La Competencia
La Competencia S.A. is a privately held Ecuadorian technology company, founded in 1960 in Quito, that distributes and integrates security, biometric attendance, smart retail, and IT/industrial automation solutions for enterprise, retail, and residential customers across Ecuador.
- Company typePrivate
- Founded1960
- HeadquartersQuito, Ecuador
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What La Competencia does
La Competencia S.A. is a privately held Ecuadorian technology company headquartered in Quito that has operated continuously for over 60 years (founded 1960) and serves both consumer and enterprise customers across the country. The company distributes and integrates hardware and software in four primary solution areas: (1) security and access control, centered on video intercoms, smart locks, CCTV, and NVR systems sourced from KOCOM and DIEL; (2) time, attendance, and personnel management under the Lince brand (Lince Web on-premise, Lince Cloud on Microsoft Azure, plus Lince Lite and Lince Lunch modules), with biometric devices supporting fingerprint, facial recognition, and proximity credentials; (3) smart retail, including DIGI digital scales and people counting analytics; and (4) corporate IT and industrial automation, including networking (Cisco), cybersecurity (Fortinet), industrial software (Ignition, NEC), and an enterprise AI agents service line. The platform-plus-modules architecture is unified through TUYA, XMEye, Kocom Home, and Smart Life app ecosystems, with Lince Cloud deployed on Microsoft Azure under ISO/IEC 27001 and 27701 certifications and built to comply with Ecuador's LOPDP biometric data rules using encrypted vectors rather than raw biometric images.
The company operates three GTM motions in parallel: enterprise field sales for corporate projects including design, integration, and installation by certified technicians; a channel partner program distributing through authorized dealers and major Ecuadorian retailers Almacenes Kywi and Promart; and direct-to-consumer e-commerce on competencia.com.ec with nationwide shipping. Revenue is generated through hardware unit sales (consumer products ranging roughly $15 to $3,212), recurring software subscriptions (Lince Cloud at approximately $1.55 per user per month plus add-on modules), multi-year enterprise integration contracts, and managed maintenance service agreements. Customer segments include residential homeowners, enterprise and corporate clients, retail trade (supermarkets and appliance stores), hotels, and industrial/manufacturing facilities. Customer concentration is diversified across multiple verticals, though the company operates as a systems integrator and reseller without disclosed revenue from any single anchor customer.
Ownership and governance structure is a meaningful data gap: no leadership team, parent company, or external investor information is disclosed. The firm appears to be founder-managed and independently held, with no funding rounds, M&A activity, or leadership changes recorded in the available data. Certification posture is broad and includes ISO/IEC 27001 and 27701 (via Azure), LOPDP compliance for biometrics, AES-256 and TLS 1.2+ for data protection, and product safety marks (UL, CE, KC, RoHS) on power adapters.
La Competencia firmographics
Firmographics- Name
- La Competencia
- Legal name
- La Competencia S.A.
- Website
- https://competencia.com.ec
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Competencia S.A. is a privately held Ecuadorian technology company, founded in 1960 in Quito, that distributes and integrates security, biometric attendance, smart retail, and IT/industrial automation solutions for enterprise, retail, and residential customers across Ecuador.
- Ownership category
- akta.pro rank
La Competencia industry classification
Industry- Product category
- Integrated Security and Technology Solutions
- NAICS
- Electronics and Appliance Retailers (4492), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Consumer Electronics & Appliances Marketplaces (CRAFABAD)
Keywords
Where La Competencia is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
La Competencia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of physical security and technology products including video doorbells, smart locks, surveillance cameras, intercom systems, biometric devices, digital scales, and accessories through e-commerce and authorized dealers.
- Software Subscriptions: Recurring subscription revenue from Lince Cloud and Lince Web software platforms for attendance management and control, with tiered pricing per user and module add-ons.
- Enterprise Solutions Integration: Design, integration, and implementation of customized technology solutions for corporate clients including security systems, IT infrastructure, AI agents, and industrial automation.
- Maintenance Contracts: Preventive and corrective maintenance service agreements including on-demand support through pre-paid plans for installed systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products ranging from basic to premium security devices |
| Subscription | Monthly | Lince Cloud Business subscription for attendance management |
| Other | Multi-year contract | Corporate technology solutions and integrations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
La Competencia product offering
Product offeringCore offering
La Competencia S.A. distributes and integrates security, access control, time-and-attendance, and smart retail technology solutions for Ecuadorian businesses and consumers. Its portfolio combines branded hardware (KOCOM, DIEL, DIGI, TUYA-compatible devices) with its proprietary Lince Cloud/Lince Web biometric attendance software, plus enterprise IT, industrial automation, and AI agent services.
Product overview
La Competencia S.A is an Ecuadorian technology company with over 60 years of experience offering integrated solutions in automation, security, access control, and IT. Their portfolio operates as a platform-plus-modules architecture centered on four main solution areas: (1) Security and Surveillance (SYV) featuring KOCOM and DIEL video doorbells, smart locks, CCTV camera systems with NVR, and access control; (2) Time, Attendance, Management and Security (TAGS) including Lince Web/Lince Cloud biometric systems (facial recognition and fingerprint), Lince Lite entry-level devices, and Lince Lunch canteen control; (3) Smart Retail with DIGI digital scales, intelligent labeling systems, and people counting analytics; (4) Smart Home with TUYA-compatible devices, smart sensors, and home automation kits. The ecosystem is unified through TUYA, XMEye, Kocom Home, and proprietary Lince software platforms, with cloud infrastructure on Microsoft Azure. Additional offerings include industrial automation (API), IT solutions (BSS), AI agents, and vacuum packaging equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Lince: Biometric and time attendance management software platform offered by La Competencia S.A.
- Lince Cloud
- Lince Web
- Lince Lunch
Products and services
- Security and Surveillance Hardware (Video Intercoms, Smart Locks, CCTV) Physical security hardware including KOCOM and DIEL video intercoms, multi-unit video door panels (up to 32 departments), DIEL/KOCOM smart locks (fingerprint, Bluetooth, proximity, WiFi via TUYA app), DIEL CCTV kits with NVR (8/16 channels, HD/20MP, night vision, face recognition), and wireless WiFi camera kits compatible with XMEye. Sold to residential consumers and businesses across Ecuador.
Quantifiable outcome
- 90% optimization in HR management time with Lince attendance system
- +1 more outcomes
Companies that use La Competencia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
La Competencia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature4 records
La Competencia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- KOCOMcoreTechnology partner and major brand supplier for video door intercoms, smart locks, intercom systems, and surveillance cameras. KOCOM is a Korean manufacturer providing core product lines for La Competencia's security solutions.
- DIELcoreTechnology partner supplying video door intercoms, smart locks, video surveillance cameras, NVR systems, and access control devices. Local brand with strong presence in Ecuadorian security market.
- DIGIcorePartner for digital scales and retail weighing solutions including label printers, platform scales, and retail automation equipment for supermarkets and food sector.
- MicrosoftcoreCloud infrastructure partner. La Competencia's Lince Cloud attendance system is deployed on Microsoft Azure cloud with ISO/IEC 27001, 27701 certifications for data security.
- CiscomajorIT infrastructure and networking solutions partner for enterprise technology deployments.
- FortinetmajorCybersecurity solutions partner for enterprise network security implementations.
- IgnitionsupportingIndustrial automation software partner for process control and monitoring solutions.
- NECsupportingTechnology solutions partner for enterprise communications and security systems.
- Almacenes KywicoreMajor retail distribution partner selling video door intercoms and security products through their Ecuadorian retail network.
- PromartmajorE-commerce sales partner for technology and security products through Promart's online and physical retail channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Competencia competitors and assessment
Company assessmentBroad incumbents
- Hikvision: Global leader in video surveillance and security equipment; competes directly with La Competencia's CCTV and access control portfolio through regional distributors in Latin America.
- Dahua Technology: Major Chinese manufacturer of video surveillance, access control, and smart home products; competes with La Competencia in the same hardware categories.
- Bosch Security Systems: Global enterprise security, video surveillance, and access control provider targeting commercial and government customers; comparable to La Competencia's enterprise integration business.
- Honeywell Building Technologies: Provides integrated building security, access control, and automation solutions for commercial enterprises; comparable in scale and scope to La Competencia's enterprise security portfolio.
- Assa Abloy: Global leader in smart locks, access control, and door solutions; competes with La Competencia's smart lock and access control offerings through Latin America distribution.
- Prosegur: Spanish-origin global security services and technology integrator with strong Latin America presence; competes with La Competencia in enterprise security integration and monitoring.
- ADT (Securitas AB): Global provider of monitored security, smart home, and access control solutions for residential and commercial customers; comparable to La Competencia's residential security and smart home DTC business.
Regional players
- Control iD: Latin American manufacturer of biometric access control and time attendance hardware/software; closely comparable to La Competencia's Lince biometric offering and competitive in shared Andean and Brazilian markets.
- SoftGuard Technologies: Latin American provider of security alarm monitoring and integrated security platforms; comparable to La Competencia's enterprise security and monitoring business.
Emerging players
- ZKTeco: Global provider of biometric verification and time attendance systems; competes head-to-head with La Competencia's Lince Cloud biometric attendance platform in emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
La Competencia social profiles
Digital presenceLa Competencia compliance and trust
Trust signalCompliance9 records
La Competencia financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Competencia leadership team
Management profileNumber of profiles
Profiles1 record
La Competencia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Competencia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Competencia
What does La Competencia do?
La Competencia S.A. distributes and integrates security, access control, time-and-attendance, and smart retail technology solutions for Ecuadorian businesses and consumers. Its portfolio combines branded hardware (KOCOM, DIEL, DIGI, TUYA-compatible devices) with its proprietary Lince Cloud/Lince Web biometric attendance software, plus enterprise IT, industrial automation, and AI agent services.
Is La Competencia a public or private company?
La Competencia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Competencia founded?
La Competencia was founded in 1960. It employs 11 to 50 people.
Where is La Competencia based?
La Competencia is headquartered in Quito, Ecuador, in the Latin America region.
How does La Competencia make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Subscriptions, enterprise Solutions Integration and maintenance Contracts.
Who are La Competencia's main competitors?
Broad incumbents on record are Hikvision, Dahua Technology, Bosch Security Systems, Honeywell Building Technologies, Assa Abloy, Prosegur and ADT (Securitas AB). Regional players are Control iD and SoftGuard Technologies. ZKTeco is listed as an emerging player.
Does La Competencia have an API?
No public API is recorded for La Competencia.
What industry is La Competencia in?
La Competencia's product category is Integrated Security and Technology Solutions. Its primary akta.pro industry code is CRAFABAD, Consumer Electronics & Appliances Marketplaces. Its NAICS code is 4492 and its SIC code is 5734.