Atlantic Sportswear

What Atlantic Sportswear does

Atlantic Sportswear is a custom apparel decoration business founded in 1984 and headquartered in Portland, Maine. The company decorates blank garments sourced from 150+ apparel brand partners — including Nike and Under Armour — using screen printing, embroidery, sublimation, and direct-to-film (DTF) printing. It serves schools, athletic teams, booster clubs, and businesses across the New England region, with sales coverage recently extended into New York.

The company operates two primary product lines. Traditional Bulk Orders handle direct B2B fulfillment of decorated apparel for schools and teams through a field sales model of 13 representatives covering New England states, supported by in-house production, accounting, art/design, and customer service teams. Custom Apparel Stores is a newer Shopify-based offering that lets schools and teams launch branded online storefronts where end-consumers (parents, players, fans) order decorated apparel directly, with Atlantic Sportswear fulfilling decoration and shipping.

Revenue is generated through per-unit decoration margins on bulk orders and a combination of store setup fees plus per-unit revenue share on Custom Apparel Stores. The company emphasizes long-tenured customer relationships — some dating to 1990 — and is privately held by founder John, with no external funding or M&A activity disclosed.

Name

Atlantic Sportswear

Legal name

Atlantic Sportswear

Website

https://atlanticsportswear.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Sportswear is a Portland, Maine-based custom apparel decorator founded in 1984 that provides screen printing, embroidery, sublimation, and DTF services to schools, sports teams, and businesses across New England via field sales reps and Shopify-based branded stores.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Custom apparel decoration
• Screen printing services
• Embroidery services
• Team uniforms
• Branded apparel stores

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Stores: Branded online stores built at no cost for customers. Revenue generated through margin on sales. No inventory management or payment collection required from customer. Includes optional fundraising feature where margin can be added to raise money.
2. Traditional Bulk Orders: Single consolidated orders for custom apparel. Customer works with local rep to choose products, finalize graphics, and place order. All items printed or embroidered in-house.
3. Printing and Decoration Services: Professional screen printing, embroidery, sublimation, and DTF services. In-house production with quality-check by hand before delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Atlantic Sportswear is a custom apparel decoration company that produces and decorates team apparel for teams, schools, and businesses across New England. The company offers two primary service models: Custom Apparel Stores (branded online stores with no upfront costs) and Traditional Bulk Orders (single consolidated orders), all produced in-house at the Portland, Maine facility using screen printing, embroidery, sublimation, and DTF printing.

Product overview

Atlantic Sportswear operates as a custom apparel decoration company offering two core service models: Custom Apparel Stores (online branded stores with three variants: Sideline Express for fast stocked orders, Dedicated Fundraiser for fundraising-focused organizations, and full Custom Apparel Store for complete customization) and Traditional Bulk Orders (single consolidated orders managed through one rep). The company provides in-house decoration services including Screen Printing, Embroidery, Sublimation, and Direct-to-Film (DTF) printing at its Portland, Maine facility. The product portfolio spans multiple apparel categories—T-Shirts, Hoodies & Sweatshirts, Caps & Headwear, Polos & Workwear, Outerwear, and Socks & Accessories—sourced from over 150 brand partners including Nike, Under Armour, The North Face, Carhartt, Champion, and New Balance. Additional services include design template libraries, print size/placement guidance, and stock ink color options. The company has served New England teams, schools, and businesses since 1984.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel Store A fully branded online store built for organizations (teams, schools, boosters, businesses), allowing members to order custom apparel in their preferred sizes. Atlantic Sportswear handles production and direct shipping, with no inventory management or payment collection required from the customer organization.
• Traditional Bulk Orders Single consolidated orders for custom apparel managed through one point of contact. The company assists with product selection, graphics finalization, and handles printing or embroidery in-house before direct delivery.
• Screen Printing A printing method where ink is pushed through a screen onto garments, creating vibrant, durable colors with smooth, long-lasting prints. Handled in-house at the Portland, Maine facility and quality-checked before shipment.
• Embroidery Stitched thread decoration creating a textured, professional design on garments. Ideal for polos, jackets, hats, and workwear. Designs are digitized in-house for clean stitching with hand quality-check before delivery.
• Sublimation A heat-transfer process that bonds dye directly into fabric, producing all-over vibrant, full-color designs that will not crack, peel, or fade. Best suited for light-colored polyester garments and performance apparel.
• Direct-to-Film (DTF) Printing A printing method that applies high-detail, full-color graphics onto transfer film, then heat-presses onto garments. Works across a wide range of fabrics, ideal for smaller runs or complex artwork with fast turnaround.

Quantifiable outcome

• 3 week turnaround on most stock product orders
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

40 partnerships are on record, tiered core.

• MASS ELITEcoreStrategic or Co-development PartnerLacrosse program partnership providing consistent, high-quality apparel support for the organization
• Boston LaxachusettscoreStrategic or Co-development PartnerMen's lacrosse program partnership with consistent apparel program structure
• Boston Laxachusetts (Women's)coreStrategic or Co-development PartnerWomen's lacrosse program partnership
• MaineiaxcoreStrategic or Co-development PartnerMaine-based lacrosse program partnership
• Team CT LacrossecoreStrategic or Co-development PartnerConnecticut lacrosse program partnership
• AviditycoreStrategic or Co-development PartnerLacrosse/fitness program partnership
• LAX Plus LacrossecoreStrategic or Co-development PartnerLacrosse program partnership
• Central LacrossecoreStrategic or Co-development PartnerLacrosse organization partnership
• Connecticut Rip-It LacrossecoreStrategic or Co-development PartnerConnecticut lacrosse equipment and apparel partnership
• National Lacrosse FederationcoreStrategic or Co-development PartnerNational lacrosse organization partnership
• Governors AcademycoreStrategic or Co-development PartnerPrivate boarding school partnership providing consistent athletic apparel
• Worcester Polytechnic Institute (WPI)coreStrategic or Co-development PartnerUniversity athletic department partnership with consistent branding program
• Hotchkiss SchoolcoreStrategic or Co-development PartnerPrivate boarding school athletic apparel partnership
• Taft SchoolcoreStrategic or Co-development PartnerPrivate boarding school partnership
• Miss Porter's SchoolcoreStrategic or Co-development PartnerPrivate all-girls boarding school partnership
• Kingswood Oxford SchoolcoreStrategic or Co-development PartnerPrivate school partnership
• Brewster SchoolcoreStrategic or Co-development PartnerPrivate school partnership
• Fisher CollegecoreStrategic or Co-development PartnerCollege athletic apparel partnership
• Pomfret SchoolcoreStrategic or Co-development PartnerPrivate boarding school partnership
• St. Mark's SchoolcoreStrategic or Co-development PartnerPrivate boarding school partnership
• Winsor SchoolcoreStrategic or Co-development PartnerPrivate all-girls school partnership
• Kents Hill SchoolcoreStrategic or Co-development PartnerPrivate boarding school partnership
• Fay SchoolcoreStrategic or Co-development PartnerPrivate school partnership
• Hyde SchoolcoreStrategic or Co-development PartnerPrivate school partnership
• Gunston SchoolcoreStrategic or Co-development PartnerPrivate school partnership
• Cardigan Mountain SchoolcoreStrategic or Co-development PartnerPrivate boarding school partnership
• North Yarmouth AcademycoreStrategic or Co-development PartnerPrivate school partnership in Maine
• NikecoreOthersBrand partner providing athletic apparel and footwear products through Atlantic's customization services
• Under ArmourcoreOthersBrand partner providing athletic apparel products
• The North FacecoreOthersBrand partner for outdoor apparel and gear
• CarharttcoreOthersBrand partner for workwear and outdoor apparel
• ChampioncoreOthersBrand partner for athletic apparel and sportswear
• New BalancecoreOthersBrand partner for athletic footwear and apparel
• SanMarcoreTechnology or IntegrationMajor apparel distributor and supplier partner providing access to thousands of products
• MomenteccoreTechnology or IntegrationSports apparel brand collective including Augusta Sportswear, Badger Sport, Holloway, Pacific Headwear, and Alleson Athletic
• A4coreTechnology or IntegrationApparel supplier partner
• Augusta SportswearcoreTechnology or IntegrationSports apparel and uniforms supplier
• Badger SportcoreTechnology or IntegrationAthletic apparel supplier
• Charles River ApparelcoreTechnology or IntegrationApparel brand supplier
• Sport-TekcoreTechnology or IntegrationSports apparel supplier through SanMar

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlanticsportsw
• Facebookfacebook.com/AtlanticSportswear.ASW
• LinkedInlinkedin.com/company/atlantic-team-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Sportswear