Tile Outlets of America

What Tile Outlets of America does

Tile Outlets of America is a specialty retailer of first-quality floor and wall tile, mosaics, natural stone, luxury vinyl tile (LVT), laminates, and engineered hardwood, operating three warehouse-style superstores in Florida (Fort Myers, Sarasota, Tampa) and an e-commerce site at tileoutlets.com. The company maintains more than 2 million square feet of inventory across the three locations, emphasizing immediate take-home availability rather than special-order fulfillment. Its product range extends to installation materials (backer board, grout, mastics, waterproofing), professional tools (cutters, trowels, leveling systems), bathroom and kitchen fixtures, and cabinets and vanities at the Fort Myers location. The company is described on its own website as 'Employee Owners,' indicating an employee-ownership structure, and was founded in 2002 with Robert Lash as founder; its corporate office is in Atlanta, GA.

The business generates revenue through one-time product sales priced on a unit basis (per square foot, per case, or per individual piece), supported by a Low Price Guarantee that beats competitor prices by 5% on identical in-stock items, advertised everyday savings of up to 50%, a 90-day Peace of Mind return commitment, and in-store financing options. Tile Outlets serves two principal customer segments in parallel: do-it-yourself homeowners undertaking bathroom, kitchen, and flooring renovation projects, and professional contractors, builders, and tile installers served through a dedicated Pro Services program with specialized support and account-based pricing. Marketing and customer acquisition are multi-channel, combining the e-commerce storefront, in-store experience, a blog and educational content library (Learn section), email newsletter, and SEO-driven organic search. The online experience is augmented by a Tile Visualizer tool that lets customers preview products in their space before purchase.

In Q1 2026, BuildDirect completed the acquisition of Tile Outlets of America, integrating the company as a wholly-owned subsidiary within BuildDirect's U.S. flooring and Pro Center distribution strategy, alongside the parallel acquisition of Greyne Custom Wood. The company continues to operate as a going concern post-acquisition, with no material leadership, restructuring, or product strategy changes disclosed in the available data.

Name

Tile Outlets of America

Legal name

Tile Outlets of America

Website

https://tileoutlets.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Tile Outlets of America is a Florida-based specialty retailer of first-quality tile, stone, luxury vinyl, laminates, and flooring accessories, operating three warehouse-style superstores and an e-commerce site serving DIY homeowners and professional contractors.

Ownership category

akta.pro rank

Product category

Tile and Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Tile retail
• Flooring products
• Porcelain ceramic
• Home improvement store
• Luxury vinyl flooring

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tile and Flooring Product Sales: Revenue is generated through one-time sales of floor and wall tile products, including porcelain, ceramic, mosaics, luxury vinyl, laminates, and natural stone. Products are sold by unit (per square foot, per case, or per individual piece) with prices varying by product type and material.
2. Installation Materials and Tools: Sale of installation products including backerboard, grout, mastic, caulk, sealers, and tile installation tools.
3. Cabinets and Vanities: Sale of kitchen and bath cabinets and vanities, available at the Fort Myers location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tile Outlets of America retails first-quality floor and wall tile, stone, mosaics, luxury vinyl, laminates, and engineered hardwood through three Florida superstores and an e-commerce site, alongside installation products, tools, fixtures, cabinets, and vanities. The company emphasizes immediate in-stock availability (over 2 million square feet), everyday low pricing with a Low Price Guarantee, and a Pro Services program for professional contractors.

Product overview

Tile Outlets of America is a tile and flooring retailer operating as a brick-and-mortar and e-commerce business with three Florida superstore locations (Fort Myers, Sarasota, Tampa) and an online store at tileoutlets.com. The company offers first-quality porcelain, ceramic, glass, and natural stone tiles along with mosaics in various materials (glass, marble, metal, travertine, pebble). The product portfolio includes luxury vinyl tile (LVT), laminates, and engineered hardwood flooring, complemented by installation products (backer board, grout, adhesives, waterproofing) and professional tools. Additional offerings include bathroom and kitchen fixtures (drains, faucets, showerheads), cabinets, and vanities available at the Fort Myers location. The company also provides a floor visualizer tool for customer design planning. All products are first-quality and in-stock, with over 2 million square feet of inventory maintained across locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Tiles
• Ceramic Tiles
• Mosaic Tiles
• Luxury Vinyl (LVT) Flooring
• Laminate Flooring
• Engineered Hardwood Flooring
• Natural Stone Tiles (Travertine, Marble, Ledger Stone)
• Large Porcelain Panels (Gauged)
• Pool and Patio Tiles
• Glass Tiles
• Fixtures
• Cabinets and Vanities
• Installation Products
• Installation Tools
• Pro Services Program

Quantifiable outcome

• Up to 50% savings compared to traditional retail pricing
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Floor & Decor Holdings: Public specialty flooring retailer (NYSE: FND) operating over 200 warehouse-format superstores. Most directly comparable peer: same first-quality tile/stone/flooring assortment, warehouse-style showrooms, and value-oriented Everyday Low Price positioning, but at vastly larger national scale than Tile Outlets' three Florida stores.
• The Tile Shop: Specialty retailer of tile and flooring products with company-owned stores across the U.S. Closely mirrors Tile Outlets' category focus on tile and natural stone, with a similar in-store showroom plus e-commerce model, though broader geographic reach.
• MS International (MSI): Major distributor and retailer of flooring, countertops, and wall tile with showrooms nationwide. Competes head-to-head in porcelain, ceramic, mosaic, and natural stone categories with comparable breadth and a wholesale-oriented distribution model.
• Emser Tile: U.S. tile and flooring manufacturer-distributor with a national network of design-focused showrooms serving both homeowners and trade professionals. Highly comparable product assortment and dealer-style showroom experience.
• Daltile: One of the largest tile manufacturers in North America, operating retail design showrooms and a distributor network. Vertically integrated competitor with overlapping product lines (porcelain, ceramic, stone) and showroom-based selling motion.
• LL Flooring: National specialty flooring retailer previously operating as Lumber Liquidators, focused on hardwood, laminate, vinyl, and tile. Directly comparable retailer model and flooring-first product mix, though historical financial distress limits its current scale.
• Bedrosians Tile & Stone: Family-owned tile and stone manufacturer-distributor with showrooms across the Western U.S., selling comparable porcelain, ceramic, natural stone, and mosaic products to both consumers and trade. Strong product overlap with Tile Outlets though geographically complementary.

Broad incumbents

• The Home Depot: Largest U.S. home improvement retailer with broad tile and flooring departments in every store. Competes on selection, brand assortment, and Pro/Xtra loyalty program reach — broad incumbent rather than a specialty tile specialist.
• Lowe's: Second-largest U.S. home improvement retailer with comparable tile/flooring offerings and a Pro Loyalty program. Overlaps with Tile Outlets' DIY and pro customer segments but at much broader scale and category scope.

Emerging players

• Wayfair: Online home goods retailer carrying tile, flooring, and related categories with extensive e-commerce reach. Competes in the digital buy-it-online channel where Tile Outlets ships nationwide, though lacks a deep specialty tile merchandising depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/toatiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tile Outlets of America