Doxadigital

What Doxadigital does

Doxadigital (PT. Doxadigital Indonesia) is a Jakarta-based, full-service digital marketing agency operating since 2002 with 11-50 employees. The company provides customized digital marketing services spanning Integrated Campaign 360, Search Engine Optimization, AI-Search Optimization (Generative Engine Optimization / Answer Engine Optimization), paid media management across Google, Meta, and TikTok, social media marketing, KOL and affiliate campaigns, creative design, video production, and web application development on WordPress, PHP, JavaScript, Laravel, React, and Next.js. It also offers proprietary sub-brands including ScaleHub CRM and SmartChat, and resells the Freshworks suite (Freshdesk, Freshsales Suite, Freshservice) as a Gold Partner. Technology integrations extend to Google Analytics, Google Tag Manager, and Zapier for workflow automation.

The agency's client base is hybrid: roughly 70% of 500+ cumulative projects are Indonesian SMB/UKM clients, while named enterprise logos span automotive (Auto2000, Bridgestone, Hyundai Gowa, Garda Oto, AstraOtoshop), retail and F&B (Indomaret, Super Indo, Hokben, Ichiban Sushi, Dapur Solo, FortyTwo), financial services (BCA Finance, Sahabat Pegadaian), education (Universitas Prasetiya Mulya, Course-Net), healthcare (FDC Dental Clinic), and technology (Accurate, Oppo, GPS, Scuto). Doxadigital holds top-tier platform partner status with Google (Premier Partner 2025, top 3% in Indonesia), Meta (Official Business Partner), TikTok (Silver+ Agency Partner), Freshworks (Gold Partner), Semrush (Certified Agency Partner), and Automattic (Agency Program since October 2025).

The business model is professional services revenue: customized, non-packaged engagements priced per client, with multi-year contracts and a minimum commitment period for research and onboarding. There are no fixed rate cards, no publicly disclosed pricing, and no external funding rounds — the firm is founder-led by CEO Viktor Iwan, self-funded, and privately held. Go-to-market combines direct enterprise sales, self-serve website discovery, WhatsApp-based consultation, and thought leadership through industry-event speaking and an active SEO-focused blog. The company is recognized by Indonesia Best Brand 2022 (Digital Agency), Clutch Leaders Matrix 2026 (Digital Marketing and SEO), and as a finalist in the 2025 Google Agency Excellence Awards Southeast Asia. Revenue, ARR, and headcount trends are not publicly disclosed.

Name

Doxadigital

Legal name

PT. Doxadigital Indonesia

Website

https://doxadigital.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Doxadigital is a Jakarta-based, full-service digital marketing agency founded in 2002, serving Indonesian SMBs and enterprises with customized SEO, paid media, AI-search optimization, web development, and CRM services. It is a Google Premier Partner and holds top-tier status with Meta, TikTok, Freshworks, Semrush, and Automattic.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital marketing services
• Search engine optimization
• Digital advertising campaigns
• Social media marketing
• Web development services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Professional Services: Doxadigital generates revenue through providing comprehensive digital marketing services including SEO, digital advertising (Google, Meta, TikTok), social media marketing, content marketing, web development, and CRM solutions. Services are customized per client with no fixed packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Doxadigital is a full-service digital marketing agency in Jakarta, Indonesia that provides customized digital marketing solutions for Indonesian businesses, including Integrated Campaign 360 (combining Google Ads, Meta Ads, TikTok Ads, SEO, and CRM), social media marketing, KOL/affiliate campaigns, creative design, video production, and web development. The agency also offers proprietary tools such as ScaleHub CRM and SmartChat, AI-Search Optimization (Generative Engine Optimization), and resells the Freshworks customer experience suite.

Product overview

Doxadigital is a full-service digital marketing agency offering a broad portfolio of interconnected digital marketing products and services. The core offering is Integrated Campaign 360, a holistic marketing approach that wraps together Creative Design, Google Ads, Meta/Facebook Ads, TikTok Ads, Search Engine Optimization, and CRM support. Surrounding the core campaign service are specialized advertising services (Google Ads, Meta Ads, TikTok Ads), AI & Search services (SEO and the newer AI Search Optimization for generative engine optimization), creative services (Creative Design, Video Production), and web development services (Web App Development, WordPress Development, Dedicated WordPress Hosting). The agency also offers proprietary tools including ScaleHub CRM and SmartChat, and resells the Freshworks suite (Freshdesk, Freshsales Suite, Freshservice) as a Gold Partner. The portfolio spans the full digital marketing funnel from awareness to conversion and retention.

Differentiator

Problem solved

Functional benefit

Brands

• ScaleHub: CRM Customer Data Hub - a customer data hub solution offered by Doxadigital.
• SmartChat
• Agent Ready Website
• AI Powered Ads

Products and services

• Integrated Campaign 360 Holistic 360-degree digital marketing campaign service combining multiple channels including Creative Design, Google Ads, Facebook Ads, TikTok Marketing, SEO, and CRM for comprehensive brand growth, targeted at Indonesian businesses seeking end-to-end marketing execution.
• Google Ads Digital advertising service for Google Ads campaigns targeting audiences based on search queries, demographics, and interests across Google's advertising network, managed by a Google Premier Partner for Indonesian businesses.
• Meta Ads (Facebook / Instagram) Digital advertising service for Facebook and Instagram campaigns to build brand awareness and drive traffic through paid social media ads, delivered by an Official Meta Business Partner.
• TikTok Ads Digital advertising service for TikTok platform campaigns to reach new audiences and increase engagement with creative video-based ads, delivered by a TikTok Silver+ Agency Partner.
• Search Engine Optimization SEO service covering on-page, off-page, and technical SEO optimization to improve website visibility and organic rankings on search engines, for Indonesian businesses seeking sustainable organic traffic.
• AI Search Optimization (Generative Engine Optimization) AI-Search Optimization (GEO/AEO) service designed to help brands secure visibility and citations within AI-powered platforms such as ChatGPT, Google AI Overviews, and other generative search engines through entity-based content engineering, knowledge-graph alignment, and generative search schema modeling.
• Social Media Marketing Social media management and marketing service to build brand awareness and increase engagement across platforms including Facebook, Instagram, and other social media channels, targeted at Indonesian brands.
• KOL & Affiliate Campaign Campaign service leveraging Key Opinion Leaders (KOL) and affiliate partnerships to reach wider audiences and increase brand trust through influencer collaborations, targeted at Indonesian brands.
• Creative Design Creative design service producing visual assets for branding, advertising, and digital marketing campaigns including layouts, artwork, and marketing materials, for Indonesian brands.
• Video Production Video content production service for creating marketing videos, social media content, and other visual storytelling materials, for Indonesian brands.
• Web App Development Custom web application development service building responsive, SEO-friendly websites and web apps using WordPress, PHP, JavaScript, Laravel, React, and Next.js with front-end and back-end expertise, for Indonesian businesses.
• WordPress Development Specialized WordPress website development service as part of Doxadigital's web development offerings, leveraging WordPress as a primary platform with deep expertise, for Indonesian businesses.
• Dedicated WordPress Hosting Dedicated WordPress hosting service for clients requiring managed, optimized hosting infrastructure for their WordPress websites, sold as an add-on to Doxadigital's web services.
• ScaleHub - CRM Customer Data Hub and CRM platform offered by Doxadigital as an omnichannel customer relationship management solution, for Indonesian businesses.
• SmartChat AI-powered WhatsApp-based chat and messaging solution for automated customer engagement, support, and conversational marketing, offered by Doxadigital to Indonesian businesses.
• Email Marketing Email marketing service for building long-term customer relationships through personalized and targeted email campaigns, for Indonesian businesses.
• Freshdesk (Freshworks) Freshworks Gold Partner offering Freshdesk — a helpdesk and support ticket software for customer service management and support operations, resold by Doxadigital to Indonesian businesses.
• Freshsales Suite (Freshworks) Freshworks Gold Partner offering Freshsales Suite — a sales CRM and omnichannel customer solution for lead management and sales automation, resold by Doxadigital to Indonesian businesses.

Quantifiable outcome

• Top 3% of Google partners in Indonesia as Premier Partner
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered strategic and core.

• AutomatticstrategicTechnology or Integration · 3 October 2025Doxadigital joined the Automattic for Agency Program in October 2025 to bring WordPress website experience to the next level. This partnership enhances their WordPress development capabilities.
• GooglecoreGTM or Marketing PartnerOfficial Google partner holding Premier Partner status (top 3% of Google partners in Indonesia). Provides Google Ads management services including Search, Display, and YouTube advertising. CEO Viktor Iwan is one of 5 Google Ads Product Experts from Indonesia.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerOfficial Meta Business Partner providing Facebook and Instagram advertising services. The agency is part of the Meta Business Partner program for agencies.
• TikTokcoreGTM or Marketing PartnerTikTok Silver+ Agency Partner. Manages TikTok advertising campaigns and participates in TikTok promotional programs including ad credit offers for new advertisers.
• FreshworkscoreTechnology or IntegrationFreshworks Gold Partner providing Freshdesk (Helpdesk/Support Ticket Software), Freshsales Suite (CRM and Omnichannel Solution), and Freshservice (Intelligent Service Management Solution) to clients. Doxadigital offers these as part of their customer experience solutions.
• SemrushstrategicTechnology or IntegrationSemrush Certified Agency Partner. Certification for SEO practitioners. Potential for deeper partnership on data providers for AI visibility tracking.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe Indonesia: Global advertising holding company with multiple agency brands (Leo Burnett, Publicis, Digitas) operating in Indonesia, offering full-service advertising and digital marketing. Competes with Doxadigital for enterprise integrated campaign budgets at greater scale.
• Accenture Song Indonesia: Accenture's creative and digital marketing arm operating in Indonesia, providing experience-led digital marketing, technology, and consulting services to large enterprise clients. Competes with Doxadigital for enterprise digital transformation and campaign mandates at higher price points.
• Hakuhodo Indonesia: Japanese agency network with an Indonesia office offering digital marketing, advertising, and integrated communications. A broad incumbent competing for the same enterprise clients as Doxadigital, especially Japanese-affiliated brands in Indonesia.
• Wunderman Thompson Indonesia: Global creative, technology, and data agency (WPP network) serving Indonesian enterprise clients with full-service digital marketing, commerce, and CRM capabilities. Larger and broader than Doxadigital but competes in overlapping integrated campaign and CRM work.

Direct peers

• Inventure: Indonesia-headquartered digital venture and growth marketing firm offering digital advertising, content, and platform-driven marketing services. A direct regional peer in Indonesian digital marketing services to enterprise and mid-market clients.
• ThinkWeb: Indonesia-based digital marketing agency offering SEO, Google Ads, social media, and web development services to local SMB and enterprise clients. Comparable service portfolio, geographic focus, and segment mix to Doxadigital.
• Mediatropy: Indonesian digital agency providing performance marketing, creative production, and social media services. Competes with Doxadigital for mid-market and enterprise digital advertising clients in Indonesia.
• Actimedia: Indonesia-focused digital marketing agency offering integrated digital campaigns, paid media, SEO, and creative services. Direct regional peer in the Indonesian full-service digital agency category.
• iProspect Indonesia: Dentsu's global performance digital marketing agency with strong Indonesia presence, offering paid search, SEO, paid social, and integrated digital campaigns to enterprise clients. Closest direct competitor to Doxadigital given overlapping paid-media service portfolio and enterprise client orientation.
• Isobar Indonesia: Dentsu-owned digital creative and experience agency operating in Indonesia, providing digital advertising, creative, content, and commerce services. Competes directly with Doxadigital in integrated digital campaign work for mid-to-large Indonesian brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/doxateam
• YouTubeyoutube.com/@doxadigital
• Facebookfacebook.com/doxadigital
• Instagraminstagram.com/doxadigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doxadigital