What Reddymade does

Reddymade is a privately held, NYC-based architecture and design studio founded in 2002 by Suchi Reddy, FAIA, and operated as a certified Minority/Women-Owned Business Enterprise. The firm offers a unified practice spanning architecture services (residential, commercial, cultural, and adaptive reuse projects), interior design, and large-scale public art installations, with all work grounded in the proprietary 'form follows feeling' methodology derived from neuroaesthetics research. Its project portfolio ranges from single-family residences and pied-à-terres to flagship commercial environments including the LEED Platinum Google Store Chelsea, the Humanscale Chicago Showroom (Living Building Challenge 4.0 Ready), the Sensory Healing Room developed with Johns Hopkins, and AI-powered installations such as me+you at the Smithsonian and Michigan Central Station.

The studio's revenue is generated through custom, project-based professional services fees rather than recurring contracts, with pricing determined by scope and complexity. Distribution is direct-to-client, primarily through enterprise field sales to global brands and institutional clients, supplemented by direct engagement with high-net-worth residential clients. Marketing is anchored on founder-led thought leadership (NYT, Forbes, Architectural Digest, Wallpaper, Bloomberg, Aspen Ideas Festival, SXSW) and a portfolio of award-winning, press-generating installations. Notable productized extensions of the practice include the NINE.5 furniture collection with Ekaya Banaras and the Luminous Calico Wallpaper collection with Calico, indicating a gradual move from pure services into design IP.

Reddymade is founder-led with no disclosed external funding or institutional investors, and its scale (11-50 employees) is consistent with a boutique studio. The firm has expanded geographically across the United States and into South Asia, Northern Europe, Southern Europe, Central Asia, and East Asia, with active commercial partnerships driving additional international rollout. Key risks include high founder dependency, project-based revenue volatility, and concentration of marquee clients, partially offset by strong brand recognition, top-tier sustainability credentials, and a differentiated neuroaesthetics positioning.

Name

Reddymade

Legal name

Reddymade

Website

https://reddymade.design

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Reddymade is a privately held, NYC-based architecture, interior design, and public art studio founded in 2002 by Suchi Reddy, FAIA. It serves global brands (Google, Humanscale, Lexus, Ford), cultural institutions (Smithsonian, National Building Museum), healthcare systems (Johns Hopkins), and high-net-worth residential clients, applying a proprietary neuroaesthetics-informed design methodology.

Ownership category

akta.pro rank

Product category

Architecture and Design Services

NAICS

Interior Design Services (541410), Industrial Design Services (54142)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Architectural design services
• Interior design services
• Public art installations
• Neuroaesthetics design
• Residential architecture

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Architecture and Design Services: Project-based fees for architecture, interior design, and public art installations. Services span residential interiors, ground-up single-family homes, commercial spaces, adaptive reuse projects, and public art installations. Revenue generated through one-time project fees rather than recurring contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reddymade is a NYC-based architecture and design studio providing architecture, interior design, and public art installation services across residential, commercial, cultural, and healthcare domains. The studio applies a neuroaesthetics-informed design approach guided by the 'form follows feeling' ethos to deliver bespoke projects for high-net-worth individuals, global brands, and cultural institutions.

Product overview

Reddymade is a NYC-based M/WBE architecture and design studio founded in 2002 by Suchi Reddy, guided by the mantra 'form follows feeling' and informed by neuroaesthetics. The studio offers a unified practice spanning architecture services (residential, commercial, cultural, adaptive reuse), interior design services, and public art installations. The portfolio includes notable products: me+you (AI-powered interactive light sculpture using AWS machine learning), NINE.5 furniture collection with Ekaya Banaras, Luminous Calico Wallpaper collection, the Sensory Healing Room (healthcare design with Johns Hopkins), Google Store Chelsea (LEED Platinum retail), Humanscale Chicago Showroom (Living Building Challenge certified), and award-winning residential projects. The studio's work spans from single-family homes to 30,000+ square foot amenity spaces, unified by neuroaesthetic design principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Full-service architecture practice spanning residential homes, commercial spaces, cultural institutions, adaptive reuse projects, and public facilities. Projects include ground-up construction, renovations, and hybrid prefab architecture, informed by neuroaesthetic principles.
• Interior Design Services Interior architecture and design services for residential and commercial spaces, including residential interiors, hospitality, showrooms, and office environments, informed by neuroaesthetic principles.
• Public Art Installations Large-scale public art installations and experiential art projects including interactive sculptures, pavilions, and site-specific artworks that engage communities and explore themes of connectivity, wonder, and discovery.
• NINE.5 by Suchi Reddy Limited edition collectible furniture collection in collaboration with Ekaya Banaras textile atelier. Sculptural seats upholstered with hand-woven Banarsi textiles, referencing the 9.5 yards in a saree. Includes chaise, settee, light fixture, and sculptural objects.
• Luminous Calico Wallpaper Wallpaper collection designed by Suchi Reddy in collaboration with Calico Wallpaper, grounded in neuroaesthetic research. Features six colorways (Awaken, Beam, Brilliant, Emanate, Flash, Lucent) exploring light and color as active emotional forces.

Quantifiable outcome

• 650,000+ visitors in 8 months for me + you Smithsonian installation
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core and notable.

• GooglecoreStrategic or Co-development PartnerOngoing partnership including first flagship Google retail space in New York (LEED Platinum certified); A Space for Being neuroaesthetics installation at Salone del Mobile Milano with Johns Hopkins and Muuto; AI-powered me + you sculpture integration.
• HumanscalecoreStrategic or Co-development PartnerLong-term global partnership for showroom design. Chicago flagship achieved Living Building Challenge 4.0 Ready designation. Plans for further showrooms in Paris, Sydney, and Singapore.
• Johns Hopkins UniversitycoreStrategic or Co-development PartnerCollaboration with International Arts + Mind Lab on neuroaesthetics research and installations including A Space for Being and Sensory Healing Room for patients with disorders of consciousness.
• MuutonotableStrategic or Co-development PartnerPartner in A Space for Being installation at Salone del Mobile Milano, collaborating on neuroaesthetics research and design furnishings.
• Ekaya BanarasnotableStrategic or Co-development PartnerFive-year collaboration resulting in Nine.5 furniture collection with hand-woven Banarsi textiles, celebrating India's cultural heritage and craftsmanship.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provided AI and machine learning technology powering me + you interactive sculpture at Smithsonian FUTURES exhibition, transforming visitor words into kinetic mandalas.
• National Building MuseumnotableStrategic or Co-development PartnerLOOK HERE installation featuring reflective fractals and activist imagery in museum's Center Court, exploring contemplation and democratic ideals.
• SmithsoniancoreStrategic or Co-development PartnerCommissioned me + you AI and light sculpture for Arts & Industries Building rotunda as part of FUTURES exhibition. First major art commission by AWS.
• LexusnotableStrategic or Co-development PartnerShaped by Air public installation celebrating sustainable ethos, first at ICA Miami sculpture garden then reimagined for Milan Design Week 2023.
• Calico WallpapernotableStrategic or Co-development PartnerLuminous wallpaper collection applying neuroaesthetics to painterly wall coverings, debuted during NYCxDESIGN with six colorways.
• MoMA PS1notableStrategic or Co-development Partner71% project response to Hurricane Sandy sea level rise threat; selected for EXPO 1: New York organized by MoMA PS1.
• LivingHomesnotableStrategic or Co-development PartnerCollaborated as Project Design Coordinator and Interior Architect for Cherokee Residence, based on Ray Kappe FAIA design.
• Prospect Park AlliancenotableStrategic or Co-development PartnerConnective Project public art installation with 7,000 sculpturally arranged pinwheels celebrating Prospect Park anniversary.
• Godrej Properties LtdnotableStrategic or Co-development PartnerSupported Sift Pavilion installation at Architecture and Design Film Festival's Pavilion Park in Mumbai 2026.
• Asian PaintsnotableStrategic or Co-development PartnerChromacosm installation celebrating launch of world's largest paint library, debuted December 2024 in Mumbai.
• Karl LagerfeldnotableStrategic or Co-development PartnerCollaboration with late Karl Lagerfeld on design of two lobbies for Estates at Acqualina residential development.
• Michigan CentralcoreStrategic or Co-development Partnerme + you installation commissioned for Michigan Central Train Station's opening as part of Art Program, featuring open source AI technology.
• Ai WeiweinotableStrategic or Co-development PartnerMinimalist home design collaboration in Salt Point, New York featuring 2,000 square foot hexagonal extension.
• Design Trust for Public SpacenotableStrategic or Co-development PartnerInterior design for Design Trust office, upholding organization's philosophy of transforming city's landscape through design excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bjarke Ingels Group (BIG): Global, brand-forward architecture practice producing cultural, commercial, and residential work alongside experimental installations. Comparable in thought-leadership-driven enterprise design to Reddymade.
• Studio Gang: Research-based architecture and urban design studio with a human-centered ethos and high-profile cultural commissions. Operates at a similar size and vision profile to Reddymade.
• Pentagram: Multidisciplinary design firm operating across architecture, interiors, identity, and product with a partner-driven, founder-led model analogous to Reddymade's structure.
• Snøhetta: Multinational architecture and design practice known for human-centered, research-driven projects and a public-arts component. Directly comparable in philosophy, scale, and global reach to Reddymade's neuroaesthetics practice.
• Rockwell Group: NYC-based design firm spanning architecture, interiors, and immersive experiences with marquee cultural and brand clients. Closely parallels Reddymade's mix of interiors, installations, and brand experience work.
• SHoP Architects: NYC-based multidisciplinary architecture and design firm with a global project portfolio across residential, commercial, and cultural typologies. Highly comparable in scale, scope, and enterprise-client profile to Reddymade.
• Studio Olafur Eliasson: Berlin-based art and design studio producing large-scale public installations and exhibitions that merge sensory experience and research. Closely comparable to Reddymade's public-art and me+you work.

Broad incumbents

• Gensler: Largest global architecture and design firm; competes for the same enterprise, retail, and cultural mandates as Reddymade but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reddymade-design
• Instagraminstagram.com/reddymadedesign
• Xx.com/reddymadedesign
• Facebookfacebook.com/reddymadedesign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddymade