Herpac

What Herpac does

Herpac (legal name Salazones Herpac, S.L.) is a privately held Spanish food processing company founded in 1986 and headquartered in Barbate, Cádiz. The company specializes in premium artisanal seafood products derived from bluefin tuna (atún rojo, Thunnus thynnus) and yellowfin tuna (atún de aleta amarilla, Thunnus albacares), spanning four core product categories: salazones (salt-cured, including mojama), conservas (canned preserves in olive oil, sunflower oil, Iberian lard, and Pedro Ximénez), ahumados (smoked, including carpaccio), and semiconservas (semi-preserved). It also markets a Candray sub-brand for mackerel and melva conservas.

Production follows traditional Barbate almadraba-tied methods under APPCC (Hazard Analysis and Critical Control Points) and PGH (General Hygiene Plans) food safety frameworks, with cold-chain distribution maintained at 2–6°C. The company holds the EU Protected Geographical Indication 'Mojama de Barbate' and, as of July 2024, the IGP 'Caballa y Melva de Andalucía', along with Dolphin Safe certification and the Junta de Andalucía 'Calidad Certificada' mark. Production facility modernization has been supported by cumulative European Maritime and Fisheries Fund grants in 2018, 2020, and 2021, plus a €549,472.11 FEMPA Andalucía 2021-2027 grant.

Herpac operates an omnichannel distribution model: direct-to-consumer e-commerce via herpac.com (shipping across mainland Spain, the Canary Islands, the Balearics, Ceuta and Melilla), four company-owned retail stores in Barbate, B2B supply to the hospitality sector via the Asociación de Hosteleros de Sevilla partnership, and emerging international outreach through trade shows such as Summer Fancy Food Show 2025 in New York and San Sebastián Gastronomika. Pricing is transactional at the unit level, ranging from approximately €6.50 for entry-level conservas to €61 for premium gift packs, with cold shipping at €18 waived on orders above €70. The company employs 51–100 people and maintains an active social media presence (Facebook, Instagram, Twitter, LinkedIn, YouTube) plus content marketing through its corporate blog and newsletter.

Name

Herpac

Legal name

Salazones Herpac, S.L.

Website

https://herpac.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Herpac is a privately held Spanish artisanal seafood processor founded in 1986 in Barbate, Cádiz, producing premium salt-cured, canned, smoked, and semi-preserved tuna products under EU Protected Geographical Indications, selling direct-to-consumer via e-commerce and four retail stores, plus B2B to the hospitality sector.

Ownership category

akta.pro rank

Product category

Seafood Products

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)

akta.pro secondary industries

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Salt-cured fish
• Canned seafood
• Smoked tuna
• Mojama IGP
• Artisanal fish products

Headquarters

HQ city

Barbate

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of artisanal salted, canned, and smoked fish products (mojama, conservas, ahumados, salazones) through e-commerce, physical retail stores, and wholesale/hospitality channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Herpac (Salazones Herpac, S.L.) produces and sells traditional Spanish salt-cured, smoked, and canned fish products, with a focus on premium tuna, mojama (cured tuna loin) with Protected Geographical Indication, and a range of artisanal Andalusian seafood specialties. The company operates its own e-commerce site, physical retail stores, and supplies B2B clients in the hospitality sector.

Product overview

Herpac is a Spanish food company founded in 1986 in Barbate, Cádiz, specializing in premium seafood products including mojama (cured tuna), salt-cured products (salazones), smoked products (ahumados), canned preserves (conservas), and semi-preserved products (semiconservas). The company operates primarily as an e-commerce platform and physical retailer, offering products both online through its website and through company-owned retail stores in Barbate. The product portfolio centers on bluefin tuna (atún rojo) and yellowfin tuna (atún de aleta amarilla) sourced from sustainable fisheries, with premium cuts including ventresca (belly), lomo (loin), tarantelo, morrillo, and morrillones. The company holds Protected Geographical Indication (PGI) certification for 'Mojama de Barbate' and has obtained IGP certification for mackerel and bullet tuna from Andalusia. Products are sold through direct-to-consumer e-commerce, physical retail locations, and select gourmet retailers, with EU-funded modernization projects supporting production facility improvements.

Differentiator

Problem solved

Functional benefit

Brands

• Candray: Brand name under which Herpac produces conservas de caballa, melva y melva canutera. Mentioned alongside Herpac as one of the company's brands.

Products and services

• Salazones (Salt-Cured Fish) Traditional Andalusian salt-cured fish products produced at Herpac's Barbate facilities; sold via e-commerce, retail stores, and B2B hospitality channels.
• Conservas (Canned/Preserved Fish) Canned and preserved fish products distributed in glass jars and tins, including tuna, melva, and other Andalusian specialties, available to consumers and hospitality businesses.
• Ahumados (Smoked Fish) Traditional smoked fish products produced with artisanal methods in Barbate, sold through Herpac's retail and online channels.
• Mojama IGP de Barbate Protected Geographical Indication (IGP) cured tuna loin produced in Barbate under the "Mojama de Barbate" certification, sold both in retail and as a premium gourmet product.
• Premium Tuna Cuts (Ventresca, Solomillo, Lomo, Morrillo) Range of premium tuna cuts including ventresca (belly), solomillo (sirloin), lomo (loin), and morrillo, packaged and sold individually or as part of curated assortments.
• Gift Packs (Lotes) Curated gift assortments of Herpac's mojama, conservas, and smoked products intended for retail gifting and corporate gifting clients.
• Caballa y Melva de Andalucía IGP Protected Geographical Indication canned mackerel and frigate mackerel produced in Andalusia and sold as part of Herpac's certified regional seafood line.

Quantifiable outcome

• IGP designation provides legal protection and market exclusivity for Mojama de Barbate products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Asociación de Hosteleros de SevillacoreStrategic or Co-development PartnerHerpac renewed its collaboration agreement with the Association of Hosteleros de Sevilla, supplying premium fish products to member restaurants and hospitality businesses.
• EActíVate InitiativeminorOthersHerpac joined the EActíVate initiative, demonstrating commitment to local social and economic development programs.
• CruzcampominorGTM or Marketing PartnerHerpac collaborated with Cruzcampo on Christmas campaigns, combining premium fish products with the beer brand for promotional activities.
• Peña la EstrellaminorOthersHerpac was distinguished by the carnivals association Peña la Estrella, recognizing the company's community involvement and support for local traditions.
• MENTORAminorImplementation/ SI/ Consulting PartnerMENTORA is the external third-party managing Herpac's whistleblower/denuciations channel platform, providing independent oversight and compliance with Law 2/2023.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Conservas Calvo: Major Spanish canned seafood brand with mass-market and premium lines across tuna, mackerel, and sardines. Comparable to Herpac in product category but operates at substantially larger scale with multinational distribution.
• Grupo Garavilla (Isabel): Spanish canned tuna and seafood producer behind the Isabel brand, one of Spain's largest canned seafood manufacturers. Comparable to Herpac in canned tuna portfolio but at incumbent scale with extensive retail penetration.

Direct peers

• Frinsa: Galician seafood processor with vertically integrated operations and significant canned seafood output. Comparable to Herpac in seafood processing and packaging capabilities, though operating at meaningfully larger scale.
• Ahumados Domínguez: Spanish specialist in smoked fish products with traditional methods. Overlaps directly with Herpac's ahumados category (smoked tuna carpaccio and gildas) and shares the artisanal small-batch production model.
• Angulas Aguinaga: Basque seafood producer known for premium seafood ready-meals and conservas (La Gula del Norte, Krissia). Comparable to Herpac in premium seafood positioning, DTC and retail distribution, and innovation-driven product extensions.
• Conservas Cambados: Galician producer of canned seafood (mussels, clams, cockles, tuna). Comparable to Herpac as a regional Spanish canned seafood manufacturer selling through gourmet retail and DTC channels.
• Conservas Ortiz: Premium Spanish canned tuna specialist based in Navarra with strong brand recognition for ventresca and loin cuts in olive oil. Directly comparable to Herpac's premium positioning, artisanal production, and SKU portfolio centered on tuna conservas.
• Rianxeira: Galician canned seafood brand owned by Jealsa, focused on canned tuna, mackerel, and shellfish conservas. Directly comparable to Herpac's conservas portfolio and Spanish market distribution model.
• Güeyu Mar: Asturias-based Spanish brand specializing in smoked seafood (ahumados) — a category Herpac also addresses. Comparable in artisanal production, premium pricing, and direct-to-consumer gourmet positioning.
• Real Conservera Española: Spanish premium conservas brand with artisanal positioning and heritage dating to the early 20th century. Comparable to Herpac in targeting gourmet retail with traditional production methods and gift-pack formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HerpacBarbate
• YouTubeyoutube.com/channel/UCzJvfkL-Y0m8zLm9D-VF8iw
• Facebookfacebook.com/HerpacBarbate
• LinkedInlinkedin.com/company/herpac
• Instagraminstagram.com/herpac

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herpac