Richa
Richa NV is a Belgian motorcycle apparel company founded in 1954 that designs and distributes protective jackets, trousers, gloves, footwear, and helmets to retail riders, a 60-country dealer network, and European police and government agencies via its Richa PRO division.
- Company typePrivate
- Founded1954
- HeadquartersOudenaarde, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Richa does
Richa NV is a Belgian motorcycle apparel company founded in 1954 and headquartered in Oudenaarde, Belgium, operating as a privately held corporation with 51–100 employees. The company designs, sources, and distributes protective motorcycle clothing — including leather and textile jackets, trousers (touring, adventure, racing, jeans), gloves, footwear, helmets, rainwear, functional underwear, and accessories — for men, women, and children. Its product portfolio integrates licensed safety technologies (D3O impact protection, Gore-Tex waterproof membranes, Gerbing heating systems) alongside proprietary platforms (Aquashell waterproofing, AVS and ACS ventilation), supported by ISO 14001 environmental certification and a 2-year commercial warranty.
The business operates a hybrid go-to-market model. Direct-to-consumer sales run through richa.eu, shipping across 24 European countries, supplemented by a flagship brandstore in Oudenaarde. A separate wholesale channel serves an authorized dealer network spanning over 60 countries, accessed by trade partners via a dedicated B2B portal (b2b.richa.eu). A third motion targets institutional buyers — European police zones, governmental bodies, and professional organizations — under the Richa PRO sub-brand, a relationship maintained for over 15 years.
Revenue mechanics are unit-based across three price tiers: entry-level accessories and gloves from €14.99–€49.99, mid-range touring and adventure apparel at €69–€289, and premium technical/professional jackets reaching €589.99. Distribution is fragmented across many small-ticket consumer transactions and a long-tail dealer base, with no single disclosed customer dominating. Marketing is conducted via the company's e-commerce site, social channels (Facebook, Instagram, LinkedIn, TikTok, Twitter), email newsletters, and downloadable annual PDF catalogs. CEO Tom Grymonprez leads the company, which appears to remain under founder- or family-controlled ownership with no disclosed external investment.
Richa firmographics
Firmographics- Name
- Richa
- Legal name
- Richa NV
- Website
- https://richa.eu
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Richa NV is a Belgian motorcycle apparel company founded in 1954 that designs and distributes protective jackets, trousers, gloves, footwear, and helmets to retail riders, a 60-country dealer network, and European police and government agencies via its Richa PRO division.
- Ownership category
- akta.pro rank
Richa industry classification
Industry- Product category
- Motorcycle Protective Apparel
- NAICS
- Automotive Parts and Accessories Retailers (44133), Sporting Goods Retailers (45911), Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
Keywords
Where Richa is headquartered
LocationHeadquarters
- HQ city
- Oudenaarde
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Richa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: B2C sales through Richa's own e-commerce website (richa.eu) selling directly to motorcycle riders across Europe.
- Wholesale/Dealer Distribution: B2B sales to authorized dealers worldwide. Richa operates in over 60 countries through dealer network, with dedicated B2B portal for trade partners.
- Professional/Government Contracts: Sales to police zones, governmental bodies, and professional organizations across Europe. Trusted partner for over 15 years for professional motorcycle clothing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products including gloves, accessories |
| Unit Pricing | Pay-as-you-go | Mid-range touring and adventure apparel |
| Unit Pricing | Pay-as-you-go | Premium technical gear and professional apparel |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Richa product offering
Product offeringCore offering
Richa designs, manufactures, and distributes motorcycle protective clothing and gear including jackets, trousers, gloves, footwear, helmets, rainwear, and protective equipment for men, women, and kids. Products integrate advanced safety technologies such as D3O impact protection, Gore-Tex waterproof membranes, proprietary Aquashell waterproofing, and Gerbing heating systems for touring, adventure, racing, and lifestyle riding.
Product overview
Richa is a motorcycle clothing company with over 70 years of history, offering a comprehensive portfolio of protective motorcycle gear. The product range centers on motorcycle jackets (leather and textile), trousers (including adventure, touring, and jeans), gloves (summer, racing, and all-season), footwear, helmets, and protective equipment featuring D3O armor technology. Core technologies include D3O impact protection, Gore-Tex waterproof membranes, Aquashell waterproofing, and Gerbing heating systems. Richa serves retail customers through its e-commerce platform and brandstore, dealers through a B2B portal, and professional organizations including police and governmental bodies with customized solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Richa PRO: Professional division serving police zones, governmental bodies, and professional organizations with specialized motorcycle clothing solutions
Products and services
- Motorcycle Jackets Motorcycle jackets including leather jackets, textile jackets, hoodies, vests, and casual clothing designed for men, women, and kids across touring, adventure, lifestyle, and racing styles.
- Motorcycle Trousers
- Motorcycle Gloves
- Motorcycle Footwear
- Motorcycle Helmets
- Protective Gear
- Rainwear
- Accessories
- Functional Underwear
- Professional Solutions
- Estelle BF Jeans Women's motorcycle jeans with relaxed boyfriend fit, AA-rated protection, Cordura stretch fabric, and D3O Level 1 limb protection.
- Infinity 2 Adventure Trousers
- 2026 Collection Annual motorcycle clothing collection including jackets, trousers, jeans, gloves, and accessories with updated styles and technologies.
Companies that use Richa
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Richa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Richa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Police Zones (European)coreFor over 15 years, RICHA has been the official partner of numerous police zones, governmental bodies and professional organizations across Europe and beyond. Their motorcycle clothing meets the highest standards of safety, durability, and performance required by law enforcement.
- Governmental Bodies (European)coreTrusted official partner of governmental bodies across Europe for professional motorcycle clothing. Products meet stringent requirements for safety, durability and performance expected by government organizations.
- D3OcoreD3O is the technology partner providing advanced impact protection materials used in Richa motorcycle jackets, trousers, gloves and body armor. D3O provides flexible, shock-absorbing protection that hardens on impact.
- Gore-TexcoreGore-Tex provides waterproof and breathable membrane technology for Richa motorcycle clothing, backed by the GORE-TEX 'Guaranteed to keep you dry' warranty on applicable products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Richa competitors and assessment
Company assessmentDirect peers
- Merlin: British motorcycle gear brand (now Merlin Equipment) offering CE-rated jackets, gloves and boots focused on value, lifestyle and touring riders. Overlaps with Richa's touring and lifestyle segments and competes in similar European dealer channels.
- Alpinestars: Italian-founded global leader in motorcycle racing and protective apparel, including jackets, gloves, boots and body armor using D3O and proprietary technologies. Directly competes with Richa across touring, adventure, racing and lifestyle motorcycle apparel segments in Europe and globally.
- Furygan: French motorcycle apparel brand offering jackets, gloves and suits with racing and touring focus. Comparable to Richa in product range, European market focus and technology positioning.
- RST: British motorcycle clothing brand offering jackets, gloves, boots and accessories at mid-market price points. Comparable to Richa in product breadth, European dealer presence and value/premium positioning.
- REV'IT!: Dutch motorcycle clothing brand specializing in touring, adventure and urban riding gear with comparable price points and technology stack (D3O, Gore-Tex). Highly comparable to Richa given shared European base, dealer-driven GTM, and similar product segmentation.
- Spidi: Italian motorcycle sportswear maker focused on racing, sport and touring apparel with proprietary safety technologies. Directly competes with Richa in the European sport and touring riding gear market.
- Dainese: Italian motorcycle safety and apparel brand offering jackets, suits, gloves and protectors with similar technology partnerships (D3O, Gore-Tex). Overlaps directly with Richa in motorcycle riding apparel retail and competes for the same European dealer and pro-rider customers.
- Held: German manufacturer of motorcycle gloves and apparel, particularly strong in glove categories. Directly comparable to Richa in motorcycle glove retail and adjacent apparel categories across European dealer networks.
- TCX Boots: Italian motorcycle footwear brand offering boots and shoes with similar technology-driven positioning (D3O, Gore-Tex). Comparable to Richa in the motorcycle footwear category and overlapping dealer footprint.
Broad incumbents
- Schuberth: German premium helmet manufacturer with broader mobility portfolio. Comparable as a motorcycle head protection brand sold through the same European dealer networks, though not a direct competitor in Richa's primary apparel categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Richa social profiles
Digital presenceRicha compliance and trust
Trust signalCompliance2 records
Richa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richa leadership team
Management profileNumber of profiles
Profiles1 record
Richa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richa
What does Richa do?
Richa designs, manufactures, and distributes motorcycle protective clothing and gear including jackets, trousers, gloves, footwear, helmets, rainwear, and protective equipment for men, women, and kids. Products integrate advanced safety technologies such as D3O impact protection, Gore-Tex waterproof membranes, proprietary Aquashell waterproofing, and Gerbing heating systems for touring, adventure, racing, and lifestyle riding.
Is Richa a public or private company?
Richa is a private company. It is classified as family owned and is currently operating.
When was Richa founded?
Richa was founded in 1954. It employs 51 to 100 people.
Where is Richa based?
Richa is headquartered in Oudenaarde, Belgium, in the Europe region.
How does Richa make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Dealer Distribution and professional/Government Contracts.
Who are Richa's main competitors?
Direct peers on record are Merlin, Alpinestars, Furygan, RST, REV'IT!, Spidi, Dainese, Held and TCX Boots. Schuberth is listed as a broad incumbent.
Does Richa have an API?
No public API is recorded for Richa.
What industry is Richa in?
Richa's product category is Motorcycle Protective Apparel. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 44133 and its SIC code is 3751.