Caviar
Caviar is a San Diego-based boutique design agency delivering brand identity, web, product UI/UX, motion, and pitch deck services to startups, growth-stage companies, and select enterprises using a globally distributed specialist team.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Caviar does
Caviar (legally Gript, Inc.) is a boutique design agency founded around 2019 and headquartered in San Diego, California, operating with a globally distributed team of approximately 7-9 people across the US, Canada, Czech Republic, Hungary, Poland, and Ukraine. The firm delivers brand identity, website design and development, product UI/UX, motion design, pitch deck design, and custom illustration, building production assets primarily in Figma, Webflow, and React, and increasingly using Anthropic's Claude Code and Claude Design as an AI-augmented layer within its design-system workflow.
The company serves a hybrid customer base weighted toward VC-backed startups and growth-stage companies (Roboflow, Patlytics, Relay Payments, Pillar, NFT.com, [P]rehab) while also engaging established enterprises (Summit Interconnect, Macabacus, ClickUp, Spotify). Pricing is project-based with disclosed tiers ranging from $30,000 to $250,000+, plus a productized pitch deck offering at $275 per slide with a 15-slide minimum delivered via a dedicated booking portal. Revenue is generated through one-time project fees and ongoing design retainer engagements, with no disclosed subscription or platform recurring revenue.
The go-to-market is sales-led and portfolio-driven: a website with detailed case studies, a 5/5 Clutch rating, an awwwards honorable mention, and a presence on Dribbble, LinkedIn, and Instagram serve as top-of-funnel distribution. The company has not disclosed funding rounds, M&A activity, or revenue figures, and operates as a privately held entity with no parent company or institutional investor identified in the available data.
Caviar firmographics
Firmographics- Name
- Caviar
- Legal name
- Gript, Inc.
- Website
- https://eatcaviar.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caviar is a San Diego-based boutique design agency delivering brand identity, web, product UI/UX, motion, and pitch deck services to startups, growth-stage companies, and select enterprises using a globally distributed specialist team.
- Ownership category
- akta.pro rank
Caviar industry classification
Industry- Product category
- Creative Design Agency Services
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Caviar is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Caviar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design and Creative Services: Project-based design services including branding, web design, product UI/UX, motion design, pitch decks, and development. Revenue is generated through one-time project fees and ongoing design retainer engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Pitch Deck Design - $275 per slide with minimum 15 slides |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Caviar product offering
Product offeringCore offering
Caviar is a creative design agency that delivers brand identity design, website design and development, product UI/UX design, pitch deck design, motion design, and custom illustration services. Engagements are project-based or retainer-based, targeting startups and growth-stage companies that need comprehensive design capabilities to establish brands, build investor-ready materials, and ship high-performing digital products.
Product overview
Caviar is a creative design agency offering a unified suite of services rather than a modular software product. Their core offerings include Brand Identity Services (logos, color, typography, brand guidelines), Website Design & Development (Webflow, React, custom), Product UI/UX Design (interfaces, flows, component libraries), Pitch Deck Design (investor-ready presentations), Motion Design (animation, explainers), and Custom Illustration & Iconography. These services are delivered as professional agency engagements rather than self-service software products, working with clients across various industries including healthcare, fintech, SaaS, and consumer platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Services Brand identities and guidelines including logos, color, typography, and assets designed to ensure consistent brand representation across all touchpoints for startups and enterprises.
- Website Design and Development Website design and development using Webflow, React, and custom development to create visually striking, high-performing digital experiences for software and consumer companies.
- Product UI/UX Design Clean, intuitive interfaces for software and digital products including user flows, screens, and component libraries refined through testing for software companies and product teams.
- Pitch Deck Design Investor-ready pitch decks with strong narrative, clean structure, and polished design. Minimum 15 slides at $275 per slide, includes 2x revisions per slide, designed in Figma, delivered in editable Google Slides, with 1-2 business days turnaround per 2 slides.
- Motion Design Animation and motion design for products and brands, including product walkthroughs and explainer pieces that make complex ideas easy to follow.
- Custom Illustration and Iconography Custom illustrations and icon sets designed to enhance brand identity and communicate complex ideas visually across digital platforms.
Quantifiable outcome
- Clients have raised over $1.1B in capital
- +4 more outcomes
Companies that use Caviar
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Caviar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caviar partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Caviar competitors and assessment
Company assessmentDirect peers
- Huge: Huge is a digital agency providing brand, product design, and marketing services to enterprise clients. Comparable to Caviar in digital-first design services and enterprise-plus-startup client mix, though at larger scale.
- Frog Design: Frog (now part of Capgemini Invent) is a global design and engineering firm offering brand, product, and service design. Comparable to Caviar in delivering integrated design services to enterprise and startup clients across multiple industries.
- Ustwo: Ustwo is a digital product studio offering product design, brand, and development services. Comparable to Caviar in studio model, emphasis on product UI/UX and brand work, and focus on outcome-driven engagements.
- Pentagram: Pentagram is one of the world's most prominent independently-owned brand and design agencies, offering brand identity, web design, and product design services to a similar client mix of well-known brands and startups. Directly comparable to Caviar in core service offering and target market.
- IDEO: IDEO is a global design and innovation consultancy offering brand, product, and digital design services. Comparable to Caviar in cross-disciplinary design services and high-profile client roster, though operating at significantly larger scale.
- Ramotion: Ramotion is a design and branding agency specializing in brand identity, web design, and UI/UX for technology startups and enterprises. Highly comparable to Caviar in service mix, startup focus, and Silicon Valley client base.
- Code & Theory: Code & Theory is a digital-first creative agency offering brand, product design, and technology services. Compares to Caviar in services offered and target client profile of visible consumer and enterprise brands.
- MetaLab: MetaLab is a design agency specializing in product UI/UX, brand identity, and digital experiences for tech-forward companies including startups and enterprises. Closely comparable to Caviar in service scope, tech-startup client focus, and emphasis on outcomes-driven design.
- Work & Co: Work & Co is a digital agency combining brand, product design, and engineering for major brands and venture-backed companies. Directly comparable to Caviar in delivering end-to-end digital product and brand experiences with strong design quality.
Broad incumbents
- R/GA: R/GA is a global advertising and digital agency offering brand, product, and marketing services. Comparable to Caviar in digital design and product work, but operates at much larger scale with broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Caviar social profiles
Digital presenceCaviar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caviar leadership team
Management profileNumber of profiles
Profiles1 record
Caviar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caviar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caviar
What does Caviar do?
Caviar is a creative design agency that delivers brand identity design, website design and development, product UI/UX design, pitch deck design, motion design, and custom illustration services. Engagements are project-based or retainer-based, targeting startups and growth-stage companies that need comprehensive design capabilities to establish brands, build investor-ready materials, and ship high-performing digital products.
Is Caviar a public or private company?
Caviar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caviar founded?
Caviar was founded in -1. It employs 1 to 10 people.
Where is Caviar based?
Caviar is headquartered in San Diego, United States, in the North America region.
How does Caviar make money?
One revenue line is on record: design and Creative Services.
Who are Caviar's main competitors?
Direct peers on record are Huge, Frog Design, Ustwo, Pentagram, IDEO, Ramotion, Code & Theory, MetaLab and Work & Co. R/GA is listed as a broad incumbent.
Does Caviar have an API?
No public API is recorded for Caviar.
What industry is Caviar in?
Caviar's product category is Creative Design Agency Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its SIC code is 7311.