Communications Media Management Association

What Communications Media Management Association does

Communications Media Management Association (CMMA) is a not-for-profit professional development organization founded in 1946 and headquartered in Rochester, United States. It serves media managers and team leaders who run in-house photography, video production, post-production, webcasting, creative content, social media, and website design functions within organizations. The organization operates as a membership-based community with a stated mission to advance communications media management and leadership through peer support, professional development, networking, and technology application.

CMMA's core offerings include a Member Directory for networking, Member Discussion Forums for peer knowledge exchange, the CMMA Signal video channel providing on-demand recordings of CMMA Connect sessions and National Conferences, and an annual National Conference as the flagship live event. The organization runs on the ClubExpress association management platform, which handles membership enrollment, event registration, and content access. The 2026 National Conference is anchored by 16 industry sponsors organized into President's Circle and Gold Circle tiers, drawn primarily from the video streaming, media workflow, and broadcast technology sectors.

CMMA's business model is subscription-recurring annual membership dues, supplemented by tiered conference sponsorship revenue. The go-to-market approach is community-led and event-driven, relying on peer referrals, the annual conference, and CMMA Connect sessions as primary acquisition and engagement vehicles. Marketing extends across the website, Facebook, LinkedIn, X/Twitter, and email newsletters. The organization is led by President Pete Safran with executive director Marv Mitchell, and operates with 101–250 employees.

Name

Communications Media Management Association

Legal name

Communications Media Management Association

Website

https://cmma.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Communications Media Management Association (CMMA) is a not-for-profit professional association founded in 1946 serving media managers and team leaders who run in-house media production and distribution functions, providing membership, peer networking, an annual conference, and an on-demand video channel.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional association services
• Media management networking
• Industry conference programming
• Member community platform
• Professional development association

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: CMMA operates as a not-for-profit professional development organization. Annual membership dues fund operations, events, and member programming including access to the member directory, discussion forums, and CMMA Signal video content.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CMMA is a not-for-profit professional development organization that sells annual membership to media managers and team leaders. Membership provides access to a Member Directory, Member Discussion Forums, the CMMA Signal on-demand video library, and the annual National Conference, with programming funded by membership dues and corporate sponsorships. The association's mission is to advance communications media management and leadership through peer support, professional development, networking, and technology application.

Product overview

CMMA is a not-for-profit professional development organization founded in 1946 that provides a platform for managers in media development and production. The organization offers a suite of member services including a Member Directory for networking, Member Discussion Forums for peer support, CMMA Signal for on-demand video recordings of conferences, and annual National Conference events. The product portfolio centers on community building, professional development, and knowledge sharing for media management leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• CMMA Annual National Conference
• CMMA Membership
• CMMA Signal Video Library
• CMMA Connect Sessions
• CMMA Events Calendar

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered flagship and core.

• Alpha XflagshipGTM or Marketing PartnerAlpha X is listed as a President's Circle sponsor of the 2026 CMMA National Conference. President's Circle is the top-tier sponsorship level, indicating a flagship strategic partnership providing significant exposure and alignment with CMMA's mission.
• Maslow MediaflagshipGTM or Marketing PartnerMaslow Media is a President's Circle sponsor of the 2026 CMMA National Conference. As a top-tier sponsor, Maslow Media receives prominent branding placement on the conference page and related materials.
• PayReelflagshipGTM or Marketing PartnerPayReel is a President's Circle sponsor of the 2026 CMMA National Conference, indicating a flagship-level partnership providing marketing and brand visibility benefits.
• VbrickflagshipGTM or Marketing PartnerVbrick is a President's Circle sponsor of the 2026 CMMA National Conference. Vbrick is an enterprise video platform provider whose sponsorship aligns with CMMA's focus on video and media technology.
• JBA (John Brown and Associates)flagshipGTM or Marketing PartnerJBA is listed as a President's Circle sponsor of the 2026 CMMA National Conference, receiving top-tier sponsorship visibility and association with CMMA's premier annual event.
• BrightcoveflagshipGTM or Marketing PartnerBrightcove is a President's Circle sponsor of the 2026 CMMA National Conference. Brightcove is a video streaming and content management platform, making this partnership strategically aligned with CMMA's media management focus.
• BroadcastMGMT (BMG)flagshipGTM or Marketing PartnerBroadcastMGMT is a President's Circle sponsor of the 2026 CMMA National Conference. As a broadcast management-focused company, this sponsorship reflects industry alignment with CMMA's member base.
• NewSpark.ioflagshipGTM or Marketing PartnerNewSpark.io is a President's Circle sponsor of the 2026 CMMA National Conference, receiving top-tier sponsorship placement on the conference page and related communications.
• TeamPeoplecoreGTM or Marketing PartnerTeamPeople is listed as a Gold Circle sponsor of the 2026 CMMA National Conference. Gold Circle is the second-tier sponsorship level, providing meaningful brand visibility and association with the CMMA community.
• EditSharecoreGTM or Marketing PartnerEditShare is a Gold Circle sponsor of the 2026 CMMA National Conference. EditShare provides media storage and workflow solutions, aligning with the technical needs of CMMA's media management membership.
• SundaySkycoreGTM or Marketing PartnerSundaySky is a Gold Circle sponsor of the 2026 CMMA National Conference. SundaySky offers video marketing solutions, providing relevant technology sponsorship aligned with CMMA's video-centric membership.
• KalturacoreGTM or Marketing PartnerKaltura is a Gold Circle sponsor of the 2026 CMMA National Conference. Kaltura is an open-source video platform provider, and its sponsorship reflects strategic alignment with CMMA's media technology focus.
• VimeocoreGTM or Marketing PartnerVimeo is a Gold Circle sponsor of the 2026 CMMA National Conference. As a widely-used video hosting and streaming platform, Vimeo's sponsorship aligns with CMMA's video and media production community.
• Arbor PlatformcoreGTM or Marketing PartnerArbor Platform is a Gold Circle sponsor of the 2026 CMMA National Conference, receiving second-tier sponsorship visibility and brand association with CMMA's media management community.
• SocialivecoreGTM or Marketing PartnerSocialive is a Gold Circle sponsor of the 2026 CMMA National Conference. Socialive is a video creation platform for enterprises, aligning with CMMA's focus on in-house media production and content creation.
• RiversidecoreGTM or Marketing PartnerRiverside is a Gold Circle sponsor of the 2026 CMMA National Conference. Riverside is a podcast and video recording platform, complementing CMMA's audio/video media management community.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Public Relations Society of America (PRSA): Largest U.S. professional association for PR and communications professionals. Comparable as a membership-based, dues-funded association offering conferences, networking, and professional development to corporate communications leaders — an overlapping but broader target market than CMMA's media-manager niche.
• International Association of Business Communicators (IABC): Global membership association for business communicators. Directly comparable association business model (membership dues, annual world conference, local chapters, professional development) serving communications leaders whose roles increasingly overlap with in-house media management.
• National Association of Broadcasters (NAB): Major trade association for the U.S. broadcasting industry, producing the NAB Show. Comparable in operating large industry conferences and serving media production/distribution professionals, though at a much broader broadcast-industry scale than CMMA's in-house media focus.

Direct peers

• Society of Motion Picture and Television Engineers (SMPTE): Professional association for media and entertainment technologists. Comparable membership-association model serving professionals in motion picture, television, and online media production — overlapping heavily with CMMA's media production and post-production member base.
• National Press Photographers Association (NPPA): Long-standing U.S. association for photojournalists and visual journalists. Closely comparable niche association model — membership dues, annual conference, professional development — serving a subset of CMMA's media-production audience.
• AIGA (Professional Association for Design): U.S. professional association for design practitioners. Comparable association model serving in-house creative and design leaders with conferences, local chapters, and member programming — analogous peer for CMMA's creative content and design function members.
• Online News Association: U.S. membership association for digital journalism professionals. Comparable nonprofit association model with annual conference and professional development programming serving digital media creators and managers — a closely adjacent peer.
• PCMA (Professional Convention Management Association): Membership association for events and meeting management professionals. Comparable association model with annual convention, member education, and certification — directly analogous operating blueprint to CMMA's National Conference and member programming.

Others

• American Society of Association Executives (ASAE): The trade body for the association profession itself. Relevant as a peer-of-peers: ASAE provides benchmarks, best practices, and governance frameworks that associations like CMMA rely on for operating-model continuity.

Regional players

• Content Marketing Association (UK): UK-based membership association for content marketers and creators. Comparable niche-association model serving content and media production leaders, though operating primarily outside CMMA's U.S. footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cmma1
• Facebookfacebook.com/cmma.association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communications Media Management Association