Champion Target
Champion Target is a shooting sports brand within the Primos/Revelyst portfolio, selling clay target throwers, paper and steel targets, and hearing/eye protection directly to shooting enthusiasts through Primos' e-commerce platform across North America.
- Company typePrivate
- Founded1974
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Champion Target firmographics
Firmographics- Name
- Champion Target
- Legal name
- Primos
- Website
- https://championtarget.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Champion Target is a shooting sports brand within the Primos/Revelyst portfolio, selling clay target throwers, paper and steel targets, and hearing/eye protection directly to shooting enthusiasts through Primos' e-commerce platform across North America.
- Ownership category
- akta.pro rank
Champion Target industry classification
Industry- Product category
- Shooting Sports Equipment
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
- akta.pro secondary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
Keywords
Where Champion Target is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
Champion Target business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Product Sales: Champion generates revenue through the sale of shooting targets, clay throwers, and shooting accessories directly to consumers. Products are sold at various price points from entry-level hand throwers to electronic trap systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level targets and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range targets and protective gear |
| Unit Pricing | Pay-as-you-go | Electronic systems and premium equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Champion Target product offering
Product offeringCore offering
Champion Target designs and sells a comprehensive line of shooting range equipment and targets, including electronic and manual clay target throwers (Workhorse, WheelyBird, FreedomBird, Standard Hand Thrower), paper and steel targets (VisiColor, Visishot, Redfield Sight-In, Impact Steel, Center Mass AR500), hearing and eye protection (Vanquish electronic muffs, passive ear muffs, ear plugs, ballistic glasses), shooting supports (sandbags), and rimfire auto-reset/pop-up targets. Products are sold directly to shooting enthusiasts, hunters, and law enforcement professionals across all firearm disciplines.
Product overview
Champion is a shooting range products brand providing a comprehensive portfolio of clay target throwers, paper targets, steel targets, and shooting safety equipment. The product lineup centers on trap throwers (Workhorse Electronic Trap, Standard Hand Thrower) and their accessories (WheelyBird Workhorse Remote Wireless, Wobble Base for WheelyBird/Workhorse/FreedomBird). Target products span paper targets (Redfield Sight-In, VisiColor, Score Keeper, Visishot, LE Targets, Adhesive targets) and steel targets (Impact Steel Gong, Rimfire Spinner, Centerfire Double Gong, Animal targets, Target Hangers, Center Mass mounting solutions). Safety gear includes electronic and passive hearing protection (Vanquish, Slim Fit Ear Muffs, Small Frame Ear Muff, Silicone Gel Ear Plugs) and ballistic shooting glasses. Shooting supports include Two-Tone Sand Bags. The collection also features .22 Auto Reset Targets and .22 Diamond Pop-Up Targets for rimfire practice. Champion positions itself as serving beginners through advanced shooters across all firearm disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- VisiColor: High-visibility targets designed to help shooters track shot placement with multi-color impact halos.
- Two-Tone Sand Bag
- WheelyBird
- Workhorse
- FreedomBird
- LE Targets
- Redfield Sight-In
- Visishot
- Score Keeper
- Center Mass
- Vanquish
- Slim Fit Ear Muffs
Products and services
- Workhorse Electronic Trap Affordable electronic clay target thrower designed for high-volume target throwing at the range with a space-efficient design, targeting shooters seeking electronic trap capability at lower price points.
- WheelyBird Workhorse Remote Wireless Wireless remote control accessory for WheelyBird/Workhorse/FreedomBird clay throwers that allows operation from up to 100 yards away for safer, more flexible clay shooting practice.
- Wobble Base for WheelyBird, Workhorse, and FreedomBird Trap accessory that simulates hunting conditions by sending clay targets swerving left and right with up to 45 inches of horizontal motion.
- Standard Hand Thrower Manual hand tool for throwing standard clay targets, designed for both right- and left-handed use; entry-level trap throwing option.
- VisiColor Targets High-visibility paper targets with multi-color impact halos designed for fun, interactive sight-in practice and accuracy training.
- Adhesive VisiColor Targets Peel-and-stick adhesive paper targets with multi-color impact halos for easy range setup and shot tracking.
- Visishot Targets Paper targets using Visishot technology where bright orange shot markers appear on a black background for easy shot placement identification without scopes.
- Score Keeper Fluorescent Orange & Green Bull Targets Paper targets with bright fluorescent colors and built-in record-keeping sections for tracking shot data and refining loads.
- Redfield Sight-In Targets Precision sight-in paper targets with corner and center diamond targets designed for testing ballistic load results.
- LE Targets Professional law enforcement silhouettes and sight-in paper targets for precision shooting qualification and practice.
- Impact Steel Gong Targets 3/8 inch steel targets for fun at the range providing instant audible feedback with a ping sound on impact.
- Centerfire Double Gong Spinner Target Centerfire-rated steel target that sets up quickly without tools and self-resets after impact.
- Impact Steel Rimfire Prairie Dog Target AR500 comparable steel target for rimfire ranges with quick setup for convenient range configuration.
- Rimfire Screw-In Double Gong Spinner Target High-visibility rimfire-rated target with solid steel construction providing visible and audible feedback upon impact.
- Impact Steel Rimfire Animal 4-Pack Target Pack of four animal silhouette steel targets for rimfire ranges, built with durable AR500 comparable steel.
- Center Mass Target Mounting Solutions (Shepherd's Hook Holder) Mounting solution for Center Mass AR500 steel targets providing secure target placement at the range.
- .22 Auto Reset Target Self-resetting target for .22 caliber firearms enabling convenient range practice without manual reset.
- .22 Auto Reset Target - Multi Multi-target self-resetting system for .22 caliber firearms for expanded range practice.
- .22 Diamond Pop-Up Target Pop-up target system for .22 caliber practice with diamond-shaped targets.
- Vanquish Electronic Hearing Protection Electronic earmuffs with Safe Level Sound Compression Technology providing acoustically modeled hearing protection with quick refresh time for all-day range comfort.
- Slim Fit Ear Muffs - Passive Sound dampening passive ear muffs with comfortable lightweight design for shooters seeking reliable hearing protection.
- Small Frame Ear Muff Compact fit ear muffs providing superior hearing protection with comfortable and stylish design for shooters.
- Silicone Gel Ear Plugs with Case Molded gel ear plugs with carrying case providing hearing protection at the range or in the field.
- Small-Framed Ballistic Shooting Glasses - Slim Fit Ballistic shooting glasses available in multiple frame colors with image-enhancing lenses in clear, yellow, or other tints for eye protection at the range.
- Two-Tone Sand Bag - Prefilled Pre-filled sand bag designed to stabilize firearms during range or field use.
- Paper Targets (general assortment) Assorted paper targets on tagboard or paper including competition, silhouette, police pistol, training and qualification targets.
Quantifiable outcome
- Up to 100 yards wireless range for remote-controlled clay throwers
- +1 more outcomes
Companies that use Champion Target
Customer profileSegments1 record
Ideal customer profiles2 records
Champion Target technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Champion Target partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrimoscoreChampion is a brand under the Primos hunting company, which owns and distributes Champion products. Champion products are sold through Primos' e-commerce platform primos.com and share distribution, marketing, and customer service infrastructure.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Champion Target competitors and assessment
Company assessmentDirect peers
- White Flyer Targets: White Flyer is the leading U.S. manufacturer of clay (skeet/trap/sporting clays) targets, a consumable that complements Champions electronic trap systems. While Champions product is the trap hardware, both serve the same clay-shooting customer and often retail alongside one another.
- Birchwood Casey: Birchwood Casey manufactures and retargets shoot-'n-c paper targets, steel targets, gun cleaning kits, and shooting accessories under established brand names (Shoot-N-C, Dirty Bird, World of Targets). Their range-equipment portfolio directly mirrors Champions paper and steel target lineup.
- Promatic International: Promatic is one of the worlds largest manufacturers of clay target traps and automatic clay throwers used in sporting clays, trap, and skeet disciplines. While Promatic skews more toward commercial/clubs, its consumer-grade traps overlap with Champion's WheelyBird/Workhorse/FreedomBird electronic trap products.
- Caldwell Shooting (Battenfeld Technologies): Caldwell, owned by Battenfeld Technologies, sells shooting rests, bags, range gear, and reactive targets that overlap directly with Champions steel target, sandbag, and shooting-accessory product lines. Both target recreational shooters, range operators, and precision-rifle enthusiasts shopping for practice equipment.
- Do-All Outdoors: Do-All Outdoors is a direct competitor to Champion, manufacturing and selling clay target throwers (Auto-Feed, pneumatic), steel targets, and range accessories aimed at the same clay-shooting and practice-shooting customer base. Both brands compete head-to-head in the affordable electronic trap category.
- Allen Company: Allen Company produces a broad portfolio of shooting accessories including gun cleaning, range gear, and shooting rests that overlap with Champions range-accessory product line. Both brands compete for the same recreational shooter and Walmart/sporting-goods-retail channel.
- Trius Traps: Trius manufactures electric and manual clay target traps popular among UK and European clay shooters. Its One Shot and Bird Buster products compete directly with Champions Workhorse electronic trap category at the consumer end of the market.
Others
- Hoppe's (sister brand within Revelyst): Hoppe's is a sister brand to Champion under the Primos/Revelyst outdoor products portfolio, focused on gun cleaning and maintenance. Listed because the two share parent infrastructure, cross-sell opportunities, and an overlapping end-customer base of firearm owners, even though their product categories do not directly compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Champion Target social profiles
Digital presenceChampion Target financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champion Target leadership team
Management profileNumber of profiles
Champion Target funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champion Target M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champion Target
What does Champion Target do?
Champion Target designs and sells a comprehensive line of shooting range equipment and targets, including electronic and manual clay target throwers (Workhorse, WheelyBird, FreedomBird, Standard Hand Thrower), paper and steel targets (VisiColor, Visishot, Redfield Sight-In, Impact Steel, Center Mass AR500), hearing and eye protection (Vanquish electronic muffs, passive ear muffs, ear plugs, ballistic glasses), shooting supports (sandbags), and rimfire auto-reset/pop-up targets. Products are sold directly to shooting enthusiasts, hunters, and law enforcement professionals across all firearm disciplines.
Is Champion Target a public or private company?
Champion Target is a private company. It is classified as corporate owned and is currently operating.
When was Champion Target founded?
Champion Target was founded in 1974. It employs 1 to 10 people.
Where is Champion Target based?
Champion Target is headquartered in Richmond, United States, in the North America region.
How does Champion Target make money?
One revenue line is on record: product Sales.
Who are Champion Target's main competitors?
Direct peers on record are White Flyer Targets, Birchwood Casey, Promatic International, Caldwell Shooting (Battenfeld Technologies), Do-All Outdoors, Allen Company and Trius Traps. Hoppe's (sister brand within Revelyst) is listed as an others.
Does Champion Target have an API?
No public API is recorded for Champion Target.
What industry is Champion Target in?
Champion Target's product category is Shooting Sports Equipment. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection), with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 332994 and its SIC code is 3949.