Dobie Supply

What Dobie Supply does

Dobie Supply L.L.C. is a Texas-based B2B distributor of traffic safety products, operating from a single warehouse and distribution facility at 601 Commercial Dr. in Buda, Texas. The company sells through an account-gated e-commerce platform (dobiesupply.com) supplemented by an inside sales team, with revenue derived from one-time purchases by registered business customers across six product categories: traffic markings (paints, glass beads, stencils, raised pavement markers), signs (custom-manufactured regulatory, warning, work zone, and school signs), posts and installation hardware (including the proprietary Jack Jaw Post Removal System), fleet services (vehicle lighting, beacons, backup alarms), traffic control devices (cones, barricades, roll-up signs), and personal protective equipment.

The technology stack is a conventional e-commerce storefront with customer account management, shopping cart, order history, and invoice download functionality; no public API, SDK, or AI/ML capabilities are present. Notable product-level differentiation is physical rather than algorithmic, anchored by in-house custom sign manufacturing and the Jack Jaw post removal system. Products are specified to comply with Texas MUTCD 2011, 2009 MUTCD, and TxDOT vehicle lighting standards, which functions as a procurement prerequisite for government buyers.

The business model is direct B2B distribution with pay-as-you-go billing and account-based opaque pricing. Volume discounts are negotiated through sales representatives; new account pricing activation can take up to 24 hours or be expedited by contacting a sales rep. Same-day shipping is offered free for orders exceeding $3,000 within a 50-mile radius of the Buda warehouse. Customer segments are government/municipal transportation departments (primary), construction contractors, and fleet operators, all concentrated in Texas. The company is a subsidiary of RoadSafe Traffic Systems following an acquisition announced via LinkedIn; no revenue, headcount beyond ~10 named staff, funding, or other financial disclosures are publicly available.

Name

Dobie Supply

Legal name

Dobie Supply L.L.C.

Website

https://dobiesupply.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dobie Supply is a Texas-based B2B distributor of MUTCD-compliant traffic safety products (markings, signs, posts, fleet lighting, traffic control devices, PPE), operating from a single Buda warehouse via an e-commerce platform and inside sales, primarily serving government transportation departments and contractors in Texas as a subsidiary of RoadSafe Traffic Systems.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Traffic safety supplies
• Traffic control equipment
• Road marking products
• Work zone safety gear
• MUTCD-compliant signs

Headquarters

HQ city

Buda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Safety Product Sales: B2B distribution of traffic safety equipment including traffic markings, signs, post, fleet services, traffic control devices, and safety gear/PPE. Products are sold directly through e-commerce platform with account-based pricing for registered business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dobie Supply is a B2B distributor of traffic safety products operating from Buda, Texas, selling traffic markings, custom-manufactured signs, posts, fleet vehicle safety equipment, temporary traffic control devices, and personal protective equipment (PPE). Products are sold through an e-commerce platform to registered business customers, with in-house custom sign manufacturing and a proprietary Jack Jaw post removal system as differentiated offerings. The company serves government agencies, construction contractors, and fleet operators primarily in the Texas market.

Product overview

Dobie Supply is a single-location e-commerce distributor of traffic safety products operating as a B2B platform for government and commercial procurement. The company offers six interconnected product categories: Traffic Markings (paints, beads, and marking materials for road surfaces), Signs (custom-manufactured regulatory and warning signs), Post (sign installation hardware including the Jack Jaw post removal system), Fleet Services (vehicle lighting and safety equipment), Traffic Control (temporary work zone devices including cones, barricades, and roll-up signs), and Safety Gear/PPE (personal protective equipment). The product portfolio serves primarily work zone and traffic management applications, with same-day shipping available for orders over $3,000 within 50 miles.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Markings A product category of traffic marking products including solvent-based paints, water-based paints, glass beads, inverted tip spray paints, stencils, raised pavement markers, temporary raised pavement markers, adhesive, and temp tape for road surface marking applications. Sold to government transportation departments, contractors, and crews performing road marking work.
• Signs A product category of custom regulatory, warning, work zone, and school signs manufactured in-house for traffic control and road safety applications. Sold to government transportation departments and contractors needing MUTCD-compliant signage.
• Post A product category of posts for sign installation including 2 3/8 gauge round post, square perforated post, TxDot post system, post accessories, and the Jack Jaw post removal system. Sold to contractors and government transportation departments for sign installation and maintenance.
• Fleet Services A product category of vehicle safety equipment including truck lighting, lightbars, beacons, backup alarms, and halo lights with accessories for fleet vehicles. Sold to fleet operators and vehicle safety compliance buyers requiring TxDOT-compliant equipment.
• Traffic Control A product category of temporary traffic control devices including traffic cones, grabber cones, traffic barrels, Type I/II/III barricades, sand bags, stop/slow paddles, roll up signs, flags, Flagger Joe equipment, and orange safety fence/caution tape. Sold to contractors and government transportation departments for work zone setup and temporary traffic management.
• Safety Gear/PPE A product category of personal protective equipment including gloves, reflective jackets, safety vests, pants, gators, jackets, and glasses for work zone safety. Sold to contractors, government transportation departments, and crews performing road work.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RoadSafe Traffic SystemscoreStrategic or Co-development PartnerRoadSafe Traffic Systems is the parent company of Dobie Supply L.L.C. Dobie Supply was acquired by RoadSafe Traffic Systems as announced on their LinkedIn page. The acquisition integrates Dobie Supply into RoadSafe's traffic safety product distribution network, combining Dobie's Texas market presence with RoadSafe's broader operational footprint.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RoadSafe Traffic Systems: RoadSafe Traffic Systems is the parent company of Dobie Supply and operates traffic-control services (flagging, work-zone setup, pavement marking) across multiple states. It is directly comparable because it is both the acquirer/owner and a sister operator in the same traffic-safety product and services category, with overlapping customer relationships.
• TAPCO (Traffic & Parking Control Co.): TAPCO is a long-established manufacturer and distributor of traffic safety and parking control products including signs, pavement markers, and work-zone devices. It is comparable to Dobie because it sells MUTCD-compliant traffic safety equipment to the same government and contractor buyer base.
• Pexco (Traffic Safety & Lighting Division): Pexco manufactures and distributes traffic safety products including channelizing devices, delineators, and reflective products used in work zones. It overlaps directly with Dobie's traffic-control and pavement-marker categories and serves the same DOT and contractor customers.
• Transline Industries: Transline Industries distributes traffic safety supplies — signs, cones, vests, and pavement marking materials — to government agencies and contractors. It is comparable because it operates a similar B2B distribution model focused on MUTCD-compliant work-zone products.
• Safety Zone: Safety Zone is a B2B distributor of traffic safety and work-zone products including cones, barricades, signs, and PPE. It is comparable because its product mix, target customers (contractors and municipalities), and distribution model closely mirror Dobie Supply's catalog and GTM.
• Mutual Industries: Mutual Industries manufactures and distributes traffic control and safety products (cones, signs, vests, barricades) through a B2B sales force. It is comparable to Dobie because it sells overlapping SKUs to the same construction, utility, and government customer base.
• Dicke Safety Products: Dicke Safety Products is a distributor and manufacturer of traffic control devices, signs, and worker safety products serving DOTs, municipalities, and contractors. Its product breadth and buyer base closely match Dobie Supply's six-category catalog.
• National Safety Inc. National Safety Inc. distributes traffic safety equipment including cones, signs, pavement markings, and work-zone devices to government and construction customers. It is comparable because it competes in the same MUTCD-compliant product categories via a similar B2B/wholesale motion.

Broad incumbents

• Neenah Foundry (sign post and infrastructure): Neenah Foundry is an established manufacturer of cast iron and steel sign posts and traffic infrastructure components. It is comparable as a broader incumbent supplier of sign-mounting hardware that overlaps with Dobie's post category, but its scope is wider and primarily upstream manufacturing rather than distribution.
• W.W. Grainger: Grainger is a broad-line industrial MRO distributor whose catalog includes traffic safety, PPE, and facilities maintenance products. It is comparable as a competitor for the standardized SKUs Dobie sells, though Grainger serves a far wider product and customer set beyond traffic safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/posts/roadsafe-traffic-systems_roadsafe-traffic-systems-announces-acquisition-activity-7135327859656560640-AxE4
• Xx.com/dobiesupplyllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobie Supply