Big Wet
Big Wet is a family-owned Australian company that delivers spring water from Victoria's Daylesford region to homes, offices, and events, rents water coolers, and distributes Lavazza capsule coffee machines and consumables nationally.
- Company typePrivate
- Founded1999
- HeadquartersNoble Park, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Big Wet does
Big Wet is a family-owned Australian business, operating as Big Wet Natural Spring Water Pty Ltd and headquartered in Doveton, Victoria, that sources premium spring water from a deep underground aquifer in Victoria's spa country near Daylesford. The water travels through granite and basalt formations producing one of the lowest dissolved solids profiles in the category, and is filtered at both source and bottling before distribution. The company sells spring water in 11L/15L returnable bottles and 500ml cases, rents freestanding and plumbed-in water coolers under annual contracts, and distributes Lavazza Blue capsule coffee machines and capsules across Australia through an exclusive partnership.
The business operates a hybrid DTC/sales-led model: direct-to-consumer e-commerce (bigwet.com.au) and phone ordering (1300 699 965) for residential customers, complemented by field sales and state-based regional contacts (NSW, QLD, WA, SA) for office and event customers. Revenue streams include recurring water and cooler subscriptions, multi-year Lavazza capsule contracts (24 months), one-off coffee machine sales ($399 to $4,999), and custom branded aluminium cans (from $1.75 per can, 252 minimum) for events and B2B use. Free delivery is offered across greater Melbourne and Geelong with no fuel levy. The company holds HACCP certification, ABWA membership, and Biological Farmers Association organic certification for its water source.
Big Wet serves three primary segments — residential, commercial/office, and events — with an event roster that includes Grand Prix, Moto GP, Avalon Airshow, Flemington Racecourse, and Moonee Valley Racing Club. The portfolio has expanded through the acquisition of Peninsula Springs (Mornington Peninsula/Bayside, 15+ years operating) and the launch of Skull Water (2022, targeting 15-40 demographic). A related business unit, Big Vision Workwear, addresses custom branded apparel, indicating a broader SME services ambition. The company remains wholly family-owned with no disclosed institutional investors and operates independently in the Australian water and workplace beverage market.
Big Wet firmographics
Firmographics- Name
- Big Wet
- Legal name
- Big Wet Natural Spring Water Pty Ltd
- Website
- https://bigwet.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Wet is a family-owned Australian company that delivers spring water from Victoria's Daylesford region to homes, offices, and events, rents water coolers, and distributes Lavazza capsule coffee machines and consumables nationally.
- Ownership category
- akta.pro rank
Big Wet industry classification
Industry- Product category
- Bottled Water and Water Cooler Services
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Spring Water Bottling (AFAFACAA)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Pitcher & Dispenser Water Filters (CRAJAJAB), Bottled Water & Mineral Water Co-Packing (AFAFAIAC)
Keywords
Where Big Wet is headquartered
LocationHeadquarters
- HQ city
- Noble Park
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Big Wet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Spring Water Bottle Sales: Sale of premium spring water in various bottle sizes (11L, 15L returnable bottles; 500ml case bottles). Recurring purchase model with regular delivery cycles.
- Water Cooler Rental: Rental of water coolers (freestanding, plumbed-in) with annual or multi-year contracts. Coolers provided with maintenance and filter servicing.
- Coffee Machine Sales: Sale of Lavazza Blue capsule coffee machines at various price points ($399-$4,999). One-off purchase with optional ongoing coffee capsule orders.
- Coffee Capsule Subscriptions: Subscription model for Lavazza coffee capsules with 24-month contract terms. Capsules delivered every second month at $119 per 100 capsules.
- Custom Aluminium Cans: Custom branded water cans for businesses and events, with pricing from $1.75 per can and minimum orders starting from 252 cans.
- Peninsula Springs Water Products: Sale of Peninsula Springs branded water products (acquired brand) including still and sparkling water in various sizes (350ml-10L).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | $39 Winter Deal - Water cooler rental promotion |
| Subscription | Annual | $69 Office Special - Annual cooler rental |
| Subscription | Multi-year contract | Plumbed-in Water Cooler Deal |
| One time/ perpetual license | Pay-as-you-go | LB300 Coffee Machine - Entry level |
| One time/ perpetual license | Pay-as-you-go | LB1050 Classy Milk - Mid-range |
| One time/ perpetual license | Multi-year contract | LB2317 Coffee Machine with Fresh Milk Fridge |
| One time/ perpetual license | Pay-as-you-go | LB2600 Coffee Machine - Premium |
| One time/ perpetual license | Pay-as-you-go | LB4300 2 Group Head - Professional |
| Unit Pricing | Pay-as-you-go | Coffee Capsules |
| Unit Pricing | Pay-as-you-go | Big Wet Spring Water Bottles |
| Unit Pricing | Pay-as-you-go | Peninsula Springs Water |
| Unit Pricing | One time/ perpetual license | 500ml Pallet - Bulk Purchase |
| Subscription | Multi-year contract | Coffee Machine Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Big Wet product offering
Product offeringCore offering
Big Wet delivers natural spring water from Victoria's Daylesford region to homes and offices, primarily across Victoria and eastern Australia. The company sells spring water in returnable bottles (11L/15L) and packaged formats, rents water coolers (freestanding and plumbed-in with filtration), distributes Lavazza Blue capsule coffee machines and capsules, and supplies custom-branded aluminium cans for businesses and events. It also offers water filtration solutions Australia-wide through plumbed-in cooler installations.
Differentiator
Problem solved
Functional benefit
Brands
- Peninsula Springs: Natural spring water brand sourced from Daylesford and Hepburn Springs region, serving Mornington Peninsula and Bayside Regions with still and sparkling water products in various packaging sizes.
- Skull Water
Products and services
- Big Wet Spring Water Bottles Natural spring water from Victoria's spa country sold in returnable 11L/15L bottles and 500ml packs for home and office hydration; eco-friendly reusable bottles with professional cleaning and refill cycle.
- Water Cooler Rental (Freestanding) Annual rental of freestanding water coolers (ambient/cold or hot/cold) bundled with spring water bottles, cups, and accessories for home or office use.
- Plumbed-in Water Cooler with Filtration
Quantifiable outcome
- One of the lowest dissolved solids in spring water
- +1 more outcomes
Companies that use Big Wet
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Big Wet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Big Wet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- LavazzacoreOfficial Lavazza Blue capsule coffee machine distributor in Australia. Provides Lavazza coffee machines and capsules through Big Wet's distribution network. Machines include warranty support and technical assistance.
- Beaumaris FCminorFootball club sponsorship. Community partnership supporting local sports.
- Collegians Football ClubminorFootball club sponsorship. Community partnership supporting local sports.
- Williamstown SeagullsminorFootball club sponsorship. Community partnership supporting local sports.
- Beaumaris FC, Collegians FC, Williamstown Seagulls, Redlegs, Liquid SB, Southern Buying Group, REACH, Red Hill Confectionery, Paramount Liquor, BevCominorVarious community and business sponsorships including sports clubs, buying groups, beverage companies, and community organizations.
- Peninsula SpringscoreBig Wet acquired the Peninsula Springs brand, which had been servicing Mornington Peninsula and Bayside regions for 15+ years. Peninsula Springs water is sourced from the Daylesford and Hepburn Springs region.
- Skull Water (Little Hampton Pty Ltd)minorSkull Water is a brand developed by Little Hampton Pty Ltd under BigWet, launched in 2022. Provides edgy, youth-focused water products for events targeting 15-40 age demographic.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Big Wet competitors and assessment
Company assessmentBroad incumbents
- Mount Franklin (Coca-Cola Europacific Partners): Australia's leading mainstream bottled-water brand, owned by a global bottler; competes with Big Wet at retail/foodservice and on bulk-office channels, but participates in a much broader beverage portfolio rather than specialising in spring delivery.
- Fiji Water: Iconic premium spring water brand built around a specific natural artesian source — directly parallels Big Wet's Daylesford "spa country" spring-source differentiation, but operates at global scale across retail/hospitality channels.
- Crystal Geyser Alpine Spring Water: Large US-based vertically-integrated spring-water bottler that sources from alpine springs; a comparable large-scale spring-water producer competing in the premium-natural-source narrative that Big Wet also uses, though broader and global.
- Perrier (Nestlé Waters): Globally recognised premium sparkling spring-water brand; comparable to Big Wet's Peninsula Springs sparkling range and event-custom-branded cans in the premium sparkling-water consumer occasion.
- Culligan Water: Global water-treatment and bottled-water-delivery franchise with plumbed-in coolers and managed-service subscription contracts; comparable to Big Wet on the office-cooler rental / filtered-water recurring-revenue motion though far larger and broader.
Direct peers
- Neverfail Spring Water: One of the largest dedicated Australian office/home spring-water delivery operators with national coverage; directly comparable to Big Wet on product range (15L bottles, plumbed-in coolers, custom-labelled water) and recurring B2B subscription model.
- Aqua Pura: Australian home and office water-delivery operator offering spring-water bottles and cooler rentals; directly comparable regional Australian competitor against Big Wet on subscription, bottle sizes and metro delivery footprint.
- Frantelle's Spring Fresh: Australian spring-water bottler/deliverer with home and office-delivered 15L bottles and water-cooler rentals; closely overlaps Big Wet's core home/office-delivery spring-water proposition in the same Australian geography.
Emerging players
- VOSS Water: Premium bottled water brand positioned around minimalist design and the on-premise/hospitality occasion; overlaps with Big Wet's Big Wet/Peninsula Springs premium positioning and event custom-can offering.
Others
- Lavazza (parent): Italian premium coffee brand whose Australian subsidiary supplies the capsule machines and capsules that Big Wet distributes/subsidises in the office channel; not a competitor but a key partner whose strategic decisions materially shape Big Wet's coffee recurring revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Wet social profiles
Digital presenceBig Wet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Wet leadership team
Management profileNumber of profiles
Profiles1 record
Big Wet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Big Wet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Wet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Wet
What does Big Wet do?
Big Wet delivers natural spring water from Victoria's Daylesford region to homes and offices, primarily across Victoria and eastern Australia. The company sells spring water in returnable bottles (11L/15L) and packaged formats, rents water coolers (freestanding and plumbed-in with filtration), distributes Lavazza Blue capsule coffee machines and capsules, and supplies custom-branded aluminium cans for businesses and events. It also offers water filtration solutions Australia-wide through plumbed-in cooler installations.
Is Big Wet a public or private company?
Big Wet is a private company. It is classified as family owned and is currently operating.
When was Big Wet founded?
Big Wet was founded in 1999. It employs 1 to 10 people.
Where is Big Wet based?
Big Wet is headquartered in Noble Park, Australia, in the Oceania region.
How does Big Wet make money?
Six revenue lines are on record. Spring Water Bottle Sales are the primary driver. The others are water Cooler Rental, coffee Machine Sales, coffee Capsule Subscriptions, custom Aluminium Cans and peninsula Springs Water Products.
Who are Big Wet's main competitors?
Broad incumbents on record are Mount Franklin (Coca-Cola Europacific Partners), Fiji Water, Crystal Geyser Alpine Spring Water, Perrier (Nestlé Waters) and Culligan Water. Direct peers are Neverfail Spring Water, Aqua Pura and Frantelle's Spring Fresh. VOSS Water is listed as an emerging player. Lavazza (parent) is listed as an others.
Does Big Wet have an API?
No public API is recorded for Big Wet.
What industry is Big Wet in?
Big Wet's product category is Bottled Water and Water Cooler Services. Its primary akta.pro industry code is AFAFACAA, Spring Water Bottling, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.