La Competencia

What La Competencia does

La Competencia S.A. is a privately held Ecuadorian technology company headquartered in Quito that has operated continuously for over 60 years (founded 1960) and serves both consumer and enterprise customers across the country. The company distributes and integrates hardware and software in four primary solution areas: (1) security and access control, centered on video intercoms, smart locks, CCTV, and NVR systems sourced from KOCOM and DIEL; (2) time, attendance, and personnel management under the Lince brand (Lince Web on-premise, Lince Cloud on Microsoft Azure, plus Lince Lite and Lince Lunch modules), with biometric devices supporting fingerprint, facial recognition, and proximity credentials; (3) smart retail, including DIGI digital scales and people counting analytics; and (4) corporate IT and industrial automation, including networking (Cisco), cybersecurity (Fortinet), industrial software (Ignition, NEC), and an enterprise AI agents service line. The platform-plus-modules architecture is unified through TUYA, XMEye, Kocom Home, and Smart Life app ecosystems, with Lince Cloud deployed on Microsoft Azure under ISO/IEC 27001 and 27701 certifications and built to comply with Ecuador's LOPDP biometric data rules using encrypted vectors rather than raw biometric images.

The company operates three GTM motions in parallel: enterprise field sales for corporate projects including design, integration, and installation by certified technicians; a channel partner program distributing through authorized dealers and major Ecuadorian retailers Almacenes Kywi and Promart; and direct-to-consumer e-commerce on competencia.com.ec with nationwide shipping. Revenue is generated through hardware unit sales (consumer products ranging roughly $15 to $3,212), recurring software subscriptions (Lince Cloud at approximately $1.55 per user per month plus add-on modules), multi-year enterprise integration contracts, and managed maintenance service agreements. Customer segments include residential homeowners, enterprise and corporate clients, retail trade (supermarkets and appliance stores), hotels, and industrial/manufacturing facilities. Customer concentration is diversified across multiple verticals, though the company operates as a systems integrator and reseller without disclosed revenue from any single anchor customer.

Ownership and governance structure is a meaningful data gap: no leadership team, parent company, or external investor information is disclosed. The firm appears to be founder-managed and independently held, with no funding rounds, M&A activity, or leadership changes recorded in the available data. Certification posture is broad and includes ISO/IEC 27001 and 27701 (via Azure), LOPDP compliance for biometrics, AES-256 and TLS 1.2+ for data protection, and product safety marks (UL, CE, KC, RoHS) on power adapters.

Name

La Competencia

Legal name

La Competencia S.A.

Website

https://competencia.com.ec

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

La Competencia S.A. is a privately held Ecuadorian technology company, founded in 1960 in Quito, that distributes and integrates security, biometric attendance, smart retail, and IT/industrial automation solutions for enterprise, retail, and residential customers across Ecuador.

Ownership category

akta.pro rank

Product category

Integrated Security and Technology Solutions

NAICS

Electronics and Appliance Retailers (4492), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Software Publishers (5132)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

Keywords

• Security surveillance systems
• Biometric attendance management
• Smart retail automation
• Access control solutions
• Integrated technology solutions

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of physical security and technology products including video doorbells, smart locks, surveillance cameras, intercom systems, biometric devices, digital scales, and accessories through e-commerce and authorized dealers.
2. Software Subscriptions: Recurring subscription revenue from Lince Cloud and Lince Web software platforms for attendance management and control, with tiered pricing per user and module add-ons.
3. Enterprise Solutions Integration: Design, integration, and implementation of customized technology solutions for corporate clients including security systems, IT infrastructure, AI agents, and industrial automation.
4. Maintenance Contracts: Preventive and corrective maintenance service agreements including on-demand support through pre-paid plans for installed systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

La Competencia S.A. distributes and integrates security, access control, time-and-attendance, and smart retail technology solutions for Ecuadorian businesses and consumers. Its portfolio combines branded hardware (KOCOM, DIEL, DIGI, TUYA-compatible devices) with its proprietary Lince Cloud/Lince Web biometric attendance software, plus enterprise IT, industrial automation, and AI agent services.

Product overview

La Competencia S.A is an Ecuadorian technology company with over 60 years of experience offering integrated solutions in automation, security, access control, and IT. Their portfolio operates as a platform-plus-modules architecture centered on four main solution areas: (1) Security and Surveillance (SYV) featuring KOCOM and DIEL video doorbells, smart locks, CCTV camera systems with NVR, and access control; (2) Time, Attendance, Management and Security (TAGS) including Lince Web/Lince Cloud biometric systems (facial recognition and fingerprint), Lince Lite entry-level devices, and Lince Lunch canteen control; (3) Smart Retail with DIGI digital scales, intelligent labeling systems, and people counting analytics; (4) Smart Home with TUYA-compatible devices, smart sensors, and home automation kits. The ecosystem is unified through TUYA, XMEye, Kocom Home, and proprietary Lince software platforms, with cloud infrastructure on Microsoft Azure. Additional offerings include industrial automation (API), IT solutions (BSS), AI agents, and vacuum packaging equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Lince: Biometric and time attendance management software platform offered by La Competencia S.A.
• Lince Cloud
• Lince Web
• Lince Lunch

Products and services

• Security and Surveillance Hardware (Video Intercoms, Smart Locks, CCTV) Physical security hardware including KOCOM and DIEL video intercoms, multi-unit video door panels (up to 32 departments), DIEL/KOCOM smart locks (fingerprint, Bluetooth, proximity, WiFi via TUYA app), DIEL CCTV kits with NVR (8/16 channels, HD/20MP, night vision, face recognition), and wireless WiFi camera kits compatible with XMEye. Sold to residential consumers and businesses across Ecuador.

Quantifiable outcome

• 90% optimization in HR management time with Lince attendance system
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• KOCOMcoreTechnology or IntegrationTechnology partner and major brand supplier for video door intercoms, smart locks, intercom systems, and surveillance cameras. KOCOM is a Korean manufacturer providing core product lines for La Competencia's security solutions.
• DIELcoreTechnology or IntegrationTechnology partner supplying video door intercoms, smart locks, video surveillance cameras, NVR systems, and access control devices. Local brand with strong presence in Ecuadorian security market.
• DIGIcoreTechnology or IntegrationPartner for digital scales and retail weighing solutions including label printers, platform scales, and retail automation equipment for supermarkets and food sector.
• MicrosoftcoreTechnology or IntegrationCloud infrastructure partner. La Competencia's Lince Cloud attendance system is deployed on Microsoft Azure cloud with ISO/IEC 27001, 27701 certifications for data security.
• CiscomajorTechnology or IntegrationIT infrastructure and networking solutions partner for enterprise technology deployments.
• FortinetmajorTechnology or IntegrationCybersecurity solutions partner for enterprise network security implementations.
• IgnitionsupportingTechnology or IntegrationIndustrial automation software partner for process control and monitoring solutions.
• NECsupportingTechnology or IntegrationTechnology solutions partner for enterprise communications and security systems.
• Almacenes KywicoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner selling video door intercoms and security products through their Ecuadorian retail network.
• PromartmajorChannel Partner/ Reseller/ DistributorE-commerce sales partner for technology and security products through Promart's online and physical retail channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hikvision: Global leader in video surveillance and security equipment; competes directly with La Competencia's CCTV and access control portfolio through regional distributors in Latin America.
• Dahua Technology: Major Chinese manufacturer of video surveillance, access control, and smart home products; competes with La Competencia in the same hardware categories.
• Bosch Security Systems: Global enterprise security, video surveillance, and access control provider targeting commercial and government customers; comparable to La Competencia's enterprise integration business.
• Honeywell Building Technologies: Provides integrated building security, access control, and automation solutions for commercial enterprises; comparable in scale and scope to La Competencia's enterprise security portfolio.
• Assa Abloy: Global leader in smart locks, access control, and door solutions; competes with La Competencia's smart lock and access control offerings through Latin America distribution.
• Prosegur: Spanish-origin global security services and technology integrator with strong Latin America presence; competes with La Competencia in enterprise security integration and monitoring.
• ADT (Securitas AB): Global provider of monitored security, smart home, and access control solutions for residential and commercial customers; comparable to La Competencia's residential security and smart home DTC business.

Regional players

• Control iD: Latin American manufacturer of biometric access control and time attendance hardware/software; closely comparable to La Competencia's Lince biometric offering and competitive in shared Andean and Brazilian markets.
• SoftGuard Technologies: Latin American provider of security alarm monitoring and integrated security platforms; comparable to La Competencia's enterprise security and monitoring business.

Emerging players

• ZKTeco: Global provider of biometric verification and time attendance systems; competes head-to-head with La Competencia's Lince Cloud biometric attendance platform in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LaCompetenciaSA
• YouTubeyoutube.com/channel/UCNja2PQOVF_nnRigryF7E-Q
• Facebookfacebook.com/lacompetenciasa
• LinkedInlinkedin.com/company/lacompetenciasa

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Competencia