MyHotelBike

What MyHotelBike does

MyHotelBike is a Netherlands-based bicycle rental company that distributes and manages bikes through hotel partners across Belgium, Germany, the Netherlands, and Spain. Founded on October 17, 2011 in Amsterdam by Mexican-Dutch brothers Francisco and Fernando Lujano Benavides, the company serves 676 hotel partners — ranging from hostels to 5-star luxury properties — with a fleet of 1,734 bicycles. The business operates on a B2B2C model in which hotels rent bicycles to their guests using MyHotelBike's proprietary software and physical bikes, and the company monetizes through rental commissions and software subscriptions. Headcount is approximately 20-21 employees across more than 11 nationalities, with the headquarters in Amsterdam at Jan Tooropstraat 537.

The core technology stack centers on the MHB Software platform, developed in-house since 2015 from a simple contact form into a comprehensive rental management system. The platform includes GPS tracking of mechanics, QR code-based direct-pay functionality, automatic invoicing, and API integrations with hotel property management systems (Mews, Stayntouch) and payment processors (Mollie, Stripe). MyHotelBike also designs its own MHB® bicycle brand in partnership with a Dutch manufacturer since 2019, incorporating data from over 111,678 historical repairs to inform design improvements, including the patented Fendy™ bendable fender that enabled the MHB 2 front-rack-only model. A smart lock integration via X.Bike supports electric-bike locking. The company also operates the ANBI-registered MyHotelBike Foundation (Stichting MyHotelBike) and Stichting Leergeld partnerships for charitable bike distribution.

Revenue is generated through three streams: (1) a commission/transaction fee on bike rentals, with a 4.5% rate applied to Direct Pay transactions; (2) software subscriptions launched January 2025 at €29/month (Basic) and €49/month (Pro), where fees are only charged when sufficient rental commission income is generated; and (3) franchise fees and revenue share with six regional operators (Antwerp, Berlin, Hamburg, Dresden, Mallorca, Barcelona). The company has expanded through four strategic acquisitions (Capital Bikes in 2018, Hotelbikes in 2019, FixieBrothers' hotel division in 2020, Roetz' hotel division in 2021-2023), and operates with no disclosed external funding.

Name

MyHotelBike

Legal name

MyHotelBike Worldwide B.V.

Website

https://myhotelbike.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MyHotelBike is a Netherlands-based bicycle rental company that places its proprietary MHB® brand bikes at 676 hotel partners across Belgium, Germany, the Netherlands, and Spain, monetizing through rental commissions, software subscriptions, and a six-city franchise network.

Ownership category

akta.pro rank

Product category

Bicycle Rental Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

akta.pro secondary industries

E-Bike Rentals (THADAGAE), Bikeshare (Station-Based/Docked) (TLAFAMAE), E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Bicycle rental services
• Hotel bike rental
• Rental management software
• Bike franchise operations
• Hospitality cycling solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Basic & Pro): Monthly software subscription fees: Basic €29/month for rental management, Pro €49/month with additional features including integrations (Mews, Mollie, Stayntouch, Stripe, X.Bike), Direct Pay QR system, Login+ multi-account, and Supervision modules. Fee only charged if sufficient rental commission income generated.
2. Transaction/Commission Fee: Commission earned from bike rentals through hotel partners. Fixed cost percentage of 4.5% applies to all Direct Pay transactions. Revenue generated from joint bike rental before software fees.
3. Bike Rental Revenue Share: Hotels rent bicycles to guests; MyHotelBike earns commission from rental transactions. Revenue split between franchisor (MyHotelBike) and franchisee mechanics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MyHotelBike provides bicycles and rental-management software to hotels across Europe, enabling hotels to offer cycling experiences to their guests without operational overhead. The offering combines a proprietary MHB bike brand (MHB 1, MHB 2, MHB Create), the cloud-based MyHotelBike Software (Basic €29/mo, Pro €49/mo) for managing rentals and repairs, and on-site repair services delivered through franchise mechanics. The company distributes through hotel partners and franchisees, charging software subscriptions, commissions on rentals, and franchise fees.

Product overview

MyHotelBike is a bicycle rental company operating through hotels, offering a platform-plus-services model. The core offering includes the MyHotelBike Software (available in Basic at €29/mo and Pro at €49/mo tiers) for managing bike rentals, and the proprietary MHB bicycle brand (comprising MHB 1, MHB 2, and MHB Create custom designs). The company operates through a franchise model with 6 franchises across Europe (Antwerp, Berlin, Dresden, Hamburg, Mallorca). Supporting programs include the Giving Back Program (donating 8,726+ bikes to those in poverty), Sustainability Program (83% repairs on electric cargo bikes), Experience Program (bike events), and MyHotelBike Foundation (ANBI-certified Dutch foundation). The Pro software plan integrates via APIs with Mews, Mollie, Stayntouch, Stripe, and X.Bike for hotel PMS and payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• MHB®: Dutch bicycle brand that utilizes technology and design to build the world's most sustainable bicycle. Includes models MHB 1, MHB 2, and MHB Create for custom bike design.
• Fendy™

Products and services

• MyHotelBike Software Cloud-based rental management software sold to hotels on subscription tiers. Basic (€29/month) includes Rentals module (add rental in 20 seconds), Repairs module (add repair in 3 clicks), Finance module (automatic invoicing), and Support module (24/7 assistance, GPS tracking of mechanics, notifications for unusual checkouts/missing bikes). Pro (€49/month) adds API integrations (Mews, Mollie, Stayntouch, Stripe, X.Bike), the Direct Pay QR-code system, Login+ multi-account management, and Supervision multi-hotel analytics. Target users are hotel operations staff and franchise mechanics.

Quantifiable outcome

• Hotels can add bike rental in 20 seconds (down from mountains of paperwork)
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, key social impact, key and minor.

• MewscoreTechnology or IntegrationAPI integration with Mews property management system to further simplify sustainable, cloud-based hospitality solutions. Mentioned in 'The Green Hotel of the Future' guide.
• MolliecoreTechnology or IntegrationPayment processor integration for Direct Pay system. Handles payment processing for bike rentals when guests pay directly via QR code.
• StayntouchcoreTechnology or IntegrationPMS integration through API for hotel property management system connectivity in Pro software tier.
• StripecoreTechnology or IntegrationPayment processor integration for Direct Pay system, handling credit card transactions and various local payment methods.
• X.BikecoreTechnology or IntegrationSmart lock technology provider for electric bike locking system. Privacy policy for Smart Lock App managed by X-Bike B.V. Smart lock replacement costs up to €150.
• CloudflarecoreTechnology or IntegrationAll online requests processed via Cloudflare for security and performance.
• GooglecoreTechnology or IntegrationData storage and email processing handled by Google infrastructure.
• Stichting Leergeldkey social impactStrategic or Co-development PartnerDutch foundation receiving refurbished bicycles from MyHotelBike Foundation and distributing vouchers to youth (12-18 years) for free bikes. 2024: €75,445 invoiced. 2025: €79,545 invoiced.
• Dutch Bicycle ManufacturerkeyStrategic or Co-development PartnerPartnership with Dutch bicycle manufacturer in 2019 yielded perfect, fully self-developed rental bike (MHB brand) and financial strength to conquer Europe.
• Municipal Collection ServicesminorOthersOriginal business model involved collecting discarded bicycles from municipal collection services, street collections, bridges, stations for refurbishment and rental.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Swapfiets: Dutch subscription bike service with strong consumer brand recognition in the Netherlands. Most directly comparable on urban Dutch cycling culture and bike-as-a-service model, though it serves consumers directly rather than hotels.

Broad incumbents

• nextbike: Large European operator of public and corporate bike-sharing systems across multiple countries. Comparable as a broad incumbent in bike rental/sharing infrastructure that also partners with municipalities and corporates, though not hotel-focused.
• Lime: Global micromobility platform offering e-bikes and e-scooters through its app. Comparable on shared-mobility fleet operations and software platform, though targeting public street use rather than hotel B2B2C distribution.
• Tier Mobility: European micro-mobility operator providing shared e-scooters and e-bikes across many cities. Comparable on European shared-mobility operations and software-first approach, though focus is on street/shared mobility rather than hotels.
• Accell Group: European bicycle group owning multiple bike brands and e-bike manufacturers. Comparable as a major player in the European bicycle industry relevant to supply, e-bike technology, and competitive threats to MHB's proprietary bike.

Direct peers

• Donkey Republic: Nordic bike-share operator using dockless, GPS-tracked bikes with software/operator tooling. Closely comparable on the combination of proprietary software, shared bike fleet, and self-service rental model aimed at cities and tourism.
• PBSC Urban Solutions: Supplier of bike-share technology and software to cities and operators worldwide. Comparable as a provider of bike-rental management software and hardware that competes for the same type of operator customer.
• Bcycle: Bike-share system operator providing software, hardware, and operations to municipalities, universities, and businesses. Comparable on shared bike fleet operations and bike-share software, though primarily public-facing rather than hotel-embedded.

Emerging players

• VanMoof: Premium Dutch e-bike manufacturer and subscription provider. Comparable as a Dutch-designed e-bike brand with software integration and urban premium positioning, though focused on consumer ownership/subscription rather than rentals through hotels.

Others

• Mews: Cloud hospitality property management system used by hotels and integrated with MyHotelBike's Pro tier. Comparable as a software platform partner in the hotel tech stack and a useful proxy for the addressable hotel software ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Myhotelbikeberlin
• LinkedInlinkedin.com/company/myhotelbikeberlin
• Instagraminstagram.com/myhotelbike_berlin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHotelBike