWS Activate, and Microsoft BizSpark programs. Revenue, funding history beyond a 2015 Sting engagement, and headcount growth (currently stated as 1-10) are not publicly disclosed.

Name

LUP Technologies

Legal name

LUP Technologies AB

Website

https://lupnumber.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LUP Technologies provides LUPNUMBER®, a cloud-based visitor training and yard management platform serving industrial facilities with multilingual driver safety briefings, gate management, slot booking, and dock coordination across manufacturing, ports, and construction sites in Europe.

Ownership category

akta.pro rank

Product category

Yard Management Software

NAICS

Freight Transportation Arrangement (48851)

SIC

Transportation Services (4700)

akta.pro primary industry

Automotive Storage & Yard Management (Compound Operations, Inventory Control) (TLAHACAC)

akta.pro secondary industries

Regulatory Reporting & Recordkeeping (FMCSA, DOT Audit Support) (TLAEAEAF), Driver Workflow & Documents (e-sign, trip sheets, BOL capture, messaging) (TLAEAEAG)

Keywords

• Yard management software
• Driver safety training
• Industrial logistics software
• Visitor management system
• Cloud dock management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based Software License: The pricing model is based on a subscription model with maintenance and updates included. It scales for both small and large businesses, with the starting point being one site with one LUPNUMBER, but solutions can be adapted based on complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LUP Technologies sells LUPNUMBER®, a cloud-based visitor and yard management platform that industrial sites use to onboard truck drivers with multilingual safety training, knowledge checks, and real-time check-in. The subscription product covers the full inbound truck flow from pre-arrival slot booking and safety documentation through gate access, dock calling, trailer yard management, and check-out, with the stated aim of halving serious incidents during goods handling while streamlining on-site logistics.

Product overview

LUP Technologies offers LUPNUMBER®, a single unified cloud-based platform for visitor and yard management targeting industrial facilities with truck logistics. The platform is built around the core LUPNUMBER® product, which serves as the central hub delivering multilingual safety training, knowledge verification, and real-time check-in/out to truck drivers. The platform's functionality is extended through integrated feature modules: Documentation, Safety Training, Knowledge Check, Gate Management, Dock Call, Trailer Yard Management, and Slot Booking — all managed through the LUPNUMBER® Admin Panel. Together, these modules allow site operators to manage the full inbound truck driver journey from pre-arrival notification through site access and loading/unloading, with the stated goal of more than halving serious incidents while streamlining on-site logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• LUPNUMBER® Cloud-based visitor management and yard management platform for industrial facilities that delivers multilingual safety training, knowledge checks, documentation, and real-time check-in/check-out to truck drivers before and upon arrival at loading and unloading sites. Sold as a subscription to enterprise industrial operators.

Quantifiable outcome

• More than halve the risk of serious incidents during goods handling
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• BegomacoreChannel Partner/ Reseller/ DistributorPartnership with Begoma, a major transport company, to inform drivers about LUPNUMBER® usage. LUPNUMBER can be easily communicated through delivery notes, emails, and text messages.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is one of the major transport companies informed about which companies use LUPNUMBER®, creating awareness among drivers about the system.
• DSVcoreChannel Partner/ Reseller/ DistributorDSV is one of the major transport companies informed about which companies use LUPNUMBER®, creating awareness among drivers about the system.
• LKW WaltercoreChannel Partner/ Reseller/ DistributorLKW Walter is one of the major transport companies informed about which companies use LUPNUMBER®, creating awareness among drivers about the system.
• FrejacoreChannel Partner/ Reseller/ DistributorFreja is one of the major transport companies informed about which companies use LUPNUMBER®, creating awareness among drivers about the system.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides server and storage hosting for cloud-based applications and data storage solutions. AWS provides infrastructure for processing and storing data securely, ensuring high availability, redundancy, and compliance with security standards such as ISO 27001, SOC 1, SOC 2, and SOC 3.
• 46elks ABcoreTechnology or Integration46elks is used for sending SMS notifications to drivers, enabling two-way communication, and handling automated calls. Ensures that real-time updates and alerts are reliably delivered to users in the system.
• 365id ABcoreTechnology or Integration365id is used for identity verification and document scanning to ensure secure and efficient check-ins for drivers, helping verify identification documents and reducing fraud risk.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• FourKites: FourKites offers dynamic yard management and real-time shipment visibility with predictive ETA for inbound trucks, addressing overlapping use cases (dock scheduling, carrier visibility) for industrial shippers but with a visibility/AI-led approach rather than LUP's safety-training-led approach.
• project44: project44 provides a global supply chain visibility platform with a Yard Management module for shippers and 3PLs, overlapping LUP's dock scheduling and inbound visibility capabilities for industrial customers but again as part of a much broader visibility suite.
• WorkWave: WorkWave offers yard, route and fleet management software for logistics-adjacent SMB and mid-market operations, overlapping with LUP's gate/dock/trailer workflow functionality but typically for smaller customers without LUP's heavy-industrial safety focus.

Broad incumbents

• SAP Extended Warehouse Management: SAP's EWM and yard management capabilities ship to the same large industrial customers (manufacturers, chemicals, automotive) that LUP serves, but as deeply integrated ERP modules rather than a best-of-breed, safety-focused visitor/YMS layer.
• Blue Yonder (formerly JDA): Blue Yonder sells yard management, transportation and warehouse solutions to large manufacturing and retail enterprises globally; LUP competes for similar IT/operations budgets but Blue Yonder is a broad-suite incumbent rather than a yard-safety specialist.
• Manhattan Associates: Manhattan Active Yard Management is part of a broader supply chain suite sold to the same large industrial and retail customers LUP serves; it offers dock scheduling, gate automation and yard visibility, but as one module within a much wider WMS/OMS portfolio rather than LUP's niche, safety-trained focus.
• Körber (formerly HighJump): Körber's WMS/YMS portfolio addresses dock scheduling, yard automation and warehouse execution for industrial and 3PL customers in Europe and beyond, serving the same buyer as LUP but as part of a much larger supply chain software suite.
• Trimble Transportation: Trimble's transportation and logistics portfolio includes yard, dock and fleet management capabilities sold into the same European industrial/logistics accounts, providing broader functional overlap but as part of an enterprise-wide transport management suite.

Direct peers

• Descartes Systems Group: Descartes offers a dedicated Yard Management System (YMS) module that automates truck arrival, dock scheduling, gate activity and driver workflows at industrial and distribution sites, directly overlapping LUP's gate/dock/trailer management features for the same manufacturing and logistics buyer.
• PINC Solutions: PINC provides yard management and inventory robotics software for industrial and manufacturing sites, with capabilities in trailer visibility, dock scheduling and gate automation that directly overlap LUPNUMBER®'s core yard management modules for industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/luptechnologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUP Technologies