Reveal Design Group
Reveal Design Group is an independent, New York-based architectural lighting design firm founded in 2009, providing professional lighting design services from schematic design through construction administration for hospitality, restaurant, retail, residential, commercial, sports, and museum clients globally.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reveal Design Group does
Reveal Design Group is an independent architectural lighting design firm headquartered at 104 West 27th Street in New York City, founded in 2009 by co-founders Levia Lew and Ken Ventry. The firm delivers professional lighting design services from schematic design through construction administration, working in collaboration with property owners, architects, interior designers, and engineers across nine service categories: hospitality (hotels and resorts), restaurants and bars, retail and showrooms, private and multi-family residential, corporate commercial, sports and entertainment venues, exterior and facade lighting, and art installations and museums. Marquee clients include the Romer Hotel, Din Tai Fung NYC, Beefbar, Kimpton Hotel Theta, the Park Hyatt Washington D.C., Address Downtown Dubai, the Google Flagship Store in Chelsea, Citi Field, and the Smithsonian Institution. Geographic project delivery spans the United States and international sites in the UAE, Mexico, Costa Rica, the Cayman Islands, Aruba, France, and China.\n\nThe firm's capability base is built on human creative expertise rather than proprietary technology or software products. Its team of approximately 25+ designers, project managers, and principals holds degrees from programs including Carnegie Mellon (MFA Lighting Design), Northwestern (theatrical lighting), Hochschule Wismar (Architectural Lighting Design), Parsons (MFA Industrial Design), Syracuse, Pratt, and RPI, with backgrounds spanning architecture, art history, museum studies, theatre, and fine arts. Notable prior affiliations include the Smithsonian National Museum of the American Indian, Shakespeare Theatre Company, Arena Stage, Manhattan Theater Club, The Public Theater, and a Broadway national tour. Industry recognition includes 15+ awards from Gold Key Awards (including three 2024 categories for Romer Hotel), MUSE Design Awards (Platinum and Gold in 2024), IES Lumen Awards, Hospitality Design Awards, ALSD 2023 Spotlight Awards, Prix Versailles 2025, Cooper Source Awards, and the 2019 Times Square Valentine Heart Design Competition, plus earned-media coverage in Forbes, the New York Times, Architectural Digest, and Hospitality Design.\n\nRevenue is generated on a project-based professional services model with no publicly disclosed pricing. Distribution is driven by direct engagement with property owners and developers, supplemented by long-running collaborations with tier-one architectural and interior design firms including Stonehill Taylor, Mancini Duffy, Rockwell Group, Populous, Gensler, Jeffrey Beers International, Reddymade, Leo A Daly, and Mark Zeff Design. The firm operates as a founder-led partnership with no institutional investors, no funding events, no parent company, no subsidiaries, and no disclosed external ownership. The Principal and Chief Revenue Officer role (Brian Sterback) is the first explicitly commercial leadership position, indicating a shift toward formalizing revenue strategy alongside the traditional referral-and-award-driven acquisition model.
Reveal Design Group firmographics
Firmographics- Name
- Reveal Design Group
- Legal name
- Reveal Design Group
- Website
- https://revealdesigngroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reveal Design Group is an independent, New York-based architectural lighting design firm founded in 2009, providing professional lighting design services from schematic design through construction administration for hospitality, restaurant, retail, residential, commercial, sports, and museum clients globally.
- Ownership category
- akta.pro rank
Reveal Design Group industry classification
Industry- Product category
- Architectural Lighting Design Services
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Reveal Design Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reveal Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Lighting Design Services: Professional lighting design consulting services from schematic design through construction administration. Services provided to owners, architects, interior designers and engineers for hotels, restaurants, retail, corporate offices, museums, residences, and exterior spaces.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Reveal Design Group product offering
Product offeringCore offering
Reveal Design Group is an independent lighting design firm providing professional architectural lighting design services from schematic design through construction administration. The firm develops lighting concepts, fixture specifications, budget analyses, and on-site focusing sessions for hospitality, restaurant, retail, residential, commercial, museum, and sports venue projects, working in collaboration with owners, architects, interior designers, and engineers.
Product overview
Reveal Design Group is an independent, award-winning lighting design firm that provides professional lighting design services from schematic design through construction administration. The company's core offering is architectural lighting design services, with specialized practices across multiple sectors including hospitality (hotels and resorts), restaurants and bars, retail and showrooms, private and multi-family residential, commercial offices, sports and entertainment venues, exterior and facade lighting, and art installations and museums. The firm works closely with owners, architects, interior designers, and engineers to create transcendent environments through artful illumination. The company does not offer software products; all offerings are professional design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Design Services Core professional lighting design services delivered from schematic design through construction administration, serving hospitality, retail, residential, commercial, museum, and sports venue sectors for owners, architects, interior designers, and engineers.
- Hospitality Lighting Lighting design for hotels and resorts, including public spaces, guest rooms, lobbies, and restaurants, delivered in collaboration with owners, architects, interior designers, and engineers.
- Restaurant and Bar Lighting Specialized lighting design for restaurants and bars, creating ambiance and atmosphere for full-service, casual, fast-casual, and Michelin-starred dining establishments.
- Retail and Showroom Lighting Lighting design for retail stores and showrooms to enhance product display and customer experience across luxury goods, fashion, and specialty retail environments.
- Private Residential Lighting Custom lighting design for private residences, including penthouses and luxury homes in prime urban locations, integrating lighting with architectural detailing and ambiance requirements.
- Multi-Family Residential Lighting Lighting design for multi-family residential buildings, including condominiums and apartment developments, with attention to architectural integration and amenity spaces.
- Exterior and Facade Lighting Exterior facade, hardscape, and landscape lighting design for architectural buildings and outdoor spaces, complementing interior lighting design work.
- Sports and Entertainment Venue Lighting Lighting design for sports venues and entertainment facilities including stadiums, arenas, and VIP clubs, with attention to premium space differentiation.
- Commercial Office Lighting Corporate office lighting design focusing on workspaces, meeting rooms, and common areas, supporting brand representation and workplace experience for commercial clients.
- Art Installations and Museum Lighting Lighting design for museums, art galleries, and art installations, including gallery lighting and exhibition spaces with consideration for art preservation and curatorial requirements.
Quantifiable outcome
- Projects featured in Michelin Guide 2020 with 4 restaurants receiving stars
- +1 more outcomes
Companies that use Reveal Design Group
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
Reveal Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reveal Design Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- Reddymade Architecture and DesigncoreCollaborated on multiple art installations including 'me + you' at Smithsonian and 'X' Times Square installation. Ongoing partnership on innovative design projects combining architecture and lighting.
- Stonehill TaylorcoreRegular collaboration on hospitality projects including The Algonquin Hotel renovation and Marriott Residence Inn NYC. Long-standing design partnership.
- Mancini DuffycoreCollaborated on The Assemblage projects (17 John St and 331 Park Ave South) and Omnicom Group offices. Design partnership for commercial and hospitality projects.
- Rockwell GroupcoreWorked on Mohegan Sun's Earth Lounge (VIP Lounge & Bar). Collaboration on casino entertainment venue lighting design.
- Leo A DalymajorMultiple collaborations including South Sioux City Marriott Riverfront, InterContinental San Antonio Riverwalk, and DoubleTree by Hilton Newark Airport projects.
- Jeffrey Beers InternationalcoreLong-standing partnership on restaurants and hospitality projects including Firepoint Grill, Pueblo Bonito Quivira, and El San Juan Hotel.
- GooglecoreCollaborated on 'A Space for Being' installation at Salone Del Mobile with Google, Johns Hopkins University School of Medicine, Muuto, and Reddymade. Also worked on Google Store flagship projects.
- PopulousmajorCollaboration on Delta Sky360 Club at Citi Field Stadium and Mets Team Store. Sports venue and entertainment lighting design partnership.
- GenslermajorWorked on Fiserv Suites at Citi Field Stadium. Sports venue premium seating lighting design collaboration.
- Mark Zeff DesignmajorCollaboration on Hotel Kabuki in San Francisco. Boutique hotel lighting design partnership.
- NemaworkshopmajorWorked on SoBou at W Hotel New Orleans, which received Cooper Source Award. Restaurant lighting design collaboration.
- K2M DesignminorCollaboration on Hyatt Regency Cincinnati. Hotel lighting design project.
- Virserius StudiominorInterior architecture partnership on Marriott Rive Gauche Paris. European hotel project collaboration.
- Celano Design StudiominorDesign collaboration on Ritz Carlton South Beach Miami. Luxury hospitality lighting.
- BlacksheepminorInterior architecture partnership on Wagamama NYC flagship. Restaurant lighting design collaboration.
- GachotminorInterior architecture partnership on BOCCE Union Square. Restaurant lighting design collaboration.
- DAS ConceptsminorDesign collaboration on Andaz Costa Rica Resort. Resort lighting design partnership.
- Smithsonian InstitutioncoreCollaboration on 'me + you' art installation at the Smithsonian Arts + Industries Building. Museum/public art lighting partnership.
- Johns Hopkins University School of MedicineminorPartner in 'A Space for Being' installation at Salone Del Mobile exploring the neuroscience of design and light.
- Looney & AssociatesminorDesign architect collaboration on Hyatt Regency New Orleans. Hotel lighting design project.
Scale indicators2 records
Recent moves4 records
Expansion highlights6 records
Reveal Design Group competitors and assessment
Company assessmentDirect peers
- Tillett Lighting Design: Independent architectural lighting design firm covering hospitality, cultural, residential, and commercial work, operating at the same scale and service profile as Reveal Design Group.
- KGM Architectural Lighting: Specialist lighting design practice offering architectural lighting consulting across hospitality, commercial, and cultural sectors, with overlapping client types and deliverables to RDG.
- Fisher Marantz Stone: New York-based architectural lighting design firm serving hospitality, cultural, commercial, and residential projects with a portfolio and client base that directly competes with Reveal Design Group for the same high-end design commissions.
- Lighting Design Alliance: Architectural lighting design firm covering commercial, hospitality, healthcare, and civic projects; competes for similar mid- to large-scale commissions and shares a project-based professional services model.
- Cline Bettridge Bernstein Lighting Design: Long-standing NYC lighting design practice with comparable scope across museums, hospitality, retail, and commercial interiors; competes directly with RDG for similar institutional and luxury clients.
- L'Observatoire International: Independent lighting design studio recognized for hospitality, restaurant, and retail projects internationally; directly comparable to RDG in segment mix and design philosophy.
- Horton Lees Brogden Lighting: Architectural lighting design firm with strong presence in museums, civic, hospitality, and commercial projects, frequently competing against RDG for award-recognized commissions.
- Focus Lighting: NYC-based lighting design studio serving hospitality, retail, and entertainment environments, offering the same schematic-to-construction-administration service model as Reveal.
Broad incumbents
- Arup (Lighting Design practice): Global engineering and design consultancy whose Lighting Design practice delivers architectural lighting services across hospitality, transit, cultural, and commercial sectors, offering a broader multidisciplinary alternative to specialist firms like Reveal.
- Stantec (Architectural Lighting): Large multinational design firm with a dedicated architectural lighting group serving commercial, healthcare, education, and hospitality clients, competing for integrated design assignments where lighting is bundled with broader services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reveal Design Group social profiles
Digital presenceReveal Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reveal Design Group leadership team
Management profileNumber of profiles
Profiles10 records
Reveal Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reveal Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reveal Design Group
What does Reveal Design Group do?
Reveal Design Group is an independent lighting design firm providing professional architectural lighting design services from schematic design through construction administration. The firm develops lighting concepts, fixture specifications, budget analyses, and on-site focusing sessions for hospitality, restaurant, retail, residential, commercial, museum, and sports venue projects, working in collaboration with owners, architects, interior designers, and engineers.
Is Reveal Design Group a public or private company?
Reveal Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reveal Design Group founded?
Reveal Design Group was founded in 2009. It employs 11 to 50 people.
Where is Reveal Design Group based?
Reveal Design Group is headquartered in New York, United States, in the North America region.
How does Reveal Design Group make money?
One revenue line is on record: lighting Design Services.
Who are Reveal Design Group's main competitors?
Direct peers on record are Tillett Lighting Design, KGM Architectural Lighting, Fisher Marantz Stone, Lighting Design Alliance, Cline Bettridge Bernstein Lighting Design, L'Observatoire International, Horton Lees Brogden Lighting and Focus Lighting. Broad incumbents are Arup (Lighting Design practice) and Stantec (Architectural Lighting).
Does Reveal Design Group have an API?
No public API is recorded for Reveal Design Group.
What industry is Reveal Design Group in?
Reveal Design Group's product category is Architectural Lighting Design Services. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 541410.